SleepTech Magazine / March – April 2017
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<strong>March</strong> - <strong>April</strong> <strong>2017</strong><br />
www.sleeptechmagazine.com<br />
“Good<br />
Morning!’<br />
page: 82
4<br />
16<br />
The best of Turkey shines in the<br />
world with Turquality<br />
TENCEL® sets high<br />
standards in the hotel trade<br />
36<br />
INDEX ADS<br />
54<br />
interzum <strong>2017</strong> - The world<br />
meets in Cologne<br />
Boyteks.............................................Back cover<br />
Boyçelik................................ Inside back cover<br />
Mert Makine......................... Inside front cover<br />
Mert Makine...................................................... 1<br />
Elektroteks.......................................................... 3<br />
Kırayteks............................................................. 5<br />
Latexco.............................................................. 7<br />
Nobel.................................................................. 9<br />
Nova Sünger.................................................... 10<br />
Aydın Tekstil ..................................................... 11<br />
Artilat................................................................ 12<br />
Şiteks................................................................. 15<br />
Nerteks............................................................. 17<br />
Jakarteks.......................................................... 19<br />
Arda Kimya...................................................... 21<br />
Comfyteks.......................................................22<br />
Bed Covers...................................................... 26<br />
Hürpol............................................................... 31<br />
Beha.................................................................33<br />
Histeks...............................................................35<br />
Tuğsan.............................................................. 39<br />
Şişmanoğlu......................................................45<br />
Karas.................................................................53<br />
SleepWell Expo................................................65<br />
Ersan Madeni.................................................. 72<br />
Aziz Tekstil........................................................111<br />
“interzum guangzhou in<br />
China has been known for<br />
its professionalism and<br />
internationalization”<br />
76<br />
104<br />
Dust mite allergy -<br />
biofunctional fabrics<br />
without permethrin<br />
66<br />
Comfytex offers comfort through<br />
its special mattress ticking fabric<br />
MAKSDER focuses on<br />
R&D studies<br />
96
6<br />
From The Editor<br />
w w w . s l e e p t e c h m a g a z i n e . c o m<br />
Publisher<br />
ISTMAG<br />
Magazin Gazetecilik Yayıncılık<br />
İç ve Dış Ticaret Ltd. Şti.<br />
Adına sahibi<br />
Turkey and<br />
China come<br />
closer…<br />
“There are a great number of good reasons to increase the<br />
bilateral relations with China but there is one major problem<br />
pushing the relations back: unbelievable setbacks put forward<br />
at issuing visas for Turkish trade people!”<br />
Recent years have seen a lot of developments to push these<br />
two big nations closer to the other. Political and economic<br />
developments have urged better cooperation between them<br />
and bilateral talks and visits have been performed. As every<br />
<strong>March</strong>, we are in Guangzhou for Interzum fair with a lot of<br />
Turkish mattress component and other furniture element<br />
producers.<br />
The mattress industry in Turkey is among the fastest<br />
growing sectors. The developments experienced in the sector<br />
and the innovations, the collaboration among industrialists<br />
are the important factors motivating the improvement of the<br />
mattress and bedding industry in the country.<br />
Turkish mattress industry has some world brands in mattress<br />
ticking, felt, wire, spring, box-spring, furniture, foam,<br />
chemicals and other supply material manufacturers for the<br />
mattress production. Some mattress manufacturers import<br />
raw materials and some use domestic brands while some<br />
others use both. The overall situation of the industry is<br />
improving at all aspects, supplying raw materials, mattress<br />
production and exports.<br />
There are some big mattress producing companies in Turkey<br />
and they are producing almost all kinds of mattresses<br />
including innerspring mattresses, visco mattresses, latex<br />
mattresses, adjustable mattresses, sleeping systems, roll<br />
mattresses, visco pillows, medical pillows, cribs and kids’<br />
beds, mattress-protecting alezes, movable beds, customized<br />
beds, round mattresses, organic mattresses and intelligent<br />
mattresses, etc.<br />
Organized by Koelnmesse HK, Interzum is the most influential<br />
show of the industry worldwide.<br />
Mehmet Soztutan<br />
General Manager<br />
Responsible<br />
Editor-in-Chief<br />
Chief of Editorial Board<br />
Editorial Consultants<br />
HEAD OFFICE<br />
Güneşli Evren Mah. Bahar Cad.<br />
Polat İş Merkezi B Blok No:3<br />
34197 ISTANBUL/TURKEY<br />
Tel:+90. 212 604 51 00<br />
Fax: +90. 212 604 51 35<br />
H.Ferruh IŞIK<br />
Mehmet SÖZTUTAN<br />
(mehmet.soztutan@img.com.tr)<br />
Cüneyt AKTURK<br />
(cuneyt.akturk@ihlasfuar.com)<br />
Ömer Faruk Görün<br />
(omer.gorun@img.com.tr)<br />
Prof. Dr. Ismail KAYA<br />
Assoc. Prof. Mehmet Ali OZBUDUN<br />
Ibrahim KUPELI<br />
Recep SAHIN<br />
Advertising Sales Marketing<br />
Omer Faruk GORUN (omer.gorun@img.com.tr)<br />
Advertising Coordinator<br />
+90 224 211 44 50-51<br />
Correspondents<br />
Communications Manager<br />
Artdirector<br />
Artwork Consultant<br />
Design&Graphics<br />
Chief Accountant<br />
Subscription<br />
Computing<br />
Social Media<br />
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(enes.karadayi@img.com.tr)<br />
Ebru PEKEL<br />
(ebru.pekel@ihlasfuar.com.tr)<br />
İsmail GURBUZ<br />
(ismail.gurbuz@img.com.tr)<br />
Tolga ÇAKMAKLI<br />
(tolga.cakmakli@img.com.tr)<br />
Mustafa AKTAŞ<br />
(mustafa.aktas@img.com.tr)<br />
Zekeriya AYDOGAN<br />
(zekeriya.aydogan@img.com.tr)<br />
Emre YENER<br />
(emre.yener@img.com.tr)<br />
Emir YENER<br />
(emir.yener@img.com.tr)<br />
LIAISON OFFICE: BURSA<br />
Buttim Plaza A. Blok Kat:4 No:1038<br />
Tel: +90. 224 211 44 50-51<br />
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PRINTED BY<br />
IHLAS GAZETECILIK A.Ş.<br />
Merkez Mahallesi 29 Ekim Caddesi İhlas Plaza No:11 A/41<br />
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Tel: 0212 454 30 00
8<br />
Exports started <strong>2017</strong><br />
with 49 months-high<br />
increase<br />
Exports increased by 15% in January<br />
<strong>2017</strong>, reaching 10 billion 528 million and<br />
47 thousand dollars<br />
Turkish national exports have<br />
started <strong>2017</strong> with a record.<br />
According to TIM data, exports<br />
have increased by 15% in January<br />
reaching 10 billion 528 million dollars.<br />
This increase is the greatest<br />
change since November 2012.<br />
In the press conference, TIM President<br />
Mehmet Buyukeksi told the<br />
following: “We announced <strong>2017</strong><br />
as a leaping point for exports. We<br />
expect an increase in petroleum<br />
and commodity prices, decrease<br />
in export losses in Russia due to<br />
normalization of relations, and<br />
increase in petroleum exporting<br />
countries’ imports”<br />
Mr. Buyukeksi told that 12-months<br />
exports, starting from February<br />
2016 to January <strong>2017</strong> increased<br />
by 1.8% reaching as high as 143<br />
billion 588 million dollars.<br />
Leading exporting sector was automotive<br />
in January with 2 billion<br />
69 million dollars, while Apparel<br />
sector has conducted 1 billion 253<br />
million dollars and Chemicals 1<br />
billion 234 million dollars.<br />
EU’s share in Turkish national exports<br />
has reached 49.9%. Middle<br />
Eastern countries have 18.2% and<br />
African countries have 8.3%.<br />
Exports to Russia have increased<br />
by 57%, highest level since crises.<br />
Fresh fruits and vegetables sector<br />
has increased its exports to Russia<br />
with 27 million dollars, almost<br />
half the increase to Russia. On the<br />
other hand, exports to Iraq have<br />
increased by 42.4%, which was<br />
TIM President Mehmet Buyukeksi<br />
mainly occurred due to increase<br />
in Jewelry, Fisheries and Animal<br />
Products. Istanbul, still, is the<br />
most-exporting city in Turkey, followed<br />
by Bursa, Kocaeli, İzmir and<br />
Gaziantep. Increasing its exports<br />
by 268%, Sakarya demonstrated<br />
the best performance within the<br />
first 20 exporting countries.<br />
SOURCE: TIM
10<br />
Industry conference tees off with<br />
successful fundraiser for research<br />
into the deadly disease<br />
(Alexandria, VA) <strong>–</strong> The International<br />
Sleep Products Association (ISPA)<br />
teamed up with the Colon Cancer<br />
Alliance (CCA) to host the ISPA<br />
Biennial Golf Tournament during<br />
the <strong>2017</strong> ISPA Industry Conference,<br />
<strong>March</strong> 8-9, at the Vinoy Renaissance<br />
Resort & Golf Club in St.<br />
Petersburg, Florida. The tournament<br />
and ensuing events, such as a raffle<br />
and silent auction, raised over<br />
$6,000 in support of the Washington,<br />
D.C.-based alliance and its<br />
work.<br />
The Colon Cancer Alliance is a nonprofit<br />
organization supporting more<br />
effective treatment, patient advocacy<br />
and research into a cure for<br />
the deadly disease. In the United<br />
States, colorectal cancer is the third<br />
leading cause of cancer-related<br />
deaths in women and the second<br />
leading cause in men.<br />
“The <strong>2017</strong> ISPA Industry Conference<br />
was an amazing event! The charity<br />
golf tournament shows just how<br />
big of a heart the sleep products<br />
industry has. I don’t recall participation<br />
ever being any larger for golf<br />
at previous Association events.”<br />
noted Brent Limer, director of new<br />
business development at Hickory<br />
Spring Mfg.<br />
Forty-eight golfers participated in<br />
the ISPA Biennial Golf Tournament<br />
and each wore a blue Colon Cancer<br />
Alliance bracelet in support of<br />
the cause. Players on the 18-hole<br />
course also had the opportunity<br />
to engage in fun mini-fundraisers<br />
during the game.<br />
Afterward, ISPA hosted a Women’s<br />
Network reception that included<br />
a successful raffle with multiple prizes,<br />
with all proceeds going to CCA.<br />
“The golf event was as fun as<br />
always and it really shows how<br />
our industry is made up of competitors<br />
that are all looking to rally<br />
behind a great cause such as Colon<br />
Cancer,” said Doug Guffey, director<br />
of national accounts at Corsicana<br />
Bedding LLC. “The speakers at the<br />
conference were also great in addressing<br />
challenges and solutions<br />
in our ever-changing industry.”<br />
A silent auction running throughout<br />
the conference allowed attendees<br />
to bid on a range of items, including<br />
two signed footballs from the<br />
NFL’s Baltimore Ravens and its<br />
quarterback, a two-night stay at<br />
the Vinoy Renaissance and a pair<br />
of boxing gloves autographed by<br />
the legendary Sugar Ray Leonard.<br />
Oncologists generally agree, you<br />
can reduce your risk of cancer by<br />
making healthy choices like eating<br />
right, staying active, not smoking<br />
and getting the proper amount<br />
of sleep. It’s also important to<br />
follow recommended screening<br />
guidelines, which can help detect<br />
certain cancers early. The likelihood<br />
of developing colorectal cancer in<br />
your lifetime is about 5%. For more<br />
information, visit www.ccalliance.<br />
org.<br />
Established in 1915, the International<br />
Sleep Products Association<br />
(ISPA) is dedicated to protecting<br />
and enhancing the growth, profitability<br />
and stature of the mattress<br />
industry. As the industry’s trade<br />
organization, ISPA represents nearly<br />
700 mattress manufacturers and<br />
suppliers throughout the world.
16<br />
Bold<br />
hues<br />
rule<br />
Bold hues rule<br />
as people seek<br />
empowerment, selfexpression,<br />
and<br />
optimism by leaving<br />
subdued colors in<br />
2016<br />
REINACH, SWITZERLAND - Archroma,<br />
a global leader in color and<br />
specialty chemicals, who pioneered<br />
custom color engineering<br />
in textile and fashion, recently<br />
sponsored a seminar with founder<br />
of Design Seeds, Jessica Colaluca,<br />
during this year’s PrintSource New<br />
York exhibition, that focused on<br />
the use of “Color Anthropology”<br />
and how recent global political<br />
events including the election of<br />
Donald Trump and the passing<br />
of BREXIT may alter the already<br />
established fashion industry color<br />
palette for the upcoming season.<br />
“Color has long been a form of<br />
self-expression over the years,”<br />
says Colaluca, “The US election of<br />
Donald Trump impacted the colors<br />
we are - and will be - wearing this<br />
upcoming season. While not in<br />
Color Atlas by Archroma, a color library created to easily bring color creativity<br />
and manageability to an entire new level for stylists and designers, brands and<br />
retailers, and their suppliers. (Photos: Archroma)<br />
the literal sense of red, white and<br />
blue being patriotic, but the notion<br />
of Americana and how people<br />
want to relate to it was shaken.”<br />
In many ways, the “modern folk/<br />
hipster” aesthetic was born in<br />
reaction to “consumerism gone<br />
wild,” which made natural colors<br />
make sense the past three years,<br />
but with the volatility of politics,<br />
nationally and globally, it makes<br />
sense the aesthetic will evolve<br />
dramatically once again. Allowing<br />
for a feeling of empowerment,<br />
optimism, and self-expression.<br />
Colaluca points to strong fashion<br />
trends like flannel shirts and red<br />
dad caps that have dominated the<br />
market such as Modern Folk and<br />
Americana start blurring political<br />
lines of very different people with<br />
distinctly different ethos. As early<br />
as Q4 2016, color anthropologists<br />
could see a fallout coming on this<br />
trend aesthetic in the hipster and<br />
early adopter segments because<br />
the aesthetics cross over with<br />
people of very different political<br />
and cultural beliefs, therefore separating<br />
themselves from a belief<br />
system they don’t share.<br />
Archroma Color Management sponsored<br />
a seminar with Founder of Design Seeds,<br />
Jessica Colaluca, during this year’s<br />
PrintSource New York. (Photos: Archroma)<br />
To address the fast pace of these<br />
shifting color trends, Colaluca<br />
highly recommends that fashion<br />
designers and brands leverage<br />
tools like Archroma’s Color Atlas<br />
system.<br />
“The Color Atlas has beautiful<br />
modern colors that are constantly<br />
relevant,” said Colaluca. “As a<br />
designer, this is critical due to a<br />
quickly shifting consumer. And, if<br />
it doesn’t have the exact color I<br />
need, I can request a custom standard<br />
to achieve exactly the shade<br />
or hue I am looking for.”
18<br />
The best<br />
of Turkey<br />
shines in the<br />
world with<br />
Turquality<br />
Major brands<br />
covered by<br />
Turquality program<br />
breakthrough among<br />
others carry the<br />
quality of Made in<br />
Turkey labels to all<br />
over the world.<br />
Turkish brands are rapidly integrating<br />
with developing technologies,<br />
bringing the trends around<br />
the world in unique products they<br />
design. The awareness about<br />
Made in Turkey labels and is<br />
increasing day by day in international<br />
arena. One of the most<br />
important projects supporting this<br />
aim is TURQUALITY®, a master<br />
brand for Turkish made products<br />
and companies. Thanks to the<br />
support provided by the project,<br />
companies in medical, beauty,<br />
furniture, carpet, textile, energy<br />
sectors and many other Turkish<br />
brands in the field are doing great<br />
success in the world. With the R &<br />
D efforts, more innovative products<br />
have begun to be launched in<br />
the markets. While engaging more<br />
activities in the world of innovation,<br />
Turkey is presenting the<br />
world with the finest companies<br />
with TURQUALITY® project.<br />
Turquality is the first and only<br />
state supported branding initiative<br />
in the world. Selected brands<br />
are registered under the project<br />
and supported for their several<br />
foreign trade activities. The companies<br />
covered, find more opportunity<br />
and funds for the promotion<br />
of their brands and products in<br />
abroad. Supports offered to the<br />
brands cover incentives given<br />
for the activities of fast growing<br />
brands from the production stage<br />
up to the marketing, sales and after<br />
sales services. The project also
20<br />
aims to establish a master brand<br />
for individual Turkish brands in<br />
the world markets. Presently, 118<br />
brands are covered by the project.<br />
The brands supported by the<br />
TURQUALITY® program agrees on<br />
the common view that exports are<br />
accelerating and that they are<br />
better able to express themselves<br />
internationally thanks to the supports<br />
of the project. Many brands<br />
that have turned this support into<br />
advantage have already set an<br />
effective road map for their aims<br />
in overseas markets. As a result<br />
of their activities in these markets,<br />
they are making a strong<br />
partnership with brands that have<br />
received positive feedback from<br />
their foreign markets where they<br />
have introduced their products.<br />
These achievements are crowned<br />
with various competitions and<br />
awards held in the global field.<br />
We listened about this journey<br />
from the major brands included<br />
in the Turquality Program, which<br />
have achieved new successes by<br />
increasing their and Turkey’s brand<br />
awareness and effectiveness in<br />
the world.
22<br />
Boyteks sales and marketing<br />
manager Nuri Korahmetoglu:<br />
We joined in the program in<br />
June 2014. The project that was<br />
started to build a national brand<br />
in international arena is important<br />
for our brand. We agree that the<br />
supports reach up to serious levels<br />
to the efforts of companies who<br />
are becoming more professional.<br />
We have reached a serious brand<br />
awareness in our target markets<br />
in abroad.<br />
This is a journey… We as Boyteks<br />
have reached our targets in the<br />
way to have felt the quality and<br />
power of Turkish brands in the<br />
world. We keep launching new,<br />
innovative and quality products to<br />
more locations in the world.<br />
Kastamanu Integrated general<br />
manager Haluk Yildiz:<br />
We have been the first company<br />
to get Turquality certificate in the<br />
sector in 2015 by managing one<br />
more step ahead. It helped us to<br />
upgrade our brand and competitive<br />
power in international markets<br />
as an approval of our Made<br />
in Turkey perception in the world.<br />
35 % of our total income comes<br />
from foreign operations. As a result<br />
of our export oriented efforts,<br />
our company was awarded as the<br />
stars of exports as the top exporting<br />
company in its field of new<br />
markets having serious contribution<br />
on Turkey’s exports. It proves<br />
that our company is running on the<br />
way of becoming an international<br />
corporation, once more.<br />
AGT general manager Sirzat Subasi<br />
We joined the program in May<br />
2015. Turquality was a major step<br />
for the efforts of AGT in the way<br />
of globalization and improving our<br />
export performance. We met with<br />
our global customers in global<br />
platforms including in America,<br />
Canada, England, India, Germany<br />
and others, and at Intermob,<br />
TurkeyBuild fairs in Turkey.<br />
We aim to provide maximum value<br />
for national economy by believing<br />
the power of marketing, by<br />
investing in R&D and P&D and<br />
by following the trends. Exports<br />
accounts 40 percent of our sales<br />
and we think that we can manage<br />
our globalization process successfully,<br />
by believing the power of<br />
marketing, by differentiating and<br />
developing more alternative in our<br />
product portfolio. For this reason<br />
we as AGT, spend funds in these<br />
activities more than our rivals.<br />
We decided our strategic target<br />
countries for Turquality project. We<br />
will be more active in the Middle<br />
East, Europe and Canada. We<br />
also have plans for fair activities<br />
in Istanbul, Iran and Dubai to<br />
exhibit our products.
