Activities (1,3 MB) - Colruyt Group

4.2. Communication
The internal communication agency Premedia, translates
the marketing strategy of Colruyt Group and its various
business units into communication strategies.
Premedia guarantees accurate cross-channel communication:
the right message at the right moment to the right person
through various communication channels.
Over 300 employees mainly produce marketing materials
and campaigns such as folders, catalogues, direct
mailings and packaging for the own brands. In addition,
the communication agency also takes care of the internal
communication and corporate communication such as
press releases and the annual report.
In the past financial year, Premedia mainly examined ways
in which the business units of the group could communicate
in a more targeted and interactive manner with their
target groups. For instance, Premedia created a Facebook
application for DreamBaby and also worked on a smart
phone application for the webshop service Collect&Go
together with a number of other parties.
A new platform (STEP) has been taken into use that functions
as a single source for cross-channel communication.
Moreover, the platform will eventually provide the necessary
content for all e-commerce sites digitally.
The first episode of L!NK Logistics was broadcasted in
September 2011. The new video news programme for
the logistic services is made by Premedia’s video studio,
similar to L!NK for the personnel in the Colruyt stores. L!NK
Logistics presents information about new machines, working
methods, tips from employees, etc. in a professional manner.
The video channel illustrates the Colruyt Group philosophy
to inform employees as thoroughly as possible. In addition,
video is a very effective means of communication to
communicate all sorts of techniques with regard to work
simplification throughout the organisation.
Nearly 10.000 internal orders were processed, from posters
about new house styles to webshops, in the past financial
year.
In order to increase the service, efficiency and quality for his
partners and to strengthen its own identity within the group,
Premedia worked on drafting a new mission statement. The
key words of its mission statement are: innovation, creativity
and effectiveness.
4.3. Personnel / Human Resources and
Organisation
The Human Resources & Organisation department employs
in total 290 people, spread over seven divisions.
The Social Secretariat does the complete payroll processing
for 22.000 employees in Belgium. The Prevention &
Medical Service gives expert advice with regard to job
safety, well-being and medical issues and HR-support
facilitates telephone and translation work in the group.
The Selection, Orientation and Recruitment division
130.368 CVs and letters, held 14.782 interviews and
provided assistance with the recruitment of 3.079
employees in 2011-2012. In 2012, another 3.000 new
recruitments are planned.
The Employee and Team Development division and the
Human Resources division play an essential role in the
support, development and promotion of a number of
strategic group projects. The aim is to embed common
values and drivers in the organisation and to prepare the
group for a new era, always with respect for the uniqueness
of each individual. In addition, both sub-departments
provide the daily support in the field of human resources
for all group departments.
130.368
curriculums vitae received
10.000
orders processed by Premedia
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