Issue 14 : May - July 2012 Download - Landmark Wholesale

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A fresh NEW look at pot snacks £8 MILLION SUPPORT PACKAGE Introducing delicious rice or pasta with sauce in one pot, for one person. No need to refrigerate. Stock alongside ambient pot snacks for tasty sales. /®/designs/© Mars 2012
Introduction Welcome to the late spring / early summer edition of Retailer Matters. Here’s to a Great British summer of opportunity We’re now on the countdown to the biggest show on earth, providing the UK Retail Industry with one of the best Trading periods for many years. The London 2012 Olympics is that show, but the curtain doesn’t rise before two equally promising events have taken place, namely The Queen’s Diamond Jubilee and The Euro Football Championships. In this packed edition we take a look at The Great British Summer of opportunity and how you can make the most of the opportunities it presents. As we head into the warmer weather the urge to get the BBQ dusted off, stoked up and eating al fresco kicks in, our article on outdoor eating will help you make the most of BBQ sales. We also give you an overview of the two Lottery opportunities available to you and take a look at two key Categories for this time of year, Sports & Energy Drinks and Beer and Cider. You can also read about the great summer-long Refresh Zone promotion offering Own Brand Soft Drinks at 40% plus margins at all Landmark Wholesale Member Depots and how a relaxation of the Sunday Trading law could affect you. Don’t forget there are some other Great British events besides The Queen’s Jubilee and The Olympics that will help boost your sales. Don’t forget Father’s Day and Wimbledon fortnight. Once you have all of your plans in place for this busy period, all we need hope for is some sunshine and full tills! Enjoy this edition and the fantastic summer ahead! Stuart Johnson Retail Controller, Landmark Wholesale Mars_12_0655_RWB Trade Ad_Landscape(hr).pdf 1 17/04/2012 09:11 Contents Retailer Matters | 03 Introduction Get ready for the big one! The event packed summer will increase sales and profi ts. BBQ season The heat is on for outdoor eating. Lottery Two options that give your Customers more reasons to visit your Store. Category Focus Focus on Sports & Energy Drinks. Focus on Beer & Cider. Refresh Zone This summer the drinks will be fl owing. The Price is Right Core Range price list. Sunday Trading How relaxing the law, could affect you in the long term. Dates for your Diary A guide to up and coming events. 3 Cover & 4 For more information about Landmark Wholesale, their Members and Lifestyle Express please contact Head Offi ce on: 01908 255300. www.landmarkwholesale.co.uk 7 9 10 12 13-18 • Available in singles (45g) and pouch (185g) packs • M&M’s® is the BIGGEST chocolate brand in the world • Massive £2.2m integrated advertising campaign • Exciting new summer TV ad – on air 27th May for 4 weeks Stock up on limited edition packs from 9th May 2012 19 19
Page 1 and 2: Retailer Matters Because at Landmar
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Page 11 and 12: Be a winner with lottery terminals
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Page 16 and 17: 14 | Retailer Matters Item Size RRS
Page 18 and 19: Because more sizes mean more sales.
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Page 22 and 23: THE REFRESHING SUMMER LAGER • Car
Page 24: SEE YOUR SALES TAKE FIRST PLACE BY

Issue 14 : May - July 2012 Download - Landmark Wholesale

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