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SleepTech Magazine / March – April 2017

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<strong>March</strong> - <strong>April</strong> <strong>2017</strong><br />

www.sleeptechmagazine.com<br />

“Good<br />

Morning!’<br />

page: 82


4<br />

16<br />

The best of Turkey shines in the<br />

world with Turquality<br />

TENCEL® sets high<br />

standards in the hotel trade<br />

36<br />

INDEX ADS<br />

54<br />

interzum <strong>2017</strong> - The world<br />

meets in Cologne<br />

Boyteks.............................................Back cover<br />

Boyçelik................................ Inside back cover<br />

Mert Makine......................... Inside front cover<br />

Mert Makine...................................................... 1<br />

Elektroteks.......................................................... 3<br />

Kırayteks............................................................. 5<br />

Latexco.............................................................. 7<br />

Nobel.................................................................. 9<br />

Nova Sünger.................................................... 10<br />

Aydın Tekstil ..................................................... 11<br />

Artilat................................................................ 12<br />

Şiteks................................................................. 15<br />

Nerteks............................................................. 17<br />

Jakarteks.......................................................... 19<br />

Arda Kimya...................................................... 21<br />

Comfyteks.......................................................22<br />

Bed Covers...................................................... 26<br />

Hürpol............................................................... 31<br />

Beha.................................................................33<br />

Histeks...............................................................35<br />

Tuğsan.............................................................. 39<br />

Şişmanoğlu......................................................45<br />

Karas.................................................................53<br />

SleepWell Expo................................................65<br />

Ersan Madeni.................................................. 72<br />

Aziz Tekstil........................................................111<br />

“interzum guangzhou in<br />

China has been known for<br />

its professionalism and<br />

internationalization”<br />

76<br />

104<br />

Dust mite allergy -<br />

biofunctional fabrics<br />

without permethrin<br />

66<br />

Comfytex offers comfort through<br />

its special mattress ticking fabric<br />

MAKSDER focuses on<br />

R&D studies<br />

96


6<br />

From The Editor<br />

w w w . s l e e p t e c h m a g a z i n e . c o m<br />

Publisher<br />

ISTMAG<br />

Magazin Gazetecilik Yayıncılık<br />

İç ve Dış Ticaret Ltd. Şti.<br />

Adına sahibi<br />

Turkey and<br />

China come<br />

closer…<br />

“There are a great number of good reasons to increase the<br />

bilateral relations with China but there is one major problem<br />

pushing the relations back: unbelievable setbacks put forward<br />

at issuing visas for Turkish trade people!”<br />

Recent years have seen a lot of developments to push these<br />

two big nations closer to the other. Political and economic<br />

developments have urged better cooperation between them<br />

and bilateral talks and visits have been performed. As every<br />

<strong>March</strong>, we are in Guangzhou for Interzum fair with a lot of<br />

Turkish mattress component and other furniture element<br />

producers.<br />

The mattress industry in Turkey is among the fastest<br />

growing sectors. The developments experienced in the sector<br />

and the innovations, the collaboration among industrialists<br />

are the important factors motivating the improvement of the<br />

mattress and bedding industry in the country.<br />

Turkish mattress industry has some world brands in mattress<br />

ticking, felt, wire, spring, box-spring, furniture, foam,<br />

chemicals and other supply material manufacturers for the<br />

mattress production. Some mattress manufacturers import<br />

raw materials and some use domestic brands while some<br />

others use both. The overall situation of the industry is<br />

improving at all aspects, supplying raw materials, mattress<br />

production and exports.<br />

There are some big mattress producing companies in Turkey<br />

and they are producing almost all kinds of mattresses<br />

including innerspring mattresses, visco mattresses, latex<br />

mattresses, adjustable mattresses, sleeping systems, roll<br />

mattresses, visco pillows, medical pillows, cribs and kids’<br />

beds, mattress-protecting alezes, movable beds, customized<br />

beds, round mattresses, organic mattresses and intelligent<br />

mattresses, etc.<br />

Organized by Koelnmesse HK, Interzum is the most influential<br />

show of the industry worldwide.<br />

Mehmet Soztutan<br />

General Manager<br />

Responsible<br />

Editor-in-Chief<br />

Chief of Editorial Board<br />

Editorial Consultants<br />

HEAD OFFICE<br />

Güneşli Evren Mah. Bahar Cad.<br />

Polat İş Merkezi B Blok No:3<br />

34197 ISTANBUL/TURKEY<br />

Tel:+90. 212 604 51 00<br />

Fax: +90. 212 604 51 35<br />

H.Ferruh IŞIK<br />

Mehmet SÖZTUTAN<br />

(mehmet.soztutan@img.com.tr)<br />

Cüneyt AKTURK<br />

(cuneyt.akturk@ihlasfuar.com)<br />

Ömer Faruk Görün<br />

(omer.gorun@img.com.tr)<br />

Prof. Dr. Ismail KAYA<br />

Assoc. Prof. Mehmet Ali OZBUDUN<br />

Ibrahim KUPELI<br />

Recep SAHIN<br />

Advertising Sales Marketing<br />

Omer Faruk GORUN (omer.gorun@img.com.tr)<br />

Advertising Coordinator<br />

+90 224 211 44 50-51<br />

Correspondents<br />

Communications Manager<br />

Artdirector<br />

Artwork Consultant<br />

Design&Graphics<br />

Chief Accountant<br />

Subscription<br />

Computing<br />

Social Media<br />

Enes KARADAYI<br />

(enes.karadayi@img.com.tr)<br />

Ebru PEKEL<br />

(ebru.pekel@ihlasfuar.com.tr)<br />

İsmail GURBUZ<br />

(ismail.gurbuz@img.com.tr)<br />

Tolga ÇAKMAKLI<br />

(tolga.cakmakli@img.com.tr)<br />

Mustafa AKTAŞ<br />

(mustafa.aktas@img.com.tr)<br />

Zekeriya AYDOGAN<br />

(zekeriya.aydogan@img.com.tr)<br />

Emre YENER<br />

(emre.yener@img.com.tr)<br />

Emir YENER<br />

(emir.yener@img.com.tr)<br />

LIAISON OFFICE: BURSA<br />

Buttim Plaza A. Blok Kat:4 No:1038<br />

Tel: +90. 224 211 44 50-51<br />

Fax: +90. 224 211 44 81<br />

PRINTED BY<br />

IHLAS GAZETECILIK A.Ş.<br />

Merkez Mahallesi 29 Ekim Caddesi İhlas Plaza No:11 A/41<br />

Yenibosna-Bahçelievler/ISTANBUL<br />

Tel: 0212 454 30 00


8<br />

Exports started <strong>2017</strong><br />

with 49 months-high<br />

increase<br />

Exports increased by 15% in January<br />

<strong>2017</strong>, reaching 10 billion 528 million and<br />

47 thousand dollars<br />

Turkish national exports have<br />

started <strong>2017</strong> with a record.<br />

According to TIM data, exports<br />

have increased by 15% in January<br />

reaching 10 billion 528 million dollars.<br />

This increase is the greatest<br />

change since November 2012.<br />

In the press conference, TIM President<br />

Mehmet Buyukeksi told the<br />

following: “We announced <strong>2017</strong><br />

as a leaping point for exports. We<br />

expect an increase in petroleum<br />

and commodity prices, decrease<br />

in export losses in Russia due to<br />

normalization of relations, and<br />

increase in petroleum exporting<br />

countries’ imports”<br />

Mr. Buyukeksi told that 12-months<br />

exports, starting from February<br />

2016 to January <strong>2017</strong> increased<br />

by 1.8% reaching as high as 143<br />

billion 588 million dollars.<br />

Leading exporting sector was automotive<br />

in January with 2 billion<br />

69 million dollars, while Apparel<br />

sector has conducted 1 billion 253<br />

million dollars and Chemicals 1<br />

billion 234 million dollars.<br />

EU’s share in Turkish national exports<br />

has reached 49.9%. Middle<br />

Eastern countries have 18.2% and<br />

African countries have 8.3%.<br />

Exports to Russia have increased<br />

by 57%, highest level since crises.<br />

Fresh fruits and vegetables sector<br />

has increased its exports to Russia<br />

with 27 million dollars, almost<br />

half the increase to Russia. On the<br />

other hand, exports to Iraq have<br />

increased by 42.4%, which was<br />

TIM President Mehmet Buyukeksi<br />

mainly occurred due to increase<br />

in Jewelry, Fisheries and Animal<br />

Products. Istanbul, still, is the<br />

most-exporting city in Turkey, followed<br />

by Bursa, Kocaeli, İzmir and<br />

Gaziantep. Increasing its exports<br />

by 268%, Sakarya demonstrated<br />

the best performance within the<br />

first 20 exporting countries.<br />

SOURCE: TIM


10<br />

Industry conference tees off with<br />

successful fundraiser for research<br />

into the deadly disease<br />

(Alexandria, VA) <strong>–</strong> The International<br />

Sleep Products Association (ISPA)<br />

teamed up with the Colon Cancer<br />

Alliance (CCA) to host the ISPA<br />

Biennial Golf Tournament during<br />

the <strong>2017</strong> ISPA Industry Conference,<br />

<strong>March</strong> 8-9, at the Vinoy Renaissance<br />

Resort & Golf Club in St.<br />

Petersburg, Florida. The tournament<br />

and ensuing events, such as a raffle<br />

and silent auction, raised over<br />

$6,000 in support of the Washington,<br />

D.C.-based alliance and its<br />

work.<br />

The Colon Cancer Alliance is a nonprofit<br />

organization supporting more<br />

effective treatment, patient advocacy<br />

and research into a cure for<br />

the deadly disease. In the United<br />

States, colorectal cancer is the third<br />

leading cause of cancer-related<br />

deaths in women and the second<br />

leading cause in men.<br />

“The <strong>2017</strong> ISPA Industry Conference<br />

was an amazing event! The charity<br />

golf tournament shows just how<br />

big of a heart the sleep products<br />

industry has. I don’t recall participation<br />

ever being any larger for golf<br />

at previous Association events.”<br />

noted Brent Limer, director of new<br />

business development at Hickory<br />

Spring Mfg.<br />

Forty-eight golfers participated in<br />

the ISPA Biennial Golf Tournament<br />

and each wore a blue Colon Cancer<br />

Alliance bracelet in support of<br />

the cause. Players on the 18-hole<br />

course also had the opportunity<br />

to engage in fun mini-fundraisers<br />

during the game.<br />

Afterward, ISPA hosted a Women’s<br />

Network reception that included<br />

a successful raffle with multiple prizes,<br />

with all proceeds going to CCA.<br />

“The golf event was as fun as<br />

always and it really shows how<br />

our industry is made up of competitors<br />

that are all looking to rally<br />

behind a great cause such as Colon<br />

Cancer,” said Doug Guffey, director<br />

of national accounts at Corsicana<br />

Bedding LLC. “The speakers at the<br />

conference were also great in addressing<br />

challenges and solutions<br />

in our ever-changing industry.”<br />

A silent auction running throughout<br />

the conference allowed attendees<br />

to bid on a range of items, including<br />

two signed footballs from the<br />

NFL’s Baltimore Ravens and its<br />

quarterback, a two-night stay at<br />

the Vinoy Renaissance and a pair<br />

of boxing gloves autographed by<br />

the legendary Sugar Ray Leonard.<br />

Oncologists generally agree, you<br />

can reduce your risk of cancer by<br />

making healthy choices like eating<br />

right, staying active, not smoking<br />

and getting the proper amount<br />

of sleep. It’s also important to<br />

follow recommended screening<br />

guidelines, which can help detect<br />

certain cancers early. The likelihood<br />

of developing colorectal cancer in<br />

your lifetime is about 5%. For more<br />

information, visit www.ccalliance.<br />

org.<br />

Established in 1915, the International<br />

Sleep Products Association<br />

(ISPA) is dedicated to protecting<br />

and enhancing the growth, profitability<br />

and stature of the mattress<br />

industry. As the industry’s trade<br />

organization, ISPA represents nearly<br />

700 mattress manufacturers and<br />

suppliers throughout the world.