Tesla has bio magnetic feature and it improves<br />
metabolism during sleep. Natural materials are inside<br />
Tesla. It creates a magnetic field around mattress that<br />
is harmonious to the natural magnetic field of the<br />
body.<br />
Feature of Tesla;<br />
• Helps to improve blood circulation<br />
• Increase the level of transmission of oxygen and<br />
nutrients to cell<br />
• Regulates the sleep rhythm<br />
• Actives the low energy level<br />
UNIQUE<br />
MAGNETIC THERAPY<br />
COMFORT<br />
WASHABLE
“<br />
Feel the cool comfort<br />
all night. “<br />
You no longer have to suffer that clammy,<br />
overheated feeling with our Freeze mattress<br />
ticking made from high quality cool yarn. While<br />
you are sleeping cool yourself down, ecologically.<br />
The beauty of this unique “cooling” material<br />
lays in the usage of the advanced technology<br />
construction<br />
Comfytex Freeze mattress ticking help you<br />
to get ideal micro-climatic environment and<br />
provide thermal comfort.<br />
Freeze has high thermal conductivity yarn which<br />
can emit the body temperature quickly.<br />
Freeze mattress ticking can supply cooling<br />
feeling all night which helps having cool, restful<br />
and relax sleep.<br />
Enjoy each night with the confidence that<br />
comes from feeling cool, relaxed and wellpresented<br />
when you select our Freeze<br />
mattress ticking.<br />
Freeze mattress ticking also can be<br />
washed and it does not lose cooling<br />
efficiency.<br />
Feel the cool comfort all night.<br />
Anti-Cellulite mattress ticking’s benefits are reduction<br />
of cellulite appearance or orange peel, improvement of<br />
skin smoothness, increase of skin firmness and elasticity,<br />
collagen synthesis and skin microcirculation enhancement,<br />
in the same level of the best cosmetic creams in the market.<br />
Human body emits energy all the time, while we<br />
are walking, sleeping, running, working and<br />
so on. This energy is emitted in the form<br />
of heat in order to make our body and<br />
metabolism work properly. The bioactive<br />
crystals inside mattress ticking absorbs<br />
this heat and emits Far Infrared rays which<br />
will interact with the body, stimulating the<br />
blood microcirculation, leading to a better<br />
performance and to skin care benefits.<br />
O.S.B. 16.Cad. No:58 38070 Melikgazi / Kayseri / Turkey<br />
P : (+90) 352 290 15 95 - F : (+90) 352 290 15 97<br />
info@comfytex.com.tr - www.comfytex.com.tr
26<br />
interzum<br />
guangzhou<br />
to host<br />
exciting<br />
activities<br />
Asia’s largest and most comprehensive<br />
woodworking machinery,<br />
furniture production and interior<br />
decoration trade fair is slated<br />
to return again on <strong>March</strong> 28 at<br />
the China Import and Export Fair<br />
(Pazhou) Complex located in the<br />
country’s southern manufacturing<br />
hub of Guangzhou in Guangdong<br />
province. Expect another inspiring<br />
CIFM / interzum guangzhou this<br />
year as the trade fair will team up<br />
once again with the famed China<br />
International Furniture Fair (CIFF)<br />
for the 14th consecutive year to<br />
present what’s trending in the<br />
industry.<br />
As the only satellite event of the<br />
world’s most prestigious furniture<br />
production trade fair, interzum,<br />
interzum guangzhou in China is<br />
known for its professionalism and<br />
internationalization. interzum<br />
guangzhou has been committed to<br />
importing highly praised activities<br />
from its parent event in Germany<br />
to Guangzhou for domestic<br />
visitors to enjoy the same experience.<br />
Machinery Hall gets new buzz<br />
First introduced to interzum guangzhou<br />
in 2012 at Hall 14.1, the<br />
concept of the PIAZZA lounge at<br />
interzum guangzhou is identical to<br />
that of the piazza in Italian terms<br />
as a public square, surrounded by<br />
business activities. It gradually<br />
evolved into a marketplace for<br />
trade, information and meetings.<br />
The PIAZZA is the epicenter of<br />
activities as a venue for a series<br />
of seminars and product<br />
presentations. Besides being a<br />
gathering place for the exchange<br />
of ideas, the lounge also serves<br />
up a selection of complimentary<br />
refreshments, where exhibitors<br />
and visitors alike can enjoy comfortable<br />
business meetings in a<br />
relaxing atmosphere.
27<br />
An extension of the PIAZZA, PIAZZA<br />
mini, will be introduced to the<br />
Machinery Hall 12.1, providing<br />
another venue for participants to<br />
come together.<br />
Special feature display<br />
A special display entitled “Unveiling<br />
<strong>–</strong> The Mysteries of Furniture<br />
Production “ will be located between<br />
halls 14.1 and 15.1 showcasing<br />
innovative products and<br />
technologies of furniture accessories,<br />
hardware and raw materials,<br />
and at the same time presenting<br />
the story behind the products. Visitors<br />
can experience the products<br />
at the interactive area and gain<br />
a deeper understanding of the<br />
charm of the furniture industry.<br />
More opportunities to seal the deal<br />
To establish a more effective<br />
platform for exchange, interzum<br />
guangzhou will hold its first on-site<br />
business match-making program.<br />
Divided into two categories <strong>–</strong><br />
“Brand Furniture” and “Premium<br />
Custom Furniture” <strong>–</strong> manufacturers<br />
and invited buyers can expect<br />
to meet face-to-face and gain<br />
in-depth understanding of each<br />
other’s offerings and requirements<br />
respectively.<br />
Work & play<br />
A two-hour interzum guangzhou<br />
Networking Happy Hour on the third<br />
day of the exhibition (<strong>March</strong> 30) will<br />
also take place. Industry leaders,<br />
VIP buyer delegations and representatives<br />
of the various national<br />
pavilions will be invited to share<br />
experience and explore the development<br />
of the furniture industry.<br />
To pre-register as a visitor or<br />
learn more about CIFM / interzum<br />
guangzhou <strong>2017</strong>, visit www.interzum-guangzhou.com.<br />
interzum<br />
guangzhou has<br />
been committed to<br />
importing highly<br />
praised activities<br />
from its parent<br />
event in Germany<br />
to Guangzhou for<br />
domestic visitors<br />
to enjoy the same<br />
experience.
Adres - Address: Fatih Sultan Mehmet Bulvarı<br />
Saray Mah. No: 315/D Sarayköy / Kazan / ANKARA<br />
Tel - Phone: (312) 256 46 08 - 256 50 24<br />
Faks - Fax : (312) 256 38 87<br />
E-posta - E-mail: hakankardesler@hotmail.com<br />
www.bedcovers.com.tr
time for the change<br />
www.bedcovers.com.tr
30<br />
16 th Jowat Symposium:<br />
Trends and innovations<br />
from the World of<br />
Bonding<br />
About 200 participants from over<br />
100 enterprises in the wood and<br />
furniture sector joined the 16th<br />
Jowat Symposium under the headline<br />
“Perfect processes”. The focus<br />
of this year’s event was on latest<br />
trends in the technology of bonding,<br />
innovative adhesive solutions<br />
and the exchange of know-how<br />
covering the entire process of<br />
bonding.<br />
Bonding is a demanding technology<br />
where the quality assurance<br />
process already starts in<br />
the planning phase. Professor Dr<br />
Andreas Groß from the Fraunhofer<br />
IFAM explained how the new DIN<br />
standard 2304 is going to affect<br />
quality and process management<br />
in bonding. His presentation<br />
provided insights into bonding<br />
applications and described why<br />
bonding failures are not necessarily<br />
“adhesive failures”. In contrary,<br />
they are mostly application errors.<br />
Exactly at this point, the DIN 2304<br />
provides helpful information for<br />
processors on how to organise<br />
bonding processes in a professional<br />
manner.<br />
Additional presentations and practical<br />
workshops <strong>–</strong> all related to the<br />
headline of the symposium <strong>–</strong> addressed<br />
issues before, during and<br />
after the actual bonding process.<br />
From the selection of an appropriate<br />
adhesive for defined substrates,<br />
through monomer-reduced<br />
polyurethane hot melts and the<br />
zero-bondline in edgebanding, all<br />
the way to failure analysis and<br />
prevention of errors. The program<br />
was rounded off with information<br />
stands in the fair foyer presenting<br />
the latest innovations in engineering<br />
and R&D from Jowat’s development<br />
and business partners.<br />
The symposium ended with the<br />
presentation of the Jowat Adhesive<br />
Research Award for innovative<br />
solutions in the field of<br />
adhesive technology. This year,<br />
the award went to Dr.-Ing. Sebastian<br />
Süllentrop for his dissertation<br />
on the development of functional<br />
elements suitable for bonding in<br />
modern assembly operations.
32<br />
Premiere for new<br />
raw material<br />
Carbon dioxide as new raw<br />
material: At this production<br />
plant in Dormagen, Covestro<br />
is now incorporating<br />
20 percent CO2 into an<br />
important foam component.<br />
© Covestro<br />
Production plant opens in Dormagen<br />
/ Innovative process helps cut<br />
the use of crude oil / Innovative<br />
foam components manufactured<br />
with 20 percent CO2. The new<br />
CO2-based polyol has been<br />
engineered initially for flexible<br />
polyurethane foam intended for<br />
use in mattresses and upholstered<br />
furniture. In terms of quality, the<br />
foam achieves at least the same<br />
high standards as conventional<br />
material produced using only<br />
petrochemical raw materials, i.e.<br />
crude oil.<br />
Carbon dioxide instead of crude<br />
oil <strong>–</strong> Covestro is now, for the<br />
first time, using CO2 to produce<br />
plastics on an industrial scale.<br />
On Friday, the company opened<br />
a production plant for an innovative<br />
foam component made with<br />
20 percent CO2 at its Dormagen<br />
site near Cologne, Germany. The<br />
new process saves a proportional<br />
amount of the traditional oilbased<br />
raw material, thus making a<br />
contribution to sustainability that<br />
Covestro believes offers considerable<br />
potential.
34<br />
“We have to change the way we<br />
look at CO2, and we will. Using<br />
it as an alternative source of raw<br />
materials is a solution to some of<br />
the biggest challenges of our time<br />
<strong>–</strong> finding a replacement for finite<br />
fossil resources such as oil and<br />
gas and closing material cycles.<br />
Thanks to our innovative process<br />
and the launch of our production<br />
operations in Dormagen, we see<br />
ourselves as a pioneer in this<br />
area <strong>–</strong> true to our vision ‘To make<br />
the world a brighter place’,” said<br />
Covestro CEO Patrick Thomas at<br />
the opening ceremony, which<br />
was attended by more than 150<br />
guests from business, science and<br />
politics.<br />
Long-term perspective<br />
“This method of using carbon<br />
dioxide as a raw material is an important<br />
step as we move toward<br />
a sustainable future. The German<br />
Federal government is promoting<br />
the use of CO2 as a raw material<br />
in order to expand the chemical<br />
industry’s raw materials basis and<br />
open new avenues to sustainability,”<br />
emphasized Thomas Rachel,<br />
Parliamentary State Secretary<br />
from the German Federal Ministry<br />
of Education and Research. It<br />
supported Covestro’s technology<br />
financially in the research and<br />
development phase.<br />
Professor Ernst Schmachtenberg,<br />
Rector of RWTH Aachen University,<br />
added: “Making efficient use<br />
of the carbon dioxide molecule,<br />
Dr. Karsten Malsch heads<br />
Covestro’s Dream Production<br />
project for producing a new<br />
foam component with CO2.<br />
© Covestro<br />
which is normally slow to react,<br />
is a real scientific and technical<br />
challenge. We have made<br />
a breakthrough by combining<br />
application-centric basic research<br />
with research-based industrial<br />
practices.”<br />
Covestro scientists worked handin-hand<br />
with experts from the CAT<br />
Catalytic Center in Aachen <strong>–</strong> a<br />
research institute operated jointly<br />
with RWTH <strong>–</strong> to find the right catalyst<br />
that would make the chemical<br />
reaction with CO2 possible.<br />
For mattresses and upholstery<br />
In Dormagen, Covestro is now<br />
using carbon from CO2 to manufacture<br />
a new type of polyol.<br />
These are core building blocks for<br />
polyurethane foam <strong>–</strong> a versatile<br />
material that is used in many industries<br />
around the world and that<br />
we encounter throughout our daily<br />
lives. The carbon dioxide is chemically<br />
bound into the material.<br />
The company has invested some<br />
EUR 15 million in the new plant,<br />
which has an annual production
36<br />
capacity of 5,000 metric tons. The<br />
CO2 used is a waste product from<br />
a neighboring chemical company.<br />
Covestro achieved the key scientific breakthrough: A team under researcher Dr. Christoph Guertler<br />
discovered the right catalyst to enable the use of CO2 for plastics production. © Covestro<br />
The new CO2-based polyol has<br />
been engineered initially for flexible<br />
polyurethane foam intended<br />
for use in mattresses and upholstered<br />
furniture. In terms of quality,<br />
the foam achieves at least the<br />
same high standards as conventional<br />
material produced using<br />
only petrochemical raw materials,<br />
i.e. crude oil.<br />
Environmentally friendly processes<br />
By eliminating the use of crude<br />
oil and saving the energy otherwise<br />
used to process that oil, the<br />
method is more environmentally<br />
friendly than conventional production<br />
processes. Thanks to the<br />
catalyst and the considerable<br />
energy contained in the remaining<br />
content of petrochemical raw<br />
materials, no additional energy<br />
needs to be expended to make<br />
the low-reactivity CO2 react.<br />
If the new CO2-based products<br />
are received as warmly as is<br />
hoped, Covestro can envisage<br />
significant production expansion.<br />
In addition to flexible foam, the<br />
company is also working on manufacturing<br />
many other plastics with<br />
carbon dioxide. Its vision is to one<br />
day largely dispense with crude<br />
oil in plastics production.<br />
Carbon dioxide instead of crude oil: Covestro is now, for the first time, producing a foam<br />
component with CO2, saving 20 percent of the traditional oil-based raw material. © Covestro<br />
CO2 serves as an alternative raw material, replacing increasingly scarce crude oil in the production<br />
of plastics. © Covestro
38<br />
TENCEL ®<br />
sets high<br />
standards<br />
in the hotel<br />
trade<br />
© Lenzing/Grebe<br />
The results were presented at<br />
Heimtextil <strong>2017</strong> in Frankfurt<br />
for the first time.
39<br />
The TENCEL ® fiber is demonstrating<br />
its worth in the hotel business<br />
in bed linens. TENCEL ® fiber has<br />
no problem meeting the highest<br />
standards in bed linens. Years<br />
of product developments with<br />
international partners in industrial<br />
linens and bed linens manufacturers<br />
have led to success. The results<br />
were presented at Heimtextil<br />
<strong>2017</strong> in Frankfurt for the first time.<br />
Bed linens of TENCEL ® are not only<br />
for home use<br />
“Following intensive effort on our<br />
part, we have developed excellent<br />
bed linens for the hotel trade.<br />
Now business travelers or wellness<br />
guests can also experience<br />
TENCEL ® bed linens,” Susanne<br />
Jary, Home & Interior Director at<br />
Lenzing, comments. “It was no<br />
easy task to get TENCEL ® fit for<br />
industrial laundries. After years of<br />
cooperation with partners in industry,<br />
technical recommendations<br />
have been developed for cleaning<br />
hotel bed linens in industrial laundries,”<br />
Jary explains.<br />
International partners are ecstatic<br />
“The properties of the TENCEL ®<br />
fiber, such as high dry and wet<br />
strengths, make it possible to use<br />
the fiber in industrial laundries. As<br />
a result of the softness and high<br />
moisture absorption, it is possible<br />
to process the TENCEL ® bed<br />
linens faster and save more CO2<br />
than bed linens of other materials,”<br />
Textilpflege Leitgeb, a rental<br />
service provider from Austria,<br />
comments.<br />
The German rental service providers<br />
Dibella are well known for<br />
the responsible way they handle<br />
hotel textiles and constantly<br />
search for new eco-compatible<br />
materials. “With the TENCEL ® fiber<br />
we have found a material that has<br />
a lower eco footprint and a high<br />
textile resistance, which is again<br />
extremely important for the hotel<br />
industry,” Dibella explains. “After<br />
three years of development work,<br />
we have found the right fiber<br />
blend that meets our demands<br />
and the demands of our customers,”<br />
Dibella continues. The first<br />
bed linen suitable for leasing is
40<br />
made of 60% TENCEL ® and 40%<br />
cotton and has surpassed Dibella’s<br />
expectations.<br />
The American manufacturer, Valley<br />
Forge Fabric, works with internationally<br />
renowned hotel chains<br />
and specializes in TENCEL ® in the<br />
segment of furniture fabrics and<br />
bed linens. “We are convinced<br />
that we have changed the way<br />
that our customers see textiles<br />
in the hotel sector. Ecological<br />
compatibility and health aspects<br />
now have an influence on their<br />
purchase decisions. For us it is important<br />
to tell this unique TENCEL ®<br />
fiber story,” Valley Forge Fabrics<br />
explain in one statement.<br />
The Austrian company HEFEL Textil<br />
is a pioneer in the field of production<br />
of TENCEL ® bed linens. HEFEL<br />
Textil started to use the TENCEL ®<br />
fiber in their bed linens as early<br />
as 1998. “Many of our customers<br />
are exclusive hotels thus it was<br />
natural to use TENCEL ® in the hotel<br />
sector as well. The bed linens are<br />
characterized by the unique combination<br />
of skin-friendly and easycare<br />
properties,” Hefel comments.<br />
A pilot project convinced HEFEL<br />
Textil and confirmed TENCEL ® as a<br />
fixed feature in the hotel industry.<br />
“Mostly, however, the hotel<br />
guests will enjoy bed linens of<br />
TENCEL ® ,” HEFEL Textil is sure.<br />
Press conference Heimtextil, from left to right: Susanne Jary, Global BD Home & Interiors Textiles,<br />
Lenzing Aktiengesellschaft and Amit Gautam, Vice President, Global BM Textiles, Lenzing<br />
Aktiengesellschaft.<br />
The future in the hotel industry<br />
Lenzing is continuing to expand<br />
applications for TENCEL ® fibers<br />
in the hotel business. “First and<br />
foremost, it is a stable business<br />
and in which we can reach end<br />
consumers directly in partnership<br />
with the hotels,” Jary explains.<br />
“Guests can experience TENCEL ®<br />
directly at hotels and can then acquire<br />
the feel-good fiber for their<br />
use at home. The possibilities in<br />
this sector are interesting both for<br />
the hotel business as well as for<br />
final consumer marketing,” Jary is<br />
convinced.<br />
Development partners:<br />
Textilpflege Leitgeb GmbH, Austria<br />
www.leitgeb.at<br />
Damino GmbH, Germany<br />
www.damino.de<br />
Dibella GmbH, Germany<br />
www.dibella.de<br />
HEFEL Textil GmbH, Austria<br />
www.hefel.com<br />
Hotel Attersee, Austria<br />
www.hotelattersee.com<br />
Valley Forge Fabrics, Inc., USA<br />
www.valleyforge.com
42<br />
Tuğsan eyes<br />
foreign markets<br />
Having a respectful<br />
place in the sector<br />
with sales materials<br />
for sofas, armchairs,<br />
mattresses and<br />
boxsprings, the<br />
company opened to<br />
the world markets<br />
in 2016.<br />
Established as a family business in<br />
1992 the company started to continue<br />
as Tuğsan Foreign Trade and<br />
developed its foreign trade volume<br />
with its new trade name. We made<br />
an interview with Fatih Genç of the<br />
company.<br />
Can you inform us about<br />
your company’s foundation,<br />
development and organizational<br />
structure?<br />
Our company was established in<br />
1992 as a family business. We<br />
have been manufacturing materials<br />
for sofas, sitting sets, mattresses<br />
and boxsprings. We have developed<br />
our manufacturing line and<br />
trade relations over the years.<br />
What about your foreign trade?<br />
Which countries are you exporting<br />
to?<br />
Our sales would mainly be at<br />
domestic market until last year. We<br />
have a well-established clientele<br />
throughout Turkey but since last,<br />
we opened up to world markets<br />
with our new name, Tuğsan Foreign<br />
Trade Ltd. We are currently exporting<br />
to Iraq, Turkmenistan, Moldova,<br />
Georgia and Azerbaijan but our
43<br />
products are very well welcomed<br />
by foreign customers. We believe<br />
that we will develop our foreign<br />
market share considerably in the<br />
coming years. Placing special<br />
attention on quality and delivery<br />
terms we are satisfying customers.<br />
This reflects us very positively and<br />
we are happy with the trend we<br />
have managed.<br />
What are your expectations for<br />
<strong>2017</strong>?<br />
I hope this year will be a better<br />
year than last year. We are operating<br />
with this expectation and we<br />
are planning our business according<br />
to this. Turkey has a great potential<br />
and our company has a vast<br />
experience to offer competitive<br />
products. So, we are hoping that<br />
we will experience a productive<br />
year in <strong>2017</strong>.
