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<strong>menejmentis</strong> gare garemo<br />

Tanamedrove msoflioSi mimdinare procesebi uSualod aisaxeba yvela<br />

organizaciis funqcionirebaze. amitom, saWiroa, mimdinare cvlilebebis<br />

identifikacia da gare garemos zemoqmedebis gaTvaliswineba organizaciis<br />

funqcionirebaze. gare organizaciuli garemo, aris organizaciis gareT<br />

arsebuli garemo, magram, xSir SemTxvevaSi, iseT mniSvnelovan zemoqmedebiT<br />

elementebs Seicavs rogorebic aris: konkurentebi, resursebi,<br />

teqnologiebi da ekonomikuri pirobebi. organizaciebis gare garemos yofen<br />

or doned: zogadi (generaluri) garemo da amocanebis garemo.<br />

zogadi (generaluri) garemo warmoadgens iseT garemos, romelic irib<br />

gavlenas axdens organizaciis funqcionirebaze da asaxavs Semdeg<br />

komponentebs: teqnologiurs, socialur-ekonomikur, saerTaSoriso,<br />

samaraTlebriv da politikurs. funqcionaluri garemo Seicavs:<br />

momxmareblebs, konkurentebs, samuSao bazars da momwodeblebs.<br />

yoveli organizacia xasiaTdeba garkveuli Sida garemoTi, romelic<br />

xasiaTdeba Sida safirmo elementebiT: TanamSromlebi, menejmenti,<br />

korporatiuli kultura.<br />

Sida garemo: korporatiuli kultura<br />

mmarTvelobiTi moRvaweobis Sida garemo Seicavs: korporatiul kulturas,<br />

organizaciul struqturas, warmoebis teqnologias, kompaniis<br />

mflobelobaSi arsebul nagebobebs da manqana danadgarebs. konkurentuli<br />

upiratesobis CamoyalibebaSi mniSvnelovani roli akisria korporatiul<br />

kulturas. kompaniis Sida kultura unda Seesabamebodes, rogorc gare<br />

garemos moTxovnebs ise, firmis strategiebs.<br />

korporatiuli kultura SeiZleba ganisazRvros, rogorc bazuri<br />

faseulobebis nakrebi, SeTanxmebebis da normebis erToblioba, romelsac<br />

iziarebs organizaciis yvela wevri.<br />

korporatiuli kultura-zogadi faseulobebis sistema da<br />

warmodgenebi imis Sesaxeb Tu ra da rogor keTdeba firmaSi, ama Tu im,<br />

gareSe da Sida problemebis warmoqmnis dros. gamovyoT, korporatiuli<br />

kulturis doneebi: xiluli done, romelic Cacmis maneras, qcevis wesebs,<br />

fizikur simboloebs, organizaciul ceremoniebs, ofisebis ganlagebas.<br />

uxilavi done, romelic gamoixateba TanamSromlebis sityvebSi da saqmeebSi,<br />

zogad faseulobebSi, fuZemdeblur varaudebSi da Rrma rwmenaSi.<br />

magaliTad, rogoric aris, “adamianebi zarmacebi arian da maT ar SeiZleba<br />

vendoT”<br />

korporatiuli kulturis formireba da masze zemoqmedeba<br />

warmoadgens menejerebis erT-erT ZiriTad amocanas, radgan is aris<br />

organizaciis muSaobis Sedegebis ganmsazRvreli. <strong>menejmentis</strong><br />

meTodologebma daadgines, rom warmatebuli kompaniis ZiriTadi<br />

ganmasxvavebeli niSani e.w. “saSualo” organizaciasTan SedarebiT aris misi<br />

korporatiuli kultura. rodesac organizaciis yvela wevri cdilobs<br />

mkafiod gaiazros Tavisi organizaciis miznebi da miiswrafvis misi<br />

moRwevisaTvis. zogierT organizaciaSi, miRebulia, werilobiT formiT<br />

Camoyalibdes organizaciis faseulobani. kompaniis kultura aisaxeba, aseve,<br />

samuSao adgilebis ganlagebaSic: TanamSromlebs aqvT sakmarisi<br />

individualuri sivrce, isini muSaoben namdvil kabinetebSi “normaluri”<br />

kedlebiT da fanjrebiT da ara metrnaxevrian “galiebSi” (gamWvirvale<br />

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