16<br />

Bold<br />

hues<br />

rule<br />

Bold hues rule<br />

as people seek<br />

empowerment, selfexpression,<br />

and<br />

optimism by leaving<br />

subdued colors in<br />

2016<br />

REINACH, SWITZERLAND - Archroma,<br />

a global leader in color and<br />

specialty chemicals, who pioneered<br />

custom color engineering<br />

in textile and fashion, recently<br />

sponsored a seminar with founder<br />

of Design Seeds, Jessica Colaluca,<br />

during this year’s PrintSource New<br />

York exhibition, that focused on<br />

the use of “Color Anthropology”<br />

and how recent global political<br />

events including the election of<br />

Donald Trump and the passing<br />

of BREXIT may alter the already<br />

established fashion industry color<br />

palette for the upcoming season.<br />

“Color has long been a form of<br />

self-expression over the years,”<br />

says Colaluca, “The US election of<br />

Donald Trump impacted the colors<br />

we are - and will be - wearing this<br />

upcoming season. While not in<br />

Color Atlas by Archroma, a color library created to easily bring color creativity<br />

and manageability to an entire new level for stylists and designers, brands and<br />

retailers, and their suppliers. (Photos: Archroma)<br />

the literal sense of red, white and<br />

blue being patriotic, but the notion<br />

of Americana and how people<br />

want to relate to it was shaken.”<br />

In many ways, the “modern folk/<br />

hipster” aesthetic was born in<br />

reaction to “consumerism gone<br />

wild,” which made natural colors<br />

make sense the past three years,<br />

but with the volatility of politics,<br />

nationally and globally, it makes<br />

sense the aesthetic will evolve<br />

dramatically once again. Allowing<br />

for a feeling of empowerment,<br />

optimism, and self-expression.<br />

Colaluca points to strong fashion<br />

trends like flannel shirts and red<br />

dad caps that have dominated the<br />

market such as Modern Folk and<br />

Americana start blurring political<br />

lines of very different people with<br />

distinctly different ethos. As early<br />

as Q4 2016, color anthropologists<br />

could see a fallout coming on this<br />

trend aesthetic in the hipster and<br />

early adopter segments because<br />

the aesthetics cross over with<br />

people of very different political<br />

and cultural beliefs, therefore separating<br />

themselves from a belief<br />

system they don’t share.<br />

Archroma Color Management sponsored<br />

a seminar with Founder of Design Seeds,<br />

Jessica Colaluca, during this year’s<br />

PrintSource New York. (Photos: Archroma)<br />

To address the fast pace of these<br />

shifting color trends, Colaluca<br />

highly recommends that fashion<br />

designers and brands leverage<br />

tools like Archroma’s Color Atlas<br />

system.<br />

“The Color Atlas has beautiful<br />

modern colors that are constantly<br />

relevant,” said Colaluca. “As a<br />

designer, this is critical due to a<br />

quickly shifting consumer. And, if<br />

it doesn’t have the exact color I<br />

need, I can request a custom standard<br />

to achieve exactly the shade<br />

or hue I am looking for.”


18<br />

The best<br />

of Turkey<br />

shines in the<br />

world with<br />

Turquality<br />

Major brands<br />

covered by<br />

Turquality program<br />

breakthrough among<br />

others carry the<br />

quality of Made in<br />

Turkey labels to all<br />

over the world.<br />

Turkish brands are rapidly integrating<br />

with developing technologies,<br />

bringing the trends around<br />

the world in unique products they<br />

design. The awareness about<br />

Made in Turkey labels and is<br />

increasing day by day in international<br />

arena. One of the most<br />

important projects supporting this<br />

aim is TURQUALITY®, a master<br />

brand for Turkish made products<br />

and companies. Thanks to the<br />

support provided by the project,<br />

companies in medical, beauty,<br />

furniture, carpet, textile, energy<br />

sectors and many other Turkish<br />

brands in the field are doing great<br />

success in the world. With the R &<br />

D efforts, more innovative products<br />

have begun to be launched in<br />

the markets. While engaging more<br />

activities in the world of innovation,<br />

Turkey is presenting the<br />

world with the finest companies<br />

with TURQUALITY® project.<br />

Turquality is the first and only<br />

state supported branding initiative<br />

in the world. Selected brands<br />

are registered under the project<br />

and supported for their several<br />

foreign trade activities. The companies<br />

covered, find more opportunity<br />

and funds for the promotion<br />

of their brands and products in<br />

abroad. Supports offered to the<br />

brands cover incentives given<br />

for the activities of fast growing<br />

brands from the production stage<br />

up to the marketing, sales and after<br />

sales services. The project also


20<br />

aims to establish a master brand<br />

for individual Turkish brands in<br />

the world markets. Presently, 118<br />

brands are covered by the project.<br />

The brands supported by the<br />

TURQUALITY® program agrees on<br />

the common view that exports are<br />

accelerating and that they are<br />

better able to express themselves<br />

internationally thanks to the supports<br />

of the project. Many brands<br />

that have turned this support into<br />

advantage have already set an<br />

effective road map for their aims<br />

in overseas markets. As a result<br />

of their activities in these markets,<br />

they are making a strong<br />

partnership with brands that have<br />

received positive feedback from<br />

their foreign markets where they<br />

have introduced their products.<br />

These achievements are crowned<br />

with various competitions and<br />

awards held in the global field.<br />

We listened about this journey<br />

from the major brands included<br />

in the Turquality Program, which<br />

have achieved new successes by<br />

increasing their and Turkey’s brand<br />

awareness and effectiveness in<br />

the world.


22<br />

Boyteks sales and marketing<br />

manager Nuri Korahmetoglu:<br />

We joined in the program in<br />

June 2014. The project that was<br />

started to build a national brand<br />

in international arena is important<br />

for our brand. We agree that the<br />

supports reach up to serious levels<br />

to the efforts of companies who<br />

are becoming more professional.<br />

We have reached a serious brand<br />

awareness in our target markets<br />

in abroad.<br />

This is a journey… We as Boyteks<br />

have reached our targets in the<br />

way to have felt the quality and<br />

power of Turkish brands in the<br />

world. We keep launching new,<br />

innovative and quality products to<br />

more locations in the world.<br />

Kastamanu Integrated general<br />

manager Haluk Yildiz:<br />

We have been the first company<br />

to get Turquality certificate in the<br />

sector in 2015 by managing one<br />

more step ahead. It helped us to<br />

upgrade our brand and competitive<br />

power in international markets<br />

as an approval of our Made<br />

in Turkey perception in the world.<br />

35 % of our total income comes<br />

from foreign operations. As a result<br />

of our export oriented efforts,<br />

our company was awarded as the<br />

stars of exports as the top exporting<br />

company in its field of new<br />

markets having serious contribution<br />

on Turkey’s exports. It proves<br />

that our company is running on the<br />

way of becoming an international<br />

corporation, once more.<br />

AGT general manager Sirzat Subasi<br />

We joined the program in May<br />

2015. Turquality was a major step<br />

for the efforts of AGT in the way<br />

of globalization and improving our<br />

export performance. We met with<br />

our global customers in global<br />

platforms including in America,<br />

Canada, England, India, Germany<br />

and others, and at Intermob,<br />

TurkeyBuild fairs in Turkey.<br />

We aim to provide maximum value<br />

for national economy by believing<br />

the power of marketing, by<br />

investing in R&D and P&D and<br />

by following the trends. Exports<br />

accounts 40 percent of our sales<br />

and we think that we can manage<br />

our globalization process successfully,<br />

by believing the power of<br />

marketing, by differentiating and<br />

developing more alternative in our<br />

product portfolio. For this reason<br />

we as AGT, spend funds in these<br />

activities more than our rivals.<br />

We decided our strategic target<br />

countries for Turquality project. We<br />

will be more active in the Middle<br />

East, Europe and Canada. We<br />

also have plans for fair activities<br />

in Istanbul, Iran and Dubai to<br />

exhibit our products.


Tesla has bio magnetic feature and it improves<br />

metabolism during sleep. Natural materials are inside<br />

Tesla. It creates a magnetic field around mattress that<br />

is harmonious to the natural magnetic field of the<br />

body.<br />

Feature of Tesla;<br />

• Helps to improve blood circulation<br />

• Increase the level of transmission of oxygen and<br />

nutrients to cell<br />

• Regulates the sleep rhythm<br />

• Actives the low energy level<br />

UNIQUE<br />

MAGNETIC THERAPY<br />

COMFORT<br />

WASHABLE


“<br />

Feel the cool comfort<br />

all night. “<br />

You no longer have to suffer that clammy,<br />

overheated feeling with our Freeze mattress<br />

ticking made from high quality cool yarn. While<br />

you are sleeping cool yourself down, ecologically.<br />

The beauty of this unique “cooling” material<br />

lays in the usage of the advanced technology<br />

construction<br />

Comfytex Freeze mattress ticking help you<br />

to get ideal micro-climatic environment and<br />

provide thermal comfort.<br />

Freeze has high thermal conductivity yarn which<br />

can emit the body temperature quickly.<br />

Freeze mattress ticking can supply cooling<br />

feeling all night which helps having cool, restful<br />

and relax sleep.<br />

Enjoy each night with the confidence that<br />

comes from feeling cool, relaxed and wellpresented<br />

when you select our Freeze<br />

mattress ticking.<br />

Freeze mattress ticking also can be<br />

washed and it does not lose cooling<br />

efficiency.<br />

Feel the cool comfort all night.<br />

Anti-Cellulite mattress ticking’s benefits are reduction<br />

of cellulite appearance or orange peel, improvement of<br />

skin smoothness, increase of skin firmness and elasticity,<br />

collagen synthesis and skin microcirculation enhancement,<br />

in the same level of the best cosmetic creams in the market.<br />

Human body emits energy all the time, while we<br />

are walking, sleeping, running, working and<br />

so on. This energy is emitted in the form<br />

of heat in order to make our body and<br />

metabolism work properly. The bioactive<br />

crystals inside mattress ticking absorbs<br />

this heat and emits Far Infrared rays which<br />

will interact with the body, stimulating the<br />

blood microcirculation, leading to a better<br />

performance and to skin care benefits.<br />

O.S.B. 16.Cad. No:58 38070 Melikgazi / Kayseri / Turkey<br />

P : (+90) 352 290 15 95 - F : (+90) 352 290 15 97<br />

info@comfytex.com.tr - www.comfytex.com.tr


26<br />

interzum<br />

guangzhou<br />

to host<br />

exciting<br />

activities<br />

Asia’s largest and most comprehensive<br />

woodworking machinery,<br />

furniture production and interior<br />

decoration trade fair is slated<br />

to return again on <strong>March</strong> 28 at<br />

the China Import and Export Fair<br />

(Pazhou) Complex located in the<br />

country’s southern manufacturing<br />

hub of Guangzhou in Guangdong<br />

province. Expect another inspiring<br />

CIFM / interzum guangzhou this<br />

year as the trade fair will team up<br />

once again with the famed China<br />

International Furniture Fair (CIFF)<br />

for the 14th consecutive year to<br />

present what’s trending in the<br />

industry.<br />

As the only satellite event of the<br />

world’s most prestigious furniture<br />

production trade fair, interzum,<br />

interzum guangzhou in China is<br />

known for its professionalism and<br />

internationalization. interzum<br />

guangzhou has been committed to<br />

importing highly praised activities<br />

from its parent event in Germany<br />

to Guangzhou for domestic<br />

visitors to enjoy the same experience.<br />

Machinery Hall gets new buzz<br />

First introduced to interzum guangzhou<br />

in 2012 at Hall 14.1, the<br />

concept of the PIAZZA lounge at<br />

interzum guangzhou is identical to<br />

that of the piazza in Italian terms<br />

as a public square, surrounded by<br />

business activities. It gradually<br />

evolved into a marketplace for<br />

trade, information and meetings.<br />

The PIAZZA is the epicenter of<br />

activities as a venue for a series<br />

of seminars and product<br />

presentations. Besides being a<br />

gathering place for the exchange<br />

of ideas, the lounge also serves<br />

up a selection of complimentary<br />

refreshments, where exhibitors<br />

and visitors alike can enjoy comfortable<br />

business meetings in a<br />

relaxing atmosphere.


