Telenor's - Ericsson

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cover story Lucy Küng Basic facts NAME Lucy Küng TITLE Professor of Media Economics and Management, University of Jönköping, Sweden LIVES IN Zürich, Switzerland BORN IN London, England 10 EBR #3 2010
The great scare TEXT Nathan Hegedus PHOTO Chris Maluszynski How telecom and media can embrace LUCY KÜNG knows the media and their stark challenges. A former publishing director at at Random House in the uk and now a leading expert on media management, Küng focuses much of her work on the upheaval caused when a new generation of technology platforms – such as the internet and the iPad – threaten to replace tried and tested models such as broadcast tv and the printed magazine. Can you set the scene here? What is the urgency for both media and telecom companies? the internet threat The fi rst internet battles are lost, , leaving g both the media and telecom industries with declining g revenues and fi xed assets that have become liabilities, , says y media management g expert p Lucy y Küng. g Now – after a history y of failed collaborations – these once dominant industries have little choice but to get g creative and blaze a common trail towards future relevance. The drama comes from the fact that both media and telecom companies are peering “through a glass darkly” and facing the beginning of the end of the mass media model we grew up with. New technology has been the most significant trigger, although deregulation and globalization also play a role. This is part of the convergence process predicted 25 years ago: the media, telecoms and it are moving inexorably closer, with the internet at the heart of the process. If we shift to the industry value chain, we see EBR #3 2010 11 T g s
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Page 8 and 9: details JUST ONE QUESTION ...to Sam
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details 8 ▶ … OF 10 SPOTS occup
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executive summary »»» 64 EBR #3
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executive summary »»» 66 EBR #3
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