RDPAC药品推广行为准则 - IFPMA
RDPAC药品推广行为准则 - IFPMA
RDPAC药品推广行为准则 - IFPMA
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断药品等。<br />
• “推广”指由某会员公司<br />
通过各种方式——包括互<br />
联网,以促进其药品的处<br />
方、推荐、供应、用于病<br />
人或为病人自用等为目的<br />
的,针对医疗卫生专业人<br />
士所进行的或组织、赞助<br />
的任何行为或活动。<br />
• “医疗卫生专业人士”<br />
指医疗、牙科、药剂或护<br />
理领域中的专业人员,或<br />
其他任何在其专业活动中<br />
可能开具药品处方或推<br />
荐、采购、供应药品或将<br />
药品用于病人的人员。<br />
• “医疗机构”一般指由医<br />
疗专业人士组成的机构,<br />
或提供医疗服务、和/或<br />
进行医疗研究的机构。<br />
• “会员公司”指依法在中<br />
国境外成立或组建、在中<br />
国境内有实质性投资或经<br />
营性投资并成为RDPAC<br />
会员公司的研发类制药企<br />
业,包括外商投资企业或<br />
blood products, diagnostic aids,<br />
etc.<br />
• “promotion” means any activity<br />
undertaken, organized or sponsored<br />
by a member company<br />
which is directed at healthcare<br />
professionals to promote the<br />
prescription, recommendation,<br />
supply, administration or consumption<br />
of its pharmaceutical<br />
product(s) through all methods<br />
of communications, including the<br />
internet.<br />
• “healthcare professional” means<br />
any member of the medical, dental,<br />
pharmacy or nursing professions<br />
or any other person who in<br />
the course of his or her professional<br />
activities may prescribe,<br />
recommend, purchase, supply,<br />
or administer a pharmaceutical<br />
product.<br />
• “medical institution” means<br />
typically an organization that is<br />
comprised of healthcare professionals<br />
and/or that provides<br />
healthcare or conducts healthcare<br />
research.<br />
• “member company” means any<br />
R&D-based phar maceutical<br />
company lawfully established or<br />
incorporated outside of China<br />
with substantial investment or<br />
operational interests in China that<br />
became a member of RDPAC,<br />
including a foreign-invested enterprise<br />
or other legal entity reg-<br />
17<br />
研<br />
制<br />
开<br />
发<br />
制<br />
药<br />
企<br />
业<br />
协<br />
会