27<br />

An extension of the PIAZZA, PIAZZA<br />

mini, will be introduced to the<br />

Machinery Hall 12.1, providing<br />

another venue for participants to<br />

come together.<br />

Special feature display<br />

A special display entitled “Unveiling<br />

<strong>–</strong> The Mysteries of Furniture<br />

Production “ will be located between<br />

halls 14.1 and 15.1 showcasing<br />

innovative products and<br />

technologies of furniture accessories,<br />

hardware and raw materials,<br />

and at the same time presenting<br />

the story behind the products. Visitors<br />

can experience the products<br />

at the interactive area and gain<br />

a deeper understanding of the<br />

charm of the furniture industry.<br />

More opportunities to seal the deal<br />

To establish a more effective<br />

platform for exchange, interzum<br />

guangzhou will hold its first on-site<br />

business match-making program.<br />

Divided into two categories <strong>–</strong><br />

“Brand Furniture” and “Premium<br />

Custom Furniture” <strong>–</strong> manufacturers<br />

and invited buyers can expect<br />

to meet face-to-face and gain<br />

in-depth understanding of each<br />

other’s offerings and requirements<br />

respectively.<br />

Work & play<br />

A two-hour interzum guangzhou<br />

Networking Happy Hour on the third<br />

day of the exhibition (<strong>March</strong> 30) will<br />

also take place. Industry leaders,<br />

VIP buyer delegations and representatives<br />

of the various national<br />

pavilions will be invited to share<br />

experience and explore the development<br />

of the furniture industry.<br />

To pre-register as a visitor or<br />

learn more about CIFM / interzum<br />

guangzhou <strong>2017</strong>, visit www.interzum-guangzhou.com.<br />

interzum<br />

guangzhou has<br />

been committed to<br />

importing highly<br />

praised activities<br />

from its parent<br />

event in Germany<br />

to Guangzhou for<br />

domestic visitors<br />

to enjoy the same<br />

experience.


Adres - Address: Fatih Sultan Mehmet Bulvarı<br />

Saray Mah. No: 315/D Sarayköy / Kazan / ANKARA<br />

Tel - Phone: (312) 256 46 08 - 256 50 24<br />

Faks - Fax : (312) 256 38 87<br />

E-posta - E-mail: hakankardesler@hotmail.com<br />

www.bedcovers.com.tr


time for the change<br />

www.bedcovers.com.tr


30<br />

16 th Jowat Symposium:<br />

Trends and innovations<br />

from the World of<br />

Bonding<br />

About 200 participants from over<br />

100 enterprises in the wood and<br />

furniture sector joined the 16th<br />

Jowat Symposium under the headline<br />

“Perfect processes”. The focus<br />

of this year’s event was on latest<br />

trends in the technology of bonding,<br />

innovative adhesive solutions<br />

and the exchange of know-how<br />

covering the entire process of<br />

bonding.<br />

Bonding is a demanding technology<br />

where the quality assurance<br />

process already starts in<br />

the planning phase. Professor Dr<br />

Andreas Groß from the Fraunhofer<br />

IFAM explained how the new DIN<br />

standard 2304 is going to affect<br />

quality and process management<br />

in bonding. His presentation<br />

provided insights into bonding<br />

applications and described why<br />

bonding failures are not necessarily<br />

“adhesive failures”. In contrary,<br />

they are mostly application errors.<br />

Exactly at this point, the DIN 2304<br />

provides helpful information for<br />

processors on how to organise<br />

bonding processes in a professional<br />

manner.<br />

Additional presentations and practical<br />

workshops <strong>–</strong> all related to the<br />

headline of the symposium <strong>–</strong> addressed<br />

issues before, during and<br />

after the actual bonding process.<br />

From the selection of an appropriate<br />

adhesive for defined substrates,<br />

through monomer-reduced<br />

polyurethane hot melts and the<br />

zero-bondline in edgebanding, all<br />

the way to failure analysis and<br />

prevention of errors. The program<br />

was rounded off with information<br />

stands in the fair foyer presenting<br />

the latest innovations in engineering<br />

and R&D from Jowat’s development<br />

and business partners.<br />

The symposium ended with the<br />

presentation of the Jowat Adhesive<br />

Research Award for innovative<br />

solutions in the field of<br />

adhesive technology. This year,<br />

the award went to Dr.-Ing. Sebastian<br />

Süllentrop for his dissertation<br />

on the development of functional<br />

elements suitable for bonding in<br />

modern assembly operations.


32<br />

Premiere for new<br />

raw material<br />

Carbon dioxide as new raw<br />

material: At this production<br />

plant in Dormagen, Covestro<br />

is now incorporating<br />

20 percent CO2 into an<br />

important foam component.<br />

© Covestro<br />

Production plant opens in Dormagen<br />

/ Innovative process helps cut<br />

the use of crude oil / Innovative<br />

foam components manufactured<br />

with 20 percent CO2. The new<br />

CO2-based polyol has been<br />

engineered initially for flexible<br />

polyurethane foam intended for<br />

use in mattresses and upholstered<br />

furniture. In terms of quality, the<br />

foam achieves at least the same<br />

high standards as conventional<br />

material produced using only<br />

petrochemical raw materials, i.e.<br />

crude oil.<br />

Carbon dioxide instead of crude<br />

oil <strong>–</strong> Covestro is now, for the<br />

first time, using CO2 to produce<br />

plastics on an industrial scale.<br />

On Friday, the company opened<br />

a production plant for an innovative<br />

foam component made with<br />

20 percent CO2 at its Dormagen<br />

site near Cologne, Germany. The<br />

new process saves a proportional<br />

amount of the traditional oilbased<br />

raw material, thus making a<br />

contribution to sustainability that<br />

Covestro believes offers considerable<br />

potential.


34<br />

“We have to change the way we<br />

look at CO2, and we will. Using<br />

it as an alternative source of raw<br />

materials is a solution to some of<br />

the biggest challenges of our time<br />

<strong>–</strong> finding a replacement for finite<br />

fossil resources such as oil and<br />

gas and closing material cycles.<br />

Thanks to our innovative process<br />

and the launch of our production<br />

operations in Dormagen, we see<br />

ourselves as a pioneer in this<br />

area <strong>–</strong> true to our vision ‘To make<br />

the world a brighter place’,” said<br />

Covestro CEO Patrick Thomas at<br />

the opening ceremony, which<br />

was attended by more than 150<br />

guests from business, science and<br />

politics.<br />

Long-term perspective<br />

“This method of using carbon<br />

dioxide as a raw material is an important<br />

step as we move toward<br />

a sustainable future. The German<br />

Federal government is promoting<br />

the use of CO2 as a raw material<br />

in order to expand the chemical<br />

industry’s raw materials basis and<br />

open new avenues to sustainability,”<br />

emphasized Thomas Rachel,<br />

Parliamentary State Secretary<br />

from the German Federal Ministry<br />

of Education and Research. It<br />

supported Covestro’s technology<br />

financially in the research and<br />

development phase.<br />

Professor Ernst Schmachtenberg,<br />

Rector of RWTH Aachen University,<br />

added: “Making efficient use<br />

of the carbon dioxide molecule,<br />

Dr. Karsten Malsch heads<br />

Covestro’s Dream Production<br />

project for producing a new<br />

foam component with CO2.<br />

© Covestro<br />

which is normally slow to react,<br />

is a real scientific and technical<br />

challenge. We have made<br />

a breakthrough by combining<br />

application-centric basic research<br />

with research-based industrial<br />

practices.”<br />

Covestro scientists worked handin-hand<br />

with experts from the CAT<br />

Catalytic Center in Aachen <strong>–</strong> a<br />

research institute operated jointly<br />

with RWTH <strong>–</strong> to find the right catalyst<br />

that would make the chemical<br />

reaction with CO2 possible.<br />

For mattresses and upholstery<br />

In Dormagen, Covestro is now<br />

using carbon from CO2 to manufacture<br />

a new type of polyol.<br />

These are core building blocks for<br />

polyurethane foam <strong>–</strong> a versatile<br />

material that is used in many industries<br />

around the world and that<br />

we encounter throughout our daily<br />

lives. The carbon dioxide is chemically<br />

bound into the material.<br />

The company has invested some<br />

EUR 15 million in the new plant,<br />

which has an annual production


36<br />

capacity of 5,000 metric tons. The<br />

CO2 used is a waste product from<br />

a neighboring chemical company.<br />

Covestro achieved the key scientific breakthrough: A team under researcher Dr. Christoph Guertler<br />

discovered the right catalyst to enable the use of CO2 for plastics production. © Covestro<br />

The new CO2-based polyol has<br />

been engineered initially for flexible<br />

polyurethane foam intended<br />

for use in mattresses and upholstered<br />

furniture. In terms of quality,<br />

the foam achieves at least the<br />

same high standards as conventional<br />

material produced using<br />

only petrochemical raw materials,<br />

i.e. crude oil.<br />

Environmentally friendly processes<br />

By eliminating the use of crude<br />

oil and saving the energy otherwise<br />

used to process that oil, the<br />

method is more environmentally<br />

friendly than conventional production<br />

processes. Thanks to the<br />

catalyst and the considerable<br />

energy contained in the remaining<br />

content of petrochemical raw<br />

materials, no additional energy<br />

needs to be expended to make<br />

the low-reactivity CO2 react.<br />

If the new CO2-based products<br />

are received as warmly as is<br />

hoped, Covestro can envisage<br />

significant production expansion.<br />

In addition to flexible foam, the<br />

company is also working on manufacturing<br />

many other plastics with<br />

carbon dioxide. Its vision is to one<br />

day largely dispense with crude<br />

oil in plastics production.<br />

Carbon dioxide instead of crude oil: Covestro is now, for the first time, producing a foam<br />

component with CO2, saving 20 percent of the traditional oil-based raw material. © Covestro<br />

CO2 serves as an alternative raw material, replacing increasingly scarce crude oil in the production<br />

of plastics. © Covestro


38<br />

TENCEL ®<br />

sets high<br />

standards<br />

in the hotel<br />

trade<br />

© Lenzing/Grebe<br />

The results were presented at<br />

Heimtextil <strong>2017</strong> in Frankfurt<br />

for the first time.


