Titel-Trader 1.2011.indd - Agritechnica Trader

After a turbulent year 2010
characterised by unpredictable
weather and
volatile prices, there are signs
of optimism ahead. In some
Central European markets, autumn
2010 marked the start of
a signifi cant period of recovery.
Structural changes in agriculture,
higher prices for milk and
grain have worked favourably
for producers, providing much
needed impetus towards investments
into machinery. Additionally,
last year’s conditions should
also ensure that attention is paid
to even more effi ciency.
We can therefore start 2011
with much hope and positive
expectations for the agricultural
machinery trade. There is already
a growing need for innovative,
reliable technology that
meets the diverse needs of customers
around the globe.
Agritechnica attracts buyers
and sellers from all over the
world every alternate year. In
EDITORIAL
Welcome
to Agritechnica 2011
See you in Hanover
2011, the world’s largest agrimachinery
exhibition will be
held from 13 to 19 November
in Hanover, Germany. The
opening two days, 13 and 14
November, are exclusive preview
days for trading partners
and top customers of the farm
machinery industry.
Agritechnica as World’s No. 1
is unique in its completeness
and size, its innovations and international
nature of a true global
standard for exhibitors and
visitors and clear structure.
The systematic exhibition layout
introduced with Agritechnica
2009 improves navigation
throughout the halls, making it
easier for visitors to fi nd products.
The last Agritechnica 2009
attracted a record number of
355,000 visitors and an all-time
high number of 2,300 exhibitors.
Agritechnica’s international
scope is underlined by its sheer
number of visitors coming from
Freya von Rhade, Project
Manager Agritechnica.
outside Germany – over 80,000
from 88 countries.
We expect strong participation
among business savvy, entrepreneurial
farmers and the
strong network of dealers. It is
our task to organize this leading
meeting point for ag machinery
to its maximum success for you
as a visitor.
This year’s Agritechnica will
again include a full range of
new equipment developed to in-
crease effi ciency in the areas of
cultivation, sowing, fertilization,
spraying and harvesting. With
electronics playing a key role
in more effi cient production,
Agritechnica 2011 contains a
special show on “smart farming”.
This segment will introduce
the latest intelligent
solutions that could well be
accessible to farmers in the near
future.
This Agritechnica Trader is
one of many products and services
we offer to keep dealers
updated on the latest developments.
It helps you to organize
your time at the show more productively.
We look forward to welcoming
you in Hanover from 13th
to 19th November 2011.
Freya von Rhade
Project Manager Agritechnica