Jaguar Magazine DESIGN – Dutch

PROMOTION
BECOME AN
ICE-DRIVING MASTER
IF YOU ’RE MISSING THE SNOW, NOW ’S
THE PERFECT TIME TO BOOK A WINTER
TRIP OF A LIFETIME, LEARNING TO
DRIVE JAGUAR LAND ROVER’S
STUNNINGLY CAPABLE RANGE
IN DEEPEST SWEDEN
Frozen for half the year, Arjeplog in Sweden is
the perfect spot for Jaguar Land Rover’s
engineers to test their vehicles to the limits.
To make sure they can cope with the harshest
environments on Earth. And now you can
experience it too.
Featured in issue three of J-Magazine (Ice Test),
Arjeplog is the beautifully remote new location
for Jaguar Land Rover’s 2017 customer ice drive
experience. It’s where you can learn to drive
some of the world’s most famous motor racing
circuits recreated by carving their twists and
turns into the metre-thick ice that covers the
vast lakes that surround the town. The highly
trained driving instructors you’ll meet will be
with you every step of the way and in no time
at all you’ll be dancing on ice, gliding around
some of the most awe-inspiring corners
imaginable and realising the true liberation
of the cars’ potential.
Numerous models will be at your disposal over
the course of 2017’s ice drive, meaning you’ll
have the chance to find one that really speaks
your language.
Guests will enjoy much more than just a great
driving experience too. Staying in Arjeplog, a
warm welcome and professional service goes
without saying, while you’ll also have time to
breathe in your epic Nordic surroundings with
guidance from our local Jaguar Land Rover
Experience team. More information will be
available soon at jaguar.com/icedrivesweden