Activities (1,3 MB) - Colruyt Group

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Outlook
DreamLand is looking for a new location in order to improve
the accessibility of this existing store in Roeselare. In the coming
financial year, DreamLand plans to open new stores in Tongeren
(July 2012) and in Leuven (February 2013). DreamLand aims to
eventually grow to around 70 stores in Belgium.
DreamLand intends to gear its product range more to the hobbies
of children and young people. For instance, the newest stores
have a bookshop with a reading area. In addition, DreamLand is
also working on a new bed, bath & beauty product range.
DreamLand is increasing its efforts for safe toys and aims to
recruit new employees in the near future to check the quality
and safety of its toys even more thoroughly.
www.dreamland.be/webshop
Under the wings of ColliShop, the DreamLand-webshop offers a
wider toys and games product range than the paper catalogue.
Orders can be collected at Colruyt and OKay.
9,4 %
turnover increase in specialised
non-food activities
15.000
DreamBaby followers on Facebook
1.4.2. DreamBaby
• Year of inception: 2001
• Number of stores: 9
• Average store surface area: 650 m²
The Colruyt Group baby specialist offers a complete range
of products and services, including the successful baby gift
lists. Mothers and future mothers can find everything for
their babies and for themselves, as from the beginning of
their pregnancy until the child is two years old.
DreamBaby has nine flagship stores in Belgium and
departments in most of the DreamLand stores.
Developments
In the past financial year, two baby departments were
removed from DreamLand stores, in order to set them up
in fully-fledged DreamBaby stores. Customers can enjoy the
peaceful atmosphere and a more targeted product range
and can count on advice from highly specialised staff.
This new approach is bearing fruit. For example, the new
DreamBaby store in Dendeleeuw doubled the number of
its baby gift lists.