Issue 14 : May - July 2012 Download - Landmark Wholesale

04 | Retailer Matters
Get ready for the big one... continued from front cover
Diamond Jubilee street parties, family
get-togethers for the football and sporting
afternoons to watch our rising medal tally
all bring with them tremendous Retail
opportunities. Cold drinks, beers, crisps,
snacks, cakes and confectionery will all be in
big demand. Did you know that the Victoria
Sponge was invented for Queen Victoria’s
Diamond Jubilee? Cake will be very much on
the menu at family get-togethers to celebrate
Queen Elizabeth II’s Diamond Jubilee, so
make sure you have a good stock to help the
celebrations run sweetly.
Increase in demand
Major sporting events always drive up sales of
soft-drinks. During the last World Cup soft drink
sales rose almost 14% year on year and with
The European Championships followed by The
Olympics, Retailers are sure to see an increase
in demand. Make sure your shelves and chillers
are stocked and your displays merchandised
to the best advantage. Furthermore your stock
Big summer,
big profi ts. . .
Experts in the Retail Sector are pointing
to 2012 as a great opportunity for
Independent Retailers to make the most
of exceptional market opportunities.
Independent Retailers should see an
increase in sales by up to 25% thanks to
this summer’s calendar of big Consumer
events.
Providing Store owners ensure they
stock the right products for celebrations,
including street parties and family gettogethers,
there’s no reason why Retailers
shouldn’t have one of their best ever
Trading periods.
Despite the state of the economy, the
summer’s three big events provide excellent
opportunities to return fi rst class sales and
profi ts throughout your Stores.
items should match what the Customer needs
to make the party go with a swing, so those key
lines are essential.
Remember to take advantage of the excellent
incentives and Consumer offers from Olympic
sponsors like Coca Cola who are giving away
Olympic event tickets and Olympic branded
merchandise, Cadbury have their win if GB
win offer and Procter & Gamble are also giving
away Olympic branded merchandise through
on pack promotions.
2012 is being heralded as a
tremendous Retail opportunity,
so make sure you’ve planned
ahead and are all set to take
advantage of the Diamond and
Gold summer ahead!
Make sure your shelves and chillers are fully stocked and well merchandised.