marketingis safuZvlebi

speqtivaSi miaRwios gayidvebis moculobisa da mogebis dasaxul
sidideebs.
marketingis funqciebi — marektinguli saqmianobis
ZiriTadi mimarTulebebi, romlebic mxolod marketingisaTvisaa
damaxasiaTebeli da gamoxataven mis arss. marketingis
funqciebSi Sedis: bazris kompleqsuri gamokvleva, sasaqonlo
asortimentis gansazRvra, sabazro strategiis Camoyalibeba
da faswarmoqmna, moTxovnis formireba da saqonlis
gasaRebis stimulireba.
marketinguli analizi — sawarmos (firmis) bazrebisa
da marketinguli garemos gamokvleva misi saqmianobis
problemebis, perspeqtivebis gamovlenis mizniT. aseTi analizi
marketingis gegmebis SemuSavebis, agreTve maTi realizaciisa
da kontrolis aucilebeli pirobaa. marketinguli
analizisaTvis aucilebeli informacia Seikribeba marketingul
kvlevaTa procesSi.
marketinguli arxi — struqturebis erToblioba,
romlebic monawileoben warmoebidan momxmareblamde saqonlis
win wawevis procesSi. mas agreTve uwodeben gayidvebis
(saqonelmoZraobis) arxs (ix. marketinguli Suamavlebi).
marketingul komunikaciaTa sistema — sainformacio
kavSirebis erTobliobis sistemuri kombinirebuli gamoyeneba,
firmis misiis arCevidan reklamamde, sazogadoebas-
Tan urTierTobis, pirdapiri marketingis, gayidvebis xel-
Sewyobis RonisZieba da sxva.
marketingul momsaxurebaTa saagento — marketinguli
kvleviTi firmebi, sareklamo saagentoebi, marketinguli
sakonsultacio firmebi, romlebic exmarebian sawarmoebs
(firmebs) SearCion (amoarCion) miznobrivi bazrebi.
kerZod, marketinguli sakonsultacio firmebi momsaxurebas
uweven bazris gamokvlevasa da prognozirebaSi, marketingis
garemos SefasebaSi, marketingis gegmis SedgenaSi da
sxv. sawarmoTa marketingis menejerebma periodulad unda
Seafason aseTi saagentoebis muSaobis efeqtianoba da aucileblobis
SemTxvevaSi Secvalon isini.
marketinguli sainformacio sistema — personalis,
mowyobilobisa da procedurebis erToblioba, romelic
gankuTvnilia dawesebul droSi amomwuravi informaciis
Segrovebis, damuSavebis, analizis da gavrcelebisaTvis
marketingul gadawyvetilebaTa mosamzadeblad da misaRe-
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