44<br />
YKK has a say in metal<br />
accessories as well, aims to<br />
be the best in the category<br />
Started in 1934 in fastening products<br />
category in Japan, YKK keeps<br />
producing value with its motto:<br />
“Insist on Quality”. Murat Cinko,<br />
business development representative<br />
of YKK Turkey, talked about<br />
the firm and the sector, before<br />
they go to Interzum Guangzhou<br />
Fair.<br />
What is the foundation story of<br />
YKK, in your words?<br />
The company was established by<br />
Tadao Yoshida in Japan in 1934,<br />
as Yoshida Limited Company, YKK<br />
(in Japanese). Years passed and<br />
YKK letters are minted on zipper<br />
cursors and it has become a trade<br />
mark of the brand.<br />
YKK opened its first office in Istanbul<br />
in 1991 then additional offices<br />
were opened in Izmir, 1997, in<br />
Sofia, Bulgaria, 2005, Almati,<br />
Kazakhstan, 2015 and now it provides<br />
products and services in 12<br />
countries with its 700 + staff. The<br />
factory in Cerkezkoy is the largest<br />
factory of our firm among the ones<br />
in America and in the Asia, having<br />
about 40 thousand sqm covered<br />
area on 67 thousand sqm. land.<br />
What about the product portfolio<br />
and your target markets?<br />
In addition to our zippers, we produce<br />
some other plastic products<br />
such as clicks, clips, buttons, etc.<br />
used in the textile industry.<br />
We are operating in almost all<br />
sectors because the fastening<br />
products are all around of our<br />
lives. We have a wide range of<br />
customers ranging from ready-towear<br />
to home textiles, automotive<br />
to footwear; marine sports wear,<br />
medical to civil defense products,<br />
etc. In today’s textile and apparel<br />
industry, consumer needs and
45<br />
shorter product terms are being<br />
observed. This means we need to<br />
work harder to speed up product<br />
development and reduce production<br />
costs. Today, YKK products<br />
are used worldwide. As YKK (Turkey)<br />
Inc. we are always committed<br />
to increasing the value of our<br />
brand and getting new demands<br />
for our products.<br />
Could you tell us about your R&D<br />
works? What are the special<br />
considerations in production?<br />
Since the founding of the YKK<br />
Group, ‘Quality Management’<br />
has been the focus of all business<br />
activities. Like every YKK organization,<br />
YKK (Turkey) Inc. ensures<br />
that a consistent quality level is<br />
maintained and provided. Among<br />
our core values, “insist on quality”<br />
is one of the most important<br />
issues for us. While we increase<br />
the quality, standard and performance<br />
of our products, we feed<br />
them with new and original designs.<br />
One of the important issues<br />
in our proposal is technological<br />
competition. We are continuing<br />
to progress day by day with the<br />
importance we attach to our engineering<br />
departments.<br />
Do you have a quality certificate,<br />
a quality system in production?<br />
In what areas are you better than<br />
your competitors?<br />
YKK (Turkey) Inc. produces products<br />
in a way that will require<br />
REACH legislation envisaging<br />
registration, evaluation, authorization<br />
and restriction of chemicals. In<br />
addition, its products meet the requirements<br />
of Oeko-tex Standard<br />
100, Class 1 (a worldwide standardized<br />
testing and certification<br />
system for textile products and<br />
all related processing stages for<br />
the protection of the environment<br />
and for ecological compatibility).<br />
To ensure the safety of consumer<br />
products, the US government has<br />
enforced the Consumer Products<br />
Safety Act (CPSIA), particularly to<br />
prevent imports of children’s toys<br />
containing toxic chemicals. YKK<br />
(Turkey) Inc. confirms that it meets<br />
the CPSIA criteria with its own<br />
tests of lead and phthalate standards,<br />
although it is not obligated<br />
to provide child products to the US<br />
market and to prepare compliance<br />
certificates. YKK (Turkey) Inc. TS<br />
11516 Zipper Brand Compliance<br />
Certificate will be renewed very
46<br />
soon<br />
with<br />
TS EN 16732<br />
Certificate and YKK<br />
product quality is ISO<br />
9001 (Quality Management<br />
System Certificate), ISO 27001<br />
(Information Security Management<br />
System Standard), ISO 14001<br />
(Environmental Management System<br />
Certificate) ), OHSAS 18001<br />
(Occupational Health and Safety<br />
Management System Certificate).<br />
We value our customers’ confidence<br />
in us. Not only with our<br />
products, but also with our sales<br />
and after-sales services, we take<br />
quality a step forward. We would<br />
like to say that our metal accessories<br />
used in babies’ clothes and<br />
accessories are crucial for us and<br />
they are safely used and tested<br />
on the products.<br />
positive. More importantly, with<br />
this positive outlook in our mind<br />
we continue to invest for both the<br />
medium and long terms.<br />
Do you have anything you would<br />
especially add on?<br />
It is one of the greatest secrets of<br />
success to be fast in the period<br />
we are in. We also invest a<br />
large portion of our capital to be<br />
faster. It is our primary goal to<br />
make sample delivery and bulk<br />
ordering terms better. Flexibility<br />
and acceleration of decision-making<br />
processes are some of the<br />
issues we attach importance to.<br />
We are gaining experience with<br />
crisis management more and more<br />
every day.<br />
Many people know YKK as a company<br />
that only produces zippers.<br />
In recent years, breaking this<br />
perception, to move forward in<br />
the field of metal accessories, is<br />
perhaps our biggest goal. In fact,<br />
we aim to make YKK (Turkey) AS<br />
a base in this respect and to be<br />
the best company providing metal<br />
accessory to our country and in<br />
the countries in the region that we<br />
are responsible.<br />
Which countries do you have<br />
exports to?<br />
As YKK (Turkey) Inc. we are active<br />
in 12 countries. These include Turkey,<br />
Bulgaria, Georgia, Armenia,<br />
Azerbaijan, Israel, Iran, Turkmenistan,<br />
Uzbekistan, Tajikistan,<br />
Kyrgyzstan and Kazakhstan. At<br />
the same time, we send products<br />
to all sister organizations around<br />
the world.<br />
What are your expectations for the<br />
sector in <strong>2017</strong>?<br />
The year 2016 was a very difficult<br />
year for the sector. We think that<br />
the <strong>2017</strong> season will be more
48<br />
Elektroteks<br />
living innovation<br />
in quilting<br />
and mattress<br />
machinery!
49<br />
The company<br />
will showcase<br />
its competitive<br />
products at<br />
Interzum<br />
Guangzhou<br />
<strong>2017</strong> in late<br />
<strong>March</strong>.<br />
Elektroteks was established by<br />
Eng. Osman Guler in 1990 to<br />
develop electronic and software<br />
solutions to the textile industry.<br />
Later, with the strong technical<br />
infrastructure of the company,<br />
it started to produce complex<br />
control systems for machinery<br />
manufacturing and automotive industries.<br />
In 2003 with the extensive<br />
know-how gained by being<br />
partners with different machinery<br />
manufacturers in various sectors,<br />
Elektroteks chose mattress and<br />
quilting machinery to expertise<br />
in. In 2004, the first double needle<br />
continuous quilting machine<br />
in Turkey was produced and<br />
pioneered many innovations in<br />
the bedding industry.<br />
With long years of know-how and<br />
the 2nd generation engineers’ involvement,<br />
Elektroteks takes firm<br />
steps to be the leading manufacturer<br />
for mattress and quilting<br />
production technologies by growing<br />
its capabilities in multidisciplinary<br />
production systems. We<br />
conducted an exclusive interview<br />
with Serkan Güler, Sales Director<br />
at Elektroteks Quilting and Mattress<br />
Machinery.<br />
What is the motto of your company<br />
and what are the main principles<br />
of the brand? What advantages do<br />
you offer to your partners?<br />
We enjoy making things better.<br />
This is really an ongoing progress<br />
and needs permanent innovation.<br />
We always look forward<br />
and focus on better machines,
50<br />
easier use, better finish product<br />
and better service. Never say<br />
“enough done”. The biggest<br />
thing we offer to our customer is<br />
dynamic team especially after<br />
the sales. We, of course, enjoy<br />
making new stuff. Offering solutions<br />
to our customers satisfy us<br />
much more than anything.<br />
How did the economic, financial<br />
and politic dilemmas affect the<br />
sector and your company? Did you<br />
realize your targets set for 2016?<br />
What kinds of targets have you set<br />
for the current year? What do you<br />
offer in general?<br />
As an exporter company, of<br />
course we do not get affected<br />
from the instability of the economy<br />
and exchange rates. However,<br />
the psychology in the local<br />
market is not that good and this<br />
definitely makes us sad, but still<br />
we see people are optimistic for<br />
the near future, it was not very<br />
easy what we have passed last<br />
year, considering all these we<br />
can even say it is better than it<br />
should be. As Elektroteks we are<br />
above our target, and investing<br />
quiet significantly for the business<br />
by having new machines,<br />
employing more people, establishing<br />
new departments and<br />
increasing the budget percentage<br />
for the new projects. We<br />
increased our machining department<br />
capacity by around 50%<br />
this year and waiting for our new<br />
machines to be installed within a<br />
few months.<br />
For how many years have you<br />
been attending Interzum Guangzhou?<br />
What have you prepared<br />
to offer at this show.<br />
Serkan Güler<br />
Sales Director of Elektroteks Mattress<br />
Machinery Company
51<br />
This will be the 4th year for us<br />
at Interzum Guangzhou fair. We<br />
cannot say it is very good, the<br />
best, etc. But it is somewhere we<br />
should be at.<br />
Do you already export to China?<br />
Where do you export in general?<br />
We have small exports to China<br />
market although it is not a big<br />
volume, it is not an easy market,<br />
but we have plans in the near<br />
future to grow there. We cannot<br />
say our main markets, because<br />
according to the project, according<br />
to the months it is changing,<br />
we are already in 83 countries,<br />
we more focus on global infrastructure.<br />
Are there other fairs you are<br />
planning to participate in this<br />
year?<br />
We will be at Interzum <strong>–</strong> Cologne<br />
in May.<br />
Would you like to mention any<br />
additional comments?<br />
We are very optimistic for the<br />
country and the global mattress<br />
industry. Of course there will<br />
be peaks and lows. There are<br />
a lot of things to do in terms of<br />
mattress itself, components and<br />
machinery.
52<br />
Keep your<br />
sleep in<br />
FORM<br />
Quality of sleep is<br />
important to wake<br />
up rejuvenated.<br />
Form Foam offers<br />
a wide range of<br />
choices for both in<br />
bedrooms and in<br />
living rooms for<br />
optimum comfort.<br />
We visited to and made an<br />
interview with Ali Yoruk, general<br />
manager of Form Foam company<br />
before they go to China for Interzum<br />
Guangzhou fair. Excerpts as<br />
follows:<br />
On the foundation, development<br />
and corporal structure of the firm<br />
Started as a foam supplier for<br />
group companies such as Istikbal,<br />
Merkez Celik and Boydas in 2002,<br />
our firm has now two production<br />
facilities that not only meets the<br />
needs of group companies but<br />
also sell to other customers in<br />
domestic and international<br />
markets<br />
with its high quality<br />
products, competitive<br />
prices and<br />
being a customer<br />
focused company.<br />
Having a daily capacity of 7000<br />
cubic meters of foam, the factories<br />
of Form Foam and Yatak San., the<br />
largest ones in the country that<br />
established in Incesu, Kayseri in<br />
2015 employ about 408 people.<br />
On product portfolio and the<br />
sectors that are served<br />
We supply to the needs of several<br />
industries from mattresses, to<br />
home textiles; from insulation to<br />
furniture. Our main product categories<br />
are, polyurethane foam,<br />
visco foam, visco gel foam, high<br />
resilience foam, flame retardant<br />
foam, etc. Besides we produce<br />
foamed mattresses and visco<br />
pillows.<br />
On R&D activities and priorities in<br />
production<br />
In a fast changing business world
53<br />
that change and developments<br />
are very fast, we maintain our<br />
efforts in R&D field to keep pace<br />
the developments and to meet<br />
changing needs of our customers.<br />
Both with our present products and<br />
with newly developed varieties<br />
we aimed to offer the best to our<br />
buyers. We will exhibit our new<br />
products in Interzum fair. In lab we<br />
have Lab Foam machine, there are<br />
only six of them in the world, four<br />
of the in the manufacturer and one<br />
is in another producer in abroad.<br />
We emphasize on every detail<br />
for product development and in<br />
production and we are a member<br />
of Europur, European union of<br />
foam producers, and observe the<br />
standards of it in manufacturing<br />
processes in terms of environmental<br />
and health protection. We also<br />
use the best materials and machinery<br />
in the production. We keep<br />
the records of the tests to improve<br />
Ali Yoruk,<br />
General Manager of Form Foam
54<br />
the processes. Other products that<br />
are sent from other customers are<br />
also tested in our lab. We try to<br />
reduces wastes through Kaizen,<br />
SAP and control programs.<br />
On the certificate of quality<br />
that the firm has and basis of<br />
competition over rivals<br />
My company is a member of<br />
Europur, and I am a member of the<br />
board of this organization. We<br />
have several quality certificates<br />
including Certipur, Oeko-Tex, TSE,<br />
TSE ISG management system<br />
and quality system management.<br />
We also provide upon demand<br />
of our customers, technical test<br />
reports such as Phtalates, MDA,<br />
and inflammability all related with<br />
foam production. We also observe<br />
the conditions of ISO 9001-2015<br />
& ISO 18001 & ISO14001 & ISO<br />
10002 & ISO 17025 & ISO 27001<br />
and BSCI standards.<br />
On foreign trade and targeted<br />
countries<br />
Earlier we have been exporting<br />
our products over Boycelik account,<br />
however, since from May<br />
2013 we are exporting directly<br />
through our export department.<br />
Started with only in 12 countries,<br />
we now have customers in 53<br />
countries as of <strong>2017</strong>, from the USA<br />
to Europe, from South Korea to<br />
Mauritus, to Gulf and neighboring<br />
countries.<br />
On expectations from the year<br />
<strong>2017</strong><br />
Problems that have been<br />
encountered last year in<br />
the procurement of raw<br />
material have been<br />
felt both by us and<br />
by all other foam producers. We try<br />
to minimize the casualties and try<br />
to look optimistically to the future<br />
by assuming all our responsibility<br />
that we have for our customers.
56<br />
interzum<br />
<strong>2017</strong> -<br />
The world<br />
meets in<br />
Cologne<br />
interzum is the world’s leading<br />
trade fair for furniture production<br />
and interior design. This is where<br />
the most important business is<br />
conducted and momentum for the<br />
global furniture supply industry is<br />
created. Decision makers, opinion<br />
leaders and disseminators from<br />
all over the world keep up with<br />
the innovations in the industry,<br />
seek and establish new contacts <strong>–</strong><br />
those who want to do truly good<br />
business in <strong>2017</strong> should not miss<br />
this opportunity.<br />
As the world’s largest trade fair<br />
in the sector, interzum is a mustsee<br />
event for everyone aiming for<br />
success in the market for furniture<br />
production and interiors. That’s<br />
because interzum offers a comprehensive<br />
overview of new technologies<br />
and designs, encompassing<br />
an extremely broad scope of products<br />
as only a leading international<br />
trade fair can.<br />
Since 1959, interzum has rightly<br />
enjoyed its worldwide reputation<br />
as a state-of-the-art trade fair.<br />
It is the world’s largest event<br />
serving this sector, with over<br />
1,500 exhibitors from more than<br />
60 countries. So, there are plenty<br />
of reasons for visiting interzum.<br />
They’re great reasons for coming<br />
to a great trade fair as interzum<br />
takes place every two years and<br />
presents the trends of the supplier<br />
sector, which are the inspiration<br />
behind our living spaces of the
57<br />
future. By attending the show you<br />
may discover the best innovations<br />
from all over the world <strong>–</strong> clearly<br />
presented in three areas.<br />
World premieres, product innovations<br />
and pioneering concepts:<br />
interzum is the showcase for the<br />
entire sector’s new developments.<br />
Formats such as »interzum award:<br />
intelligent material & design« and<br />
»innovation of interior« will showcase<br />
the key trends.<br />
More than 65 % of the visitors<br />
and exhibitors come from outside<br />
Germany. That makes interzum the<br />
sector’s most international trade<br />
fair. It is appealing, informative<br />
and pioneering: interzum features<br />
an outstanding event program.<br />
As the world’s leading trade fair<br />
for furniture production and interior<br />
design, interzum is a fixed date<br />
in the diaries of this industry. It is<br />
quasi the beginning of all furniture<br />
designs and stands at the<br />
beginning of the innovation cycle<br />
because the products that are presented<br />
at interzum lay the foundation<br />
for the interiors design of the<br />
future: For instance, an innovative<br />
pullout system at interzum inspires<br />
the designers. This interplay
58<br />
between the different players<br />
of the finishing process is what<br />
makes the trade fair so successful<br />
and will ensure that <strong>2017</strong> is going<br />
to be a record year for interzum.<br />
More exhibitors, more area is the<br />
current status. From 16 to 19 May,<br />
more than 1,600 exhibitors will<br />
present their products in 10 Halls<br />
on space covering 180,000 m² -<br />
the exhibition area was already<br />
almost sold-out in December. And<br />
with 150 new exhibitors from Germany<br />
and all over the world, we<br />
will be welcoming more first-time<br />
participants in one go than in a<br />
long time.<br />
The international appeal of interzum<br />
continually increases. This is<br />
as a result of the efforts to strategically<br />
focus on the international<br />
competence of Koelnmesse across<br />
all trade fairs and events. Koelnmesse<br />
verbalizes this competence<br />
in the motto “Global Competence<br />
in Furniture, Interiors and Design”,<br />
which links all thematically related<br />
events: imm cologne, interzum,<br />
LivingKitchen and Orgatec.<br />
Everyone profits from this internationalization:<br />
The exhibitors can<br />
penetrate new markets and find<br />
international marketing possibilities<br />
for their products in the<br />
centrally located and hospitable<br />
city of Cologne. And trade visitors<br />
can find an unparalleled selection<br />
of component manufacturers, so<br />
they can search for solutions for<br />
their products of tomorrow in a<br />
targeted way.<br />
In Cologne the world does business<br />
with the world! The current<br />
figures impressively confirm that<br />
this concept is the right one:<br />
A growth was recorded in the<br />
number of foreign exhibitors of 36<br />
percent compared to 2015. And<br />
regarding attendance, 17 percent<br />
more international visitors found<br />
their way to Cologne.
59<br />
Every two years one can see at<br />
interzum which innovations will be<br />
implemented in newly produced<br />
furniture over the coming years.<br />
It attracts more and more creative<br />
directors every year. It is an<br />
obligatory date for architects and<br />
designers. They gain material and<br />
technological inspiration for their<br />
daily work here.<br />
Koelnmesse fully supports this<br />
development of interzum becoming<br />
a trendsetter for the creative<br />
industry - for example with online<br />
measures, an own blog and<br />
the special area “Innovation of<br />
Interior”, where forward-looking<br />
materials and projects are presented<br />
especially to architects<br />
and designers.<br />
In addition to the international<br />
alignment and the innovation<br />
impulses, it is the coherent concept<br />
that helps make interzum so<br />
successful. The division into three<br />
segments ensures the clearly<br />
structured and comprehensive presentation<br />
of the broad spectrum<br />
of furniture and interior finishing<br />
components. Besides the exhibitors<br />
and their innovations, the<br />
Piazze, i.e. the special exhibition<br />
areas that address current industry<br />
themes and which provide<br />
a perfect and unique source of<br />
inspiration and meeting place for<br />
exchange, form further highlights<br />
in each segment.<br />
This year the organizer has slightly<br />
altered the hall layout - this<br />
was the only way to generate<br />
more room for additional companies<br />
and correspondingly accommodate<br />
the strong interest of the<br />
exhibitors. To provide the companies<br />
with planning reliability, this<br />
hall layout will remain at least up<br />
until interzum 2021. The three sections<br />
are planned as follows in the<br />
coming May: Textile & Machinery<br />
will be spread over Halls 9, 10.1<br />
and 11; Function & Components<br />
will be staged in Halls 4, 5, 7 and<br />
Hall 8 and the Materials & Nature<br />
segment will be located in Halls 6,<br />
10.2 and 4.2.<br />
As every year, the Materials &<br />
Nature segment focuses on more<br />
versatile materials that ensure a<br />
modern and individual furniture<br />
design. Here, a particular emphasis<br />
is placed on the theme<br />
sustainability. Those who are<br />
interested in the keywords, conserving<br />
resources, sustainable raw<br />
materials or cradle-to-cradle concepts,<br />
will find a lot of input here.<br />
There will be 2 Piazze in this sec-
60<br />
tion for the first time. They will be<br />
designed by the interior designer,<br />
Katrin de Louw, and concentrate<br />
on the theme “Individuality”.<br />
Individuality and sustainability<br />
are also the theme of the Function<br />
& Components section. Here,<br />
companies that develop light<br />
solutions or semi-finished products<br />
for furniture, fittings, locks<br />
and furniture components can be<br />
found. At the Piazza everything<br />
will revolve around the theme<br />
“Upcycling” this year. The material<br />
researcher, Dr. Sascha Peters, will<br />
demonstrate how the furniture<br />
industry can transform seemingly<br />
worthless materials into new products<br />
and thus contribute towards<br />
the conservation of resources.<br />
In the final section, Textiles &<br />
Machinery, the protagonists are<br />
upholstery materials, fabrics and<br />
leather with the related processing<br />
machines. Here, we are<br />
looking forward to a totally new<br />
theme this year: “Mobile Spaces”<br />
is the motto of the Piazza - and<br />
as the name already suggest it is<br />
about interzum also being highly<br />
interesting for the designers and<br />
outfitters of mobile interiors such<br />
as cars or caravans. Well-known<br />
suppliers from the automotive sector<br />
will be located in the proximity<br />
of this event area - a completely<br />
new exhibitor group for interzum.
Boyteks presents limitless<br />
design alternatives to<br />
more than hundred<br />
countries<br />
Among the top ten exporting companies Boyteks<br />
keeps introducing its innovative products to its<br />
buyers. General Manager of the company Mustafa<br />
Yildirim answered our questions before going to<br />
Interzum Guangzhou fair in China.