39<br />

The TENCEL ® fiber is demonstrating<br />

its worth in the hotel business<br />

in bed linens. TENCEL ® fiber has<br />

no problem meeting the highest<br />

standards in bed linens. Years<br />

of product developments with<br />

international partners in industrial<br />

linens and bed linens manufacturers<br />

have led to success. The results<br />

were presented at Heimtextil<br />

<strong>2017</strong> in Frankfurt for the first time.<br />

Bed linens of TENCEL ® are not only<br />

for home use<br />

“Following intensive effort on our<br />

part, we have developed excellent<br />

bed linens for the hotel trade.<br />

Now business travelers or wellness<br />

guests can also experience<br />

TENCEL ® bed linens,” Susanne<br />

Jary, Home & Interior Director at<br />

Lenzing, comments. “It was no<br />

easy task to get TENCEL ® fit for<br />

industrial laundries. After years of<br />

cooperation with partners in industry,<br />

technical recommendations<br />

have been developed for cleaning<br />

hotel bed linens in industrial laundries,”<br />

Jary explains.<br />

International partners are ecstatic<br />

“The properties of the TENCEL ®<br />

fiber, such as high dry and wet<br />

strengths, make it possible to use<br />

the fiber in industrial laundries. As<br />

a result of the softness and high<br />

moisture absorption, it is possible<br />

to process the TENCEL ® bed<br />

linens faster and save more CO2<br />

than bed linens of other materials,”<br />

Textilpflege Leitgeb, a rental<br />

service provider from Austria,<br />

comments.<br />

The German rental service providers<br />

Dibella are well known for<br />

the responsible way they handle<br />

hotel textiles and constantly<br />

search for new eco-compatible<br />

materials. “With the TENCEL ® fiber<br />

we have found a material that has<br />

a lower eco footprint and a high<br />

textile resistance, which is again<br />

extremely important for the hotel<br />

industry,” Dibella explains. “After<br />

three years of development work,<br />

we have found the right fiber<br />

blend that meets our demands<br />

and the demands of our customers,”<br />

Dibella continues. The first<br />

bed linen suitable for leasing is


40<br />

made of 60% TENCEL ® and 40%<br />

cotton and has surpassed Dibella’s<br />

expectations.<br />

The American manufacturer, Valley<br />

Forge Fabric, works with internationally<br />

renowned hotel chains<br />

and specializes in TENCEL ® in the<br />

segment of furniture fabrics and<br />

bed linens. “We are convinced<br />

that we have changed the way<br />

that our customers see textiles<br />

in the hotel sector. Ecological<br />

compatibility and health aspects<br />

now have an influence on their<br />

purchase decisions. For us it is important<br />

to tell this unique TENCEL ®<br />

fiber story,” Valley Forge Fabrics<br />

explain in one statement.<br />

The Austrian company HEFEL Textil<br />

is a pioneer in the field of production<br />

of TENCEL ® bed linens. HEFEL<br />

Textil started to use the TENCEL ®<br />

fiber in their bed linens as early<br />

as 1998. “Many of our customers<br />

are exclusive hotels thus it was<br />

natural to use TENCEL ® in the hotel<br />

sector as well. The bed linens are<br />

characterized by the unique combination<br />

of skin-friendly and easycare<br />

properties,” Hefel comments.<br />

A pilot project convinced HEFEL<br />

Textil and confirmed TENCEL ® as a<br />

fixed feature in the hotel industry.<br />

“Mostly, however, the hotel<br />

guests will enjoy bed linens of<br />

TENCEL ® ,” HEFEL Textil is sure.<br />

Press conference Heimtextil, from left to right: Susanne Jary, Global BD Home & Interiors Textiles,<br />

Lenzing Aktiengesellschaft and Amit Gautam, Vice President, Global BM Textiles, Lenzing<br />

Aktiengesellschaft.<br />

The future in the hotel industry<br />

Lenzing is continuing to expand<br />

applications for TENCEL ® fibers<br />

in the hotel business. “First and<br />

foremost, it is a stable business<br />

and in which we can reach end<br />

consumers directly in partnership<br />

with the hotels,” Jary explains.<br />

“Guests can experience TENCEL ®<br />

directly at hotels and can then acquire<br />

the feel-good fiber for their<br />

use at home. The possibilities in<br />

this sector are interesting both for<br />

the hotel business as well as for<br />

final consumer marketing,” Jary is<br />

convinced.<br />

Development partners:<br />

Textilpflege Leitgeb GmbH, Austria<br />

www.leitgeb.at<br />

Damino GmbH, Germany<br />

www.damino.de<br />

Dibella GmbH, Germany<br />

www.dibella.de<br />

HEFEL Textil GmbH, Austria<br />

www.hefel.com<br />

Hotel Attersee, Austria<br />

www.hotelattersee.com<br />

Valley Forge Fabrics, Inc., USA<br />

www.valleyforge.com


42<br />

Tuğsan eyes<br />

foreign markets<br />

Having a respectful<br />

place in the sector<br />

with sales materials<br />

for sofas, armchairs,<br />

mattresses and<br />

boxsprings, the<br />

company opened to<br />

the world markets<br />

in 2016.<br />

Established as a family business in<br />

1992 the company started to continue<br />

as Tuğsan Foreign Trade and<br />

developed its foreign trade volume<br />

with its new trade name. We made<br />

an interview with Fatih Genç of the<br />

company.<br />

Can you inform us about<br />

your company’s foundation,<br />

development and organizational<br />

structure?<br />

Our company was established in<br />

1992 as a family business. We<br />

have been manufacturing materials<br />

for sofas, sitting sets, mattresses<br />

and boxsprings. We have developed<br />

our manufacturing line and<br />

trade relations over the years.<br />

What about your foreign trade?<br />

Which countries are you exporting<br />

to?<br />

Our sales would mainly be at<br />

domestic market until last year. We<br />

have a well-established clientele<br />

throughout Turkey but since last,<br />

we opened up to world markets<br />

with our new name, Tuğsan Foreign<br />

Trade Ltd. We are currently exporting<br />

to Iraq, Turkmenistan, Moldova,<br />

Georgia and Azerbaijan but our


43<br />

products are very well welcomed<br />

by foreign customers. We believe<br />

that we will develop our foreign<br />

market share considerably in the<br />

coming years. Placing special<br />

attention on quality and delivery<br />

terms we are satisfying customers.<br />

This reflects us very positively and<br />

we are happy with the trend we<br />

have managed.<br />

What are your expectations for<br />

<strong>2017</strong>?<br />

I hope this year will be a better<br />

year than last year. We are operating<br />

with this expectation and we<br />

are planning our business according<br />

to this. Turkey has a great potential<br />

and our company has a vast<br />

experience to offer competitive<br />

products. So, we are hoping that<br />

we will experience a productive<br />

year in <strong>2017</strong>.


44<br />

YKK has a say in metal<br />

accessories as well, aims to<br />

be the best in the category<br />

Started in 1934 in fastening products<br />

category in Japan, YKK keeps<br />

producing value with its motto:<br />

“Insist on Quality”. Murat Cinko,<br />

business development representative<br />

of YKK Turkey, talked about<br />

the firm and the sector, before<br />

they go to Interzum Guangzhou<br />

Fair.<br />

What is the foundation story of<br />

YKK, in your words?<br />

The company was established by<br />

Tadao Yoshida in Japan in 1934,<br />

as Yoshida Limited Company, YKK<br />

(in Japanese). Years passed and<br />

YKK letters are minted on zipper<br />

cursors and it has become a trade<br />

mark of the brand.<br />

YKK opened its first office in Istanbul<br />

in 1991 then additional offices<br />

were opened in Izmir, 1997, in<br />

Sofia, Bulgaria, 2005, Almati,<br />

Kazakhstan, 2015 and now it provides<br />

products and services in 12<br />

countries with its 700 + staff. The<br />

factory in Cerkezkoy is the largest<br />

factory of our firm among the ones<br />

in America and in the Asia, having<br />

about 40 thousand sqm covered<br />

area on 67 thousand sqm. land.<br />

What about the product portfolio<br />

and your target markets?<br />

In addition to our zippers, we produce<br />

some other plastic products<br />

such as clicks, clips, buttons, etc.<br />

used in the textile industry.<br />

We are operating in almost all<br />

sectors because the fastening<br />

products are all around of our<br />

lives. We have a wide range of<br />

customers ranging from ready-towear<br />

to home textiles, automotive<br />

to footwear; marine sports wear,<br />

medical to civil defense products,<br />

etc. In today’s textile and apparel<br />

industry, consumer needs and


45<br />

shorter product terms are being<br />

observed. This means we need to<br />

work harder to speed up product<br />

development and reduce production<br />

costs. Today, YKK products<br />

are used worldwide. As YKK (Turkey)<br />

Inc. we are always committed<br />

to increasing the value of our<br />

brand and getting new demands<br />

for our products.<br />

Could you tell us about your R&D<br />

works? What are the special<br />

considerations in production?<br />

Since the founding of the YKK<br />

Group, ‘Quality Management’<br />

has been the focus of all business<br />

activities. Like every YKK organization,<br />

YKK (Turkey) Inc. ensures<br />

that a consistent quality level is<br />

maintained and provided. Among<br />

our core values, “insist on quality”<br />

is one of the most important<br />

issues for us. While we increase<br />

the quality, standard and performance<br />

of our products, we feed<br />

them with new and original designs.<br />

One of the important issues<br />

in our proposal is technological<br />

competition. We are continuing<br />

to progress day by day with the<br />

importance we attach to our engineering<br />

departments.<br />

Do you have a quality certificate,<br />

a quality system in production?<br />

In what areas are you better than<br />

your competitors?<br />

YKK (Turkey) Inc. produces products<br />

in a way that will require<br />

REACH legislation envisaging<br />

registration, evaluation, authorization<br />

and restriction of chemicals. In<br />

addition, its products meet the requirements<br />

of Oeko-tex Standard<br />

100, Class 1 (a worldwide standardized<br />

testing and certification<br />

system for textile products and<br />

all related processing stages for<br />

the protection of the environment<br />

and for ecological compatibility).<br />

To ensure the safety of consumer<br />

products, the US government has<br />

enforced the Consumer Products<br />

Safety Act (CPSIA), particularly to<br />

prevent imports of children’s toys<br />

containing toxic chemicals. YKK<br />

(Turkey) Inc. confirms that it meets<br />

the CPSIA criteria with its own<br />

tests of lead and phthalate standards,<br />

although it is not obligated<br />

to provide child products to the US<br />

market and to prepare compliance<br />

certificates. YKK (Turkey) Inc. TS<br />

11516 Zipper Brand Compliance<br />

Certificate will be renewed very


46<br />

soon<br />

with<br />

TS EN 16732<br />

Certificate and YKK<br />

product quality is ISO<br />

9001 (Quality Management<br />

System Certificate), ISO 27001<br />

(Information Security Management<br />

System Standard), ISO 14001<br />

(Environmental Management System<br />

Certificate) ), OHSAS 18001<br />

(Occupational Health and Safety<br />

Management System Certificate).<br />

We value our customers’ confidence<br />

in us. Not only with our<br />

products, but also with our sales<br />

and after-sales services, we take<br />

quality a step forward. We would<br />

like to say that our metal accessories<br />

used in babies’ clothes and<br />

accessories are crucial for us and<br />

they are safely used and tested<br />

on the products.<br />

positive. More importantly, with<br />

this positive outlook in our mind<br />

we continue to invest for both the<br />

medium and long terms.<br />

Do you have anything you would<br />

especially add on?<br />

It is one of the greatest secrets of<br />

success to be fast in the period<br />

we are in. We also invest a<br />

large portion of our capital to be<br />

faster. It is our primary goal to<br />

make sample delivery and bulk<br />

ordering terms better. Flexibility<br />

and acceleration of decision-making<br />

processes are some of the<br />

issues we attach importance to.<br />

We are gaining experience with<br />

crisis management more and more<br />

every day.<br />

Many people know YKK as a company<br />

that only produces zippers.<br />

In recent years, breaking this<br />

perception, to move forward in<br />

the field of metal accessories, is<br />

perhaps our biggest goal. In fact,<br />

we aim to make YKK (Turkey) AS<br />

a base in this respect and to be<br />

the best company providing metal<br />

accessory to our country and in<br />

the countries in the region that we<br />

are responsible.<br />

Which countries do you have<br />

exports to?<br />

As YKK (Turkey) Inc. we are active<br />

in 12 countries. These include Turkey,<br />

Bulgaria, Georgia, Armenia,<br />

Azerbaijan, Israel, Iran, Turkmenistan,<br />

Uzbekistan, Tajikistan,<br />

Kyrgyzstan and Kazakhstan. At<br />

the same time, we send products<br />

to all sister organizations around<br />

the world.<br />

What are your expectations for the<br />

sector in <strong>2017</strong>?<br />

The year 2016 was a very difficult<br />

year for the sector. We think that<br />

the <strong>2017</strong> season will be more


48<br />

Elektroteks<br />

living innovation<br />

in quilting<br />

and mattress<br />

machinery!


