Internasjonal markeds- og industrianalyse for biomarine ingredienser

Napro Pharma gives them vertical integration which may help keep prices down
allowing them to compete head to head with more established companies.
Nordic Naturals, Watsonville, CA
A Norwegian company, Nordic Naturals is one of the strongest retail names in the
Omega-3 market, especially for children’s products. Nordic Naturals produces
omega-3 oils exclusively from three fish species low on the food chain but naturally
high in Omega-3 fatty acids, DHA and EPA: Arctic Cod, Anchovies, and Sardines.
They produce over 20 retail formulations, all third party tested for purity. They also
sell to the pet food industry.
Nutrition 21, Purchase, NY
Nutrition 21 is a retail dietary supplement company with clinically-tested, patented or
proprietary formulas. In 2006, Nutrition 21 purchased Iceland Health who has
exclusive US rights to market and sell fish oil manufactured by an Icelandic company
to pharmaceutical standards, which require low contaminant levels. They utilize a
patented distillation process to remove contaminants such as dioxins. Iceland Health
and Nutrition 21 traditionally sell their products through direct response channels but
are both expanding into retail distribution.
Pizzey’s Nutritional, Angusville, Manitoba, Canada
Pizzey’s Nutritional is a subsidiary of Pizzey’s Milling, a major supplier of flaxseedbased
ingredients including omega-3s. Pizzey’s Nutritional is attempting to bridge
the gap between flax-sourced and fish-sources omegas with their MeadowPure Ultra
3, a combination of ALA, DHA and EPA that is stable enough for incorporation into
baked goods. The fish oil in MeadowPure Ultra 3 is encapsulated into the naturally
stable flax seed itself. The company was recently purchased by Glandbia, PLC,
Kilkenny, Ireland.
The Wright Group, Crowley, LA
The Wright Group is a large supplier of custom nutritional premixes for the
supplement and food industries. In 2006, Puleva Biotech, Granada, Spain, a division
of Ebro-Puleva and The Wright Group, announced a joint marketing and
development partnership aimed at creating new products and markets for omega-3
essential fatty acids based on Puleva Biotech's fish oils and Wright's formulation and
marketing expertise. Wright will create a new product line of stable fish oil powders
with excellent taste and odor characteristics based on its proprietary SuperCoat®
and SMART microencapsulation technologies. The products will be designed for
use in conventional fortified foods, functional foods and beverages and nutritional
supplement applications. The Wright Group will be exclusively responsible for all
sales and marketing activities for the partnership in the US and Canada.
New Players in the Market
Monsanto and The Solae Company, (both St. Louis MO)
In March, 2007, Monsanta announced an agreement with The Solae Company to
jointly develop and market omega-3 essential fatty acid products. Both companies
had been independently working on researching soybeans containing high levels of
omega-3s. Under terms of the agreement, the companies will collaborate in
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