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RDPAC药品推广行为准则 - IFPMA

RDPAC药品推广行为准则 - IFPMA

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断药品等。<br />

• “推广”指由某会员公司<br />

通过各种方式——包括互<br />

联网,以促进其药品的处<br />

方、推荐、供应、用于病<br />

人或为病人自用等为目的<br />

的,针对医疗卫生专业人<br />

士所进行的或组织、赞助<br />

的任何行为或活动。<br />

• “医疗卫生专业人士”<br />

指医疗、牙科、药剂或护<br />

理领域中的专业人员,或<br />

其他任何在其专业活动中<br />

可能开具药品处方或推<br />

荐、采购、供应药品或将<br />

药品用于病人的人员。<br />

• “医疗机构”一般指由医<br />

疗专业人士组成的机构,<br />

或提供医疗服务、和/或<br />

进行医疗研究的机构。<br />

• “会员公司”指依法在中<br />

国境外成立或组建、在中<br />

国境内有实质性投资或经<br />

营性投资并成为RDPAC<br />

会员公司的研发类制药企<br />

业,包括外商投资企业或<br />

blood products, diagnostic aids,<br />

etc.<br />

• “promotion” means any activity<br />

undertaken, organized or sponsored<br />

by a member company<br />

which is directed at healthcare<br />

professionals to promote the<br />

prescription, recommendation,<br />

supply, administration or consumption<br />

of its pharmaceutical<br />

product(s) through all methods<br />

of communications, including the<br />

internet.<br />

• “healthcare professional” means<br />

any member of the medical, dental,<br />

pharmacy or nursing professions<br />

or any other person who in<br />

the course of his or her professional<br />

activities may prescribe,<br />

recommend, purchase, supply,<br />

or administer a pharmaceutical<br />

product.<br />

• “medical institution” means<br />

typically an organization that is<br />

comprised of healthcare professionals<br />

and/or that provides<br />

healthcare or conducts healthcare<br />

research.<br />

• “member company” means any<br />

R&D-based phar maceutical<br />

company lawfully established or<br />

incorporated outside of China<br />

with substantial investment or<br />

operational interests in China that<br />

became a member of RDPAC,<br />

including a foreign-invested enterprise<br />

or other legal entity reg-<br />

17<br />

研<br />

制<br />

开<br />

发<br />

制<br />

药<br />

企<br />

业<br />

协<br />

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