49<br />

The company<br />

will showcase<br />

its competitive<br />

products at<br />

Interzum<br />

Guangzhou<br />

<strong>2017</strong> in late<br />

<strong>March</strong>.<br />

Elektroteks was established by<br />

Eng. Osman Guler in 1990 to<br />

develop electronic and software<br />

solutions to the textile industry.<br />

Later, with the strong technical<br />

infrastructure of the company,<br />

it started to produce complex<br />

control systems for machinery<br />

manufacturing and automotive industries.<br />

In 2003 with the extensive<br />

know-how gained by being<br />

partners with different machinery<br />

manufacturers in various sectors,<br />

Elektroteks chose mattress and<br />

quilting machinery to expertise<br />

in. In 2004, the first double needle<br />

continuous quilting machine<br />

in Turkey was produced and<br />

pioneered many innovations in<br />

the bedding industry.<br />

With long years of know-how and<br />

the 2nd generation engineers’ involvement,<br />

Elektroteks takes firm<br />

steps to be the leading manufacturer<br />

for mattress and quilting<br />

production technologies by growing<br />

its capabilities in multidisciplinary<br />

production systems. We<br />

conducted an exclusive interview<br />

with Serkan Güler, Sales Director<br />

at Elektroteks Quilting and Mattress<br />

Machinery.<br />

What is the motto of your company<br />

and what are the main principles<br />

of the brand? What advantages do<br />

you offer to your partners?<br />

We enjoy making things better.<br />

This is really an ongoing progress<br />

and needs permanent innovation.<br />

We always look forward<br />

and focus on better machines,


50<br />

easier use, better finish product<br />

and better service. Never say<br />

“enough done”. The biggest<br />

thing we offer to our customer is<br />

dynamic team especially after<br />

the sales. We, of course, enjoy<br />

making new stuff. Offering solutions<br />

to our customers satisfy us<br />

much more than anything.<br />

How did the economic, financial<br />

and politic dilemmas affect the<br />

sector and your company? Did you<br />

realize your targets set for 2016?<br />

What kinds of targets have you set<br />

for the current year? What do you<br />

offer in general?<br />

As an exporter company, of<br />

course we do not get affected<br />

from the instability of the economy<br />

and exchange rates. However,<br />

the psychology in the local<br />

market is not that good and this<br />

definitely makes us sad, but still<br />

we see people are optimistic for<br />

the near future, it was not very<br />

easy what we have passed last<br />

year, considering all these we<br />

can even say it is better than it<br />

should be. As Elektroteks we are<br />

above our target, and investing<br />

quiet significantly for the business<br />

by having new machines,<br />

employing more people, establishing<br />

new departments and<br />

increasing the budget percentage<br />

for the new projects. We<br />

increased our machining department<br />

capacity by around 50%<br />

this year and waiting for our new<br />

machines to be installed within a<br />

few months.<br />

For how many years have you<br />

been attending Interzum Guangzhou?<br />

What have you prepared<br />

to offer at this show.<br />

Serkan Güler<br />

Sales Director of Elektroteks Mattress<br />

Machinery Company


51<br />

This will be the 4th year for us<br />

at Interzum Guangzhou fair. We<br />

cannot say it is very good, the<br />

best, etc. But it is somewhere we<br />

should be at.<br />

Do you already export to China?<br />

Where do you export in general?<br />

We have small exports to China<br />

market although it is not a big<br />

volume, it is not an easy market,<br />

but we have plans in the near<br />

future to grow there. We cannot<br />

say our main markets, because<br />

according to the project, according<br />

to the months it is changing,<br />

we are already in 83 countries,<br />

we more focus on global infrastructure.<br />

Are there other fairs you are<br />

planning to participate in this<br />

year?<br />

We will be at Interzum <strong>–</strong> Cologne<br />

in May.<br />

Would you like to mention any<br />

additional comments?<br />

We are very optimistic for the<br />

country and the global mattress<br />

industry. Of course there will<br />

be peaks and lows. There are<br />

a lot of things to do in terms of<br />

mattress itself, components and<br />

machinery.


52<br />

Keep your<br />

sleep in<br />

FORM<br />

Quality of sleep is<br />

important to wake<br />

up rejuvenated.<br />

Form Foam offers<br />

a wide range of<br />

choices for both in<br />

bedrooms and in<br />

living rooms for<br />

optimum comfort.<br />

We visited to and made an<br />

interview with Ali Yoruk, general<br />

manager of Form Foam company<br />

before they go to China for Interzum<br />

Guangzhou fair. Excerpts as<br />

follows:<br />

On the foundation, development<br />

and corporal structure of the firm<br />

Started as a foam supplier for<br />

group companies such as Istikbal,<br />

Merkez Celik and Boydas in 2002,<br />

our firm has now two production<br />

facilities that not only meets the<br />

needs of group companies but<br />

also sell to other customers in<br />

domestic and international<br />

markets<br />

with its high quality<br />

products, competitive<br />

prices and<br />

being a customer<br />

focused company.<br />

Having a daily capacity of 7000<br />

cubic meters of foam, the factories<br />

of Form Foam and Yatak San., the<br />

largest ones in the country that<br />

established in Incesu, Kayseri in<br />

2015 employ about 408 people.<br />

On product portfolio and the<br />

sectors that are served<br />

We supply to the needs of several<br />

industries from mattresses, to<br />

home textiles; from insulation to<br />

furniture. Our main product categories<br />

are, polyurethane foam,<br />

visco foam, visco gel foam, high<br />

resilience foam, flame retardant<br />

foam, etc. Besides we produce<br />

foamed mattresses and visco<br />

pillows.<br />

On R&D activities and priorities in<br />

production<br />

In a fast changing business world


53<br />

that change and developments<br />

are very fast, we maintain our<br />

efforts in R&D field to keep pace<br />

the developments and to meet<br />

changing needs of our customers.<br />

Both with our present products and<br />

with newly developed varieties<br />

we aimed to offer the best to our<br />

buyers. We will exhibit our new<br />

products in Interzum fair. In lab we<br />

have Lab Foam machine, there are<br />

only six of them in the world, four<br />

of the in the manufacturer and one<br />

is in another producer in abroad.<br />

We emphasize on every detail<br />

for product development and in<br />

production and we are a member<br />

of Europur, European union of<br />

foam producers, and observe the<br />

standards of it in manufacturing<br />

processes in terms of environmental<br />

and health protection. We also<br />

use the best materials and machinery<br />

in the production. We keep<br />

the records of the tests to improve<br />

Ali Yoruk,<br />

General Manager of Form Foam


54<br />

the processes. Other products that<br />

are sent from other customers are<br />

also tested in our lab. We try to<br />

reduces wastes through Kaizen,<br />

SAP and control programs.<br />

On the certificate of quality<br />

that the firm has and basis of<br />

competition over rivals<br />

My company is a member of<br />

Europur, and I am a member of the<br />

board of this organization. We<br />

have several quality certificates<br />

including Certipur, Oeko-Tex, TSE,<br />

TSE ISG management system<br />

and quality system management.<br />

We also provide upon demand<br />

of our customers, technical test<br />

reports such as Phtalates, MDA,<br />

and inflammability all related with<br />

foam production. We also observe<br />

the conditions of ISO 9001-2015<br />

& ISO 18001 & ISO14001 & ISO<br />

10002 & ISO 17025 & ISO 27001<br />

and BSCI standards.<br />

On foreign trade and targeted<br />

countries<br />

Earlier we have been exporting<br />

our products over Boycelik account,<br />

however, since from May<br />

2013 we are exporting directly<br />

through our export department.<br />

Started with only in 12 countries,<br />

we now have customers in 53<br />

countries as of <strong>2017</strong>, from the USA<br />

to Europe, from South Korea to<br />

Mauritus, to Gulf and neighboring<br />

countries.<br />

On expectations from the year<br />

<strong>2017</strong><br />

Problems that have been<br />

encountered last year in<br />

the procurement of raw<br />

material have been<br />

felt both by us and<br />

by all other foam producers. We try<br />

to minimize the casualties and try<br />

to look optimistically to the future<br />

by assuming all our responsibility<br />

that we have for our customers.


56<br />

interzum<br />

<strong>2017</strong> -<br />

The world<br />

meets in<br />

Cologne<br />

interzum is the world’s leading<br />

trade fair for furniture production<br />

and interior design. This is where<br />

the most important business is<br />

conducted and momentum for the<br />

global furniture supply industry is<br />

created. Decision makers, opinion<br />

leaders and disseminators from<br />

all over the world keep up with<br />

the innovations in the industry,<br />

seek and establish new contacts <strong>–</strong><br />

those who want to do truly good<br />

business in <strong>2017</strong> should not miss<br />

this opportunity.<br />

As the world’s largest trade fair<br />

in the sector, interzum is a mustsee<br />

event for everyone aiming for<br />

success in the market for furniture<br />

production and interiors. That’s<br />

because interzum offers a comprehensive<br />

overview of new technologies<br />

and designs, encompassing<br />

an extremely broad scope of products<br />

as only a leading international<br />

trade fair can.<br />

Since 1959, interzum has rightly<br />

enjoyed its worldwide reputation<br />

as a state-of-the-art trade fair.<br />

It is the world’s largest event<br />

serving this sector, with over<br />

1,500 exhibitors from more than<br />

60 countries. So, there are plenty<br />

of reasons for visiting interzum.<br />

They’re great reasons for coming<br />

to a great trade fair as interzum<br />

takes place every two years and<br />

presents the trends of the supplier<br />

sector, which are the inspiration<br />

behind our living spaces of the


57<br />

future. By attending the show you<br />

may discover the best innovations<br />

from all over the world <strong>–</strong> clearly<br />

presented in three areas.<br />

World premieres, product innovations<br />

and pioneering concepts:<br />

interzum is the showcase for the<br />

entire sector’s new developments.<br />

Formats such as »interzum award:<br />

intelligent material & design« and<br />

»innovation of interior« will showcase<br />

the key trends.<br />

More than 65 % of the visitors<br />

and exhibitors come from outside<br />

Germany. That makes interzum the<br />

sector’s most international trade<br />

fair. It is appealing, informative<br />

and pioneering: interzum features<br />

an outstanding event program.<br />

As the world’s leading trade fair<br />

for furniture production and interior<br />

design, interzum is a fixed date<br />

in the diaries of this industry. It is<br />

quasi the beginning of all furniture<br />

designs and stands at the<br />

beginning of the innovation cycle<br />

because the products that are presented<br />

at interzum lay the foundation<br />

for the interiors design of the<br />

future: For instance, an innovative<br />

pullout system at interzum inspires<br />

the designers. This interplay


58<br />

between the different players<br />

of the finishing process is what<br />

makes the trade fair so successful<br />

and will ensure that <strong>2017</strong> is going<br />

to be a record year for interzum.<br />

More exhibitors, more area is the<br />

current status. From 16 to 19 May,<br />

more than 1,600 exhibitors will<br />

present their products in 10 Halls<br />

on space covering 180,000 m² -<br />

the exhibition area was already<br />

almost sold-out in December. And<br />

with 150 new exhibitors from Germany<br />

and all over the world, we<br />

will be welcoming more first-time<br />

participants in one go than in a<br />

long time.<br />

The international appeal of interzum<br />

continually increases. This is<br />

as a result of the efforts to strategically<br />

focus on the international<br />

competence of Koelnmesse across<br />

all trade fairs and events. Koelnmesse<br />

verbalizes this competence<br />

in the motto “Global Competence<br />

in Furniture, Interiors and Design”,<br />

which links all thematically related<br />

events: imm cologne, interzum,<br />

LivingKitchen and Orgatec.<br />

Everyone profits from this internationalization:<br />

The exhibitors can<br />

penetrate new markets and find<br />

international marketing possibilities<br />

for their products in the<br />

centrally located and hospitable<br />

city of Cologne. And trade visitors<br />

can find an unparalleled selection<br />

of component manufacturers, so<br />

they can search for solutions for<br />

their products of tomorrow in a<br />

targeted way.<br />

In Cologne the world does business<br />

with the world! The current<br />

figures impressively confirm that<br />

this concept is the right one:<br />

A growth was recorded in the<br />

number of foreign exhibitors of 36<br />

percent compared to 2015. And<br />

regarding attendance, 17 percent<br />

more international visitors found<br />

their way to Cologne.


