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Stepping out for grey power - Carvajal Spain

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22 SUR IN ENGLISH OCTOBER 2ND TO 8TH 2009<br />

Opinion<br />

A WAKE UP CALL<br />

FOR THE TOURIST<br />

INDUSTRY<br />

Pilar<br />

Martinez<br />

The tourism industry has<br />

stopped operating on autopilot.<br />

The tour operators are not<br />

filling the hotels and the travel<br />

agents are no longer selling<br />

everything in their brochures.<br />

What’s more, even the ferias<br />

and the publicity campaigns<br />

no longer have the impact they<br />

used to. To businesses and<br />

authorities it is now clear that<br />

they must do more. It is the<br />

beginning of a new era in the<br />

travel market with the need to<br />

build new alliances between<br />

the operators, the airlines and<br />

the hotels. A concerted ef<strong>for</strong>t<br />

VULGAR LANGUAGE<br />

Your normally excellent<br />

weekly fell below standard a<br />

couple of weeks ago. The article<br />

by Mr O’Kelly and his<br />

obsession with canine urine<br />

and subsequent use of the<br />

vulgar noun has irritated<br />

me.<br />

I suppose I will be written<br />

off as a pedantic old fuddyduddy<br />

(which I am!)<br />

H.R. Elliot<br />

EXCHANGE<br />

SWINDLE<br />

Last week my wife visited an<br />

office in Fuengirola to per<strong>for</strong>m<br />

a currency exchange knowing<br />

that they have always been<br />

competitive. The advertised<br />

rate of exchange <strong>for</strong> GBP was<br />

between government,<br />

organisations and the private<br />

sector is essential.<br />

It is no longer enough just<br />

to be on the web, or to command<br />

a prime position on the<br />

major search engines. It is the<br />

age of super communication,<br />

of social networking sites, of<br />

blogs and twitter. It is to these<br />

that travellers look <strong>for</strong> in<strong>for</strong>mation.<br />

These are the resources<br />

they can, and do, use<br />

<strong>for</strong> themselves. We need to<br />

stop focusing on how bad<br />

things are and work side by<br />

side, in harmony, towards im-<br />

Thereisnopointin<br />

dwelling on the<br />

present, we need to<br />

look to the future<br />

Letters to the Editor<br />

We accept letters by email, post or fax, but they must include identification and a telephone number,<br />

and be exclusive to SUR in English. We do not publish anonymous letters. Opinions expressed by<br />

contributors to this and other pages of SUR in English do not necessarily reflect those of the publishers.<br />

No part of this publication may be reproduced with<strong>out</strong> written permission from the publishers.<br />

