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ERG Teoria<br />

dakmayofileba ara<br />

samuSao procesSi<br />

ganaTleba, religia,<br />

xobi, pirovnuli<br />

zrda<br />

ojaxis, megobrebis,<br />

sazogadoebis<br />

keTilganwyoba<br />

ojaxi, megobrebi,<br />

sazogadoebrivi<br />

jgufebi<br />

omebis ararseboba,<br />

garemos dabinZureba,<br />

Zaladoba<br />

sakvebi, wyali, haeri<br />

moTxovnilebaTa<br />

ierarqia<br />

TviTaqtualizaciis<br />

moTxovnileba<br />

TviTpativiscemis<br />

moTxovnileba<br />

sakuTrebis mimarT<br />

SemTxvevaSi<br />

usafrTxoebis moTxovnileba<br />

fiziologiuri moTxovnileba<br />

nax. 5.5. moTxovnilebaTa ierarqia a. maslovis mixedviT<br />

maslous Teoria, romelic gaakritikes arasakmarisi praqtikuli<br />

dasabuTebis gamo, modificirebuli iqna kleit alderferis mier. am<br />

TeoriaSi, romelsac ERG Teoria ewoda (inglisuri sityvebidan existence –<br />

arseboba, relatedness – urTierTkavSirebi da growth – zrda), moTxovnilebebis<br />

mxolod sami kategoria gamoiyofa:<br />

1. arsebobis, fizikuri janmrTelobisa da keTildReobis<br />

moTxovnilebebi.<br />

2. urTierTobebis moTxovnilebebi, romlebic dakmayofildeba sxva<br />

adamianebTan urTierTobiT.<br />

3. zrdis moTxovnilebebi, dakavSirebuli individis Sinagani<br />

potencialis ganviTarebasTan, pirad zrdasa da kompetenciebis<br />

gafarToebasTan.<br />

ERG modelsa da maslous Teorias ramdenime msgavseba aqvs: orive<br />

iTvaliswinebs moTxovnilebebis ierarqiul struqturas, oriveSi<br />

amtkiceben, rom individi Tanmimdevrulad, nabij-nabij moZraobs<br />

“saWiroebebis” kibeze. magram k. alderferma moTxovnilebebis kategoriebis<br />

raodenoba samamde Seamcira da gamoTqva varaudi, rom maT Soris<br />

gadaadgileba ufro rTulia, kerZod ki es ”frustracia-regresiis”<br />

principis Sesabamisad xdeba. am Teoriis Tanaxmad, im SemTxvevaSi, Tu<br />

maRali donis moTxovnilebis dakmayofileba ver xerxdeba, individs<br />

SeiZleba mouxdes ukve dakmayofilebuli, ufro dabali donis<br />

moTxovnilebisken dabruneba.<br />

101<br />

dakmayofileba samuSao<br />

procesSi<br />

swavlis, winsvlis, SemoqmedebiTi<br />

unarebis ganviTarebis da<br />

gamomJRavnebis saSualebebi<br />

aRiareba, maRali statusi,<br />

damatebiTi valdebulebebi<br />

samuSao jgufebi, klientebi,<br />

kolegebi,ufrosebi<br />

Sromis usafrTxoeba,damatebiTi<br />

lgotebi, samuSaos<br />

SenarCunebis garantiebi<br />

xelfasi

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