RDPAC药品推广行为准则 - IFPMA
RDPAC药品推广行为准则 - IFPMA
RDPAC药品推广行为准则 - IFPMA
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研<br />
制<br />
开<br />
发<br />
制<br />
药<br />
企<br />
业<br />
协<br />
会<br />
22<br />
注释13<br />
忌症提示和副作用的简要<br />
说明。<br />
第六条 电子版推广材料,包<br />
括音像制品<br />
电子版推广材料应遵守与印刷<br />
形式推广材料相同的各项要求。就<br />
与药品有关的网页而言:<br />
(a) 制药公司的名称以及推广<br />
所 针 对 的 受 众 应 一 目 了<br />
然;<br />
(b) 推广内容应适合于其所针<br />
对的受众;<br />
(c) 其制作(内容、链接等)<br />
对其所针对的受众而言应<br />
适当、清晰;<br />
(d) 针对中国市场的信息应符<br />
合中国法律法规的各项规<br />
定。<br />
第七条 与医疗卫生专业人士<br />
的互动交流<br />
7.1 互动交流活动与会议<br />
7.1.1 以科学和教育为目的<br />
cinct statement of the contraindications<br />
precautions and side<br />
effects.<br />
ANNOTATION 13<br />
Article 6 Electronic Materials,<br />
including Audiovisuals<br />
The same requirements shall apply<br />
to electronic promotional materials<br />
as apply to printed materials. Specifically,<br />
in the case of pharmaceutical<br />
product related websites:<br />
(a) the identity of the pharmaceutical<br />
company and of the intended<br />
audience should be readily apparent;<br />
(b) the content should be appropriate<br />
for the intended audience;<br />
(c) the presentation (content, links,<br />
etc.) should be appropriate and<br />
apparent to the intended audience;<br />
and<br />
(d) information specific to China<br />
should comply with all the Chinese<br />
laws and regulations.<br />
Article 7 Interactions with<br />
Healthcare Professionals<br />
7.1 Events and Meetings<br />
7.1.1 Scientific and Educational<br />
Objectives
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