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AnnuAl REPORT 10/11 - Grow Wellington

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28<br />

CREATIVE HQ Implement new structure<br />

with investment from<br />

regional partners<br />

agreed activities agreed measures measures status as at 30.06.<strong>11</strong><br />

Complete programme<br />

enhancement to lift<br />

quality and quantity<br />

of resident companies<br />

Creative HQ has exceeded all targets.<br />

Overall Performance: Positive<br />

20 ventures<br />

Nine venture exits<br />

$130m Economic Impact<br />

from all incubatees<br />

85% client satisfaction<br />

New Structure implemented and discussion with<br />

regional partners ongoing<br />

21 ventures<br />

Seven venture exits<br />

$206m economic impact from all incubatees. The<br />

quality of the Creative HQ incubatees very high<br />

leading to a significant increase in the economic<br />

impact result<br />

Achieved 94% client satisfaction<br />

seCtORs agreed activities agreed measures measures status as at 30.06.<strong>11</strong><br />

FILM WELLINGTON Implement improved film<br />

permit system<br />

Develop and implement<br />

an awareness raising<br />

campaign<br />

570 film industry<br />

enquiries managed<br />

Client sector survey<br />

shows 85% satisfaction<br />

A new fully integrated permit online application<br />

system was designed, tested and ready to implement<br />

end of June 20<strong>11</strong>. However the measure was not fully<br />

met in the period as the overall new Film <strong>Wellington</strong><br />

website will be launched end of July 20<strong>11</strong><br />

772 film industry enquiries managed. Awareness<br />

raising campaign very successful therefore enquiries<br />

received exceeds target substantially<br />

Client survey shows 94% satisfaction<br />

Targeted PR awareness raising programme in place<br />

Targets have been met and international activities have proved effective at promoting <strong>Wellington</strong> as a Film Region.<br />

Overall Performance: Positive<br />

seCtORs agreed activities agreed measures measures status as at 30.06.<strong>11</strong><br />

FOOD & BEVERAGE<br />

<strong>Wellington</strong> on a Plate<br />

<strong>Wellington</strong> on a Plate<br />

in place with long term<br />

future established<br />

Food <strong>Wellington</strong><br />

market development<br />

projects scoped – Wine<br />

(governance) and coffee,<br />

beer (export ready)<br />

Two projects initiated<br />

(wine governance &<br />

export coffee or beer)<br />

Three projects delivered<br />

(Le Cordon Bleu,<br />

<strong>Wellington</strong> Week &<br />

<strong>Wellington</strong> on a Plate)<br />

<strong>Wellington</strong> On a Plate Advisory Board established.<br />

Board members made up of industry members<br />

increasing the likelihood of long-term buy-in by the<br />

industry being achieved<br />

Beer completed – Tuatara and Yeastie Boys are<br />

exporting. Island Bay Brewing has plans for export<br />

in 20<strong>11</strong>/2012<br />

Wine governance not completed - Nationally the<br />

wine industry is experiencing a period of consolidation<br />

as a direct result of the global economic downturn.<br />

For this reason it was decided it was not appropriate<br />

to pursue this activity at a local level during this<br />

financial year<br />

Three projects delivered<br />

le Cordon Bleu September 20<strong>10</strong>,<br />

<strong>Wellington</strong> Week (Sydney two week Pop Up<br />

Restaurant) September 20<strong>10</strong>,<br />

visa <strong>Wellington</strong> On a Plate August 20<strong>10</strong><br />

Key measures have been delivered and the long term strategy is being implemented as planned.<br />

Overall Performance: Positive

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