62<br />
There are many different<br />
businesses in your group as<br />
Boyteks. How long have you been<br />
operating in the mattress industry?<br />
How did this adventure begin?<br />
As Boyteks we started production<br />
of mattress in 2002. At that<br />
time, we started with 8 weaving<br />
machines in order to meet the<br />
needs of mattress ticking fabric<br />
of our group companies and<br />
today our company continues<br />
sales with a brand that produces<br />
with more than 500 machines<br />
and exports to more than 100<br />
countries in the world. We started<br />
production of upholstery fabric<br />
in Bursa in 2003 and carpet<br />
production in our Kayseri factory<br />
in late 2011.<br />
Mustafa Yildirim<br />
General Manager
63<br />
Boyteks is a company known for<br />
innovative products. What are<br />
the prominent features of the<br />
innovative products you produce?<br />
We believe in the power and importance<br />
of innovation very much<br />
as an institution. Up to now, we<br />
have offered more than 100 innovative<br />
products. The products we<br />
produce are the products that add<br />
value to our customers’ products<br />
and provide added value for them.<br />
These innovations will continue<br />
incessantly. We will invest more in<br />
R & D in the near term and we will<br />
expand our team further.<br />
So what are the special<br />
considerations in production? What<br />
is your annual production volume?<br />
Customer satisfaction has always<br />
been a priority for us. Our brand<br />
is customer focused. We want our<br />
production teams to have this<br />
point of view in particular. That’s<br />
why we make sure that our sales<br />
and marketing teams and our production<br />
professionals are as good<br />
as possible. We visit regularly to<br />
our customers and listen to their<br />
needs and demands.<br />
What are innovations in the field of<br />
bedding in the world? How do you<br />
integrate these innovations into<br />
your products?<br />
The mattress sector in the world<br />
is growing at least over 8% every<br />
year. The changing lifestyle, population<br />
growth, rising numbers of<br />
hotel, hospital and project business,<br />
known as contract business,<br />
are the factors behind the growth.<br />
So, the demand for mattress<br />
fabrics is also growing. Of<br />
course, with this supply demand,<br />
new companies, companies will<br />
enter in the market and fuels the<br />
competition. In this competitive<br />
environment, you can go as far<br />
as your price. In order to ensure<br />
profitability and sustainability of<br />
our businesses, we have to be<br />
different.
64<br />
What are the customer preferences<br />
in mattresses? How does customer<br />
expectation affect production at<br />
this point?<br />
Each country has its own habits<br />
and culture. Of course, producers<br />
have to diversify their productions<br />
accordingly. We have a wide<br />
product range that can meet any<br />
demand at this point easily. We<br />
can meet almost all the needs of<br />
the manufacturers.<br />
Which countries do you have<br />
export activities? Are you<br />
exporting mattress-ticking fabrics<br />
more or are you more active in the<br />
domestic market?<br />
Today, Boyteks exports to more<br />
than 100 countries. Our brand is<br />
among the top 10 companies of<br />
Turkey in exports.
65<br />
How is the reflection of different<br />
cultures to the design side as a<br />
company that has export activities<br />
all over the world? Is there a<br />
general line in design or an original<br />
style for every culture?<br />
We have a very large design<br />
and collection preparation team.<br />
We have design offices in countries<br />
like Italy and Spain where<br />
we work abroad. You need to be<br />
original in design and consider<br />
the differences.<br />
We can best respond to these<br />
differences.
66<br />
The year 2016 was a challenging<br />
year for every sector. How was the<br />
year 2016? As Boyteks, did you<br />
catch your goals for 2016?<br />
It was a difficult year for us as it<br />
was in all sectors. Fortunately,<br />
despite these difficulties, we<br />
have realized the production<br />
volumes we aimed at. We’ve<br />
completed our investments. This<br />
year we made a very good start.<br />
Finally, what is your turnover<br />
target for <strong>2017</strong>? Are there new<br />
projects on the agenda?<br />
In <strong>2017</strong>, we aimed to grow by<br />
more than 10%. Boyteks has<br />
been able to grow at least 15%<br />
every year since its foundation.<br />
We have completed our<br />
necessary investments in this<br />
direction. Our modernization<br />
work continues. Our construction<br />
investments will be completed<br />
within a few months. In this<br />
direction, we are completely<br />
convinced that we will reach our<br />
targets this year.
68<br />
Karen Lee:<br />
“interzum guangzhou<br />
in China has been<br />
known for its<br />
professionalism and<br />
internationalization”<br />
Lee: “Turkey<br />
is among our<br />
most leading<br />
national<br />
exhibiting<br />
countries.”<br />
CIFM / interzum Guangzhou is the<br />
most comprehensive woodworking<br />
machinery, furniture production<br />
and interior décor trade fair in<br />
Asia. interzum guangzhou presents<br />
the latest products and technologies<br />
of woodworking machinery,<br />
furniture and sleep products and<br />
interior decor. <strong>2017</strong> edition of the<br />
show will offer a wealth of highly<br />
interesting supporting events<br />
and activities again to enrich the<br />
visits to the event. We asked the<br />
details to Ms. Karen Lee, General<br />
Manager South China, Koelnmesse<br />
Co., Ltd. She outlined the success<br />
story of the show and what they<br />
have in store for this year.<br />
What were the major achievements<br />
of the last edition of Interzum<br />
Guangzhou?<br />
The scale of CIFM / interzum<br />
guangzhou 2016 reached 140,000<br />
square meters, spanning 16 halls.<br />
More than 26% of all 1,243 exhibitors<br />
hailed from abroad and a<br />
total of 38 countries and regions<br />
were represented. The event
69<br />
attracted 73,312 visitors from<br />
over 100 countries and regions to<br />
procure there.<br />
In addition to the usual Western<br />
European manufacturing powerhouses,<br />
such as Germany, Italy,<br />
Spain, Belgium and the United<br />
Kingdom, an increasing number of<br />
brands from the emerging economies<br />
of South America, Eastern<br />
Europe, Turkey and the Middle<br />
East are gradually making their<br />
presence felt at CIFM / interzum<br />
guangzhou in recent years. Many<br />
exhibitors from Latvia, Romania,<br />
Estonia and Ukraine chose CIFM /<br />
interzum guangzhou as their first<br />
point of entry into the China market,<br />
bringing with them new products<br />
with unique characteristics,<br />
and at the same time enriching<br />
the pool of quality suppliers from<br />
different countries and regions for<br />
buyers to select from.<br />
How is the next edition positioned?<br />
What are the main objectives?<br />
As the only satellite event of<br />
interzum cologne, the world’s most<br />
prestigious furniture production<br />
trade fair, interzum guangzhou<br />
in China has been known for its<br />
professionalism and internationalization.<br />
Since its inception in<br />
2004, we have been achieving<br />
gratifying results in regard to<br />
the scale of the event, number of<br />
exhibitors and visitors, as well as<br />
proportion of international brands<br />
and industry reputation, winning a<br />
number of “Asia’s firsts”. For <strong>2017</strong>,<br />
we will build on our positioning<br />
as a highly efficient trading
70<br />
platform, and introduce a variety<br />
of design-related activities and<br />
international industry trends to<br />
the event. So, do stay tuned for<br />
more exciting updates.<br />
Are there any new events such as<br />
awards, seminars and workshops<br />
at the next edition?<br />
interzum guangzhou has been<br />
committed to importing highly<br />
praised activities from its parent<br />
event, interzum, in Germany to<br />
Guangzhou, for domestic visitors<br />
to enjoy the same experience.<br />
In addition to regular activities<br />
well received by exhibitors and<br />
visitors alike, such as seminars,<br />
lounge for international halls,<br />
and gift redemption program for<br />
visitors, there will be three new<br />
on-site activities this year, which<br />
I believe will be the highlight of<br />
this edition.<br />
First, is a special display entitled<br />
“Unveiling <strong>–</strong> The Mysteries of Furniture<br />
Production “, which will be<br />
located between halls 14.1 and<br />
15.1, showcasing innovative products<br />
and technologies of furniture<br />
accessories, hardware and raw<br />
materials, and at the same time<br />
presenting a narrative of the story<br />
behind the products. Visitors can<br />
experience the products at the interactive<br />
area and gain a deeper<br />
understanding of the charm of the<br />
furniture industry.<br />
On top of that, there will also<br />
be business-matching activities<br />
aimed at establishing an efficient<br />
business communication and trading<br />
platform between visitors and<br />
furniture manufacturers.<br />
And lastly, we will hold an intimate<br />
interzum guangzhou Happy<br />
Hour reception on the third day of<br />
the exhibition (<strong>March</strong> 30). Industry<br />
leaders, VIP buyer delegations<br />
and representatives of the<br />
various national pavilions will be<br />
invited to share experience and<br />
explore the development of the
71<br />
furniture industry in a pleasant<br />
atmosphere. This will be a rare<br />
opportunity for exchange during<br />
the event.<br />
How does interzum guangzhou aim<br />
to be different from other industry<br />
trade fairs?<br />
Due to the location and positioning<br />
of the event, interzum guangzhou<br />
is destined to be different<br />
from the other similar exhibitions<br />
in China.<br />
Our objective is to form an efficient<br />
and effective “one-stop”<br />
trading platform to serve as a hub<br />
for the latest products and technologies<br />
for furniture production<br />
in Asia, and become the gateway<br />
into China for international brands<br />
as well as for quality Chinese<br />
enterprises to reach international<br />
markets.<br />
As the world’s largest furniture<br />
producer and consumer, China<br />
has a strong demand for furniture<br />
industry-related suppliers. Guangdong<br />
province, as the first region<br />
in China to open to foreign trade,<br />
has a long history of international<br />
trade and development experience.<br />
Apart from that, Guangdong<br />
is also the largest furniture<br />
production base in China, and the<br />
epicenter of the entire national<br />
industry value chain. Such are the<br />
geographical advantages that<br />
other similar exhibitions do not<br />
possess.<br />
For exhibitors and visitors, the<br />
exhibition itself is always the<br />
most important: Which big brands<br />
will be participating in the event<br />
this year? Who are the new<br />
exhibitors? What new products<br />
and technologies will be released<br />
at the show? These are the main<br />
concerns of everyone. So, we<br />
have been working hard all these<br />
years to attract more high-quality<br />
brands from abroad, for them to<br />
showcase the industry’s latest<br />
products and technology in China,
72<br />
and also sparing no efforts in promoting<br />
and attracting more international<br />
visitors here, to purchase<br />
quality products from China.<br />
How many visitors and exhibitors<br />
are likely to be there at the next<br />
edition? What percentage of them<br />
are repeat exhibitors and how<br />
many of them are new?<br />
interzum guangzhou <strong>2017</strong> is<br />
expected to have more than 1,200<br />
exhibitors from around the world,<br />
attracting more than 70,000 visitors.<br />
Among them, about 13% of<br />
the brands will make their debut<br />
appearance, and the remaining<br />
87% of them will be repeat exhibitors.<br />
In recent years, the proportion<br />
of new and old exhibitors has<br />
been maintaining at around 2:8.<br />
Who are some of the new<br />
exhibitors making their debut at<br />
the next edition?<br />
First-time wood and woodworking<br />
machinery-related exhibitors are:<br />
ALLEGHENY WOOD, Brownlee,<br />
Cascade, CLC Hardwoods, Harold,<br />
Kennebec, Seeland, TYR Wood,<br />
WHEELAND, TRN USA FOREST,<br />
CORAL, KRAUSS, LignaDecor, Mammut,<br />
Metal Matris, NDB Timber,<br />
Schugoma, T-PRIN, Veysel Kutuklu,<br />
VIRGO and WOODTRON.
76<br />
Clariant improves sustainability<br />
and performance of paint<br />
manufacturing industry in Turkey<br />
with Easily Dispersible Pigments<br />
Paint industry in<br />
Turkey focuses on<br />
prioritizing R&D and<br />
innovation to continue<br />
its successful growth in<br />
the marketplace<br />
ISTANBUL - Clariant, a world leader<br />
in specialty chemicals keeps creating<br />
added value to the paint and<br />
coating manufacturers in Turkey<br />
by appreciating the needs of its<br />
customers with competitive and<br />
innovative solutions.<br />
Turkey’s paint and coatings manufacturers<br />
are looking to improve<br />
the sustainability profile of their<br />
companies and products while<br />
maintaining the same level of<br />
performance in their paints. Easily<br />
dispersible (ED) pigments help to<br />
improve the sustainability profile<br />
in paint production along the process<br />
chain towards the consumers.<br />
With a total economic value of<br />
about 2.5 billion dollars, Turkish<br />
paint industry is among the top 5<br />
paint industries of Europe. The industry<br />
aims to be among top 3 in<br />
the next 10 years therefore focuses<br />
on strengthening its production<br />
and technology infrastructure and<br />
prioritizing R&D and innovation<br />
to continue its success. In alignment<br />
with this strategy, Clariant<br />
has developed a range of organic<br />
pigments called Easily Dispersible<br />
(ED) Pigments.<br />
In the paint manufacturing process,<br />
one of the most important<br />
steps is the dispersion of pigments.<br />
To achieve “Easily Dispersible”<br />
characteristics of organic<br />
pigments, Clariant has developed<br />
an economic production process<br />
which includes surface treatment<br />
of the pigments with highly<br />
efficient and widely compatible<br />
dispersing additives. As the name<br />
suggests, Clariant’s ED pigments<br />
can be easily incorporated into<br />
the paint systems with a dissolver<br />
and without an additional milling<br />
step. This is an innovative<br />
approach for paint manufacturing<br />
which offers efficiency as well<br />
as savings in raw materials and<br />
energy. ED Pigments are available<br />
for both solvent-based industrial<br />
coating systems and water-based<br />
decorative paints.
77<br />
All of these pigments also hold<br />
Clariant’s EcoTain® Portfolio Value<br />
Program certification label. The<br />
EcoTain certification is awarded<br />
only to products that undergo<br />
systematic, in-depth testing using<br />
36 criteria representing the social,<br />
environmental and economic<br />
dimensions of sustainability, and<br />
prove best-in-class performance<br />
and sustainability excellence.<br />
During the certification process,<br />
products are evaluated on a fourphase<br />
life cycle, from sustainable<br />
design to ecointegration.<br />
Competitive, Innovative and<br />
Sustainable…<br />
ED Pigments are used in a vast<br />
number of applications including<br />
wood, metal surfaces and can<br />
also be used with other effect<br />
pigments to improve the appearance<br />
of the final products. With ED<br />
Pigments, full color strength can be<br />
achieved in a high-speed dissolver<br />
with an average dispersion time<br />
of about 30 minutes. Thus, the<br />
overall processing time is significantly<br />
reduced and production<br />
capacity increased. ED Pigments<br />
reduce conversion costs in production<br />
by offering the possibility to<br />
skip one processing step. With ED<br />
Pigments, no bead milling process<br />
is necessary, which is the most<br />
energy-consuming step in paint<br />
production. This way, the carbon<br />
footprint is reduced for the whole<br />
value chain. Moreover, waste and<br />
cleaning efforts are reduced.<br />
“Thanks to Clariant’s extensive<br />
know-how, we provided our customers<br />
pigments that we believe<br />
in. They have to be able to handle<br />
the toughest demands, extreme<br />
storms or heavy UV exposure,”<br />
states Esra Durna, Clariant Sales<br />
Manager Coating BU Pigments.<br />
ED pigments are not only easily<br />
dispersible; they need fewer raw<br />
materials and bring more flexibility<br />
in production than standard<br />
pigments.<br />
EDS Pigments for Solvent-Based<br />
Industrial Coating Systems<br />
EDS pigments are surface modified<br />
organic pigments specifically<br />
designed for solvent-based<br />
industrial coatings. The ED effect<br />
is achieved with a combination<br />
of a tailor-made additive and<br />
considerable technical knowhow<br />
in the pigment manufacture<br />
process. EDS pigments are easily<br />
incorporated into paint systems<br />
that use dissolvers and eliminates<br />
an additional production step.<br />
EDS pigments require significantly<br />
less milling time compared to the<br />
conventional pigments that rely on<br />
bead mills.<br />
The pigments have been successfully<br />
tested compared to similar<br />
pigments in various coating<br />
systems including alkyd (air drying<br />
and baking enamels), polyurethane,<br />
polyester (saturated and<br />
unsaturated polyester), acrylic (UV<br />
curing, e.g. epoxy acrylate resins)<br />
and epoxy systems. Several EDS<br />
pigments can be added to a mill<br />
base formulation or co-dispersed<br />
with inorganic pigments for specific<br />
shades. The simplified process<br />
lowers manufacturing costs,<br />
improves productivity, and offers<br />
lower cost options for high-performance<br />
coatings.<br />
Esra Durna,<br />
Clariant Sales Manager Coating BU Pigments<br />
EDW Pigments for Water-Based<br />
Decorative Paints<br />
EDW pigments are dispersed<br />
with a dissolver using a reduced<br />
amount of additives, as well as<br />
through a shorter bead mill process.<br />
In both cases, EDW pigments<br />
offer cost savings thanks to simplified<br />
processes. Recommended<br />
fields of application of the EDW<br />
range are water-based pigment<br />
dispersions for in-plant / point-ofsale<br />
tinting of decorative paints<br />
like aqueous emulsion paints.<br />
The additives used to modify<br />
the surface of EDW pigments are<br />
widely compatible with most decorative<br />
paints. EDW pigments can<br />
be used, for example, to produce<br />
low VOC tinters. They are highly<br />
suitable for manufacturing eco-labeled<br />
low VOC paints according to<br />
EU Directive 2004/42/EC (20129).
78<br />
Nerteks, a professional<br />
brand in industrial<br />
yarns and threads<br />
Nerteks is a customer oriented<br />
industrial thread manufacturer<br />
in Istanbul, Turkey. With a rich<br />
heritage coming from 1969, the<br />
company provides an extensive<br />
variety of industrial yarns, threads<br />
and textile sub-products. Since<br />
1999, our high technology thread<br />
manufacturing plant has become<br />
the producer of the best quality<br />
threads in a wide range of colors<br />
and thread types. Now, Nerteks<br />
Iplik is an international company<br />
supplying industrial threads to<br />
whole world from Europe to Africa<br />
and from Asia to America.<br />
Talking about their success story,<br />
Saim Erdoğan, proprietor of<br />
Nerteks, made it clear that his<br />
company provides an extensive<br />
variety of threads used during all<br />
sewing operations in mattress,<br />
bed and furniture manufacturing.<br />
We produce our goods in a wide<br />
range of thread types and colors<br />
to create solutions for your all<br />
production stages such as quilting<br />
(top and bottom threads), tape<br />
edge, lock-stitch, furniture upholstery<br />
and decorative sewing.<br />
Choosing the correct thread for<br />
high-speed machine is important<br />
to achieve maximum performance<br />
in production. To meet specific<br />
demands about targeting most<br />
efficient production and delivering<br />
maximum performance by<br />
machines, our superior quality<br />
products are engineered in collaboration<br />
with leading manufacturers<br />
in industry. “Nerteks, with<br />
a professional team, offers an<br />
extensive variety of threads depending<br />
on the machine needs of<br />
the customers. We find solutions<br />
for the problems encountered in<br />
bed, quilting and furniture manufacturing,”<br />
says Erdoğan.
79<br />
Muhammed Said Erdoğan - Owner of Nerteks<br />
Talking about their product portfolio,<br />
Saim Erdoğan detailed the<br />
products as follows:<br />
•Continious Filament Polyester<br />
Sewing Thread (HOT)<br />
•Textured Polyester Sewing<br />
Thread (NERTEX)<br />
•Cocoon Bobbins (NERKOZA)<br />
•Polyester Corespun with Polyester<br />
Wrap (POLY MAX)<br />
•Staple Spun Polyester Sewing<br />
Thread (MASTER, SPRING)<br />
•Polyester Corespun with Cotton<br />
Wrap (JOKER)<br />
•Mercerised Cotton Sewing Thread<br />
(ON)<br />
•Cotton Sewing Thread (MISRA)<br />
•Stretch Sewing Thread (NERFLEX)<br />
•Monofilament Nylon Thread<br />
(NERLON)<br />
“As a regular visitor of Interzum<br />
fairs for long years, we are aware<br />
of that Interzum Guangzhou is an<br />
efficient and effective ‘one stop’<br />
trading platform in China. We are<br />
glad of having a chance to present<br />
our products enhanced for furniture<br />
and mattress manufacturing<br />
industry and also to follow the latest technologies and developments in<br />
global market. Additionally we are proud to announce that we will be<br />
an exhibitor in Interzum Cologne on May <strong>2017</strong>, too,” outlined Erdoğan.
