DEC13_SUPERDUPERFINAL

The Art Market Post COVID-19
April 17, 2021
A question that may cross an artist’s mind is whether he can make it
in the international scene. An accompanying inquiry would be on
the state of the art market so they can assess their chances especially
in the context of the present pandemic. VIVA ExCon V-CON 2
endeavored to shed light to this question through the moderatorship
of Tin-aw Art Management founder and director Dawn Atienza
and the valuable sharing of Jasdeep Sandhu of Gajah Gallery in
Singapore and Queena Chu of Mind Set Art Center (MSAC) in
Taipei.
Atienza started the virtual conference with a situationer that
pointed to difficult realities like exhibitions being postponed and
rescheduled, turning more and more to social media platforms
and how the art market in Asia has been coping. Sandhu shared
that he first focused on Southeast Asian art, found that reading is
important, and that resourcefulness and innovation factor in when
you are starting from scratch. He developed long-term relationships
with artists and recognized that they must not get distracted and
should stay focused. He learned that to make it in the international
market, an artist has to make his price by making his art valuable.
Queena Chu, on the other hand, emphasized the need to do
something more community-engaged, to strengthen visibility and
stay connected. She also discussed the art market in Asia in the
next few years and shared that MSAC was also doing online events
and utilizing online viewing rooms. They continue to nurture their
relationships with existing collectors. It was discussed that part of
the solution is creating different platforms to interact, implementing
social distancing in galleries and following health protocols, keeping
artists engaged, trying to carry on as normal as possible and it is
important to develop a wider market.
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