AnnuAl REPORT 10/11 - Grow Wellington
AnnuAl REPORT 10/11 - Grow Wellington
AnnuAl REPORT 10/11 - Grow Wellington
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seCtORs agreed activities agreed measures measures status as at 30.06.<strong>11</strong><br />
EDUCATION<br />
International Students<br />
International student<br />
marketing plan review<br />
implemented with clear<br />
tactics being consistently<br />
checked for effectiveness<br />
Products Identify appropriate<br />
products to achieve<br />
revenue streams for<br />
export education<br />
Five initiatives to help<br />
generate increased<br />
student inflows<br />
85% of Education<br />
<strong>Wellington</strong> International<br />
members satisfied in<br />
client survey with delivery<br />
against identified needs<br />
One collaborative<br />
export education<br />
project completed and<br />
introduced to<br />
Two potential<br />
offshore partners<br />
Five initiatives completed:<br />
Postcards home Competition - more than <strong>10</strong>0<br />
students created digital postcards with messages<br />
expressing why they love living and studying in<br />
<strong>Wellington</strong><br />
anZa (Australia NZ Agents Workshop) May 20<strong>11</strong><br />
Inbound agent visits completed - three HK education<br />
agents visited <strong>Wellington</strong> in Oct 20<strong>10</strong><br />
vietnam in-market visit in March 20<strong>11</strong> where<br />
eight Education <strong>Wellington</strong> International institutions<br />
attended. Expansion of Agent contacts/ direct<br />
marketing to students & parents<br />
(<strong>Wellington</strong> now hosts around one quarter of all<br />
Vietnamese international students studying in<br />
New Zealand)<br />
China mission June 20<strong>11</strong> - Eleven Education<br />
<strong>Wellington</strong> International institutions attended-<br />
agent identification, training programmes, student<br />
recruitment in key markets<br />
Client Survey shows 79% satisfaction. The decrease<br />
in satisfaction should be seen in the context of a<br />
significantly increased survey base<br />
Online English teaching programme being trialled with<br />
primary schools in South Korea.<br />
Interest expressed from South Korean and<br />
Vietnamese partners<br />
The promotion of <strong>Wellington</strong> as a student destination has been very successful. The development of an export product has<br />
progressed slower than hoped.<br />
Overall Performance: Good<br />
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