80<br />
Comfytex offers comfort<br />
through its special mattress<br />
ticking fabric<br />
Adding value to the<br />
mattress industry<br />
with its various<br />
design and featured<br />
products Comfytex<br />
has been growing<br />
fast through<br />
its R&D and<br />
innovation works.<br />
Realizing a lot of innovative successes<br />
and winning many awards<br />
during its 5 years of activity period<br />
Comfyptex, one of the leading<br />
in the manufacturing of mattress<br />
and mattress fabrics, has been<br />
constantly progressing its service<br />
quality. Selim Sahin, Vice General<br />
Manager of Comfytex talked about<br />
the factors which inspired their<br />
R&D studies and about the solutions<br />
they have been preparing<br />
for Interzum Cologne.<br />
Could you inform us about the<br />
establishment, development<br />
and corporate structure of your<br />
company?<br />
Küçükler Textile, known as Comfytex,<br />
has started business in<br />
mattress ticking industry in 2012.<br />
In a very short time, Comfytex<br />
has developed many innovations<br />
leading the market. Its innovative<br />
and innovation-driven growth<br />
approach and strategy has put<br />
forward projects for new trends. In<br />
2016, we received from the Turkish<br />
Patent Institute (TPE), the best<br />
award for “the highest number of<br />
design applications in Turkey”,<br />
which has been a milestone for<br />
us. This award has given us the<br />
motivation to be more confident,<br />
to be different and to be one the<br />
leading innovative textile manufacturer.
81<br />
Quality, flexibility and efficiency<br />
has always been our main core<br />
principles. That’s why our company<br />
had started an ERP (Enterprise<br />
Resource Planning) project in<br />
2015 which is used today in all<br />
our integrated company processes<br />
and systems.<br />
This program called I-Com (Integrated<br />
Comfytex), which allows all<br />
our teams to work more efficiently<br />
and intensively, is today a way<br />
for us to satisfy our partners<br />
worldwide. This year, we are planning<br />
to include all the automation<br />
system to the integrated system<br />
and are working on this project.<br />
Can you inform us about your<br />
R&D studies? What are your main<br />
principles at production process?<br />
Our company has started R &<br />
D and innovation researches<br />
in 2014. The R & D team was<br />
founded and started to work<br />
quickly in the same year. Strategic<br />
targets have been determined<br />
and the important projects have<br />
been realized for this aim. In<br />
2015, we had some researches<br />
on the magnetic field studies of<br />
Ibni Sina (Avicenna), an important<br />
medical scientist who lived in the<br />
… century. Inspired by his works,<br />
we have then launched the TESLA<br />
fabric which fibers and yarns has<br />
Selim Sahin,<br />
Vice General Manager of Comfytex<br />
natural magnetic properties. Tesla<br />
has been scientifically proved by<br />
world’s leading universities and<br />
laboratories that it increases the<br />
sleep quality. The patent application<br />
has been made for Tesla<br />
Fabric in the same year.<br />
Our team continues to work on<br />
new projects with inspiration<br />
which is a result of the successful<br />
Tesla project. New designs have<br />
been developed for the bedding<br />
market in 2016. Freeze, Meditation,<br />
Sakura Sleep products and<br />
our brand new Anti-Cellulite fabric<br />
are some of our innovative brands
82<br />
which will be offered to our partners<br />
and all mattress manufacturer<br />
in Interzum Köln fair.<br />
I want to give more details about<br />
these new products:<br />
Anti-cellulite: This revolutionary<br />
fabric will be a gift from Comfytex<br />
to all the women in the<br />
world. Thanks to the special Nano<br />
technological particles, it helps to<br />
reduce the appearance of the orange<br />
peels. The product has been<br />
tested directly on subjects and<br />
has been scientifically proved.<br />
Freeze: A special mattress fabric<br />
has been developed by our R<br />
& D team to prevent sweating<br />
and to increase quality during<br />
sleep. It does gives a real feeling<br />
of coolness. Unlike the existing<br />
thermal comfort products, there is<br />
a constant cool touch. This fabric<br />
is resistant to the washing and<br />
provides a long term using.<br />
Meditation: Textiles, which are<br />
used in many areas of our lives,<br />
generate static electricity as<br />
a result of friction. This static<br />
electricity disrupts the comfort<br />
of everyone this is why our R&D<br />
team has developed this product.<br />
Meditation will allow you to avoid<br />
any static electricity on your beds<br />
for ever.<br />
Sakura Sleep: This fabric has been<br />
inspired from Japanese culture.<br />
Cherry blossom, which has a big<br />
importance in this culture, is used<br />
against complaints about mind<br />
and thought. Sakura Sleep; with<br />
its special odor spread; helps to<br />
reduce discomfort such as unpleasantness,<br />
depression, panic and<br />
claustrophobia.<br />
All this new products will be<br />
offered to our partners in Interzum<br />
<strong>2017</strong> with some new designs and<br />
trends developed by the R&D<br />
team. And we do believe that this<br />
will really contribute to the expansion<br />
of the bedding sector.<br />
At last, I want to say also that our<br />
company has prepared necessary<br />
sub-structures for an R&D Center<br />
Project carried out by the Ministry<br />
of Science, Industry and Technology<br />
of Turkey and has completed<br />
its applications to obtain the R&D<br />
Center authorization certificate.<br />
Do you have any quality certificate,<br />
quality management system<br />
applied on your production? What<br />
makes you different from your<br />
competitors?<br />
Our company has been started<br />
to integrated quality system<br />
work and audited according to<br />
ISO 9001 Quality Management<br />
System, ISO 14001 Environmental<br />
Management System and OHSAS<br />
18001 Labor Health and Safety<br />
every year. In addition we also
83<br />
have Oeko-Tex certification. In<br />
<strong>2017</strong>, new work for Information<br />
Security Management System and<br />
Industrial Hygiene Certification<br />
has been started despite all these<br />
certification mentioned above as<br />
all of them are not enough for our<br />
company.<br />
New projects are continuing about<br />
the hygienic working conditions<br />
which shall be the primary basis<br />
of mattresses sector. The Industrial<br />
hygiene certificate project is<br />
running with our expert team.<br />
Can you talk about your foreign<br />
trade? Which countries do you do<br />
business with?<br />
We have been working on achieving<br />
to our strategy that is in line<br />
with our country’s exportation<br />
target since our establish date. In<br />
this direction, we are improving<br />
sales & marketing strategies. It<br />
is our priority to develop value<br />
added products, and to give the<br />
best service to our customer in<br />
the frame of our vision which we<br />
revealed in the mid and long term.<br />
Today, our marketing activities are<br />
continuing in the different markets<br />
such as Europe, Middle-East, Far<br />
East, Africa and US<br />
What do you expect for your sector<br />
in <strong>2017</strong>?<br />
We are pursuing closely World<br />
conjuncture and technological<br />
developments to keep on our<br />
successes we gained up to today.<br />
Especially, in <strong>2017</strong> we will exhibit<br />
more powerful sales & marketing<br />
strategies with our Research and<br />
Development Center. We will<br />
put forward our new innovative<br />
products and designs that we<br />
will prepare specifically for our<br />
customers.
84<br />
“Good<br />
Morning!’
85<br />
Sleep product buyers will wake up in Istanbul in the<br />
morning of October <strong>2017</strong>! As the only show covering<br />
all segments of the sleep products industry, from raw<br />
materials and technologies to finished products, 4th<br />
International Sleepwell Expo Istanbul will stimulate the<br />
trade in the sector for the fourth time.
86<br />
From raw materials to the finished<br />
mattresses, including the<br />
supply industry, components,<br />
machinery and technology<br />
SLEEPWELL EXPO Istanbul is the<br />
event showing all segments of<br />
the sleep products industry.<br />
To be held in Istanbul Expo<br />
Center, 19-22 October <strong>2017</strong>,<br />
the next edition of Sleepwell<br />
Expo - Mattress and Technologies<br />
Fair, which is the first and<br />
only fair in Turkey in its field,<br />
will host the sector for the<br />
fourth time this year. Having a<br />
sharp rising trend in its threeyear<br />
history, the 2016 edition<br />
of the show had recorded a<br />
drop due to the unsuccessful<br />
coup attempt. Still the show<br />
had hosted 76 exhibitors who<br />
had welcomed some 4,200<br />
professional visitors.<br />
Turkey’s mattress industry has<br />
been going through major<br />
changes leaving many less-developed<br />
stages behind. Almost<br />
all kinds of modern mattresses<br />
are either manufactured or<br />
represented in Turkey.<br />
Sleepwell Expo represents<br />
a wide range of portfolio<br />
including the latest products of<br />
mattress manufacturers, pillow<br />
manufacturers, comforter and<br />
other sleep product manufacturers,<br />
exporters and dealers.
87<br />
They were mainly mattress exporters<br />
and importers, bedding<br />
manufacturers, home textile<br />
manufacturers, coverlet manufacturers,<br />
equipment firms,<br />
distributors, agents, chain<br />
store purchasing authorities,<br />
local furniture stores, professional<br />
import and export firms,<br />
designers, hotel purchasing<br />
managers, interior design firms,<br />
experts of the private sector,<br />
mattress industry buyers and<br />
trade press portals… In short,<br />
all members of the industry<br />
come together at the Sleepwell<br />
Expo-Mattress and Technologies<br />
Fair.<br />
Running towards its major<br />
targets of 2023 set by the<br />
government, Turkey continues<br />
to pursue its development<br />
worldwide with its rapidly<br />
increasing population, advantageous<br />
geography, and<br />
contribution of exports by its<br />
advantageous geography. One<br />
of the most important sectors<br />
in Turkey, without any doubt, is<br />
the mattress industry, mattress<br />
machinery and components industry.<br />
Developments, innovations<br />
and example solidarity of
88<br />
the sector which has been performed<br />
in the mattress sector in<br />
recent years, have become the<br />
factors which affect the sleep<br />
products sector positively. With<br />
the same token, many positive<br />
economic indications which<br />
have been performed on behalf<br />
of the country and the sector<br />
in recent years, many regulations<br />
and directives made<br />
for the business volume and<br />
the mattress sector which has<br />
grown depending on the flow<br />
of foreign investments, indicate<br />
the importance of the SLEEP-<br />
WELL Fair. The mattress main<br />
sector, sub-industry, machinery<br />
and equipment fair, which has<br />
been awaited for a long time<br />
by all sleep products industry<br />
professionals, will successfully<br />
be held for the 4th time in<br />
Istanbul Fair Center, which is<br />
located opposite of the Ataturk<br />
International Airport.<br />
THE SLEEP ZONE<br />
A special trend and testing<br />
area will be dedicated again<br />
in the main foyer of the fairground<br />
namely THE SLEEP ZONE<br />
where latest mattresses of 20<br />
manufacturers will be displayed<br />
for the testing of professionals<br />
and consumers and to showcase<br />
the latest trends in the industry.<br />
This part had attracted<br />
a great deal of interest during<br />
last edition by the visitors as<br />
well as by the exhibitors.<br />
The mattress industry in Turkey<br />
has reached the sales figures<br />
of over 4 million in the local<br />
market in 2014. 95 percent of<br />
the market has been consisted<br />
of spring mattresses and<br />
remaining 5 percent of foam<br />
mattresses. The size of the mar-
89<br />
ket is very close to TL 1 billion and<br />
the growth rate is 7%. 10 thousand<br />
mattresses of Turkey’s total<br />
20 thousand daily are produced<br />
in Kayseri which is followed by<br />
Istanbul and Izmir. There are more<br />
than 400 manufacturers in Kayseri.<br />
The production capacity of these<br />
firms approaches to 2.7 million.<br />
Kayseri holds the half of the total<br />
production with 2.5 million mattresses.<br />
The share of the sector<br />
in the foreign market is over 100<br />
million dollars. Kayseri performs<br />
more than half of the total export<br />
value. The mattresses, which are<br />
produced in Kayseri, are exported<br />
mainly to France, Germany and<br />
The Netherlands and other European<br />
countries and the different<br />
countries of the Middle East.<br />
Representatives of the industry<br />
express that the trends that are<br />
seeking healthier, more comfortable<br />
sleep environments, play an<br />
important role in growth. According<br />
to the industry representatives<br />
the 3 million of the 4 million<br />
mattresses sold, have been sold<br />
to the individual consumers, 1<br />
million to the institutions such as<br />
hotels, dorms and hospitals. There<br />
are around one thousand hotels<br />
which are under construction with<br />
800 thousand-bed capacity in<br />
the country and the private sector<br />
hospital investments are accepted<br />
as an indicator that the growth in<br />
the industry will be continuous.
90<br />
According to the info released<br />
by the Ministry of Health, 90<br />
thousand of the bed capacity<br />
of the total 130 thousand at<br />
the hospitals will be changed<br />
and improved to advanced<br />
technology in a four-year period.<br />
All of these made SLEEP-<br />
WELL EXPO more important<br />
and it seems that the future<br />
editions of the show will gain<br />
more ground.<br />
The truest venue for the sector!<br />
The firms, which deal with mattress main and supplier industry, machinery<br />
and equipment, visit the fair by coming from both Turkey and<br />
surrounding countries in order to boost their production efficiency and<br />
competition.
91<br />
Opportunities to negotiate with<br />
the top level managers!<br />
Mostly as the top-level managers<br />
and company owners, the professional<br />
visitors come to Sleep Well<br />
Expo Fair to contract business<br />
agreements. Majority of the fair<br />
visitors consists of top-level officials,<br />
general managers, assistant<br />
general managers, purchasing<br />
and finance managers of producer<br />
firms that want to get information<br />
about the new technologies,<br />
products and services.<br />
Enlarge your connecting network<br />
for more business agreements!<br />
You have the chance to meet with<br />
the sector officials who come from<br />
the Middle Eastern countries,<br />
European countries, China, the<br />
USA, Russia and Turkic Republics<br />
and many surrounding countries.<br />
Sleep Well Expo Fair constitutes<br />
an excellent platform between<br />
exhibitors to set new business<br />
connections as well as letting<br />
exhibitors meet with target audience<br />
of visitors.<br />
TESTIMONIALS…<br />
We conducted a survey about<br />
what the exhibitors say about<br />
the show. Over 90% expressed<br />
their satisfaction and they highlighted<br />
their expectation that the<br />
fair will grow very fast to be one<br />
of the world fairs in the industry.<br />
The survey follows:
92<br />
Boyteks<br />
Mustafa Yildirim<br />
General Manager<br />
First of all we wish that the fair is to<br />
be beneficial for all parties. We are<br />
experiencing a fruitful event. We<br />
thank to the organizing firm, Voli<br />
Fairs Organization, and its staff who<br />
work hard to serve us, the participants.<br />
Wish them to be more successful<br />
in the next editions of the fair.<br />
At the beginning we consider that it<br />
may be poorer than before due to the<br />
problems of recent developments in<br />
the country. However, we experienced<br />
the opposite. We saw serious<br />
number of visitors coming from<br />
both Middle East and from Europe.<br />
It seems that the year <strong>2017</strong> may be<br />
harder. But, the mattress industry is<br />
durable to short term crises because<br />
mattress is a basic need for humans.<br />
We completed our investments that<br />
we planned for the year 2016. We<br />
hope that the year <strong>2017</strong> will be a<br />
better year for our industry. Again<br />
we thank you all for your services<br />
and hospitality.<br />
Boycelik<br />
Feridun Tosun<br />
Export Manager<br />
We are so happy with the fair. I can<br />
proudly say that we, as Boycelik,<br />
have been a part of it since 2014.<br />
First days of the fairs are important.<br />
At the first day of the fair we had<br />
talks with about 40 companies, 15<br />
of them are new for us. We have visitors<br />
from several countries of the<br />
world especially both from Europe<br />
and Middle East. We divided<br />
our customer profile into two. One<br />
group is present customers and who<br />
put orders during fair. The second<br />
group is new ones. Any company<br />
who wants to produce mattress is<br />
able to find what it needs for production<br />
from still wires up to machinery.<br />
Our satisfaction about this fair<br />
is paramount and eager to support<br />
it for next editions with all what we<br />
can do. We believe that both visitors<br />
and companies in the Sleepwell<br />
Expo fair will continue to grow in<br />
the years ahead. I think that this fair<br />
will be a real competition for Interzum<br />
in about five years.
93<br />
Form Sunger<br />
Arif Emre Olmeztoprak<br />
Sales & Marketing Manager<br />
The fair was good for us. There<br />
were more visitors on the<br />
second and third day of the<br />
show. We observed stagnancy<br />
in general. I believe this had several<br />
reasons. The event brought<br />
professionals of the sector<br />
together. To me, this was the<br />
most important feature of the<br />
fair.<br />
Giz Group<br />
Eser Karakaslar<br />
Board Member<br />
Sleepwell Expo is now being<br />
organized for the third time. I<br />
know that this fair is a valuable<br />
event, because it is the first in<br />
its field. There is no other fair,<br />
addressing exactly to our needs.<br />
It is the most efficient fair<br />
for us, the mattress producers,<br />
because it focuses on only mattress<br />
industry. We have been<br />
participating in the fair for three<br />
years and we will participate<br />
in the future. I thank you all<br />
the people for every thing you<br />
provided.<br />
Ergofoam<br />
Malik Enes Huroglu<br />
Domestic and Export Specialist<br />
Manager<br />
We are the first and the only<br />
supplier of gelled products that<br />
can be applied to all models and<br />
quality levels. Gel products attract<br />
the interest of the visitors<br />
as well. Customers could find<br />
us here in the fair. This year<br />
the fair has started fast. There<br />
is growing number of foreign<br />
visitors. We have been deals<br />
with customers in 13 countries.<br />
America is our target market<br />
for this fair. By now, the fair runs<br />
well and we are happy with results.<br />
Due to recent problems<br />
in the world and in Turkey in<br />
terms of economic, political<br />
and psychological fields, there<br />
is less participation in the fair<br />
than the year before. However,<br />
it will be higher next year..
94<br />
Gunteks<br />
Mehmet Erdem Kurt<br />
Export Manager<br />
In general, the fair is better than<br />
we expected. The organization<br />
is growing year after year. Despite<br />
all the problems that have<br />
been experiencing recently as<br />
a whole nation there are more<br />
qualified visitors in the fair.<br />
They came from Europe, North<br />
Africa and other regions. We<br />
establish new business contacts<br />
and met with new buyers<br />
and customers. The fair will be<br />
more effective in its next editions.<br />
Thanks for everybody.<br />
Kirayteks<br />
Onur Kirayoglu<br />
Board Member<br />
We are one of the companies<br />
who participated in the first<br />
edition of this fair. We have high<br />
hopes about this event. Second<br />
edition of it was better than the<br />
first. Some of the effects caused<br />
by global economic and political<br />
and economic outlook in the<br />
country were felt this year. This<br />
was also true in all fairs that we<br />
visited. However, visitors were<br />
more professional than before.<br />
There seems to be more active<br />
by the weekend. It will be good,<br />
I hope. Since the Sleepwell is<br />
the first and only fair, it will<br />
keep its growth in next years.<br />
More promotion and more participants<br />
are always needed.<br />
Innova Bedding<br />
Onder Honi<br />
Owner<br />
We are here this year as well.<br />
This is my third presence in this<br />
fair. I witness a growing interest<br />
and recognition in the fair year<br />
after year. Not much visitor<br />
loss is experienced despite all<br />
adverse developments in and<br />
out of the country. Mattress industry<br />
in Turkey has a long way<br />
to go. I personally relate the potential<br />
in the sector to several<br />
authorities at every occasion. I<br />
want to be active in the efforts<br />
to divide the mattress industry<br />
from furniture sector. The future<br />
of mattress industry is bright.<br />
I thank you all of you and<br />
for all your efforts.
95<br />
Kucukler Textile<br />
Hasan Kucuk<br />
Board Chairman<br />
The fair that we participate in for the second time as Comfytex, was<br />
good this year. Visitor numbers, especially those who came from abroad<br />
were higher than our expectations. There were visitors from almost<br />
every country, actually from 20 countries in the fair. Last year the fair<br />
was more crowded. The reason is that the events that we have been experiencing<br />
nationally may cause this. We are happy and satisfied with<br />
the fair. Next year we also be here. We participated in Intermob fair this<br />
year. But, I already informed the organizers of Intermob that I will not<br />
participate in their fair. This (Sleepwell Expo) is our event, because we<br />
target more business in export markets. This fair serves this exactly.<br />
Is a good opportunity for us. I thank all other participants and all the<br />
people who put their efforts in.<br />
Nertex<br />
Said Erdogan<br />
General Manager<br />
Really qualified and professional<br />
people came to the fair. We<br />
have done good talks and deals<br />
with them. We will participate<br />
next year as well. It is good<br />
that the event is special for only<br />
mattress industry. Customers<br />
in the fair were also happy<br />
about this positioning.<br />
I thank all the people.<br />
Mert Makine<br />
Mustafa Nabi Dogan<br />
Member of the Board<br />
Held as the third edition this<br />
year, the number of visitors<br />
and participation to the fair is<br />
growing steadily. Productivity<br />
of the customers is more important<br />
for us than the number<br />
of customers. In this regard the<br />
fair runs very well and very<br />
productive. Number of companies<br />
and visitors are good.<br />
Visitor interests are high and<br />
we are happy for this. There<br />
are fairs in America and in Germany<br />
attracting great number<br />
of visitors. We also have to improve<br />
the number of visitors<br />
up to the levels of fairs held in<br />
abroad. Fair in Germany have<br />
been held since 1930, a deep-rooted<br />
event. We are happy<br />
that we now are comparing<br />
the Sleepwell Expo with these<br />
famous fairs. Our’s is only three<br />
years old, however, it has<br />
great potential for the coming<br />
years. It will be the best fair<br />
in its field. I hope that every<br />
one investing in this fair will<br />
be profitable and beneficial.<br />
Thanks for everybody for their<br />
contributions.
