Internasjonal markeds- og industrianalyse for biomarine ingredienser

Bilag 3. Markedet for omega 3 oljer i Nord Amerika.
Ettersom Nord-Amerika er en så viktig del av det globale omega-3 markedet, følger
nedfor en oversikt over markedsdata, aktører og produkter. Bilaget er utarbeidet i
samarbeid med Full Spectrum Consulting, US.
Supplement Market
The U.S. dietary supplement market is on track to top $6 billion by 2011, according to
a November 2006 report from the market research firm Packaged Facts. The market
for nutritional supplements in the United States finished at $4.7 billion in 2006.
According to this report, one of the ingredients projected to have the largest increase
is omega-3 fatty acids. Nutrition Business Journal claims the essential fatty acid
market grew to $440 million in 2004. Nearly two-thirds of the market ($285 million)
was represented by fish-based ingredients, while the remaining third belonged to
plant-based fatty acids, such as algae, flax and borage oils. In 2005, fish oil
supplement sales grew to $360 million.
Going by estimates from DSM Nutritional Products, Inc., Parsippany, NJ, awareness
and usage of omega 3’s appears to be growing. Referring to a 2006 “Study of
Consumer Awareness and Interest in PUFA/Omega-3,” conducted by Multi-Sponsor
Surveys, Inc., DSM asserts that 12% of the U.S. adult population (over age 18) takes
an omega-3 supplement, most commonly and notably “fish oil.” This compares to 6%
usage in 2002. (Nutraceuticals World, 3/2007)
However, the omega-3 supplement market has a long way to go before it reaches
maturity. While over 60% of consumers claim to be familiar with omega-3 fatty acids,
only about 4% act on that awareness by consuming an Omega-3 supplement,
according to Robert Orr, president and CEO, Ocean Nutrition Canada (ONC),
Dartmouth, Nova Scotia, Canada. (Nutraceuticals World, 3/2007). Omega-3s and 6s
are firmly established in the supplement sector, with growth rates approaching steady
levels.
Food Market
There appears to be a consensus that the biggest growth in these ingredients over
the next five to 10 years will likely come from food and beverage companies looking
to incorporate omega 3s into their fortification businesses. According to a more
recent report by Packaged Facts which focuses specifically on the Omega-3 Fatty
Acid market in foods and beverages (Omega-3 Fatty Acids and the US Food and
Beverage Market, March 2007), the US Market for omega-3-enriched foods has gone
from $100 million to $2 billion in four years, making omega-3 enrichment the
strongest sector in the functional foods market. There is still lots of room for growth
as the advancement in ingredient technology, specifically techniques to mask flavor
issues from fish oils, will inspire product developers to innovate the addition of
omega-3s into all types of foods and beverages. This report predicts that by 2011,
retail sales of foods and beverages enriched with omega-3s will reach more than $7
billion, a growth rate of 60% per year for 10 years. The report predicts DHA/EPA will
take 71.4% of market while ALA will take only 28.6%.
Mintel, an international market research firm, maintains that just two years ago
omega 3s showed up in 120 new food products. By 2006 omega 3s found their way
into 260 products. 2007-2008 are being described by experts as a period in which
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