HESBURGH LECTURE SERIES 2013 Program - Alumni Association ...
HESBURGH LECTURE SERIES 2013 Program - Alumni Association ...
HESBURGH LECTURE SERIES 2013 Program - Alumni Association ...
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Joel E. Urbany, Ph.D.<br />
Professor, Marketing<br />
Biography<br />
Joe Urbany (Ph.D., The Ohio State University) is a professor of marketing in the Mendoza<br />
College of Business at the University of Notre Dame. Urbany’s research focuses on information<br />
economics, managerial decision making and strategy, and buyer behavior. His work has<br />
appeared in the Journal of Consumer Research, the Journal of Marketing, Marketing Science,<br />
Harvard Business Review, the Journal of Retailing, the Journal of the Academy of Marketing<br />
Science, the Journal of Economic Psychology, and the Journal of Behavioral Economics, among<br />
others, and has been cited in U.S. News and World Report, USA Today, MSNBC, the Wall Street<br />
Journal, UPI, the Canadian Broadcasting Company, and in other international media.<br />
Urbany’s research has received several distinctions, including the Davidson Award for best<br />
paper at the Journal of Retailing in 2002, as well as runner-up for that award 1996. He has served on the editorial review boards<br />
of the Journal of Consumer Research and Marketing Letters and is currently co-editor of Marketing Letters with Randy Bucklin of<br />
UCLA. Urbany serves as an invited reviewer on several other journals, including Marketing Science, the Journal of Marketing, the<br />
Journal of Marketing Research, and the International Journal of Research in Marketing.<br />
Urbany has consulted and conducted executive education programs for a wide variety of organizations and state governments,<br />
including Bayer, JP Morgan Chase, Sennheiser, Hardee’s, Quincy’s, and Donnelly, and Milliken and Company. Previously he was<br />
associate dean of graduate programs at Notre Dame. During his term, the M.B.A. program at Notre Dame moved into the top 30<br />
programs nationally, and was recently ranked No. #20 in Business Week.<br />
Urbany has won teaching awards at both The Ohio State University and the University of South Carolina, and previously has<br />
received a “Most Popular Professor” rating in the Business Week assessment of the Notre Dame M.B.A. programs. Additionally, he<br />
has served as a fellow for the Kaneb Institute for Teaching Excellence at Notre Dame.<br />
Lecture<br />
Grow by Focusing on What Matters: Competitive Strategy in 3-Circles<br />
Categories<br />
Business<br />
This lecture tackles the challenges of growing your company, your non-profit, or any entity in a competitive market. “The 3-Circle<br />
Model”—summarized in the Harvard Business Review—provides quick insight into growth strategy, focusing attention on<br />
building substantive capability to create distinctive value for customers. Accessible and easy to teach and generalize, the 3-Circle<br />
framework has been used by hundreds of companies and students to facilitate the development of growth strategy. This lecture<br />
can be presented in 30 minutes or in the form of an interactive workshop.<br />
The Hesburgh Lecture Series, <strong>2013</strong> <strong>Program</strong> 97