1.108 euros displayed in the<br />

shop window. With this she<br />

handed over the money but<br />

was in<strong>for</strong>med that this rate<br />

was only valid if she was<br />

changing 15000 GBP or greater.<br />

The rate <strong>for</strong> her transaction<br />

would there<strong>for</strong>e be 1.103 euros.<br />

I was amazed that this type<br />

of practice is allowed. I would<br />

advise anyone changing<br />

money not to believe all they<br />

see advertised in the window<br />

no matter how established the<br />

place appears.<br />

INEPT COUNCIL<br />

Paul Jackson<br />

We fully agree with Neville<br />

Stock’s letter published in the<br />

September 18th edition. But<br />

proving the <strong>out</strong>look. If we<br />

support tourism, it supports<br />

the economy. The sector needs<br />

to gear itself up to attract and,<br />

importantly, retain a new<br />

breed of tourist and the Government<br />

to give some serious<br />

thought to not introducing a<br />

whole new raft of tax levies to<br />

get in the way of the sector’s<br />

progress.<br />

The crisis has speeded up<br />

the changes that were already<br />

happening in the way we<br />

travel and they are now an established<br />

part of our lives. It<br />

is very clear that, as a result<br />

of the world recession, very<br />

little is going to be the same<br />

as it was be<strong>for</strong>e. Because of<br />

this, there is a need to open<br />

our minds to new ways of<br />

structuring the industry and<br />

the costs of 21st century<br />

travel. Technological advances<br />

not only allow savings<br />

in energy, but in the fundamental<br />

management of a<br />

businesses. These are the<br />

tools we need to use to the full<br />

to compete in the new world.<br />

The solution does not come<br />

cheaply. We need not to<br />

spread panic, but steadfast intention.<br />

Not just <strong>for</strong> our future,<br />

but <strong>for</strong> the tourists.<br />

we can go further. How is this<br />

<strong>for</strong> the stupidity of Estepona<br />

council... We registered on<br />

the ‘padrón’ and have been<br />

paying IBI tax on our property<br />

since 2001 in August of<br />

each year. This year we cannot<br />

pay our IBI tax as the bill<br />

is incorrect - we have qualified<br />

<strong>for</strong> a discount by always<br />

paying every year be<strong>for</strong>e the<br />

due date, but because the<br />

Estepona collection department<br />

is fraudulently demanding<br />

a payment from us <strong>for</strong> a<br />

warehouse which we do not<br />

own/rent/lease or know anything<br />

ab<strong>out</strong>, we no longer<br />

qualify <strong>for</strong> the discount on<br />

our property because the<br />

warehouse bill is <strong>out</strong>standing<br />

since 2008! How has the warehouse<br />

bill got our name on it?<br />

We have visited the Town<br />

Hall three times since May<br />

and the Catastral Section<br />

twice in order to correct their<br />

error. We are pensioners, so<br />

to us the promised discount<br />

is a great help.<br />

T. Slade<br />

NOT JUST<br />

FOOTBALL<br />

AND SEX<br />

Lola<br />

Tortosa<br />

A well known shampoo brand<br />

has taken the theme of a<br />

current film “He’s just not<br />

that into you” to carry <strong>out</strong> a<br />

survey entitled, “What’s in<br />

men’s heads and what isn’t”?<br />

Those who think it is only sex<br />

and football must<br />

immediately wash those<br />

prejudices right <strong>out</strong> of their<br />

hair, because it seems,<br />

according to the survey, this<br />

view does not correspond to<br />

the reality.<br />

The men interviewed saw<br />

themselves in a different way:<br />

Not very attractive, fairly ordinary,<br />

but well cared <strong>for</strong>, preoccupied<br />

with their weight<br />

and the prospect of going<br />

bald; convinced they pull<br />

their weight around the<br />

Letter of the week<br />

A LOVELY SPANISH TRADITION<br />

Although almost 10 years in <strong>Spain</strong> it was my first time with<br />

thousands of others to experience a ‘Romería’ winding through<br />

the streets of Torremolinos. What a spectacle! It was fantastic.<br />

The joy, the hilarity, the gaiety was contagious.<br />

Outside Vista Sol Apartments one of those monstrous meanlooking<br />

bulls was plodding along controlled only by a frail looking<br />

teenager with a bamboo stick. A middle-aged woman visitor<br />

with a camera bent down only inches away from the bull<br />

to get a close-up photo of the bull’s impressive testicles. However,<br />

the indignant bull gave her a side kick that would have<br />

done credit to Ronaldo, and landed her on her bottom. I, along<br />

with others, ran to her assistance, but she was only shocked<br />

and embarrassed and not wounded - well, only her pride.<br />

As a <strong>for</strong>eigner, may I have the temerity to suggest one change?<br />

There is no doubt that pride of place must go to the animals<br />

and their handlers - the horses, cows, mules and the bulls. They<br />

could be the grad finale finishing the parade. Consequently<br />

the lovely ‘señoritas’ and ‘señoras’ and children with their dazzling<br />

flamenco dresses and matching shoes would not have to<br />

walk and dance through the cow, mule, bull and horse manure.<br />

What a wonderful carnival atmosphere! Long may your great<br />

Spanish traditions last and bring such joy, ecstasy and happiness<br />

to these credit crunch times.<br />

R. Logan<br />

house, but happy to admit<br />

they don’t do the ironing.<br />

Things are improving<br />

equality-wise as just 25% saythey<br />

wouldn’t like their partner<br />

to earn more than them.<br />

But the most surprising: The<br />

majority of those questioned<br />

believed that they compensated<br />

<strong>for</strong> not being amazing<br />

in bed with an “overdose” of<br />

romance. So said 83%.<br />

That said, at the recent Festival<br />

of Erotica in Seville, the<br />

star attraction was the<br />

Seville-Real Madrid game<br />

broadcast on two giant<br />

screens. And, to cap it all, at<br />

the end they organised a<br />

match between some female<br />

porn stars and volunteers<br />

from the audience!<br />

So now, I find myself asking,<br />

“What does go on in<br />

men’s heads and what<br />

doesn’t?” This, of course, will<br />

not be the slogan of Andalucía<br />

10, a project set up by<br />

the Junta de Andalucía to<br />

change the image of Andalusian<br />

men. Some may say they<br />

face an uphill battle, not least<br />

the women of Andalucía. But<br />

I suspect those women have a<br />

pretty clear idea what goes on<br />

in their men’s heads.

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