menejmentis safuZvlebi
menejmentis safuZvlebi
menejmentis safuZvlebi
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gundis wevrebisagan gansxvavebiT, warmoadgenen yovelgvar argumentebs<br />
SemoTavazebuli cvlilebebis sawinaaRmdegod.<br />
sxvadasxva ganyofilebebis menejerebi miiswrafian sxvadasxva<br />
miznebisaken, xolo inovaciis danergva ki xSir SemTxvevaSi amcirebs<br />
zogierTi maTganis miRwevebis mniSvnelobas. MmagaliTad, gadawyvetileba<br />
(marketingis ganyofilebis mier “lobirebuli”) axali, momxmareblebisaTvis<br />
aucilebeli produqtis warmoebis dawyebis Taobaze, AUaucileblad<br />
ganapirobebs damatebiT xarjebs, ris winaaRmdegac mkveTri gamosvlebiT<br />
gamoirCeva sawarmoo ganyofilebis ufrosi. Mmeores mxriv, winaaRmdegoba,<br />
rogorc wesi, yuradRebas amaxvilebs im problemebze, romlebic warmoiSoba<br />
inovaciebTan dakavSirebiT.<br />
TanamSromlebis mosazrebiT Cvens mier ganxiluli cvlilebebis<br />
miuReblobis mizezebs gaaCnia legitimuri xasiaTi. aseT situaciaSi<br />
menejmentma ara marto ar unda moaxdinos winaaRmdegobis ignorireba,<br />
aramed gaarkvios misi mizezebi da SeimuSavos strategia cvlilebebis<br />
mowinaaRmdegeebis Tavis mxareze gadasabireblad.<br />
cvlilebebis winaaRmdegobis dasaZlevad mimarTuli strategiebi<br />
moicavs or ZiriTad midgomas: Zalovani velis analizi da winaRmdegobis<br />
daZlevis taqtikuri xerxebi.<br />
Zalovani velis analizi<br />
Zalovani velis analizis koncefciaa, rom cvlileba aris xelSemwyob da<br />
SemzRudav Zalebs Soris brZolis Sedegi. cvlilebis danergva<br />
<strong>menejmentis</strong>agan moiTxovs analizs. cvlilebebis Semkavebeli Zalebis<br />
arCeviTi moSoreba erTdroulad amyarebs mis xelSemwyob faqtorebs<br />
(moZraoba a situaciidan bBsituaciamde nax.3.8) da maSasadame saWiro<br />
mimarTulebiT cvlis inovaciebisadmi damokidebulebasac.<br />
xelSemwyobi SemzRudavi Zalebi xelSemwyobi SemzRudavi<br />
Zalebi<br />
Zalebi<br />
Zalebis dasusteba<br />
marTvis<br />
Ffraxtis sistema marTvis<br />
Ddidi tvirTmzidi<br />
danaxarjebis<br />
danaxarjebis avtomobilebis<br />
Semcireba<br />
Semcireba<br />
gamoyeneba<br />
materialurmaterialurteqnikuri<br />
maragiT<br />
teqnikuri maragiT<br />
TanamSromelTa Aarsebuli<br />
TanamSromelTa Ddokebis ricxvis<br />
ricxvis Semcireba simZlavreebi ricxvis Semcireba gazrda<br />
Kkonkurentuli TanamSromelTa konkurentuli saswavlo<br />
gamoxmaureba kvalifikacia gamoxmaureba programebi<br />
bazris<br />
bazris<br />
moTxovnebze<br />
moTxovnebze<br />
profkavSirebis<br />
samuSao adgilebis<br />
mxridan<br />
uaryofiTi<br />
damokidebuleba<br />
samuSao adgilebis<br />
Semcirebis mimarT<br />
gadanawileba<br />
a. maragis marTvis ganviTarebis sasurveli b. maragis marTvis<br />
tradiciuli sistema mimarTuleba sistema “zustad<br />
droulad”<br />
nax. 3.8. Zalovani velis analizis gamoyeneba maragis sistemis tradiciuli sistemidan<br />
sistemaze - “zustad droulad” gadasasvlelad<br />
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