EDITORIAL :: EDITO 7
EDITORIAL :: EDITO 7 IFTM Daily is a CLEVERDIS Publication - 65 avenue Jules Cantini - Tour Méditerranée – 13006 Marseille, France • Tel: + 33 442 77 46 00 • Fax: + 33 442 77 46 01 • SARL capitalised at e155,750 • VAT FR 95413604471 • RCS Marseille 413 604 471• info@cleverdis.com • www.cleverdis.com • info@iftmdaily.com • www.iftmdaily.com • Publisher: Gérard Lefebvre • Managing Director: Jean-François Pieri • Publishing Director: Jean-Guy Bienfait • Editor-in-Chief: Richard Barnes • Editorial coordination: Monia Tazamoucht • Editorial team: Luc Citrinot, Bruno Mathon • Art Director: Hélène Beunat • With the participation of: Bettina Badon, Julia Thielemann • To contact them : first name.last name@iftmdaily.com • Cover: © IFTM Top Resa IFTM Top Resa is a Reed Expositions France registered trademark. © CLEVERDIS 2015 - Registration of Copyright October 2015 - Information presented in this publication is purely indicative in order to illustrate subjects contained therein. 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The publishers and editorial staff decline all responsibility as to opinions formulated in this publication by those interviewed or cited therein. Their opinions are entirely their own, and are included with the understanding that they contain, to our knowledge, no malicious intent. The inclusion of all texts, photographs and other documents supplied by those included in this publication imply the acceptance by their authors of their free publication therein. Documents and photographs will not be returned. It should be understood that this publication contains forwardlooking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include assumptions relating to the timing of the recorded date. If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially from the expectations outlined in these statements. Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and Copyright: All Rights Reserved. Richard Barnes Editor-In-Chief Reinventing the profession Knowing your product, customer relationship : it’s what differentiates professionals of the travel and tourism trades. This edition of IFTM Top Resa Map Pro is positioning itself not only as an international meeting place but also as the ultimate development of information or training. Participants in the Travel Agents’ Cup are something akin to a “shop window” of what the industry is striving to achieve: adding value through the thoughtful analysis of a traveller’s eventual wants, needs and preferences, and presenting them with a solution that they would have great trouble in achieving all on their own. Low cost is here. Collaborative is here. Online is here. So for an agency to survive, the only solution is to reinvent, ride the wave and add service. That’s only possible with the right information to hand. This trade event has been at the heart of that process, and we believe IFTM Daily also plays an essential role. For this, we thank all those who have participated in the 2015 publication, and look forward to seeing you again next time! EDITORIAL :::: Réinventer la profession La connaissance produit, la relation client : voilà ce qui différencie les professionnels du voyage et du tourisme. Cette édition du salon IFTM Top Resa Map Pro se positionne, non seulement, comme un rendez-vous international incontournable mais, aussi comme le summum du perfectionnement de l'information ou de la formation. Les participants à la Travel Agents Cup sont quelque part semblables à une "vitrine" de ce que l'industrie s'efforce d'atteindre : ajouter de la valeur par le biais d’une analyse réfléchie des éventuels désirs, besoins et préférences des voyageurs et leur présenter une solution qu'ils auraient beaucoup de mal à trouver par eux mêmes. Les low-cost existent. L’économie collaborative existe. Internet existe. Donc, pour survivre, une agence n’a qu’une solution : se réinventer, surfer sur la vague et ajouter toujours plus de services. C'est uniquement possible avec les bonnes informations à portée de main. Ce salon a été au cœur de ce processus et nous croyons qu'IFTM Daily joue également un rôle essentiel. Pour cela, nous remercions tous ceux qui ont participé à la publication de 2015 et nous nous réjouissons de vous revoir bientôt ! IFTM Daily • Thursday 15 th October 2015
