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Tra queste aziende vi è ad esempio la Nuova Società<br />

Piemontese Automobili, che ha utilizzato la stampa 3D<br />

come tecnologia di produzione in serie per Bicicletto,<br />

una e-bike più leggera, che può essere prodotta in modo<br />

più rapido ed economicamente più conveniente, dotata<br />

di parti personalizzate usate per creare caratteristiche<br />

iconiche e distintive. Oppure l’azienda italiana di droni<br />

Soleon, che si avvale della rapidità e della libertà progettuale<br />

offerte dalla stampa 3D per creare e adattare di<br />

continuo e con rapidità parti di droni complesse, per una<br />

rapida distribuzione ai clienti, tra cui i servizi di soccorso<br />

di emergenza che utilizzano questa tecnologia per complesse<br />

missioni di ricerca e salvataggio”.<br />

libertà dai vincoli imPosti<br />

dalla suPPly chain<br />

Secondo le previsioni degli analisti, gli investimenti in<br />

una <strong>maggio</strong>re digitalizzazione e nel supporto di un’integrazione<br />

estesa all’intera azienda aumenterà del 118%<br />

entro il 2020 a supporto dell’Industria 4.0. Questa cifra,<br />

per quanto importante, non dovrebbe sorprendere<br />

i settori industriali che hanno già risposto al costante<br />

richiamo del progresso digitale. Quello che invece può<br />

sorprendere è il fatto che lo stesso studio ha rivelato che<br />

un terzo dei produttori già ritiene elevato il proprio livelfreedom<br />

from the limits imposed<br />

by the supply chain<br />

According to analysts’ forecasts, investments in a more<br />

pronounced digitization and in the support of an integration<br />

extended to the whole company will increase by 118%<br />

by 2020 and will support Industry 4.0. This figure, important<br />

as it may be, should not surprise those industrial<br />

sectors which already responded to the constant call of<br />

digital progress. What may be surprising is the fact that<br />

the same survey revealed that one third of manufacturers<br />

already considers their level of digitization to be high. It<br />

is likely that digitization of the supply chain is already<br />

widely present in this group and this is an area where 3D<br />

printing is opening significant possibilities and not only as<br />

concerns so-called “on demand manufacturing”.<br />

“Speed and absence of machinery requirements which<br />

characterize 3D printing - Esposti explained - eliminate<br />

barriers, which can be prohibitive from a time and money<br />

standpoint, represented by the plant, start-up and evolution<br />

of a product. This means that companies are no longer<br />

subject to limitations forced upon them by long production<br />

cycles or by the need to store stocks. Supply chains thus<br />

become leaner, more accurate, reactive and economically<br />

convenient, a concept that was certainly adopted by an<br />

innovative Italian company in the lime industry: QualiCal,<br />

which combined these advantages with the opportunity of<br />

integrating digital solutions so as to revolutionize the indication<br />

of the limestone level in industrial kilns”.<br />

“As a matter of fact - Esposti continued - the integration<br />

La tecnoLogia 3D<br />

appLicata aLLa<br />

magLieria permette<br />

La reaLizzazione Di<br />

eLementi Decorativi,<br />

accessori, ma anche<br />

capi compLeti.<br />

3d techNology<br />

aPPlied to kNitwear<br />

allowS to Produce<br />

decorative elemeNtS,<br />

but alSo comPlete<br />

garmeNtS.<br />

of online systems, design automation tools and ordering<br />

platforms in production plants for 3D printing is creating<br />

digital supply chains which break the schemes in every<br />

possible way. Our creative cooperation with the pioneer<br />

of the optical industry HOYA Vision Care is an excellent<br />

example. The integration between 3D facial scan technology,<br />

lens positioning software and 3D design and a digital<br />

ordering platform simplified a “factory to face” production<br />

and a distribution system which can respond to the demand<br />

of made-to-measure spectacles on the clients’ part”.<br />

capitalizinG on customization<br />

Customization, as offered by HOYA, is essential. In a world<br />

where brand fidelity is doomed, with 90% of leading consumer<br />

goods brands steadily losing market share in categories<br />

whose growth is still being curbed, the need to<br />

differentiate and to obtain a competitive advantage has<br />

never been so strong. And although the issue is perceived<br />

with greater intensity in the consumer goods world, B2B<br />

sectors are definitely not exempt.<br />

The best part of companies find a solution in the development<br />

of new business models, but this is an aim which is<br />

hard to pursue. Finding a balance between the principles<br />

of streamlining and a Market to Order (MTO) strategy is<br />

not easy. Or at any rate, it wasn’t in the past.<br />

APPLICAZIONI LASER - PubliTec The Additive Journal <strong>maggio</strong> giugno 2017 69

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