59<br />

Every two years one can see at<br />

interzum which innovations will be<br />

implemented in newly produced<br />

furniture over the coming years.<br />

It attracts more and more creative<br />

directors every year. It is an<br />

obligatory date for architects and<br />

designers. They gain material and<br />

technological inspiration for their<br />

daily work here.<br />

Koelnmesse fully supports this<br />

development of interzum becoming<br />

a trendsetter for the creative<br />

industry - for example with online<br />

measures, an own blog and<br />

the special area “Innovation of<br />

Interior”, where forward-looking<br />

materials and projects are presented<br />

especially to architects<br />

and designers.<br />

In addition to the international<br />

alignment and the innovation<br />

impulses, it is the coherent concept<br />

that helps make interzum so<br />

successful. The division into three<br />

segments ensures the clearly<br />

structured and comprehensive presentation<br />

of the broad spectrum<br />

of furniture and interior finishing<br />

components. Besides the exhibitors<br />

and their innovations, the<br />

Piazze, i.e. the special exhibition<br />

areas that address current industry<br />

themes and which provide<br />

a perfect and unique source of<br />

inspiration and meeting place for<br />

exchange, form further highlights<br />

in each segment.<br />

This year the organizer has slightly<br />

altered the hall layout - this<br />

was the only way to generate<br />

more room for additional companies<br />

and correspondingly accommodate<br />

the strong interest of the<br />

exhibitors. To provide the companies<br />

with planning reliability, this<br />

hall layout will remain at least up<br />

until interzum 2021. The three sections<br />

are planned as follows in the<br />

coming May: Textile & Machinery<br />

will be spread over Halls 9, 10.1<br />

and 11; Function & Components<br />

will be staged in Halls 4, 5, 7 and<br />

Hall 8 and the Materials & Nature<br />

segment will be located in Halls 6,<br />

10.2 and 4.2.<br />

As every year, the Materials &<br />

Nature segment focuses on more<br />

versatile materials that ensure a<br />

modern and individual furniture<br />

design. Here, a particular emphasis<br />

is placed on the theme<br />

sustainability. Those who are<br />

interested in the keywords, conserving<br />

resources, sustainable raw<br />

materials or cradle-to-cradle concepts,<br />

will find a lot of input here.<br />

There will be 2 Piazze in this sec-


60<br />

tion for the first time. They will be<br />

designed by the interior designer,<br />

Katrin de Louw, and concentrate<br />

on the theme “Individuality”.<br />

Individuality and sustainability<br />

are also the theme of the Function<br />

& Components section. Here,<br />

companies that develop light<br />

solutions or semi-finished products<br />

for furniture, fittings, locks<br />

and furniture components can be<br />

found. At the Piazza everything<br />

will revolve around the theme<br />

“Upcycling” this year. The material<br />

researcher, Dr. Sascha Peters, will<br />

demonstrate how the furniture<br />

industry can transform seemingly<br />

worthless materials into new products<br />

and thus contribute towards<br />

the conservation of resources.<br />

In the final section, Textiles &<br />

Machinery, the protagonists are<br />

upholstery materials, fabrics and<br />

leather with the related processing<br />

machines. Here, we are<br />

looking forward to a totally new<br />

theme this year: “Mobile Spaces”<br />

is the motto of the Piazza - and<br />

as the name already suggest it is<br />

about interzum also being highly<br />

interesting for the designers and<br />

outfitters of mobile interiors such<br />

as cars or caravans. Well-known<br />

suppliers from the automotive sector<br />

will be located in the proximity<br />

of this event area - a completely<br />

new exhibitor group for interzum.


Boyteks presents limitless<br />

design alternatives to<br />

more than hundred<br />

countries<br />

Among the top ten exporting companies Boyteks<br />

keeps introducing its innovative products to its<br />

buyers. General Manager of the company Mustafa<br />

Yildirim answered our questions before going to<br />

Interzum Guangzhou fair in China.


62<br />

There are many different<br />

businesses in your group as<br />

Boyteks. How long have you been<br />

operating in the mattress industry?<br />

How did this adventure begin?<br />

As Boyteks we started production<br />

of mattress in 2002. At that<br />

time, we started with 8 weaving<br />

machines in order to meet the<br />

needs of mattress ticking fabric<br />

of our group companies and<br />

today our company continues<br />

sales with a brand that produces<br />

with more than 500 machines<br />

and exports to more than 100<br />

countries in the world. We started<br />

production of upholstery fabric<br />

in Bursa in 2003 and carpet<br />

production in our Kayseri factory<br />

in late 2011.<br />

Mustafa Yildirim<br />

General Manager


63<br />

Boyteks is a company known for<br />

innovative products. What are<br />

the prominent features of the<br />

innovative products you produce?<br />

We believe in the power and importance<br />

of innovation very much<br />

as an institution. Up to now, we<br />

have offered more than 100 innovative<br />

products. The products we<br />

produce are the products that add<br />

value to our customers’ products<br />

and provide added value for them.<br />

These innovations will continue<br />

incessantly. We will invest more in<br />

R & D in the near term and we will<br />

expand our team further.<br />

So what are the special<br />

considerations in production? What<br />

is your annual production volume?<br />

Customer satisfaction has always<br />

been a priority for us. Our brand<br />

is customer focused. We want our<br />

production teams to have this<br />

point of view in particular. That’s<br />

why we make sure that our sales<br />

and marketing teams and our production<br />

professionals are as good<br />

as possible. We visit regularly to<br />

our customers and listen to their<br />

needs and demands.<br />

What are innovations in the field of<br />

bedding in the world? How do you<br />

integrate these innovations into<br />

your products?<br />

The mattress sector in the world<br />

is growing at least over 8% every<br />

year. The changing lifestyle, population<br />

growth, rising numbers of<br />

hotel, hospital and project business,<br />

known as contract business,<br />

are the factors behind the growth.<br />

So, the demand for mattress<br />

fabrics is also growing. Of<br />

course, with this supply demand,<br />

new companies, companies will<br />

enter in the market and fuels the<br />

competition. In this competitive<br />

environment, you can go as far<br />

as your price. In order to ensure<br />

profitability and sustainability of<br />

our businesses, we have to be<br />

different.


64<br />

What are the customer preferences<br />

in mattresses? How does customer<br />

expectation affect production at<br />

this point?<br />

Each country has its own habits<br />

and culture. Of course, producers<br />

have to diversify their productions<br />

accordingly. We have a wide<br />

product range that can meet any<br />

demand at this point easily. We<br />

can meet almost all the needs of<br />

the manufacturers.<br />

Which countries do you have<br />

export activities? Are you<br />

exporting mattress-ticking fabrics<br />

more or are you more active in the<br />

domestic market?<br />

Today, Boyteks exports to more<br />

than 100 countries. Our brand is<br />

among the top 10 companies of<br />

Turkey in exports.


65<br />

How is the reflection of different<br />

cultures to the design side as a<br />

company that has export activities<br />

all over the world? Is there a<br />

general line in design or an original<br />

style for every culture?<br />

We have a very large design<br />

and collection preparation team.<br />

We have design offices in countries<br />

like Italy and Spain where<br />

we work abroad. You need to be<br />

original in design and consider<br />

the differences.<br />

We can best respond to these<br />

differences.


66<br />

The year 2016 was a challenging<br />

year for every sector. How was the<br />

year 2016? As Boyteks, did you<br />

catch your goals for 2016?<br />

It was a difficult year for us as it<br />

was in all sectors. Fortunately,<br />

despite these difficulties, we<br />

have realized the production<br />

volumes we aimed at. We’ve<br />

completed our investments. This<br />

year we made a very good start.<br />

Finally, what is your turnover<br />

target for <strong>2017</strong>? Are there new<br />

projects on the agenda?<br />

In <strong>2017</strong>, we aimed to grow by<br />

more than 10%. Boyteks has<br />

been able to grow at least 15%<br />

every year since its foundation.<br />

We have completed our<br />

necessary investments in this<br />

direction. Our modernization<br />

work continues. Our construction<br />

investments will be completed<br />

within a few months. In this<br />

direction, we are completely<br />

convinced that we will reach our<br />

targets this year.


