menejmentis safuZvlebi
menejmentis safuZvlebi
menejmentis safuZvlebi
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Seswavlisas an sawarmoo saamqroSi stumrobisas, menejerebi gansazRvraven<br />
imas, Tu ramdenad Seesabameba (CamorCeba, aRemateba) faqtobrivi Sedegebi<br />
normativebs. Cveulebrivad angariSebis Sedgena xdeba ise, rom gamartivdes<br />
aRniSnuli Sedareba. maTSi erTdroulad mieTiTeba saangariSo periodis<br />
normatiuli maCveneblebic da faqtiuric, da agreTve iTvleba gadaxrebi<br />
anu sxvaoba maCveneblebis TiToeul wyvils Soris. swored gadaxrebis<br />
mixedviT gansazRvraven menejerebi problemebs, romlebic saWiroeben<br />
yvelaze ufro met yuradRebas.<br />
im SemTxvevebSi, rodesac miRebuli Sedegebi ar Seesabameba<br />
normatiul maCveneblebs, saWiroa gvaxsovdes, rom maTi Sedareba yovelTvis<br />
ioli ar aris. SesaZloa, problemebis warmoqmnis mizezebis gamosavlenad<br />
menejerebs dasWirdeT "ufro Rrmad Caxedva". Tu normatiuli maCvenebeli<br />
iTvaliswinebda garigebebis raodenobis gazrdas 10%-iT, xolo savaWro<br />
warmomadgenelma SeZlo "gasuliyo" 8%-ze, raSi mdgomareobs davalebis<br />
Seusruleblobis mizezi? SesaZlebelia, ramdenime potenciur klients mis<br />
regionSi mouxda biznesis daxurva an gaizarda konkurentebis aqtivoba. ar<br />
aris gamoricxuli, rom savaWro warmomadgenels ubralod ar hyofnis<br />
garigebebis gaformebisTvis saWiro unar-Cvevebi.<br />
menejerebma guldasmiT unda gaaanalizon msgavsi gadaxrebi, rac maT<br />
aZlevs Sedegebis ganmsazRvreli faqtorebis mTeli erTobliobis<br />
gacnobierebis saSualebas. <strong>menejmentis</strong> mxridan efeqturi kontroli<br />
gulisxmobs ara mxolod miRweuli Sedegebis Sesaxeb monacemebis obieqtur<br />
analizs, aramed subieqtur Sefasebebsac da organizaciis TanamSromlebTan<br />
warmoqmnili problemebis ganxilvas.<br />
makoreqtirebeli qmedebebi. menejerebi agreTve gansazRvraven, saWiroa<br />
Tu ara cvlilebebi da Tu saWiroa, ra saxis. kontrolisadmi tradiciuli<br />
midgoma (zevidan qveviT) gulisxmobs, rom aucilebeli cvlilebebis<br />
Sesatanad menejerebi iyeneben oficialur Zalauflebriv<br />
uflebamosilebebs: ubiZgeben TanamSromlebs ufro intensiuri muSaobisken,<br />
cvlian teqnologiur procesebs an samsaxuridan aTavisufleben muSamosamsaxureebs.<br />
aRniSnulis sapirispirod, Tanamedrove midgoma, romelic<br />
gulisxmobs marTvaSi TanamSromlebis monawileobas, <strong>menejmentis</strong>gan<br />
moiTxovs makoreqtirebeli qmedebebis gansazRvras TanamSromlebTan erTad.<br />
calkeul SemTxvevebSi, makoreqtirebel qmedebebs saWiroeben Tavad<br />
normatiuli maCveneblebi. Tu organizaciis ganyofilebebi xangrZlivi<br />
drois ganmavlobaSi ver axerxeben miaRwion dasaxuli miznebi (an Tu<br />
adgili aqvs normativebis gamudmebiT gadaWarbebas), menejerebma<br />
SesaZlebelia daaskvnan, rom dadgenili orientirebi zedmetad maRalia an,<br />
piriqiT, Semcirebulia. zustad iseve, rogorc organizaciis saqmianobis<br />
Sedegebze gavlenis mqone situaciuri faqtorebis cvlilebis SemTxvevaSi,<br />
SesaZlebelia saWiro gaxdes moqmedi standartebidan ufro realistur,<br />
TanamSromelTa pozitiuri motivaciis uzrunvelmyof maCveneblebze<br />
gadasvla.<br />
SesaZlebelia, rom TanamSromlebis mier miznobrivi maCveneblebis<br />
miRwevis (gadametebis) SemTxvevaSi, menejmentma miiRos gadawyvetileba<br />
waxalisebis aucileblobis Taobaze. gegmiuri davalebis<br />
gadaWarbebiTYSemsrulebeli ganyofileba SesaZlebelia daeqvemdebaros<br />
premirebas, menejerebs SeuZliaT sazeimod miulocon TanamSromlebs<br />
samuSaos kargad Sesruleba. organizaciis <strong>menejmentis</strong> mier im<br />
ganyofilebebis ignorireba, romlebmac miaRwies maRal maCveneblebs, im<br />
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