Activities (1,3 MB) - Colruyt Group

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1.3. Bio-Planet
• Year of inception: 2001
• Number of stores: 7
• Store surface area: 400 to 750 m²
• Number of employees in FTE: 155 (+ 8)
• Baseline: Conscious enjoyment
Bio-Planet is the bio-store that inspires people to consciously
enjoy the good things in life. By working in a sustainable
manner, the retailer reduces its impact on the environment.
The product range consists of over 7.300 biological and
ecological products.
Therefore, the Bio-Planet stores are located in cities where
they can reach a lot of people. Customers who do not have a
Bio-Planet nearby, can order more than 3.500 of our products
online and collect their products at a Colruyt or OKay store of
their choice within four days.
Developments
The Belgian bio-market has shown a steady growth in recent
years. The bio-market in Belgium accounts for a market share
of 2%. According to VLAM, three percent more was spent
on biological products in 2011 than in 2010. Bio-Planet is
also profiting from this growing trend and was able to further
increase its revenue and market share.
Outlook
After the opening of a low-energy store in Leuven at the end
of 2010, no additional new stores were opened due to a
delay in the granting of permits. As a result, the number of
bio-stores at the end of the financial year remained seven.
Bio-Planet plans to open at least one new store in the coming
financial year. Bio-Planet envisages a potential of 25 to 30
stores in Belgium in the future.
In addition, Bio-Planet will also focus on the B2B market in
close cooperation with the existing B2B channels in the group.
In view of the growing demand, Bio-Planet aims to supply
companies, day-care centres, schools and governments with
bio-products.
www.bioplanet.be
Over 3.500 biological and ecological products, delivered
within four workdays after ordering at a Colruyt store.
7
unique
bio-stores
7.300
Bio-products and
eco-products