Titel-Trader 1.2011.indd - Agritechnica Trader

“We consider our current business to be ...”
unfavourable 15 %
satisfactory 49 %
up. According to recent estimates,
the west European tractor
market shrank by about 12
percent in 2010, to around
137,000 units. Sluggish demand
in France had a particularly
negative effect on fi gures
for 2010. On the other hand,
2011 is also looking promising
for the French.
The combines business struggled
in a relatively diffi cult year
last year. Fewer than 6,000 machines
were sold in western Europe,
nearly a third down on the
year before. France and Germany,
the largest markets for such
machines, both displayed aboveaverage
declines. With the current
turnaround, manufacturers
are placing their hopes on
the 2010/2011 season. A similar
downturn was faced by green
forage harvesting machines,
where recovery is expected following
two years of depression.
German manufacturers currently
report a rise of 30 per cent for
this segment, with sales of balers
and forage harvesters largely
forecast to reach the satisfactory
level attained last year.
EU to catch up with
global economy in 2011
In summary, it can be said that
although the European Union’s
agricultural machinery market
lagged behind global growth in
2010, due chiefl y to a weak fi rst
half, the region should rise up
to become a pillar of Europe’s
economy in 2011, barring any
negative developments. The
chief factor infl uencing the market
will be the producer prices
paid to farmers. Discussion on
the new European agricultural
policy for the period 2014 to
very good 6 %
good 30 %
Source: CEMA Business Barometer December 2010.
Maschinenfabrik
Bernard KRONE GmbH
Heinrich-Krone-Straße 10
D-48480 Spelle
COMPANIES AND MARKETS
2020 should gather momentum
in the coming months.
It is to be expected that the
different economic conditions
in the individual EU Member
States will have different impacts
on local farmers’ purchasing
power and intentions to invest.
VDMA does not expect
the emergence of lower direct
payments as of 2014 to bring
any major upheavals among
German farmers. Farmers have
gained a much more progressive
outlook in the process of adapting
to world markets over the
Tel.: +49 (0) 5977/935-0
Fax: +49 (0) 5977/935-339
E-Mail: Info.ldm@krone.de
Internet: www.krone.de
past 20 years. Without a doubt,
manufacturers are starting the
new year on an optimistic note.
The barometer of confi dence in
the west European agricultural
machinery industry rose by 12
percent points in December
2010. On the one hand, the assessment
of the current business
situation was much more positive;
and on the other hand, expectations
of future sales remain
very high. This confi dence is not
restricted to the German market
alone – it also includes the markets
of eastern Europe.
Progress in action
Comprima
– Innovative baling technology for extreme
conditions
– KRONE NovoGrip belt and slat system for
ultimate bale densities and quiet running
– Comprima F 155 with the unique semi-variable
chamber (ø 1,25 m – 1,50 m)