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Activities (1,3 MB) - Colruyt Group

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76<br />

In 2000, <strong>Colruyt</strong> launched the service Collect&Go, the service<br />

whereby the customer orders his shopping online and then<br />

collects his shopping at the collection point of a store of<br />

his choice. This service continues to grow exponentially<br />

and opens ten collection points every year with in total 131<br />

collection points at the end of the financial year. In order<br />

to accommodate the increasing success of this service,<br />

Collect&Go makes use of the services of E-logistics, a group<br />

company that provides logistic services to third parties from<br />

a distribution centre in Zaventem. In addition, there are<br />

also a number of collection stores that are not located in a<br />

<strong>Colruyt</strong> store. These are located on busy entry roads, which is<br />

convenient for customers who wish to collect their shopping<br />

after work on their way home.<br />

<strong>Colruyt</strong> is a great believer in the potential of mobile shopping<br />

and was the first supermarket to launch a smart phone<br />

application in June 2011 with which customers could forward<br />

their shopping lists and order the desired products. At<br />

present. already 7% of the Collect&Go orders takes place via<br />

iPhone or Android smart phone.<br />

In November 2011, <strong>Colruyt</strong> entered the Belgian telecom<br />

market with the launch of <strong>Colruyt</strong> Mobile, a new GSM service<br />

with rechargeable cards. This service is pioneering with a<br />

transparent offer, an excellent help desk and advantageous<br />

rates. The consumer apparently appreciates this approach as<br />

the results of the prepaid formula are above expectations.<br />

Over 16.330 Start Packs were sold by the end of the financial<br />

year.<br />

www.collectandgo.be<br />

The complete range of food products (including fresh produce,<br />

meat and frozen products) and a selection of <strong>Colruyt</strong> nonfood<br />

products. Place orders (online and via smart phones) and<br />

collect your order at over 130 Collect&Go collection points.<br />

wijn.colruyt.be<br />

More than 1.000 first-rate wines in addition to the product<br />

range in the store, delivered within three working days at a<br />

<strong>Colruyt</strong> store.<br />

6 %<br />

increase in revenue<br />

14.000m²<br />

target annual expansion of sales surface<br />

area<br />

<strong>Colruyt</strong> has invested significantly in the past financial year<br />

in training staff, constantly improving quality, the further<br />

optimisation of processes and the organisational structure<br />

and gearing the approach of the various store formulas within<br />

the group to each other. <strong>Colruyt</strong> is convinced that, in the<br />

future, it will be able to reap the benefits of this.<br />

Outlook<br />

In spite of the contracting consumer market, <strong>Colruyt</strong> expects<br />

to be able to realise further revenue growth by opening new<br />

stores and enlarging existing stores.<br />

colruyt.fujiprint.be<br />

Fuji prints digital photographs on many different carriers:<br />

albums, canvas, greeting cards, mouse mats, T-shirts, etc. To<br />

be collected at a <strong>Colruyt</strong> store selected by the customer.<br />

beenhouwerij.colruyt.be<br />

After ordering online, the customer can pick up his meat order<br />

as from the next day at the store butcher. A popular site during<br />

holiday periods.<br />

<strong>Colruyt</strong>.be > Single-malt whiskeys<br />

Over 60 first class whiskeys for the lowest price, mainly from<br />

Scotland, but also from Ireland, Japan, the US, India, etc. To be<br />

collected at a <strong>Colruyt</strong> stored three days after ordering.

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