Issue 14 : May - July 2012 Download - Landmark Wholesale

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Please drink responsibly. ©<strong>2012</strong> InBev UK Limited, all rights reserved. • In just 8 months Stella Artois Cidre is already the No.2 Premium Apple Cider in the Off Trade 1 • Cidre has delivered 43% growth to the Cider category since it’s launch in 2011 2 • Stella Artois Cidre is the biggest selling Cider Pint bottle in the last 12 months 3 Cidre – The must stock cider for <strong>2012</strong> 1 ACNielsen Dec 2011 2 Nielsen Scantrack WE 09.04.11 - 26.11.11 3 Nielsen Scantrack total off trade data to MAT 1st October 2011
The heat is on for outdoor eating With a sizzling summer just around the corner now’s the time to plan your barbecue offering. An event-packed summer ahead will give families numerous opportunities to eat al fresco so, with this in mind, you need to stock up on all those barbecue essentials. It’s important that you keep good stocks of the core basics including burgers, sausages, bread rolls, baps and ketchups. A recent survey revealed that over half of all barbecue Customers chose sausages with 40% choosing beef burgers, proving that, whilst barbecue menus have become more sophisticated, the old favourites are still the Best Sellers. There’s nothing to say that the vegetarian can’t enjoy the barbecue experience too, so make sure you stock a veggie option. And don’t forget that when the burgers and sausages have been cooked and enjoyed, the sweet-tooths in the family will be ready for desserts like ice cream, gateaux and cheesecake. Consider marketing your barbecue offering in one particular area with clear signage that whets the Consumer’s appetite. Disposable barbecues are a must and make sure you have fi relighters and charcoal for the really keen do-it-yourself barbecue enthusiast! There’s nothing better when enjoying a barbecue than relaxing with a nice cold beer Chilled cider could be the key to selling sausages! It may sound like a strange connection but offering cold cider as a drinks option to go with the barbecue is a sure fi re way of boosting sales. Ciders complement the robust fl avours of barbecue food and with traditional apple and newer pear and mixed fruit varieties there’s lots of choice on offer. or soft drink. Keeping a good supply of cold beer, cider and wine in stock is a must, as the cold option is only available in 10% of the larger supermarkets. With barbecue hosts and Summer is just around the corner so make sure you have everything your Customers need to enjoy their barbecue experiences. Retailer Matters | 07 Research has shown that Thursday through to Sunday are the key periods for selling chilled ciders and beers, when 73% of purchases are made. Remember that Convenience Stores have the advantage over supermarkets as they are more likely to offer the chilled drinks option, so make sure you take full advantage by keeping your fridges wellstocked. guests looking for a wellchilled, ready to drink option, Retailers should raise their glasses to refreshing cider!
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Page 16 and 17: 14 | Retailer Matters Item Size RRS
Page 18 and 19: Because more sizes mean more sales.
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Page 22 and 23: THE REFRESHING SUMMER LAGER • Car
Page 24: SEE YOUR SALES TAKE FIRST PLACE BY

Issue 14 : May - July 2012 Download - Landmark Wholesale

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