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.it italian trade Views from the MSC Opera
TRAVEL MSC Cruises Cruising Italian Style By Alessandro Rancati Now really, who would want to go on a cruise nowadays? It's such an old-fashioned way to travel... isn’t it? Well, let's make a test. Close your eyes. Think of a luxury Italian hotel with marble reception areas and a view on the ocean. Think of the best spa, the most sun-filled swimming pool and a gym open for you 24 hours a day. Good. Now think of service and all you have heard about Italian hospitality. And go a step further; imagine true Italian meals, prepared with the original ingredients and cooked by experienced Italian chefs, served to you in white gloves and with a smile. Now open your eyes... not bad, right? And I am sure you cannot believe it's South Florida… but yes it is, and you are on board of an MSC Cruise ship. Welcome. Last December, in the turmoil of all pre-Christmas gala events and celebrations, one event marked a hot spot on the calendar: the inauguration of the MSC Opera to the public in Florida. I was lucky enough to be invited and be part of the 2,000 people that welcomed and cheered Sofia Loren, the ships' godmother, as she emphasized the Italian qualities of the ship: "the life, the hospitality [that] truly reflect the taste and values of the owners, the Aponte family." Three months later, the distinctive style of an MSC Cruise can still be experienced in South Florida, on board the MSC Opera and the MSC Lirica, both leaving from Ft. Lauderdale to unforgettable experiences in the Caribbean seas. Different schedule for the two cruise ships, MSC Opera will be returning in the Mediterranean Sea at the beginning of April, while the Lirica will follow at the beginning of May. Hard to talk about intangible qualities when almost 60,000 tons of iron, wood, marble and glass are involved, but that's what makes this ship so different. "Anybody can build new ships. It's the personality of the product that matters," says Richard E. Sasso, president and CEO of MSC Cruises USA. "People are looking for something special and they find that in us." Now really, who would want to go on a cruise nowadays? Well, I would… and if I were you, I'd try a cruise with an Italian signature. You'll be surprised. � .9 .it italian trade
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