96<br />
Milkay<br />
Oguz Ozev<br />
Sales Manager<br />
The fair is magnificent, as a result<br />
of the efforts of the organization<br />
staff as it was in last year.<br />
We invited all our customers to<br />
visit the fair. We all have managed<br />
it successfully. The first<br />
fair on mattresses Sleepwell,<br />
though it was three years old,<br />
is so successful. This makes<br />
up hopeful for the future. We,<br />
the Turks can manage it. We<br />
make this the only fair an international<br />
event. Having it be<br />
enlarged and reaching to more<br />
companies in the future requires<br />
some more time and efforts.<br />
We want to do more. We want<br />
to attract more visitors from<br />
foreign countries. The interest<br />
that mattress-manufacturing<br />
companies have shown to the<br />
fair is rising higher and higher.<br />
This will be a major motive for<br />
both fair organization and for<br />
companies. We are happy more<br />
this year, because the profile of<br />
visitors is expanding to cover<br />
new segments. Thank you all<br />
for everything.<br />
Mitsan<br />
Mustafa Cetinbulut<br />
Board Member<br />
We have had some reservations<br />
due to the recent events.<br />
There may be fewer visitors.<br />
But, fortunately, we experienced<br />
the opposite. There were<br />
fewer numbers from domestic<br />
market but more visitors especially<br />
from foreign countries. It<br />
seems that there is a need for<br />
more promotional activity to<br />
attract national visitors. Hope<br />
that next year they will be<br />
more. It was good to meet with<br />
new names in the industry.<br />
We expect more business with<br />
them. I thank you all who serve<br />
in the event.<br />
Nova Foam and Spring<br />
Mustafa Taka<br />
Board Chairman<br />
We participate in Sleepwell<br />
Expo for the second time. This<br />
edition was also highly efficient<br />
and effective for us. We met<br />
with new customers from 35<br />
countries. We established fruitful<br />
contacts. We have experienced<br />
a fair full of hopes. There<br />
were more new participants in<br />
the fair area. We are also happy<br />
that almost all our customers<br />
and the people to whom we<br />
sent invitations to the fair accepted<br />
and were present in the<br />
fair. We talked with them about<br />
our present business plans. We<br />
are hopeful for the success of<br />
the fair. We thank you all for<br />
everything.
97<br />
Ozka Machinery<br />
Esra Ozkan<br />
Assistant General Manager<br />
We have been making machines<br />
for the sleep industry including<br />
the ones for pillow and filling,<br />
machines for silicon openers,<br />
and silicon beads and bag filling<br />
machinery, since 2003. Besides<br />
these, I own a private workshop<br />
where we do works on<br />
pillows. This is our second time<br />
in this fair. This year was better<br />
then the first experience and<br />
we satisfied more. There are<br />
lots of sales and orders during<br />
fair. There were great interest<br />
from foreign customers coming<br />
from Arab countries, including<br />
Egypt, Palestine and Morocco. I<br />
thank you for all.<br />
Sefox<br />
Ramazan Celik<br />
Owner<br />
We wish all the best for our fair<br />
and for our country. Developments<br />
are good and fast. We<br />
are honored to be here. There<br />
is enough participation from<br />
abroad. It is a good opportunity<br />
for the expansion of the market.<br />
The mattress market is still<br />
growing and demand for high<br />
quality mattresses is rising. Our<br />
country is located in a strategic<br />
spot in the world and has major<br />
share in the international market.<br />
Focusing on a specific field<br />
is one of the major advantages<br />
of the fair. Also, participants in<br />
the fair have professional approach<br />
to mattress business.<br />
Our partners and others in the<br />
industry visit to other fairs and<br />
they express their problems finding<br />
a suitable position for their<br />
products in general purpose<br />
fairs. In short, Sleepwell Expo<br />
will be highly beneficial for the<br />
mattress industry.<br />
Pakipek Group<br />
Ugur Bukumcu<br />
Board Member<br />
We participated in the fair jointly<br />
with Pakipek Textile as<br />
Rahat Yaslan brand, as one of<br />
the oldest firms in Bursa. We<br />
started recently to sell pillows<br />
in our two stores in Bursa and<br />
online channel. We try to expand<br />
our brand. The fair was<br />
successful for us. We met with<br />
new buyers. We like the profile<br />
of buyers and visitors. We plan<br />
to be here next year. We hope<br />
that other companies are also<br />
satisfied. We thank for all the<br />
things you done.<br />
Tugsan<br />
Fatih Genc<br />
Board Member<br />
Tugsan Materials Company is a<br />
family business established in<br />
1992 to produce fabrics, hardware<br />
tools and materials for<br />
the furniture industry. This is<br />
our first participation in Sleepwell<br />
Expo. There are high<br />
numbers of visitors from both<br />
domestic and especially from<br />
foreign markets. It means higher<br />
contribution to the national<br />
economy. We are also happy to<br />
be a part of these contributions.<br />
We will participate regularly in<br />
this fair in coming years. It is an<br />
effective and efficient fair. All<br />
players in the sector are convened<br />
in this event. We thank you<br />
and wish for the continuity of<br />
your efforts.
98<br />
Ames Europe targets to<br />
develop human resources<br />
with ‘Akademi’<br />
Producing special protective textiles<br />
for the mattress industry in<br />
addition to semi-finished products<br />
Ames Europe has been offering<br />
services to various sectors through<br />
its ministry certified R&D center.<br />
Stating that their main objective is<br />
to develop commercialized innovative<br />
products for projects, Mehmet<br />
Ünlütürk of Ames Europe stressed<br />
that their first priority was quality<br />
in their production processes. His<br />
remarks about their success story<br />
are given below as part of an<br />
exclusive interview he granted to<br />
Sleep Tech magazine.<br />
Could you inform us about the<br />
establishment, development<br />
and corporate structure of your<br />
company?<br />
Ames Europe’s history dates back<br />
to 1865 and was established in<br />
the U.S.A. The company was taken<br />
the decision to manage their<br />
European operations from Netherlands<br />
and opens the facility first<br />
in Netherlands and then France<br />
in 1963. In 2006, it was acquired<br />
Realizing<br />
special<br />
production<br />
technical<br />
textiles by<br />
different sewing<br />
and lamination<br />
techniques Ames<br />
Europe targets 30%<br />
growth in <strong>2017</strong>.<br />
by Dutch businessman, our current<br />
partner Marc Derooij. Ames Europe<br />
then becomes partners with Sun<br />
Group and starts manufacturing<br />
spacer fabrics initially in Aegean<br />
Free Trade Zone in 2012. It is also<br />
the first time to have development<br />
activities in different business<br />
segments additional to automotive<br />
with the contribution of group’<br />
s R&D Center. In 2014, Ames<br />
Europe shuts down the circular<br />
knitting factory in Netherlands and<br />
moves entire operations to Turkey.<br />
The company is developing products<br />
knitted with both circular and<br />
warp knitting techniques and has<br />
the ability to combine these with<br />
stitching and lamination methods<br />
in order to create engineered fabrics<br />
so called technical textiles.<br />
Can you detail us your product<br />
portfolio? Which sectors have you<br />
been operating?<br />
We manufacture various substrates,<br />
circular knitted fabrics for<br />
lamination and coating operations<br />
for automotive and protective<br />
clothing business, warp knitted<br />
spacer fabrics for again automotive,<br />
protective and mattress<br />
business. Additional to semi-finalized<br />
products we also manufacture<br />
finished products such as mattress
99<br />
toppers, seat covers and bed<br />
sheets for mattress industry.<br />
Can you inform us about your<br />
R&D studies? What are your main<br />
principles at production process?<br />
We are running R&D projects in<br />
different areas within our company<br />
with the cooperation of group<br />
or other companies in coordination<br />
of Ministry approved Group<br />
R&D Center. Our company is leading<br />
the projects in the selected<br />
areas like automotive, medical<br />
and protective clothing which are<br />
defined as key business areas of<br />
the Group. R&D projects are managed<br />
through Stage-Gate system<br />
and fully open for the access of<br />
the group employees. The main<br />
objective of the R&D projects is<br />
the developing of innovative and<br />
commercial products while quality<br />
is the representing the key target<br />
in our production processes.<br />
Do you have any quality certificate,<br />
quality management system<br />
applied on your production? What<br />
makes you different from your<br />
competitors?<br />
Our company are driving all<br />
processes under the umbrella of<br />
so called Integrated Management<br />
System including ISO 9001<br />
Quality Management System,<br />
ISO 14001 Environmental Management<br />
System, OHSAS 18001<br />
Occupational Health and Safety<br />
System and ISO 50001 Energy<br />
Management System certifications<br />
as the other group member companies<br />
do. All products that are<br />
being produced have the certification<br />
of Okotex Class 1 as well.<br />
We are trying to differentiate our<br />
current position as being quality<br />
producer and being solution partner<br />
against our competitors.<br />
Can you talk about your foreign<br />
trade? Which countries do you do<br />
business with?<br />
We are mainly working with the<br />
companies based in The Netherlands,<br />
Germany, Belgium and The<br />
UK. We are also supplying warp<br />
spacer knitted fabrics to China.<br />
What do you expect for your sector<br />
in <strong>2017</strong>?<br />
We believe that <strong>2017</strong> will be a<br />
great year for us as we are expecting<br />
to grow 30% with the same<br />
portfolio of customers. We are<br />
also expecting new partnerships in<br />
selected areas in terms of combining<br />
different manufacturing capability<br />
in order to design unique<br />
engineered textile solutions.<br />
Would you like to add any<br />
comments?<br />
We are aware of the dynamic and<br />
global looking human resources,<br />
not for our company for our country<br />
as well. We are aiming to benefit<br />
from the new internal education<br />
system called Akademi which<br />
designed in order to supply this<br />
mentioned human resources within<br />
group companies.
100<br />
MAKSDER<br />
focuses<br />
on R&D<br />
studies<br />
Summoning firms in the<br />
furniture and accessories<br />
industry Maksder reshapes<br />
the furniture industry with<br />
impressive activities<br />
We visited Tekin Cinar, board<br />
chairman of Maksder, furniture and<br />
accessories industrialists association,<br />
who informed us about<br />
activities of the association in<br />
fairs and in the field of research<br />
and development.<br />
May we listen about your<br />
principles and concept you have<br />
been following from the foundation<br />
of Maksder?<br />
Aim of the Maksder is to unite<br />
all the firms active in accessories<br />
industry in Turkey. It should have<br />
a certain identity as a profession.<br />
After successive meetings<br />
with partners starting in 2007 to<br />
2008 we decided to register our<br />
association and since then we<br />
have been active towards our<br />
objectives.<br />
What kind of activities you started<br />
in the field of furniture accessories<br />
and industry up to date?<br />
Our major aim was to arrange<br />
fairs. Upon our demands and initiatives<br />
the largest fair in its field<br />
in Turkey Intermob became a settled<br />
organization. Our members<br />
express their satisfactions about<br />
results. Visitor profile was upgraded<br />
and become more professional.<br />
Small fair could not find enough<br />
participants for their events.<br />
Secondly, we try to determine the<br />
needs and wants of our members<br />
from governmental offices. We<br />
got more positive responses from<br />
them when we visit them as an<br />
organization than our individual<br />
demands. Our members support<br />
our activities.<br />
What are the conditions for<br />
membership? How are your<br />
criteria?<br />
They have to employ 25 people at<br />
minimum. They have to emphasize<br />
on original designs, not on imitations.<br />
They should have a good<br />
reputation in the market, observing<br />
legality and rules, emphasiz-
101<br />
ing on research and development,<br />
open to export markets. We have<br />
fifty members, all are known in the<br />
accessories business in Turkey.<br />
What is important while designing<br />
products? Do you have any<br />
incentives for better products?<br />
This is also a problem for the<br />
industry in general, not only of<br />
our members. There is certain<br />
amount of imitated designs and<br />
products in the market. We try to<br />
explain them about the hazards<br />
of infringements. Authorities<br />
should take some steps. However,<br />
our members began to realize<br />
Tekin Çınar,<br />
Bboard Chairman of MAKSDER<br />
the problems when they do not<br />
observe intellectual and economic<br />
rights of others. This reduces our<br />
added value and profit opportunities.<br />
We have been organizing design<br />
contests for about eight years,<br />
though we postponed them in<br />
last two years due to the lack of<br />
contestants. Some universities,<br />
especially Mimar Sinan University,<br />
support us in this award. We<br />
changed the requirements for applying,<br />
now everybody may apply<br />
for the accolade.<br />
What is your opinion about sectoral<br />
fairs?<br />
Fairs are the first choice for our<br />
members to find new customers.<br />
Valuable contributions of Intermob<br />
are out of question. We have<br />
been participating other fairs<br />
such as Interzum, Germany, Expo<br />
Sicam Italy and others. Though<br />
we do not get satisfactory results<br />
from other fairs. One of our aim<br />
is to organize a fair of our own, if<br />
we can find enough support of et<br />
least fifty companies.
102<br />
Are there any legal problems in the<br />
sector?<br />
Yes, there are serious problems,<br />
especially about patents and<br />
designs. The regulations are<br />
satisfactory, however, they are<br />
not practically applied. Sometimes<br />
people could not protect their<br />
rights and get their shares.<br />
What activities are your members<br />
and you engaged in Asian markets?<br />
I can say that almost all of our<br />
members are far from Asian<br />
market, because competition with<br />
Chinese is hard. I also think that<br />
we do not need Asian markets.<br />
We motivate our member to enter<br />
in other markets in America, South<br />
America, the Balkans and in Russia.<br />
Further markets may only be<br />
thought during times of crises.<br />
What do you especially have to say<br />
in?<br />
Turkey is a good place for production.<br />
It is one of the few countries<br />
having production facilities in<br />
Europe. We have a high potential<br />
and power for production. Political<br />
problems and crises aside, Turkey<br />
and our industry have a bright<br />
future have more to do.
104<br />
ITMA 2019 to focus on<br />
innovation in Barcelona<br />
ITMA, the world’s largest textile<br />
and garment technology showcase<br />
will continue its focus on innovation<br />
for its upcoming edition<br />
in Barcelona in June 2019, with<br />
the main theme of the show being<br />
‘Innovating the World of Textiles’.<br />
Mr Fritz P. Mayer, president of<br />
CEMATEX, the European Committee<br />
of Textile Machinery<br />
Manufacturers, which owns the<br />
ITMA exhibition, explained: “The<br />
increasingly high level of automation<br />
and digitization in combination<br />
with real time data tracking<br />
and interconnection has spawned<br />
the 4th industrial revolution and<br />
the emergence of smart factories.<br />
ITMA is a unique showcase of live<br />
machinery demonstrations and<br />
innovative solutions that boost<br />
productivity and profitability.<br />
“For this latest edition of ITMA, we<br />
have chosen to focus the indus-
ITMA 2019<br />
is expected to<br />
feature over 1,500<br />
exhibitors from 45<br />
countries spread<br />
over 100,000 square<br />
meters of net<br />
exhibition space. It<br />
will be held from 20<br />
to 26 June at Fira<br />
de Barcelona, Gran<br />
Via venue.<br />
try’s attention on innovation which<br />
generates a competitive advantage<br />
for manufacturers. Sustainable<br />
innovation that drives growth<br />
for the textile and garment industry<br />
will continue to be emphasized<br />
at the exhibition.”<br />
As many leading textile machinery<br />
and raw material manufacturers,<br />
and service providers look forward<br />
to the exhibition to launch<br />
or promote their latest innovations,<br />
the organizer of ITMA 2019,<br />
ITMA Services, has already been<br />
receiving numerous enquiries for<br />
participation.<br />
Mr A.E. Roberts, Chairman of ITMA<br />
Services, said: “ITMA was last held<br />
in Barcelona in 2011. We expect<br />
strong response when the exhibition<br />
returns to the city after eight<br />
years. A host of exciting highlights<br />
and knowledge-sharing activities<br />
have been planned which give<br />
added value to exhibitors and<br />
visitors alike.”<br />
The last ITMA exhibition, held in<br />
Milan in 2015, featured exhibits<br />
from the entire textile and garment<br />
making value-chain spread over<br />
108,268 square meters of net exhibition<br />
space. It drew the participation<br />
of 1691 exhibitors from 46<br />
countries and visitorship of almost<br />
123,000 from 147 countries.<br />
105<br />
Turkey is among<br />
the most leading<br />
international<br />
exhibitors at ITMA.
106<br />
Dust mite allergy -<br />
biofunctional fabrics without<br />
permethrin<br />
New treatment<br />
proves effective<br />
against the dust<br />
demons<br />
Permethrin is a widely used substance<br />
for treating textiles against<br />
mites. However, the neurotoxin<br />
may also cause undesirable<br />
side effects, e.g. headaches or<br />
deafness, in humans. The William-Küster-Institute<br />
for Hygiene,<br />
Environment and Medicine at the<br />
Hohenstein Institute has now<br />
tested a new product made by<br />
Proneem France, which contains<br />
alternative active ingredients but<br />
proved highly effective against<br />
mites.<br />
These little arachnids prefer to live<br />
in duvets and mattresses, upholstered<br />
furniture and carpets where<br />
they find ideal hygrothermal<br />
conditions. Using treated bedding<br />
can reduce the rate of reproduction<br />
of the mites and so decrease<br />
the allergen load.<br />
Normally, these finishing treatments<br />
contain the acaricide permethrin.<br />
As a toxin that can be ingested<br />
or absorbed, it is effective<br />
against numerous insects, including<br />
mites. Permethrin is a neurotoxic<br />
chemical, which, in insects,<br />
causes agitation and cramps, then<br />
coordination disorders and finally<br />
paralysis. Permethrin is poorly<br />
absorbed by healthy skin, but<br />
Mites of different sizes on a textile. © Hohestein Gruppe<br />
Scanning electron microscope photo of a mite. © Hohestein<br />
Gruppe
107<br />
nevertheless attempts are being<br />
made to find alternative finishing<br />
agents. Now Proneem France has<br />
shown that this is entirely possible.<br />
In a test in accordance with<br />
NF G39-011, their “Proneem” finish<br />
was able to inhibit the growth<br />
of a mite population by over 90%<br />
and was therefore awarded the<br />
Hohenstein quality label “Effective<br />
against Dust Mites”.<br />
This shows that the Hohenstein<br />
test for effectiveness against dust<br />
mites in accordance with standard<br />
NF G39-011 is also suitable<br />
for alternative, permethrin-free<br />
finishing treatments and offers<br />
textile manufacturers a way of<br />
developing optimised bedding<br />
and home textiles that will reduce<br />
the symptoms of house dust allergy-sufferers.<br />
Background<br />
Between 4 and 5 million Germans<br />
suffer from a house dust mite allergy.<br />
However,this is not caused by<br />
the mites, but by their faeces. The<br />
little arachnids prefer to livein<br />
duvets and mattresses, upholstered<br />
furniture and carpets. The<br />
conditions thereare perfect for<br />
them: an average temperature of<br />
25 °C, humidity of up to 70% and<br />
the human skin flakes on which<br />
the small creatures feed. The<br />
faeces disintegrate into very small<br />
particles, and when stirred up,<br />
these particles enter the mucous<br />
membranes through the respiratory<br />
tract, causing allergic reactions<br />
with the typical symptoms, including<br />
a runny nose, watery or itchy<br />
eyes, and in severe cases even<br />
asthma and breathlessness.<br />
Restful sleep is important for health and well-being. Bedding with a finishing treatment helps to<br />
relieve allergy symptoms and contribute to restful sleep. © OEKO-TEX®
108<br />
Breakthrough<br />
solution for items<br />
filled with feathers<br />
Pillows and duvets made of<br />
feathers and down are extremely<br />
comfortable and provide a feeling<br />
of top of the range bedding. But<br />
this sensation of well-being can<br />
quickly be spoilt by escaping<br />
down and dust, not to mention<br />
the discomfort generated by the<br />
feathers with their sharp tips poking<br />
through the fabric. Super-microfilament<br />
textiles - the latest in<br />
the Evolon® product range - are<br />
the new technical and eco-friendly<br />
solution for pillows, duvets,<br />
sleeping bags and other quilted<br />
products filled with feathers and<br />
down.<br />
Thanks to its structure of closely<br />
entangled super-microfilaments<br />
which are up to 200 times thinner<br />
than a human hair, weighing less<br />
than 130gsm, the new Evolon<br />
variant is a high density cover<br />
fabric which prevents any loss of<br />
filling from even the finest layer<br />
of down. The textile also makes<br />
it possible to mask dark feathers<br />
or those that are a little too thick<br />
and prickly.<br />
Moisture management and<br />
allergen particle filtration<br />
For even greater comfort, Evolon<br />
super-microfilament fabric<br />
is breathable, light, soft and<br />
drapable. The moisture generated<br />
by perspiration during sleep is<br />
quickly evacuated. The moisture<br />
management properties and<br />
downproof performance have<br />
both been validated by Germany-based<br />
Hohenstein Textile<br />
Testing Institute.<br />
Pillow filled with down and feathers contained<br />
by Evolon® super-microfilament fabric<br />
Evolon is well-known for being a<br />
natural physical barrier against<br />
dust mite allergens. As a result,<br />
Evolon also filters residual dust<br />
from feathers and down which<br />
could escape from the pillow or<br />
duvet. Bedding hygiene is considerably<br />
improved.<br />
The filtration quality of Evolon is<br />
strengthened with each washing.<br />
Unlike traditional textile covers<br />
with weave that can loosen and<br />
allow the down to escape, repeated<br />
washing causes the multidirectional,<br />
microfilament structure to<br />
tighten up, thereby reinforcing the<br />
barrier effect provided by Evolon.<br />
About 400 times less water<br />
consumed<br />
Producing Evolon does not require<br />
the use of any solvents and minimizes<br />
water consumption quite<br />
spectacularly when compared to<br />
cotton-based textiles commonly<br />
used to make pillows and duvets<br />
containing feathers and down.<br />
Within this context, it is estimated<br />
that the Evolon production<br />
consumes about 400 times less<br />
water, depending on the type of<br />
competing product.<br />
Evolon is manufactured in Europe<br />
in accordance with ISO 9001, ISO<br />
14001 for respecting the environment,<br />
ISO 50001 for its continuous<br />
programme of reduction in energy<br />
consumption and OHSAS 18001<br />
for employee health and safety.<br />
Pillow and duvet manufacturers<br />
will appreciate the ease of working<br />
with Evolon, with its edges<br />
that do not fray, therefore doing<br />
away with the need for a hem.<br />
Evolon can be dyed, printed and<br />
sewn just like any other textile.
