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Issue 14 : May - July 2012 Download - Landmark Wholesale

Issue 14 : May - July 2012 Download - Landmark Wholesale

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Because more sizes<br />

mean more sales.<br />

330ml<br />

250ml<br />

355ml<br />

473ml<br />

Sugarfree<br />

increase your sales By 91% By stocking the full range.***<br />

If that’s not reason enough to stock the full<br />

range here are a few interesting facts that may<br />

make you reconsider. Red Bull Energy 330ml<br />

is already outselling Emerge at total GB level**<br />

which is an amazing accomplishment for a<br />

product that’s been around for less than 12<br />

months. Also, did you know that £1 in £6 of all<br />

Sports and Energy sales are Red Bull Energy<br />

250ml?* As for the rest of the range - Energy<br />

355ml sells more that Red Rooster, No Fear and<br />

Rockstar together* and if Energy 473ml was a<br />

brand, it would sell as much as Lilt or 7Up.*<br />

Sugarfree 250ml is 9th best selling Sports and<br />

Energy drink, and outsells all other diet SKUs<br />

combined – and is the best selling functional<br />

energy extension.* With statistics like that, you<br />

can see why Red Bull is good for you and good<br />

for business.<br />

Source: IrI data to 01.10.11 / *unaffIlIated IndependentS laSt 13 weekS value / **total GB laSt 13 weekS value / ***unaffIlIated IndependentS caSh rate of Sale 5 week

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