Issue 14 : May - July 2012 Download - Landmark Wholesale

More documents

Recommendations

Info

04 | Retailer Matters Get ready for the big one... continued from front cover Diamond Jubilee street parties, family get-togethers for the football and sporting afternoons to watch our rising medal tally all bring with them tremendous Retail opportunities. Cold drinks, beers, crisps, snacks, cakes and confectionery will all be in big demand. Did you know that the Victoria Sponge was invented for Queen Victoria’s Diamond Jubilee? Cake will be very much on the menu at family get-togethers to celebrate Queen Elizabeth II’s Diamond Jubilee, so make sure you have a good stock to help the celebrations run sweetly. Increase in demand Major sporting events always drive up sales of soft-drinks. During the last World Cup soft drink sales rose almost 14% year on year and with The European Championships followed by The Olympics, Retailers are sure to see an increase in demand. Make sure your shelves and chillers are stocked and your displays merchandised to the best advantage. Furthermore your stock Big summer, big profi ts. . . Experts in the Retail Sector are pointing to 2012 as a great opportunity for Independent Retailers to make the most of exceptional market opportunities. Independent Retailers should see an increase in sales by up to 25% thanks to this summer’s calendar of big Consumer events. Providing Store owners ensure they stock the right products for celebrations, including street parties and family gettogethers, there’s no reason why Retailers shouldn’t have one of their best ever Trading periods. Despite the state of the economy, the summer’s three big events provide excellent opportunities to return fi rst class sales and profi ts throughout your Stores. items should match what the Customer needs to make the party go with a swing, so those key lines are essential. Remember to take advantage of the excellent incentives and Consumer offers from Olympic sponsors like Coca Cola who are giving away Olympic event tickets and Olympic branded merchandise, Cadbury have their win if GB win offer and Procter & Gamble are also giving away Olympic branded merchandise through on pack promotions. 2012 is being heralded as a tremendous Retail opportunity, so make sure you’ve planned ahead and are all set to take advantage of the Diamond and Gold summer ahead! Make sure your shelves and chillers are fully stocked and well merchandised.
Bulmers • New packaging creates great stand-out in the fridge • Your customers are prepared to pay more for Bulmers 1 • 23% of Bulmers spend is from new consumers to the category 2 • Bulmers will be supported by a heavy-weight advertising investment in 2012 Sources: 1. Millward Brown 2011. 2. Kantar World Panel w/e 2nd October 2011. Don’t lose out - stock up on the Bulmers range toDay Over 18s Only
Page 1 and 2: Retailer Matters Because at Landmar
Page 3 and 4: Retailer Matters Issue 14 Because a
Page 5: Introduction Welcome to the late sp
Page 9 and 10: The heat is on for outdoor eating W
Page 11 and 12: Be a winner with lottery terminals
Page 14 and 15: ® Registered Trade Mark of United
Page 16 and 17: 14 | Retailer Matters Item Size RRS
Page 18 and 19: Because more sizes mean more sales.
Page 20 and 21: 18 | Retailer Matters Item Size RRS
Page 22 and 23: THE REFRESHING SUMMER LAGER • Car
Page 24: SEE YOUR SALES TAKE FIRST PLACE BY

Issue 14 : May - July 2012 Download - Landmark Wholesale

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?