109<br />
Cotton USA<br />
offering sourcing<br />
support at Texworld<br />
COTTON USA promoted U.S. cotton<br />
and offered sourcing support to<br />
the fashion industry supply chain<br />
at its exhibit at Texworld in Paris<br />
from February 6-9, 2016. COTTON<br />
USA provided visitors with comprehensive<br />
background information<br />
on responsibly-produced U.S.<br />
cotton, global cotton market developments,<br />
the findings of current<br />
market and consumer studies, and<br />
its ongoing Licensing, Marketing<br />
and Sourcing Programs.<br />
COTTON USA provides proactive<br />
support through its Sourcing Program<br />
with respect to procurement<br />
issues, which includes organized<br />
sourcing trips to important<br />
regions. Visitors also discovered<br />
the COTTON USA Marketing and<br />
Licensing Program at the exhibit<br />
and learned about COTTON USA’s<br />
collaboration with leading brands<br />
and retailers around the world.<br />
Cotton is a natural and renewable<br />
fiber, and U.S. cotton producers<br />
are leading the way in responsible<br />
cotton production practices.<br />
U.S. cotton has a track record of<br />
continuous improvement with respect<br />
to water and crop protection<br />
product use, and habitat and soil<br />
preservation. The U.S. system’s<br />
transparency allows for constant<br />
monitoring and improvement. The<br />
roughly 18,000 U.S. cotton growers<br />
comply with stringent U.S. government<br />
regulatory requirements<br />
and are committed to the principle<br />
of continuous improvement.<br />
At the COTTON USA exhibit, the<br />
textile trade also was able to<br />
gather information on how the<br />
Cotton LEADS program, initiated<br />
by Australia and the United<br />
States, offers manufacturers,<br />
brands and retailers a reliable cotton<br />
supply chain solution and confidence<br />
that the raw material used<br />
from these countries is responsibly<br />
produced and identified.<br />
COTTON USA is a premium<br />
trademark ingredient brand that<br />
identifies products made from U.S.<br />
cotton through all stages of processing<br />
and marketing. COTTON<br />
USA has strong consumer awareness<br />
and preference for COTTON<br />
USA, with more than 51,000<br />
products.
110<br />
CIFM /<br />
interzum<br />
guangzhou<br />
opens<br />
Asia’s largest and most influential<br />
furniture production and woodworking<br />
trade fair, CIFM / interzum<br />
guangzhou <strong>2017</strong> will be held<br />
from <strong>March</strong> 28 to 31, <strong>2017</strong>, at the<br />
Pazhou Complex in Guangzhou,<br />
China.<br />
Spanning 17 halls to cover an<br />
area of 150,000 square meters,<br />
over 1,200 exhibiting companies<br />
gathered at this flagship event of<br />
the industry; expected to attract<br />
over 70,000 visitors at the event.<br />
CIFM / interzum guangzhou presents<br />
buyers from Asia and other<br />
regions with the latest products<br />
and technologies of woodworking<br />
machinery, furniture production<br />
and interior decor.<br />
The much-anticipated CIFM / interzum<br />
guangzhou will be held from<br />
<strong>March</strong> 28-31 at the China Import<br />
and Export Fair Complex (Pazhou<br />
Complex). As Asia’s largest and<br />
most comprehensive woodworking<br />
machinery, furniture manufacturing<br />
and interior decoration trade<br />
fair, interzum guangzhou will see<br />
the addition of a new hall this<br />
year, boosting the total area to<br />
150,000 square meters <strong>–</strong> the<br />
largest in its history. More than<br />
1,300 exhibitors from 38 countries<br />
and regions will compete for the<br />
attention of some 70,000 visitors<br />
who are expected to walk through<br />
its doors.<br />
Strong national pavilion, international<br />
presence
111<br />
Asia’s most comprehensive<br />
woodworking machinery, furniture<br />
production and interior décor trade<br />
fair CIFM / interzum guangzhou <strong>2017</strong><br />
will once again be held in conjunction<br />
with the China International Furniture<br />
Fair (CIFF) from 28 - 31 <strong>March</strong>.<br />
Widely regarded as an event<br />
not-to-be-missed by the industry,<br />
interzum guangzhou has<br />
been attracting a strong lineup<br />
of international group participation.<br />
Nine national pavilions from<br />
Germany, Turkey, Korea, Chile, the<br />
United States / Canada as well<br />
as industry-driven contingents led<br />
by the Malaysian Timber Council,<br />
American Hardwood Export Council,<br />
Canada Wood and Swedish Wood<br />
will feature their latest wares.<br />
Joining them are 330 other international<br />
exhibitors hailing from<br />
Australia, Canada, Chile, Denmark,<br />
Finland, France, Germany, India,<br />
Israel, Italy, Japan, Lebanon, Poland,<br />
Portugal, Russia, Singapore,<br />
South Korea, Spain, Sweden, Turkey,<br />
the United Arab Emirates, the<br />
United Kingdom, Uruguay and the<br />
United States, among others.<br />
Some of the industry heavyweights<br />
slated to appear include<br />
IMA (Germany), SCM (Italy), Leuco<br />
(Germany), Vollmer (Germany),<br />
Homag, Biesse (Italy), Duerkopp<br />
(Germany), Mammut (Germany),<br />
OKIN Refined (Germany), Repon<br />
(Taiwan), Titus (UK), FGV (Italy),<br />
American Softwoods, Kleiberit
112<br />
(Germany), Bostik (France), Jowat<br />
(Germany), Bekaert Deslee (Belgium),<br />
Boyteks Tekstil (Turkey),<br />
Kastamonu (Turkey), Rehau (Germany),<br />
Schattdecor (Germany).<br />
Regional market trends and<br />
innovations<br />
Besides being the platform of<br />
choice for procurement, interzum<br />
guangzhou is also the hotbed for<br />
industry product launches and announcements<br />
every year. In addition,<br />
concurrent seminars revolving<br />
around design, technology and<br />
materials at this edition also seek<br />
to engage and inform participants<br />
about emerging trends.<br />
Some of the activities include:<br />
• Global Color Trends Conference<br />
2016/<strong>2017</strong> <strong>–</strong> by Renolit<br />
Group The group’s chief<br />
designer and director of the<br />
United State’s Color Marketing<br />
Group, Monika Fecht, will<br />
shed light on the up-and-coming<br />
colors of the year, providing<br />
crucial design elements<br />
and basis for furniture makers.<br />
• Swedish Wood - A Versatile,<br />
Modern Material <strong>–</strong> by Swedish<br />
Wood Expect a convergence<br />
of industry experts,<br />
designers and architects to<br />
discuss topics on the application<br />
and sustainable development<br />
of wood in architectural<br />
design alongside a display of<br />
outstanding wooden structure<br />
case studies<br />
• The International Situation<br />
and Future Development of<br />
Top Grade Melamine Material<br />
<strong>–</strong> by Kingdecor<br />
• “Close To You” Bekaert Deslee<br />
Promotion<br />
• No Screw Mounting Adjustable<br />
Table Product Introduction<br />
• “Not All Edge Bandings Are<br />
the Same” Tece Dekor Product<br />
Introduction
113<br />
Secrets behind furniture production<br />
A special display entitled “Unveiling<br />
<strong>–</strong> The Mysteries of Furniture<br />
Production” showcasing the various<br />
aspects of furniture production<br />
and exploring the drivers behind<br />
the development of the industry<br />
is poised to be one of the key<br />
highlights at the event. Products<br />
and technologies covered include<br />
furniture raw materials, accessories,<br />
hardware and upholstery for<br />
furniture manufacturing. Visitors<br />
can experience the products at the<br />
interactive area and gain a deeper<br />
understanding of the charm<br />
of the furniture industry, such as<br />
experience the technical principles<br />
behind heating sofas, new<br />
jacquard weaving techniques for<br />
mattress upholstery, and winning<br />
works from the Swedish wood<br />
design contest.<br />
Networking Happy Hour<br />
A two-hour interzum guangzhou<br />
Networking Happy Hour on the<br />
third day of the exhibition (<strong>March</strong>
114<br />
30) will also take place where<br />
fellow like-minded peers can share<br />
their experience and explore the<br />
development of the furniture industry<br />
over delicious snacks, great<br />
wine and relaxing music.<br />
PIAZZA lounge debuts at<br />
Machinery hall (Hall 12.1)<br />
Exhibitors and visitors alike at<br />
Hall 12.1 will be treated with<br />
complimentary Italian coffee, tea,<br />
fruit juice, red wine, champagne<br />
and desserts at the PIAZZA mini<br />
lounge this year, as an extension<br />
of the well-received PIAZZA lounge<br />
at Hall 14.1.<br />
A piece of interzum guangzhou<br />
Efforts by the organizers to ensure<br />
an informative, comfortable and<br />
memorable experience does not<br />
stop there as visitors will get to<br />
bring home an exclusive interzum<br />
guangzhou souvenir sponsored by<br />
Guangdong Tianan New Material<br />
Co., Ltd., after collecting one<br />
stamp each from any of the two<br />
international halls.<br />
The definitive one-stop platform<br />
for all vertical sectors<br />
As Asia’s leading event in the<br />
woodworking machinery, furniture<br />
production and interior design<br />
industry, CIFM / interzum guangzhou<br />
was first introduced into the<br />
China market in 2004. The event<br />
originated from interzum by Koelnmesse<br />
GmbH, one of the largest<br />
trade fair companies in the world<br />
with 90 years of professional<br />
experience.<br />
CIFM / interzum guangzhou 2016<br />
have won nods and warm welcome<br />
from exhibitors with its<br />
numerous and very high quality<br />
visitors. CIFM / interzum guangzhou<br />
2016 is poised to be held over<br />
four days starting from 2016.
116<br />
Thindown,<br />
the future<br />
of comfort<br />
in bedding<br />
Thindown is the<br />
world’s first down<br />
fabric. Made in<br />
Italy. It is used in a<br />
broad area ranging<br />
from mattresses<br />
up to clothing and<br />
accessories.
117
118<br />
Imagine a down blanket surrounded<br />
in seamless warmth!<br />
Down is the world’s greatest<br />
insulation. Thindown magnifies<br />
all the natural advantages of<br />
down and simplifies its use. Real<br />
down is now available in rolls of<br />
easy to use, cuttable fabric. So,<br />
you can just cut by scissors, ultrasound,<br />
rotary or vertical knives<br />
and on a vacuum table and sew<br />
Thindown with any standard<br />
machine type including overlock.<br />
Sew it to shell or lining before<br />
joining. Thindown innovative<br />
technology allows for seamless<br />
and/or quilted designs.
119<br />
Thindown is a proprietary blend<br />
of down and fibers, 85% pure<br />
down, 13% polyester and 2%<br />
other fibers. The down supply is<br />
Downpass, RDS and Oeko-Tex<br />
certified, meeting US, EU and<br />
Japanese standards. To protect<br />
from torqueing during manufacturing,<br />
a 100% polyester scrim<br />
is applied to both sides of the<br />
Thindown.<br />
Thindown is superior traceable<br />
and socially responsible down<br />
certified by Downpass & RDS.<br />
The goose down quality is extra<br />
white, 93% down cluster or 90%<br />
down cluster while extra white<br />
duck down is 90% cluster.<br />
The fabric comes at 150 cm wide<br />
in weights 30, 45, 60, 80, 120<br />
gr/m2. The rolls are 20 m - 50 m.<br />
Minimum order quantity is one<br />
roll, 50m of 30g and 45g <strong>–</strong> 25m<br />
of 60g and 80g, 20 m of 120g.<br />
It has the maximum warmth<br />
available confirmed by CLO<br />
Rating. It is up to 400% warmer<br />
than branded polyfill, up to<br />
200% warmer than traditional<br />
down. Thindown is the warmest<br />
when compared with others.<br />
Multiple products now deliver<br />
Thindown beyond outerwear.<br />
Patented proprietary technology<br />
renders down channels optional.<br />
It offers less bulk and even distribution<br />
but maximum warmth.<br />
Thindown is a live material best<br />
stored where it can breathe humidity<br />
to gain loft and stability.<br />
It should be stored horizontally,<br />
maximum two rolls per shelf.
120<br />
“Invest in a good pillow<br />
and mattress”<br />
“Think ergonomically”<br />
Experts say that we don’t often think<br />
about our spines when we’re lying in bed.<br />
They emphasize that our sleep posture<br />
can determine our spine wellness <strong>–</strong> and<br />
whether or not we experience back pain.<br />
“American Academy of Spine Physicians”<br />
listed “30 Tips For Better Spine Health”<br />
Some of them are as follows:<br />
Invest in a good pillow and mattress:<br />
The average individual spends approximately<br />
one third of life sleeping, therefore;<br />
proper support of the spine and head<br />
during this period will strongly influence<br />
spine health. A good pillow and mattress<br />
will also facilitate more restorative sleep.
121<br />
In some instances an individual may<br />
benefit by the use of more the one<br />
pillow. There are different types of<br />
pillows. When you sleep you do not<br />
have conscious control over your body<br />
position.<br />
A good mattress will support the<br />
spine no matter how many times one<br />
moves during the night.<br />
Good sleep support:<br />
Sleeping on a supportive mattress.<br />
Do not sleep on your stomach. If you<br />
sleep on your side, place a pillow between<br />
your knees to reduce rotation<br />
of the low back. If you sleep on your<br />
side, try to keep your legs bent at<br />
the knees and at the hips, a position<br />
which reduces the stress on the low<br />
back.<br />
Invest in good chairs:<br />
Individuals spend the majority of<br />
their lives in a sitting position. Chairs<br />
greatly influence sitting posture. Poor<br />
chairs contribute to chronic spine<br />
problems; well- designed chairs promote<br />
spine health.<br />
Think ergonomically:<br />
Seek the optimum work environment.<br />
This requires an adjustable workstation<br />
to properly support the extremities<br />
and the spine. An efficient work<br />
environment will include proper phone<br />
equipment, an adjustable chair, an<br />
efficient keyboard and adjustable<br />
monitor. The work surface should<br />
have adjustable height. It will also<br />
require proper lighting. A footrest will<br />
contribute to reduced stress on the<br />
spine. Assume a relaxed yet supported<br />
posture.<br />
Use products that promote good<br />
posture and spine health:<br />
Utilize products which support the<br />
spine from the ground up. Use support-enhancing<br />
products that can be<br />
added to poorly designed furniture<br />
and seating.<br />
For furher information please visit:<br />
http://www.spinephysicians.org/
122<br />
Mattress Industry<br />
Terms<br />
Source: ISPA, International<br />
Sleep Products Association<br />
Adjustable base: An electro-mechanical<br />
or manual bed frame construction<br />
that permits the raising<br />
and lowering of the head and/or<br />
foot portions of the mattress.<br />
Airbed: An air mattress with a core<br />
that is an air-filled vinyl bladder.<br />
Better airbeds are multichambered,<br />
covered with cushioning, upholstered<br />
with ticking and sold with a<br />
foundation.<br />
Anti-microbial fiber and foam:<br />
Treatment that inhibits the growth<br />
of microbial contaminates.<br />
Backing: Any fabric or sheeting material<br />
that is used during quilting to<br />
anchor the stitches.<br />
Batting: See Cotton Felt.<br />
Bedding: Commonly used as a<br />
generic term for a mattress and<br />
foundation set, but may also apply<br />
to accessory items such as blankets,<br />
sheets, pillows, comforters,<br />
mattress pads, etc.<br />
Bedding ensemble: A complete<br />
sleep support system, consisting of<br />
a metal frame or a bed, a foundation<br />
and a mattress set.<br />
Bed frame: A metal or wood<br />
frame with legs used to support a<br />
mattress and foundation. Conventional<br />
height is 7-1/4 inches and<br />
the low-profile version is 5-3/4<br />
inches when measured from the<br />
floor to the bottom of the foundation.<br />
Generally a headboard<br />
can be attached. Metal frames<br />
are sometimes known as a “Hollywood”<br />
frame.<br />
Bedsprings: Open-spring or wire<br />
fabric box springs without uphol-
123<br />
stery materials or cover.<br />
Binding tape: Fabric tape used<br />
to bind and close the mattress or<br />
foundation where the vertical and<br />
horizontal panels of outer ticking<br />
come together, providing the edge<br />
trimming for the mattress or foundation.<br />
See Tape and Tape Edge.<br />
Body impressions: Indentations occurring<br />
on the surface of a mattress<br />
over time, due to the compression<br />
of materials by the human body.<br />
Bonnell: A knotted, round-top,<br />
hourglass-shaped steel wire coil.<br />
When laced together with crosswire<br />
helicals, these coils form the<br />
simplest innerspring unit, also<br />
referred to as a Bonnell.<br />
Border: The vertical side or edge<br />
of a mattress or foundation. Prebuilt<br />
borders are constructed by<br />
stitching together the ticking, foam<br />
or other filling materials and a<br />
backing material. Commonly quilted<br />
or vertical-stitched.<br />
Border rod: A heavy gauge wire<br />
rod attached to the perimeter of<br />
the innerspring unit (top and bottom)<br />
by means of a helical wire or<br />
metal clips.<br />
Boric acid: A chemical additive<br />
applied during the garnetting of<br />
cotton and/or other fibers to provide<br />
cigarette ignition resistance<br />
characteristics.<br />
Box spring: Also referred to as<br />
a “foundation.” A base for an<br />
innerspring mattress, consisting<br />
of coils or other forms of springs<br />
mounted on a wood or metal frame<br />
and secured with a wire-interlaced<br />
or welded-wire grid, topped with<br />
upholstery and insulating materials<br />
(felt, urethane or other resilient<br />
materials), and covered on the<br />
top and sides with ticking and on<br />
the bottom with a dust cover. It<br />
is an important part of a bed set<br />
since it serves as a shock absorber,<br />
distributes weight, and supports<br />
and interacts with the innerspring<br />
mattress to properly support the<br />
body.<br />
Box-top mattress: A mattress<br />
featuring a raised surface finishing<br />
treatment where a separate, sided<br />
and rectangular encasement of<br />
soft materials<strong>–</strong>usually with a tape<br />
edge<strong>–</strong>is attached via a welt to the<br />
entire surface on top of existing<br />
cover and upholstery.<br />
Bunk bed: A two-tiered wood or<br />
metal frame designed to accommodate<br />
two mattresses, typically<br />
twin-size, one above the other.<br />
Some models allow the upper and<br />
lower units to be detached and<br />
used as separate beds.<br />
Bunkie: A mattress, usually twinsize,<br />
and platform base used on<br />
bunk beds.<br />
Cal 117: Refers to California Technical<br />
Bulletin 117, which specifies a<br />
vertical flame testing procedure for<br />
bedding and furniture component<br />
materials. Foam referred to as “Cal<br />
117 foam” has passed this test.<br />
Carbon: The principal hardening<br />
element in steel. The higher the<br />
carbon content, the harder the metal<br />
and the more temper it will take,<br />
thus giving longer “memory.”<br />
Cellulose acetate pad: Woody fiber<br />
compacted into a pad and used<br />
as an insulator. May be glued or
124<br />
sandwiched between plastic netting<br />
to help hold it together.<br />
Coil count: The number of coils in<br />
an innerspring unit. Though the<br />
count can effect weight distribution,<br />
it is not the determining factor<br />
for firmness. The count is usually<br />
based on the number of coils in a<br />
full-size unit.<br />
Coils: The individual wire springs<br />
that form an innerspring unit. See<br />
Hourglass, Continuous and Offset<br />
Coils.<br />
Coir pad: An insulator pad made<br />
from coconut husk fiber, garnetted,<br />
needled, bonded and pre-cut to<br />
size.<br />
Comfort system: Refers to the<br />
upholstery layers of the mattress,<br />
generally consisting of a combination<br />
of materials (cover, cushioning,<br />
topper pad, insulators, etc.).<br />
Conjugate polyester fiber: Spirally<br />
crimped fiber that is crimped chemically<br />
rather than thermally. Is very<br />
durable and resilient.<br />
Continuous coils: An innerspring<br />
configuration in which the rows of<br />
coils are formed from a single piece<br />
of wire.<br />
Conventional bedding products:<br />
Mattresses and foundations in the<br />
conventional adult sizes of twin,<br />
twin extra long, full, full extra long,<br />
queen and king.<br />
Convertible sofa: A sofa with a<br />
bed folded beneath the seating<br />
surface, generally consisting of a<br />
mattress resting on a metal mechanism.<br />
Also called “sleep sofa” or<br />
“sofa sleeper.”<br />
Convoluted foam: Better known as<br />
“egg-crate” foam that is specially<br />
cut to produce hills and valleys,<br />
giving gentle softness and more<br />
surface comfort. Foam surface<br />
treatment is available in multiple<br />
patterns.<br />
Cornell test: Devised by Cornell<br />
University School of Hotel/Motel<br />
Administration. Designed to test<br />
cosmetic performance of bedding<br />
sets, such as body impression or<br />
support firmness. Two round surfaces<br />
are pounded into the finished<br />
product 100,000 times and checked<br />
periodically for failure or changes.<br />
Corner guards: Molded plastic or<br />
metal, (sometimes upholstered) fittings<br />
secured to foundation corners<br />
to prevent material damage from<br />
the bed frame.<br />
Cotton felt: Produced by a garnett<br />
machine which combs cotton and<br />
other fiber binders into a continuous<br />
web or layer. Several such<br />
layers combined are called cotton<br />
“batt”. For compressed cotton felt,<br />
thick layers of garnetted cotton<br />
fiber are mechanically compressed<br />
to reduce body impressions.<br />
Cotton linters: The short fibers<br />
adhering to the seed after the long<br />
staple fiber has been removed in<br />
the ginning process. Used in making<br />
cotton felt.<br />
Cotton pickers: “Fall out” from ginning<br />
or garnetting. These shorter<br />
staple cotton fibers are blended<br />
with linters to produce cotton felt.<br />
Crown: A convex surface on a mattress.<br />
Mattresses with a half-inch<br />
crown are a half-inch thicker at the<br />
center than at the edges.<br />
Cushioning: Materials that lie<br />
above the insulator and below the<br />
fabric covering in an innerspring<br />
mattress. These materials are typically<br />
combinations of polyurethane<br />
foam, cotton felt, and/or mademade<br />
fibers.<br />
Damask: Woven ticking produced<br />
on a loom that has yarns running<br />
at 90-degree angles to each other,<br />
the warp and the weft. The damask<br />
design is woven into the fabric<br />
rather than printed on the surface.<br />
Density: A measure of weight per<br />
cubic volume, usually expressed<br />
in pounds per cubic foot. Often<br />
referred to when discussing foam.<br />
Double tempering: Heating of wire<br />
components, usually in an oven, after<br />
they have been given shape or<br />
form and have been electronically<br />
stress-relieved. Refers to tempering<br />
coils as well as border rods and<br />
helicals in a complete spring unit.<br />
Dual-purpose: A broad term used<br />
to include all sleep pieces, which<br />
can be converted to other uses,<br />
including: convertible sofas,<br />
high-risers, daybeds, futons, etc.<br />
See Convertible Sofa.<br />
Dust cover: A woven or non-woven<br />
fabric attached to the underside of<br />
a foundation to prevent the collection<br />
of dust inside. May also be<br />
known as “sheeting” or “cambric.”<br />
Edge guard: Generally an extra<br />
component added to the edge of a<br />
mattress and/or box spring to give<br />
support on the sides.<br />
Engineered edge support: A special<br />
design where the coils on the<br />
outer edge of an innerspring unit<br />
are actually positioned under the<br />
border rod. Most units have the<br />
coils recessed from the edge, which<br />
can contribute to a “roll out of bed”<br />
feeling.<br />
Euro-top mattress: A mattress featuring<br />
a raised, squared-off surface<br />
finishing treatment filled with soft<br />
comfort layers and attached to the<br />
mattress upholstery at the tapeedge.<br />
Fabric cover: Cloth or textile material<br />
woven, knitted or felted of<br />
any fiber or mixture of fibers. Often<br />
referred to as “ticking” or mattress<br />
fabric.
