Meeting real needs with concrete solutions. - Investor Relations ...

our range of products and services. In the field of medium-sized
enterprises with annual revenues of up to €50 million, we build on a
high standard of quality in our advisory services for companies and,
by incorporating subsidies and payments solutions, tailored financing
solutions which also serve to optimise the working capital management,
in addition to offering classic cash management services.
Generally, the primary objective of the Family & SME division is a
consistent customer orientation based on an optimum service culture.
This is achieved by providing a high standard of advice and service,
by optimising the product range and expanding multi-channel management.
Professional advisory tools such as “Basis- und Premium-
Dialog” for private customers and “Business-Dialog” for business
customers ensure consistent quality standards and individual advisory
services at a high level. For medium-sized companies, this is safeguarded
by a strategic dialogue supported with business advisory
tools. Specialists specifically assigned to provide advice on real estate
finance, succession planning and pensions as well as tailored advice
on securities help us to implement our quality strategy.
HVB Group has a good positioning in private banking. With 46 offices,
around 44,000 customers served and a market share of around 5% in
the affluent retail business segment in Germany, the Private Banking
division is one of the market leaders in this business segment. In the
wealthiest regions of Germany, Bavaria and the Hamburg area,
HVB has an excellent competitive position due to its historically strong
local presence and proximity. HVB Group has set itself the goal of
significantly bolstering this business, which requires little capital and
is thus highly attractive. Positioned under Private Banking, Private
Wealth Management, which serves very wealthy affluents, will be
significantly expanded so that the market potential that is identified
can be tapped in the best way possible. Consequently, the preconditions
are being put in place for the long-term growth of Private Banking,
which is founded on a comprehensive range of products and solutions,
and includes the clearly defined internal cooperation with the F&SME
and CIB divisions. Based on a clear strategic orientation with a focus
on the most attractive private-banking customer segments and an
all-round personalised relationship model, HVB Group has succeeded
in expanding its position among the leading private-banking players
in Germany.
HVB Group is part of an international banking group which offers its
financial services on the European market in particular. This enables
us to combine our regional and divisional strength and local competence
with the international potential and know-how provided by an
international banking group. Our integration into UniCredit is an ideal
basis for swiftly and effectively exploiting market opportunities and
cushioning risks. Our future lies in consistently leveraging the advantages
gained from economies of scale and other strategic assets
resulting from our integration into UniCredit. UniCredit has a well-
balanced business model in divisional and regional respects with
bases in 22 countries. Apart from the domestic markets of Germany,
Austria, Poland and Italy, it is one of the leading banks in the countries
of central and eastern Europe. Ultimately, it is our customers who
benefit from this international diversification.
A breakdown of the offices of HVB Group by region is shown in Note
88 “Offices” in the notes to the consolidated financial statements.
Events after 31 December 2011
On 10 February 2012, Standard & Poor’s rating agency confirmed its
long-term and short-term rating of A/A-1 for HVB. The rating agency
explains this as HVB being less affected by the downgrading of Italy
than its parent company. The outlook was changed from “watch
negative” to “outlook negative”.
Outlook
Management’s Discussion and Analysis and the rest of the Annual
Report include statements, expectations and forecasts concerning
the future. These statements are based on plans and estimates that
are supported by information available to us at the present time.
We assume no obligation to update these statements in the light of
new information or future events. Known or unknown risks and
uncer tainties may be entailed in forward-looking statements, and the
actual results and developments may thus differ significantly from
HypoVereinsbank · 2011 Annual Report 39