Volume 25–3.pdf

Ad 'di
arri
xt by John D. Berry
1.,1
42-POINT ITC FOUNDER ' S CASLON FORTY-TWO
THE TYPES WERE CONsidered
neither quaint
nor old-fashioned: they
LOOKED LIKE THE ORDINARY
text & display types of the day.
When Caslon's typefaces
24-POINT ITC FOUNDER ' S CASLON THIRTY
WERE REVIVED IN THE MIDDLE
of the 19th century, after the
onslaught of the "modern"
IS-POINT ITC FOUNDER'S CASLON TWELVE
DIDOTS AND BODONIS, THEY WERE USED
at first for "old-fashioned" books and
books that might or might not be read
I2-POINT ITC FOUNDER'S CASLON TWELVE
STRAIGHT THROUGH. BUT BY THE TURN OF THE CENTURY,
Caslon Old Face (as it came to be known) had become reestablished
as a standard typeface; in the early loth century,
10-POINT ITC FOUNDER ' S CASLON TWELVE
THANKS TO NUMEROUS REVIVALS MANUFACTURED BOTH FOR HAND-
setting and for the various hot-metal typesetting machines on the
market, Caslon had earned its place in a rule of thumb for printers r
THE ORIGINAL CASLON LETTER FOUNDRY
IN CHISWELL STREET, LONDON.
"This new Foundery was begun in
the Year 1720, and 1763;
and will (with God's leave)
be carried on, improved, and inlarged,
by WILLIAM CASLON and Son,
Letter-Founders in LONDON."
—From the colophon of Caslon's
1764 specimen book