125<br />
Fales pad: Compressed cotton felt<br />
that is stitched together to better<br />
retain compression.<br />
Fiber pad: Usually refers to manmade<br />
or natural fibers (wool, silk,<br />
etc.) that are garnetted, needled,<br />
carded and/or bonded together.<br />
Often used in quilting panels for<br />
mattress tops.<br />
Filler cloth: Refers to a plain fabric<br />
used on the top of a foundation<br />
instead of ticking. Commonly offers<br />
non-skid characteristics.<br />
Flanging: The process whereby a<br />
strip of fabric is sewn to the edge<br />
of the mattress cover and, in the<br />
assembly process, secured to the<br />
perimeter of the innerspring unit to<br />
prevent the cover and filling materials<br />
from shifting.<br />
Foam foundation: Consists of a<br />
built-up wood slat frame covered<br />
with a sheet of cardboard or similar<br />
material, topped with at least 2” of<br />
foam and covered with ticking.<br />
Foundation: Any base or support<br />
for a mattress, sometimes used as<br />
a generic term for box spring. A<br />
foundation may be made entirely<br />
of wood or a combination of wood<br />
and steel or steel springs. See Box<br />
Spring and Foam Foundation.<br />
Futon: A Japanese-style mattress<br />
construction, consisting of a cover<br />
and filling material, which is typically<br />
cotton but can be innerspring<br />
and/or foam.<br />
Garnetting: A mechanical process<br />
whereby short cotton fibers and/<br />
or other fibers are combed into a<br />
specific orientation and formed into<br />
a thin web, which are then layered<br />
to create a batting used as an upholstery<br />
material. See Cotton Felt.<br />
Gauge, coil: A measurement of the<br />
diameter of the steel wire used in<br />
coil construction. Wire gauge for<br />
innerspring coils range from 12.5<br />
to 17. The higher the gauge, the<br />
thinner the wire.<br />
Gel foam: Generally a visco-elastic<br />
foam that is infused with beads or<br />
swirls of gel during the foam pouring<br />
process.<br />
Hair pads: Horse tail or mane, cattle<br />
tail or hog hair, which has been<br />
processed and curled for use as a<br />
mattress or upholstery filler.<br />
Hammocking: An undesirable characteristic<br />
sometimes associated<br />
with worn out or low-end mattresses.<br />
When weight is placed in the<br />
center, the corners tend to rise and<br />
bow in response to deep compression<br />
much like a hammock. Terms<br />
“dish” and “sagging” also used to<br />
describe this phenomenon.<br />
Hand: Term used to describe the<br />
touch or feel of fabrics (e.g., soft,<br />
smooth, etc.).<br />
Hand-tied: The process of<br />
hand-lacing the coils in a box<br />
spring together with twine. Seldom<br />
used, this process has been<br />
replaced with modern technology<br />
and new designs.
126<br />
Headboard: An upright unit of<br />
wood, metal, plastic, or upholstered<br />
material, to be attached at<br />
the head of a bed, usually with the<br />
bed frame.<br />
Helical: A tightly-coiled, elongated<br />
wire used in the manufacture of<br />
innerspring units to join individual<br />
coils to each other and to the<br />
border rod.<br />
High-contour mattress: Measures<br />
9” <strong>–</strong> 13” thick. A mattress under 9”<br />
thick is considered “standard”; over<br />
13” thick is considered “custom.”<br />
High riser: Usually a frame or sofa<br />
with two mattresses of equal size<br />
without a backrest. The frame<br />
slides out with the lower bed and<br />
rises to form a full bed or two<br />
single beds.<br />
Hog ring: Metal ring used to<br />
secure the insulator and flange material<br />
to the innerspring unit. Takes<br />
its name from its similarity to the<br />
metal ring in a hog’s nose.<br />
Hourglass coils: Coils that taper<br />
inward from top to middle and outward<br />
from middle to bottom, thus<br />
resembling an hourglass in shape.<br />
Employed in bonnell and offset coil<br />
designs.<br />
Hybrid: Commonly used industry<br />
term for a mattress that combines<br />
an innerspring unit with specialty<br />
foams such as visco-elastic or latex.<br />
Ideal weight distribution: Equalization<br />
of support in such a way<br />
as to eliminate pressure points<br />
that cause discomfort resulting in<br />
tossing and turning. Best achieved<br />
with coil on coil construction and<br />
properly designed insulation and<br />
cushioning material.<br />
Innerspring unit construction (for<br />
mattresses): The spring construction<br />
used as the main support system<br />
inside an innerspring mattress.<br />
Some common types are: pocketed<br />
(see Marshall) and all metal (i.e.,<br />
bonnell, offset and continuous<br />
wire).<br />
Insulator: Any material used on top<br />
and bottom of an innerspring unit<br />
to prevent the upholstery layers<br />
from cupping down into the coils.<br />
Some common types are: a fiber<br />
pad, non-woven fabric, netting,<br />
wire mesh or foam pad.<br />
Knit: A basic polyester or nylon<br />
ticking fabric produced through a<br />
knitting process (tricot) rather than<br />
weaving. Designs are printed onto<br />
the surface.<br />
Lacing wire: Finer gauges of wire<br />
used to form helicals.<br />
Latex: A flexible foam created from<br />
a water dispersion of rubber, either<br />
from the rubber tree (natural latex)<br />
or a man-made, petroleum-based<br />
product (synthetic latex). Most<br />
latex used in mattresses today is a<br />
combination of natural and synthetic<br />
latex rubber.<br />
LFK: An unknotted offset coil with a<br />
cylindrical or columnar shape.<br />
Link fabric: A wire foundation for<br />
bedsprings, cots, studio couches,<br />
sofabed mechanisms and gliders.<br />
So called because the fabric is a<br />
succession of metal links.<br />
Marshall: A type of innerspring<br />
construction in which thin gauge,<br />
barrel-shaped, knotless coils are<br />
encased in fabric pockets. Also<br />
known as “pocketed coils.”<br />
Mattress: A manufactured product<br />
to sleep on, consisting of various<br />
resilient materials covered with an<br />
outer ticking. Comes from the Arabic<br />
term “matrah” meaning to throw
127<br />
down. Early Arabs traveled with<br />
their bedding and threw it down on<br />
the ground or floor at night.<br />
Memory: The ability of tempered<br />
steel, foam or some fabrics to<br />
return to their original state after<br />
being compressed or stretched.<br />
Mesh: Plastic netting generally<br />
stretched across the face of an<br />
innerspring unit as an insulator.<br />
Microcoils: A low-profile metal<br />
spring unit, typically with individually<br />
wrapped coils, used in the top<br />
comfort layers of a mattress.<br />
Molded foam core (for mattresses):<br />
A core made of flexible foam<br />
is made in molds and used as the<br />
main support system in a foam<br />
mattress.<br />
Mounting: Attachment of a box<br />
spring unit to a wood or metal<br />
frame.<br />
Needlepunched fabric: A manufacturing<br />
process for which high<br />
strength, lightweight, non-woven<br />
construction fabrics are produced.<br />
These fabrics are produced by<br />
garnetting fibers, entangling or<br />
inner-locking these fibers together<br />
by a series of needles and then<br />
mechanically bonding or fusing<br />
them together via heat to produce<br />
a fabric without glue or binders.<br />
Needlepunched pad: A manufacturing<br />
process used to produce<br />
insulator pads and non-woven<br />
fabrics whereby loose, garnetted<br />
fibers are inner-locked by a series<br />
of “needles.” This process usually<br />
requires additional bonding to<br />
keep the fibers in place.<br />
Offset coils: An hourglass type coil<br />
on which portions of the top and<br />
bottom convolutions have been<br />
flattened. In assembling the innerspring<br />
unit, these flat segments<br />
of wire are hinged together with<br />
helicals.<br />
Orthopedic: Generalized term to<br />
imply set gives proper postural<br />
alignment and support. Should not<br />
necessarily mean hard or board<br />
feeling. Proper support with a<br />
degree of comfort to contour to the<br />
body is best.<br />
Panel: The part of the ticking that<br />
constitutes the top sleep surface of<br />
a mattress, as well as the bottom<br />
of a mattress on a two-sided bed.<br />
Pedestal-type metal or wood bed<br />
frame: A low-profile bed frame<br />
with a solid pedestal base underneath<br />
each side of the frame,<br />
instead of legs.<br />
Pillow-top mattress: A mattress<br />
featuring a surface finishing treatment<br />
where a separate encasement<br />
of soft materials is attached<br />
to the entire surface on top of<br />
existing cover and upholstery.<br />
Plus 4 edge: Two border rods<br />
engineered with one inside of the<br />
other and designed so that they<br />
make the edge 4% firmer than<br />
the balance of the sleep surface<br />
to eliminate that “roll out of bed”<br />
feeling and edge sag.
128<br />
Pocketed coil: See Marshall.<br />
Polyurethane foam: See Urethane<br />
Foam.<br />
Print: A ticking fabric, which can be<br />
a woven or non-woven sheeting,<br />
commonly of synthetic fiber composition,<br />
on which a design has been<br />
printed.<br />
Quilting: The surface treatment in<br />
which the cover, foam and/or other<br />
fibers are sewn together, using<br />
various stitch patterns on quilting<br />
machinery, including scroll or<br />
panel quilters (single needle) and<br />
multi-needle quilters.<br />
Resilience: Surface liveliness and<br />
spring-back ability.<br />
Rollator test: An approximately<br />
230 lb., six-sided roller is passed<br />
across a sleep set to determine the<br />
structural strengths or weaknesses<br />
of the set and components (i.e.,<br />
foam or quilt failure, breaking of<br />
helicals and coils). The industry<br />
standard to duplicate the life of a<br />
mattress is 100,000 passes.<br />
Rollaway bed/cot: A portable metal<br />
bed/cot with a frame that folds<br />
in half with the mattress when not<br />
in use so it can be rolled away into<br />
a closet (or elsewhere) for compact<br />
storage.<br />
Sheeting: a woven or non-woven<br />
fabric other than knits that have a<br />
degree of sizing and are somewhat<br />
stiff.<br />
Side rail: A metal or wood rail,<br />
which hooks into the outside edges<br />
of a headboard and footboard<br />
to provide the support base for a<br />
foundation and mattress.<br />
Sisal: A product of the henequen<br />
plant formed into a pad and used<br />
as an insulator. Named after the.<br />
small port of Sisal in Yucatan.<br />
Slats: Narrow strips of wood used<br />
to support the coils in the box<br />
spring frame. Also used in a bedstead<br />
to support the box spring.<br />
Sleep Products Safety Council<br />
hangtag: Used voluntarily by<br />
bedding producers since 1987, the<br />
safety hangtag program provides<br />
critical consumer information about<br />
the safe use of sleep products.<br />
Manufacturers certify that they use<br />
the tag only on mattresses that<br />
meet the Federal Standard for the<br />
Flammability of Mattresses and<br />
Mattress Pads.The tag is available<br />
in a hangtag or permanent label.<br />
Smooth top: A plain surfaced<br />
mattress, neither tufted nor quilted.<br />
Also called button-free.<br />
Spring wire: Wire made from high<br />
carbon steel, characterized by<br />
toughness, strength and ductility.<br />
Typically furnished in 8 to 18 gauge<br />
for bedding industry applications.<br />
Steel unit construction (for box<br />
springs): The spring construction<br />
used as the main support system<br />
inside a box spring.<br />
Stitch bonded pad: See Fales Pad.<br />
Straightline deflection: Pertains to<br />
mattress innerspring construction<br />
and refers to the constant ratio<br />
between stress and strain, weight<br />
and movement. The benefit is<br />
that constant support is provided<br />
regardless of the weight applied.<br />
No bottoming out of soft spots.<br />
Basically it means that two people<br />
of unequal weight, sleeping on the<br />
same mattress, receive the same<br />
support.<br />
Stretch knit: A heavy-weight mattress<br />
ticking consisting of a top layer,<br />
bottom layer and filling material<br />
knitted together and intermittently<br />
stitched to keep the filling yarns<br />
stable.<br />
Super zoned box spring frame: A<br />
support, generally wood, attached<br />
longitudinally to the underside of<br />
a foundation for added support<br />
where the main body weight rests.<br />
Another important structural point<br />
is that the vertical slats are turned<br />
on edge for added strength. This<br />
is extremely important on queen<br />
sizes and for 4-poster beds where<br />
typically no center support is<br />
provided. Also known as a “center<br />
rail.”<br />
Tape: Fabric material that closes<br />
over the rough-sewn edge where<br />
the top and bottom panels are<br />
joined to the border of a mattress<br />
or box spring.<br />
Tape edge: A specified type of<br />
sewing machine designed to stitch<br />
binding tape around the top and<br />
bottom edges of the mattress,<br />
joining the panels with the border<br />
and closing the mattress.<br />
Tempering: Heat treatment of<br />
wire to reduce brittleness. Accomplished<br />
by electric charge,<br />
oven heat or both. Also known as<br />
“stress relieved”.<br />
Ticking: Fabrics for covering mattresses<br />
and foundations. Common
types include: stretch knits, woven<br />
damasks, knits and nonwovens.<br />
Torsion bars: A type of spring system<br />
used in box springs characterized<br />
by square-shaped wire forms.<br />
Trundle bed: A low bed that is<br />
rolled under a larger bed. In<br />
some constructions, the lower bed<br />
springs up to form a full bed or two<br />
single beds as in a high riser.<br />
Tufting: Consists of passing twine,<br />
cords or tape vertically through<br />
the mattress from top to bottom,<br />
knotting and securing the loops<br />
thus formed with tufts, buttons, or<br />
lacing. The purpose is to hold the<br />
mattress filling in place.<br />
Uniflex grid: A steel wire grid used<br />
to bridge the “mouth” of the coils<br />
on an innerspring unit to prevent<br />
“pocketing” of insulation down into<br />
the coil and to eliminate “coil feel.”<br />
Also helps to distribute the body<br />
weight of a person.<br />
Urethane foam: Synthetic (chemically<br />
foamed) flexible urethane<br />
used for mattress cores and as a<br />
cushioning material. As a core, it’s<br />
the main support system. Generic<br />
term covering both polyester and<br />
polyether foams.<br />
Ventilator: Metal or plastic screens<br />
attached to the sides and sometimes<br />
the ends of mattresses to<br />
permit the passage of air. Unnecessary<br />
with normal high quality<br />
materials used today, except for<br />
hospital type mattresses with wetproof<br />
covers.<br />
Visco-elastic foam: Also known<br />
as “memory foam.” Slow recovery<br />
urethane foams that are temperature<br />
sensitive. They conform to<br />
the body and distribute pressure<br />
according to body heat and dynamics.<br />
Waterbed: A sleep system<br />
employing a water-filled vinyl<br />
bladder as its primary support<br />
system. Original models relied on<br />
rigid framing to contain the vinyl<br />
components and were known as a<br />
“hardside”. Newer styles consist<br />
of vinyl components (bladder and<br />
liner) typically encased in foam and<br />
129<br />
made to look like a conventional<br />
mattress, usually paired with a<br />
regular upholstered foundation.<br />
Also called a “softside” waterbed.<br />
All versions are sometimes referred<br />
to as “flotation beds.”<br />
Welded grid top: Basic wire<br />
welded into a lattice to which box<br />
spring coils, formed wire or modules<br />
are fastened. Offers even<br />
weight distribution, yet allows<br />
some flex and give.<br />
Wood bed: A bed with a headboard<br />
and footboard made of<br />
wood, having side rails of wood or<br />
metal that support the foundation<br />
and mattress.<br />
Wood frame (for box springs): The<br />
wood frame in a box spring on<br />
which the spring construction is<br />
mounted.<br />
Woven stripe: A once ubiquitous<br />
woven ticking with colored stripes.<br />
The style was referred to as “ACA”,<br />
the traditional designation for<br />
the 8 oz. blue- and white-striped<br />
ticking that has mostly fallen out of<br />
favor and is seldom produced.