Issue 14 : May - July 2012 Download - Landmark Wholesale

2012
Merchandising
Principles
Clear Groupings *
Ensure similar sectors and brands
are merchandised together
1. Minimum Facings *
2.
Straight Lines *
Avoid wobbly lines as it makes
SKUs look random
Source: *Coca-Cola Enterprises research – Diamond 2011.
Coca-Cola, Coke, Coke Zero and Diet Coke the design of the Coca-Cola Contour Bottle and the Dynamic Ribbon device are
registered trade marks of The Coca-Cola Company. Dr Pepper is a registered trade mark of DP Beverages Limited.
No less than 20cm or 2-3 facings
of the same SKU
3. Shelf Position *
4.
Vertical Blocking *
Shoppers start in the middle of the
fi xture, but Instant Consumption
fi xtures of cooler are scanned vertically
Following
these principles
may help you
to increase
your sales
Place your largest sector (refreshment)
in the centre or near the handle of
your cooler
5. Frame Brand *
6.
Use POS and shelf trays to inform
shoppers of the SKUs