68<br />

Karen Lee:<br />

“interzum guangzhou<br />

in China has been<br />

known for its<br />

professionalism and<br />

internationalization”<br />

Lee: “Turkey<br />

is among our<br />

most leading<br />

national<br />

exhibiting<br />

countries.”<br />

CIFM / interzum Guangzhou is the<br />

most comprehensive woodworking<br />

machinery, furniture production<br />

and interior décor trade fair in<br />

Asia. interzum guangzhou presents<br />

the latest products and technologies<br />

of woodworking machinery,<br />

furniture and sleep products and<br />

interior decor. <strong>2017</strong> edition of the<br />

show will offer a wealth of highly<br />

interesting supporting events<br />

and activities again to enrich the<br />

visits to the event. We asked the<br />

details to Ms. Karen Lee, General<br />

Manager South China, Koelnmesse<br />

Co., Ltd. She outlined the success<br />

story of the show and what they<br />

have in store for this year.<br />

What were the major achievements<br />

of the last edition of Interzum<br />

Guangzhou?<br />

The scale of CIFM / interzum<br />

guangzhou 2016 reached 140,000<br />

square meters, spanning 16 halls.<br />

More than 26% of all 1,243 exhibitors<br />

hailed from abroad and a<br />

total of 38 countries and regions<br />

were represented. The event


69<br />

attracted 73,312 visitors from<br />

over 100 countries and regions to<br />

procure there.<br />

In addition to the usual Western<br />

European manufacturing powerhouses,<br />

such as Germany, Italy,<br />

Spain, Belgium and the United<br />

Kingdom, an increasing number of<br />

brands from the emerging economies<br />

of South America, Eastern<br />

Europe, Turkey and the Middle<br />

East are gradually making their<br />

presence felt at CIFM / interzum<br />

guangzhou in recent years. Many<br />

exhibitors from Latvia, Romania,<br />

Estonia and Ukraine chose CIFM /<br />

interzum guangzhou as their first<br />

point of entry into the China market,<br />

bringing with them new products<br />

with unique characteristics,<br />

and at the same time enriching<br />

the pool of quality suppliers from<br />

different countries and regions for<br />

buyers to select from.<br />

How is the next edition positioned?<br />

What are the main objectives?<br />

As the only satellite event of<br />

interzum cologne, the world’s most<br />

prestigious furniture production<br />

trade fair, interzum guangzhou<br />

in China has been known for its<br />

professionalism and internationalization.<br />

Since its inception in<br />

2004, we have been achieving<br />

gratifying results in regard to<br />

the scale of the event, number of<br />

exhibitors and visitors, as well as<br />

proportion of international brands<br />

and industry reputation, winning a<br />

number of “Asia’s firsts”. For <strong>2017</strong>,<br />

we will build on our positioning<br />

as a highly efficient trading


70<br />

platform, and introduce a variety<br />

of design-related activities and<br />

international industry trends to<br />

the event. So, do stay tuned for<br />

more exciting updates.<br />

Are there any new events such as<br />

awards, seminars and workshops<br />

at the next edition?<br />

interzum guangzhou has been<br />

committed to importing highly<br />

praised activities from its parent<br />

event, interzum, in Germany to<br />

Guangzhou, for domestic visitors<br />

to enjoy the same experience.<br />

In addition to regular activities<br />

well received by exhibitors and<br />

visitors alike, such as seminars,<br />

lounge for international halls,<br />

and gift redemption program for<br />

visitors, there will be three new<br />

on-site activities this year, which<br />

I believe will be the highlight of<br />

this edition.<br />

First, is a special display entitled<br />

“Unveiling <strong>–</strong> The Mysteries of Furniture<br />

Production “, which will be<br />

located between halls 14.1 and<br />

15.1, showcasing innovative products<br />

and technologies of furniture<br />

accessories, hardware and raw<br />

materials, and at the same time<br />

presenting a narrative of the story<br />

behind the products. Visitors can<br />

experience the products at the interactive<br />

area and gain a deeper<br />

understanding of the charm of the<br />

furniture industry.<br />

On top of that, there will also<br />

be business-matching activities<br />

aimed at establishing an efficient<br />

business communication and trading<br />

platform between visitors and<br />

furniture manufacturers.<br />

And lastly, we will hold an intimate<br />

interzum guangzhou Happy<br />

Hour reception on the third day of<br />

the exhibition (<strong>March</strong> 30). Industry<br />

leaders, VIP buyer delegations<br />

and representatives of the<br />

various national pavilions will be<br />

invited to share experience and<br />

explore the development of the


71<br />

furniture industry in a pleasant<br />

atmosphere. This will be a rare<br />

opportunity for exchange during<br />

the event.<br />

How does interzum guangzhou aim<br />

to be different from other industry<br />

trade fairs?<br />

Due to the location and positioning<br />

of the event, interzum guangzhou<br />

is destined to be different<br />

from the other similar exhibitions<br />

in China.<br />

Our objective is to form an efficient<br />

and effective “one-stop”<br />

trading platform to serve as a hub<br />

for the latest products and technologies<br />

for furniture production<br />

in Asia, and become the gateway<br />

into China for international brands<br />

as well as for quality Chinese<br />

enterprises to reach international<br />

markets.<br />

As the world’s largest furniture<br />

producer and consumer, China<br />

has a strong demand for furniture<br />

industry-related suppliers. Guangdong<br />

province, as the first region<br />

in China to open to foreign trade,<br />

has a long history of international<br />

trade and development experience.<br />

Apart from that, Guangdong<br />

is also the largest furniture<br />

production base in China, and the<br />

epicenter of the entire national<br />

industry value chain. Such are the<br />

geographical advantages that<br />

other similar exhibitions do not<br />

possess.<br />

For exhibitors and visitors, the<br />

exhibition itself is always the<br />

most important: Which big brands<br />

will be participating in the event<br />

this year? Who are the new<br />

exhibitors? What new products<br />

and technologies will be released<br />

at the show? These are the main<br />

concerns of everyone. So, we<br />

have been working hard all these<br />

years to attract more high-quality<br />

brands from abroad, for them to<br />

showcase the industry’s latest<br />

products and technology in China,


72<br />

and also sparing no efforts in promoting<br />

and attracting more international<br />

visitors here, to purchase<br />

quality products from China.<br />

How many visitors and exhibitors<br />

are likely to be there at the next<br />

edition? What percentage of them<br />

are repeat exhibitors and how<br />

many of them are new?<br />

interzum guangzhou <strong>2017</strong> is<br />

expected to have more than 1,200<br />

exhibitors from around the world,<br />

attracting more than 70,000 visitors.<br />

Among them, about 13% of<br />

the brands will make their debut<br />

appearance, and the remaining<br />

87% of them will be repeat exhibitors.<br />

In recent years, the proportion<br />

of new and old exhibitors has<br />

been maintaining at around 2:8.<br />

Who are some of the new<br />

exhibitors making their debut at<br />

the next edition?<br />

First-time wood and woodworking<br />

machinery-related exhibitors are:<br />

ALLEGHENY WOOD, Brownlee,<br />

Cascade, CLC Hardwoods, Harold,<br />

Kennebec, Seeland, TYR Wood,<br />

WHEELAND, TRN USA FOREST,<br />

CORAL, KRAUSS, LignaDecor, Mammut,<br />

Metal Matris, NDB Timber,<br />

Schugoma, T-PRIN, Veysel Kutuklu,<br />

VIRGO and WOODTRON.


76<br />

Clariant improves sustainability<br />

and performance of paint<br />

manufacturing industry in Turkey<br />

with Easily Dispersible Pigments<br />

Paint industry in<br />

Turkey focuses on<br />

prioritizing R&D and<br />

innovation to continue<br />

its successful growth in<br />

the marketplace<br />

ISTANBUL - Clariant, a world leader<br />

in specialty chemicals keeps creating<br />

added value to the paint and<br />

coating manufacturers in Turkey<br />

by appreciating the needs of its<br />

customers with competitive and<br />

innovative solutions.<br />

Turkey’s paint and coatings manufacturers<br />

are looking to improve<br />

the sustainability profile of their<br />

companies and products while<br />

maintaining the same level of<br />

performance in their paints. Easily<br />

dispersible (ED) pigments help to<br />

improve the sustainability profile<br />

in paint production along the process<br />

chain towards the consumers.<br />

With a total economic value of<br />

about 2.5 billion dollars, Turkish<br />

paint industry is among the top 5<br />

paint industries of Europe. The industry<br />

aims to be among top 3 in<br />

the next 10 years therefore focuses<br />

on strengthening its production<br />

and technology infrastructure and<br />

prioritizing R&D and innovation<br />

to continue its success. In alignment<br />

with this strategy, Clariant<br />

has developed a range of organic<br />

pigments called Easily Dispersible<br />

(ED) Pigments.<br />

In the paint manufacturing process,<br />

one of the most important<br />

steps is the dispersion of pigments.<br />

To achieve “Easily Dispersible”<br />

characteristics of organic<br />

pigments, Clariant has developed<br />

an economic production process<br />

which includes surface treatment<br />

of the pigments with highly<br />

efficient and widely compatible<br />

dispersing additives. As the name<br />

suggests, Clariant’s ED pigments<br />

can be easily incorporated into<br />

the paint systems with a dissolver<br />

and without an additional milling<br />

step. This is an innovative<br />

approach for paint manufacturing<br />

which offers efficiency as well<br />

as savings in raw materials and<br />

energy. ED Pigments are available<br />

for both solvent-based industrial<br />

coating systems and water-based<br />

decorative paints.


77<br />

All of these pigments also hold<br />

Clariant’s EcoTain® Portfolio Value<br />

Program certification label. The<br />

EcoTain certification is awarded<br />

only to products that undergo<br />

systematic, in-depth testing using<br />

36 criteria representing the social,<br />

environmental and economic<br />

dimensions of sustainability, and<br />

prove best-in-class performance<br />

and sustainability excellence.<br />

During the certification process,<br />

products are evaluated on a fourphase<br />

life cycle, from sustainable<br />

design to ecointegration.<br />

Competitive, Innovative and<br />

Sustainable…<br />

ED Pigments are used in a vast<br />

number of applications including<br />

wood, metal surfaces and can<br />

also be used with other effect<br />

pigments to improve the appearance<br />

of the final products. With ED<br />

Pigments, full color strength can be<br />

achieved in a high-speed dissolver<br />

with an average dispersion time<br />

of about 30 minutes. Thus, the<br />

overall processing time is significantly<br />

reduced and production<br />

capacity increased. ED Pigments<br />

reduce conversion costs in production<br />

by offering the possibility to<br />

skip one processing step. With ED<br />

Pigments, no bead milling process<br />

is necessary, which is the most<br />

energy-consuming step in paint<br />

production. This way, the carbon<br />

footprint is reduced for the whole<br />

value chain. Moreover, waste and<br />

cleaning efforts are reduced.<br />

“Thanks to Clariant’s extensive<br />

know-how, we provided our customers<br />

pigments that we believe<br />

in. They have to be able to handle<br />

the toughest demands, extreme<br />

storms or heavy UV exposure,”<br />

states Esra Durna, Clariant Sales<br />

Manager Coating BU Pigments.<br />

ED pigments are not only easily<br />

dispersible; they need fewer raw<br />

materials and bring more flexibility<br />

in production than standard<br />

pigments.<br />

EDS Pigments for Solvent-Based<br />

Industrial Coating Systems<br />

EDS pigments are surface modified<br />

organic pigments specifically<br />

designed for solvent-based<br />

industrial coatings. The ED effect<br />

is achieved with a combination<br />

of a tailor-made additive and<br />

considerable technical knowhow<br />

in the pigment manufacture<br />

process. EDS pigments are easily<br />

incorporated into paint systems<br />

that use dissolvers and eliminates<br />

an additional production step.<br />

EDS pigments require significantly<br />

less milling time compared to the<br />

conventional pigments that rely on<br />

bead mills.<br />

The pigments have been successfully<br />

tested compared to similar<br />

pigments in various coating<br />

systems including alkyd (air drying<br />

and baking enamels), polyurethane,<br />

polyester (saturated and<br />

unsaturated polyester), acrylic (UV<br />

curing, e.g. epoxy acrylate resins)<br />

and epoxy systems. Several EDS<br />

pigments can be added to a mill<br />

base formulation or co-dispersed<br />

with inorganic pigments for specific<br />

shades. The simplified process<br />

lowers manufacturing costs,<br />

improves productivity, and offers<br />

lower cost options for high-performance<br />

coatings.<br />

Esra Durna,<br />

Clariant Sales Manager Coating BU Pigments<br />

EDW Pigments for Water-Based<br />

Decorative Paints<br />

EDW pigments are dispersed<br />

with a dissolver using a reduced<br />

amount of additives, as well as<br />

through a shorter bead mill process.<br />

In both cases, EDW pigments<br />

offer cost savings thanks to simplified<br />

processes. Recommended<br />

fields of application of the EDW<br />

range are water-based pigment<br />

dispersions for in-plant / point-ofsale<br />

tinting of decorative paints<br />

like aqueous emulsion paints.<br />

The additives used to modify<br />

the surface of EDW pigments are<br />

widely compatible with most decorative<br />

paints. EDW pigments can<br />

be used, for example, to produce<br />

low VOC tinters. They are highly<br />

suitable for manufacturing eco-labeled<br />

low VOC paints according to<br />

EU Directive 2004/42/EC (20129).


78<br />

Nerteks, a professional<br />

brand in industrial<br />

yarns and threads<br />

Nerteks is a customer oriented<br />

industrial thread manufacturer<br />

in Istanbul, Turkey. With a rich<br />

heritage coming from 1969, the<br />

company provides an extensive<br />

variety of industrial yarns, threads<br />

and textile sub-products. Since<br />

1999, our high technology thread<br />

manufacturing plant has become<br />

the producer of the best quality<br />

threads in a wide range of colors<br />

and thread types. Now, Nerteks<br />

Iplik is an international company<br />

supplying industrial threads to<br />

whole world from Europe to Africa<br />

and from Asia to America.<br />

Talking about their success story,<br />

Saim Erdoğan, proprietor of<br />

Nerteks, made it clear that his<br />

company provides an extensive<br />

variety of threads used during all<br />

sewing operations in mattress,<br />

bed and furniture manufacturing.<br />

We produce our goods in a wide<br />

range of thread types and colors<br />

to create solutions for your all<br />

production stages such as quilting<br />

(top and bottom threads), tape<br />

edge, lock-stitch, furniture upholstery<br />

and decorative sewing.<br />

Choosing the correct thread for<br />

high-speed machine is important<br />

to achieve maximum performance<br />

in production. To meet specific<br />

demands about targeting most<br />

efficient production and delivering<br />

maximum performance by<br />

machines, our superior quality<br />

products are engineered in collaboration<br />

with leading manufacturers<br />

in industry. “Nerteks, with<br />

a professional team, offers an<br />

extensive variety of threads depending<br />

on the machine needs of<br />

the customers. We find solutions<br />

for the problems encountered in<br />

bed, quilting and furniture manufacturing,”<br />

says Erdoğan.


79<br />

Muhammed Said Erdoğan - Owner of Nerteks<br />

Talking about their product portfolio,<br />

Saim Erdoğan detailed the<br />

products as follows:<br />

•Continious Filament Polyester<br />

Sewing Thread (HOT)<br />

•Textured Polyester Sewing<br />

Thread (NERTEX)<br />

•Cocoon Bobbins (NERKOZA)<br />

•Polyester Corespun with Polyester<br />

Wrap (POLY MAX)<br />

•Staple Spun Polyester Sewing<br />

Thread (MASTER, SPRING)<br />

•Polyester Corespun with Cotton<br />

Wrap (JOKER)<br />

•Mercerised Cotton Sewing Thread<br />

(ON)<br />

•Cotton Sewing Thread (MISRA)<br />

•Stretch Sewing Thread (NERFLEX)<br />

•Monofilament Nylon Thread<br />

(NERLON)<br />

“As a regular visitor of Interzum<br />

fairs for long years, we are aware<br />

of that Interzum Guangzhou is an<br />

efficient and effective ‘one stop’<br />

trading platform in China. We are<br />

glad of having a chance to present<br />

our products enhanced for furniture<br />

and mattress manufacturing<br />

industry and also to follow the latest technologies and developments in<br />

global market. Additionally we are proud to announce that we will be<br />

an exhibitor in Interzum Cologne on May <strong>2017</strong>, too,” outlined Erdoğan.


