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FINAL CLUSTER ANALYSIS - Kohtla-Järve

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Final Cluster Analysis<br />

envIronmental DrIvers<br />

The use of wood as a bio fuel can be both a threat and<br />

an advantage for the woodworking industry. The threat<br />

comes from prime wood being used directly for energy<br />

generation rather than passing through a value-adding<br />

cycle - the cascade use of wood. Unjustifi ed subsidies for<br />

renewable energy could cause raw materials to be directed<br />

away from existing woodworking facilities. The advantage<br />

comes from energy providing an outlet for used wood at<br />

the end of its value chain, or in localities where market outlets<br />

for forest produce are limited.<br />

Another positive face of bio fuel is the fact that the woodworking<br />

industry itself is seen as a major channel for developing<br />

renewable energy initiatives. The forest industry as a<br />

whole is a signifi cant producer of renewable energy and as<br />

such, this represents a strong position for the industry in a<br />

key global issue.<br />

PolItIcal DrIvers<br />

The Communication on Innovative and Sustainable Forestbased<br />

Industries in the EU was adopted on the 27 February<br />

2008. It addresses the challenges that these industries face<br />

in a 19-point action plan. The challenges of the forest-based<br />

industries relate to innovation, increased global competition,<br />

access to third-country markets, climate change and<br />

high energy and transport costs. Moreover, the access and<br />

availability of both virgin and recovered raw material at<br />

competitive prices and the strategic role of these industries<br />

in limiting climate change impacts are issues that need to<br />

be addressed specifi cally. Furthermore, and in particular in<br />

the woodworking and printing sectors, the SME dimension<br />

is especially relevant.<br />

In 2003, Roadmap 2010 for the European Woodworking<br />

Industries following the Lisbon Agenda 2000 was promulgated.<br />

Overall objective of the Roadmap is to trigger a<br />

common strategy to make wood the leading material in<br />

construction and interior solutions by 2010.<br />

42<br />

© Narva Business Advisory Services Foundation, St. Petersburg Information and Analytical Center, Synergy International Ltd. 2008

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