Issue 14 : May - July 2012 Download - Landmark Wholesale

The heat is on for outdoor eating
With a sizzling summer just around the
corner now’s the time to plan your
barbecue offering.
An event-packed summer ahead will give
families numerous opportunities to eat al fresco
so, with this in mind, you need to stock up on
all those barbecue essentials.
It’s important that you keep good stocks of
the core basics including burgers, sausages,
bread rolls, baps and ketchups. A recent
survey revealed that over half of all barbecue
Customers chose sausages with 40% choosing
beef burgers, proving that, whilst barbecue
menus have become more sophisticated, the
old favourites are still the Best Sellers.
There’s nothing to say that the vegetarian can’t
enjoy the barbecue experience too, so make
sure you stock a veggie option.
And don’t forget that when the burgers and
sausages have been cooked and enjoyed,
the sweet-tooths in the family will be ready
for desserts like ice cream, gateaux and
cheesecake.
Consider marketing your barbecue offering
in one particular area with clear signage that
whets the Consumer’s appetite.
Disposable barbecues are a must and make
sure you have fi relighters and charcoal for the
really keen do-it-yourself barbecue enthusiast!
There’s nothing better when enjoying a
barbecue than relaxing with a nice cold beer
Chilled cider could be the key to
selling sausages!
It may sound like a strange connection but
offering cold cider as a drinks option to go
with the barbecue is a sure fi re way of
boosting sales.
Ciders complement the robust fl avours of
barbecue food and with traditional apple and
newer pear and mixed fruit varieties there’s lots
of choice on offer.
or soft drink. Keeping a good supply of cold
beer, cider and wine in stock is a must, as the
cold option is only available in 10% of the larger
supermarkets. With barbecue hosts and
Summer is just around the corner
so make sure you have everything
your Customers need to enjoy
their barbecue experiences.
Retailer Matters | 07
Research has shown that
Thursday through to Sunday are
the key periods for selling chilled
ciders and beers, when 73% of
purchases are made. Remember
that Convenience Stores have the
advantage over supermarkets as
they are more likely to offer the
chilled drinks option, so make
sure you take full advantage
by keeping your fridges wellstocked.
guests looking for a wellchilled,
ready to drink option,
Retailers should raise their
glasses to refreshing cider!