Stakeholder Engagement - Cranfield School of Management ...

Foreword
Foreword
When organisations do engage successfully it can be a win-win
for business and society – as these newspaper headlines
demonstrate
Wal-Mart and leading suppliers form council to foster
green job creation.The world's largest retailer
announced the formation of a supplier council to
stimulate and retool America's workforce – GreenBizz
031208
Starbucks to promote Ethiopia's farmers and their
coffee. Starbucks and the Ethiopian government have
reached an agreement over the distribution, marketing
and licensing of Ethiopian coffee – BBC 210607
Internet companies agree on China code of conduct –
Reuters 050808
U.S. technology giants Microsoft Corp, Google Inc and
Yahoo Inc, in talks with other Internet companies and
human-rights groups, have reached an agreement on a
voluntary code of conduct for activities in China and
other restrictive countries – Reuters 050808
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A parallel How-to guide from the Doughty Centre looks at
engaging Corporate Responsibility champions within
organisations to engage employees. Future publications will cover
engaging investors on Corporate Responsibility and Sustainability;
and how organisations can engage their supply chain.With
external partners we have recently produced a think-piece on
the future of the Corporate Responsibility and Sustainability
function; and with other partners, we will shortly issue a piece on
communicating Sustainability.
David Grayson, July 2009