SPECIAL MODE ET MEDIA - Magazine

FOUNDER & EDITOR IN CHIEF :
Gloria Noto
MAGAZINES
WORK
États-Unis, trimestriel, 128 p., n o 4, 210 x 285 mm, 16 €
De la frustration peuvent naître des expériences éditoriales insolites. Par exemple, Gloria
Noto est une maquilleuse dans l’univers de la photographie de mode à Los Angeles.
Elle n’intervient que sur une partie marginale de l’image et son travail n’est pas
reconnaissable sauf par quelques professionnels et, à vrai dire, assez commercial.
L’aventure éditoriale commence donc de manière assez artisanale, organisée comme
un showcase d’artistes en tous genres : photographes mais aussi chanteurs, plasticiens,
illustrateurs… La distribution de l’objet est aussi expérimentale : une partie dans les
boutiques Opening Ceremony, des librairies new-yorkaises et quelques concept stores
incontournables dans le monde. Le magazine, dénué de publicité, s’apprécie comme
une promenade à travers différents univers créatifs. On trouvera bien quelques aphorismes
glanés sur Facebook ou des textes à la première personne, mais rien d’absolument
édité au sens d’un magazine classique. Le trait remarquable est le titre : Work.
Ce que présente Gloria Noto est la production de vingt personnes pour qui travail
et vie personnelle coïncident. Reste que Work possède un site et un blog, dont le
contenu recoupe pour beaucoup celui du magazine. Une hypothèse : vu l’inflation de
blogs « créatifs », d’étudiants en art ou de professionnels désœuvrés, le détour pour être
regardé et pris au sérieux passe par un objet physique, qui circule dans un réseau de
librairies internationales – fût-il minuscule.
EXTRAIT
ON LOS ANGELES
Wasn’t it funny, the way the ocean breeze felt through the television
screen. You stare at me, vacant, your mind splashed only through cool
waves and red carpet riots. You felt the pureness of my sun penetrate
deep into the backs of your eyes. You had been craving for so long, so
desperately long, and you were craving me. You were so certain that
I was what you were after – and who was I to try and change your mind.
You had seen me on the silver screen, right next to you, and we were
larger than life. You imagined your wallet thickening as I buttoned your
top button, your every movement perfectly dissected into familiar perfection.
One forceful flash from the paparazzi threw you back into yourself,
hands in your pockets, worn lace-up shoes melodically skimmed
the shag carpeting. You breathed heavily, the stale air of your middle
America dissipated as you began to breathe the breath of reaslistic fantasy.
“I am going to become more than myself,” you said out loud as
your heart pounded with pride, your lips wet with the taste of conviction.
DESIGN DIRECTOR :
LA Hall
theworkmag.com
MAGAZINE N O 7
18
On ramp after off ramp, your knees twitch violently past exit signs, detours
and glowing red break lights. You grind your teeth along with
the screeching of your engine and your hands sweat as you squeeze
the last bit of living out of the steering wheel. You try to move to the
right, to the left, and back to the right again but you are tossed, head
pulsating, into the concrete tide. Your ears ring with the devious sound
of dollars being guzzled by gas tanks. Your eyes are heavy with fatigue.
Your head nods as the polluted sun begs a bead of sweet perspiration
down the front of your forehead. Your dirt stained pockets are as empty
as your success. Months have passed since you climbed through a web
of naïve certainty to meet face to face. Beguiled by my fantastic promises,
you have only started to cradle my undeniable misery. I felt sorry for
you in that moment, having taken advantage of your young mind and
your hopeful spirit. I was not what you had imagined – but I was never
hiding. You should have known that I would be in control. You should
have known that you are not the only one trying, but that you are so
alone in your endeavors.
[…] Samatha Fernandez p. 66
PUBLISHER :
Dan Monick