80<br />

Comfytex offers comfort<br />

through its special mattress<br />

ticking fabric<br />

Adding value to the<br />

mattress industry<br />

with its various<br />

design and featured<br />

products Comfytex<br />

has been growing<br />

fast through<br />

its R&D and<br />

innovation works.<br />

Realizing a lot of innovative successes<br />

and winning many awards<br />

during its 5 years of activity period<br />

Comfyptex, one of the leading<br />

in the manufacturing of mattress<br />

and mattress fabrics, has been<br />

constantly progressing its service<br />

quality. Selim Sahin, Vice General<br />

Manager of Comfytex talked about<br />

the factors which inspired their<br />

R&D studies and about the solutions<br />

they have been preparing<br />

for Interzum Cologne.<br />

Could you inform us about the<br />

establishment, development<br />

and corporate structure of your<br />

company?<br />

Küçükler Textile, known as Comfytex,<br />

has started business in<br />

mattress ticking industry in 2012.<br />

In a very short time, Comfytex<br />

has developed many innovations<br />

leading the market. Its innovative<br />

and innovation-driven growth<br />

approach and strategy has put<br />

forward projects for new trends. In<br />

2016, we received from the Turkish<br />

Patent Institute (TPE), the best<br />

award for “the highest number of<br />

design applications in Turkey”,<br />

which has been a milestone for<br />

us. This award has given us the<br />

motivation to be more confident,<br />

to be different and to be one the<br />

leading innovative textile manufacturer.


81<br />

Quality, flexibility and efficiency<br />

has always been our main core<br />

principles. That’s why our company<br />

had started an ERP (Enterprise<br />

Resource Planning) project in<br />

2015 which is used today in all<br />

our integrated company processes<br />

and systems.<br />

This program called I-Com (Integrated<br />

Comfytex), which allows all<br />

our teams to work more efficiently<br />

and intensively, is today a way<br />

for us to satisfy our partners<br />

worldwide. This year, we are planning<br />

to include all the automation<br />

system to the integrated system<br />

and are working on this project.<br />

Can you inform us about your<br />

R&D studies? What are your main<br />

principles at production process?<br />

Our company has started R &<br />

D and innovation researches<br />

in 2014. The R & D team was<br />

founded and started to work<br />

quickly in the same year. Strategic<br />

targets have been determined<br />

and the important projects have<br />

been realized for this aim. In<br />

2015, we had some researches<br />

on the magnetic field studies of<br />

Ibni Sina (Avicenna), an important<br />

medical scientist who lived in the<br />

… century. Inspired by his works,<br />

we have then launched the TESLA<br />

fabric which fibers and yarns has<br />

Selim Sahin,<br />

Vice General Manager of Comfytex<br />

natural magnetic properties. Tesla<br />

has been scientifically proved by<br />

world’s leading universities and<br />

laboratories that it increases the<br />

sleep quality. The patent application<br />

has been made for Tesla<br />

Fabric in the same year.<br />

Our team continues to work on<br />

new projects with inspiration<br />

which is a result of the successful<br />

Tesla project. New designs have<br />

been developed for the bedding<br />

market in 2016. Freeze, Meditation,<br />

Sakura Sleep products and<br />

our brand new Anti-Cellulite fabric<br />

are some of our innovative brands


82<br />

which will be offered to our partners<br />

and all mattress manufacturer<br />

in Interzum Köln fair.<br />

I want to give more details about<br />

these new products:<br />

Anti-cellulite: This revolutionary<br />

fabric will be a gift from Comfytex<br />

to all the women in the<br />

world. Thanks to the special Nano<br />

technological particles, it helps to<br />

reduce the appearance of the orange<br />

peels. The product has been<br />

tested directly on subjects and<br />

has been scientifically proved.<br />

Freeze: A special mattress fabric<br />

has been developed by our R<br />

& D team to prevent sweating<br />

and to increase quality during<br />

sleep. It does gives a real feeling<br />

of coolness. Unlike the existing<br />

thermal comfort products, there is<br />

a constant cool touch. This fabric<br />

is resistant to the washing and<br />

provides a long term using.<br />

Meditation: Textiles, which are<br />

used in many areas of our lives,<br />

generate static electricity as<br />

a result of friction. This static<br />

electricity disrupts the comfort<br />

of everyone this is why our R&D<br />

team has developed this product.<br />

Meditation will allow you to avoid<br />

any static electricity on your beds<br />

for ever.<br />

Sakura Sleep: This fabric has been<br />

inspired from Japanese culture.<br />

Cherry blossom, which has a big<br />

importance in this culture, is used<br />

against complaints about mind<br />

and thought. Sakura Sleep; with<br />

its special odor spread; helps to<br />

reduce discomfort such as unpleasantness,<br />

depression, panic and<br />

claustrophobia.<br />

All this new products will be<br />

offered to our partners in Interzum<br />

<strong>2017</strong> with some new designs and<br />

trends developed by the R&D<br />

team. And we do believe that this<br />

will really contribute to the expansion<br />

of the bedding sector.<br />

At last, I want to say also that our<br />

company has prepared necessary<br />

sub-structures for an R&D Center<br />

Project carried out by the Ministry<br />

of Science, Industry and Technology<br />

of Turkey and has completed<br />

its applications to obtain the R&D<br />

Center authorization certificate.<br />

Do you have any quality certificate,<br />

quality management system<br />

applied on your production? What<br />

makes you different from your<br />

competitors?<br />

Our company has been started<br />

to integrated quality system<br />

work and audited according to<br />

ISO 9001 Quality Management<br />

System, ISO 14001 Environmental<br />

Management System and OHSAS<br />

18001 Labor Health and Safety<br />

every year. In addition we also


83<br />

have Oeko-Tex certification. In<br />

<strong>2017</strong>, new work for Information<br />

Security Management System and<br />

Industrial Hygiene Certification<br />

has been started despite all these<br />

certification mentioned above as<br />

all of them are not enough for our<br />

company.<br />

New projects are continuing about<br />

the hygienic working conditions<br />

which shall be the primary basis<br />

of mattresses sector. The Industrial<br />

hygiene certificate project is<br />

running with our expert team.<br />

Can you talk about your foreign<br />

trade? Which countries do you do<br />

business with?<br />

We have been working on achieving<br />

to our strategy that is in line<br />

with our country’s exportation<br />

target since our establish date. In<br />

this direction, we are improving<br />

sales & marketing strategies. It<br />

is our priority to develop value<br />

added products, and to give the<br />

best service to our customer in<br />

the frame of our vision which we<br />

revealed in the mid and long term.<br />

Today, our marketing activities are<br />

continuing in the different markets<br />

such as Europe, Middle-East, Far<br />

East, Africa and US<br />

What do you expect for your sector<br />

in <strong>2017</strong>?<br />

We are pursuing closely World<br />

conjuncture and technological<br />

developments to keep on our<br />

successes we gained up to today.<br />

Especially, in <strong>2017</strong> we will exhibit<br />

more powerful sales & marketing<br />

strategies with our Research and<br />

Development Center. We will<br />

put forward our new innovative<br />

products and designs that we<br />

will prepare specifically for our<br />

customers.


84<br />

“Good<br />

Morning!’


85<br />

Sleep product buyers will wake up in Istanbul in the<br />

morning of October <strong>2017</strong>! As the only show covering<br />

all segments of the sleep products industry, from raw<br />

materials and technologies to finished products, 4th<br />

International Sleepwell Expo Istanbul will stimulate the<br />

trade in the sector for the fourth time.


86<br />

From raw materials to the finished<br />

mattresses, including the<br />

supply industry, components,<br />

machinery and technology<br />

SLEEPWELL EXPO Istanbul is the<br />

event showing all segments of<br />

the sleep products industry.<br />

To be held in Istanbul Expo<br />

Center, 19-22 October <strong>2017</strong>,<br />

the next edition of Sleepwell<br />

Expo - Mattress and Technologies<br />

Fair, which is the first and<br />

only fair in Turkey in its field,<br />

will host the sector for the<br />

fourth time this year. Having a<br />

sharp rising trend in its threeyear<br />

history, the 2016 edition<br />

of the show had recorded a<br />

drop due to the unsuccessful<br />

coup attempt. Still the show<br />

had hosted 76 exhibitors who<br />

had welcomed some 4,200<br />

professional visitors.<br />

Turkey’s mattress industry has<br />

been going through major<br />

changes leaving many less-developed<br />

stages behind. Almost<br />

all kinds of modern mattresses<br />

are either manufactured or<br />

represented in Turkey.<br />

Sleepwell Expo represents<br />

a wide range of portfolio<br />

including the latest products of<br />

mattress manufacturers, pillow<br />

manufacturers, comforter and<br />

other sleep product manufacturers,<br />

exporters and dealers.


87<br />

They were mainly mattress exporters<br />

and importers, bedding<br />

manufacturers, home textile<br />

manufacturers, coverlet manufacturers,<br />

equipment firms,<br />

distributors, agents, chain<br />

store purchasing authorities,<br />

local furniture stores, professional<br />

import and export firms,<br />

designers, hotel purchasing<br />

managers, interior design firms,<br />

experts of the private sector,<br />

mattress industry buyers and<br />

trade press portals… In short,<br />

all members of the industry<br />

come together at the Sleepwell<br />

Expo-Mattress and Technologies<br />

Fair.<br />

Running towards its major<br />

targets of 2023 set by the<br />

government, Turkey continues<br />

to pursue its development<br />

worldwide with its rapidly<br />

increasing population, advantageous<br />

geography, and<br />

contribution of exports by its<br />

advantageous geography. One<br />

of the most important sectors<br />

in Turkey, without any doubt, is<br />

the mattress industry, mattress<br />

machinery and components industry.<br />

Developments, innovations<br />

and example solidarity of


88<br />

the sector which has been performed<br />

in the mattress sector in<br />

recent years, have become the<br />

factors which affect the sleep<br />

products sector positively. With<br />

the same token, many positive<br />

economic indications which<br />

have been performed on behalf<br />

of the country and the sector<br />

in recent years, many regulations<br />

and directives made<br />

for the business volume and<br />

the mattress sector which has<br />

grown depending on the flow<br />

of foreign investments, indicate<br />

the importance of the SLEEP-<br />

WELL Fair. The mattress main<br />

sector, sub-industry, machinery<br />

and equipment fair, which has<br />

been awaited for a long time<br />

by all sleep products industry<br />

professionals, will successfully<br />

be held for the 4th time in<br />

Istanbul Fair Center, which is<br />

located opposite of the Ataturk<br />

International Airport.<br />

THE SLEEP ZONE<br />

A special trend and testing<br />

area will be dedicated again<br />

in the main foyer of the fairground<br />

namely THE SLEEP ZONE<br />

where latest mattresses of 20<br />

manufacturers will be displayed<br />

for the testing of professionals<br />

and consumers and to showcase<br />

the latest trends in the industry.<br />

This part had attracted<br />

a great deal of interest during<br />

last edition by the visitors as<br />

well as by the exhibitors.<br />

The mattress industry in Turkey<br />

has reached the sales figures<br />

of over 4 million in the local<br />

market in 2014. 95 percent of<br />

the market has been consisted<br />

of spring mattresses and<br />

remaining 5 percent of foam<br />

mattresses. The size of the mar-


89<br />

ket is very close to TL 1 billion and<br />

the growth rate is 7%. 10 thousand<br />

mattresses of Turkey’s total<br />

20 thousand daily are produced<br />

in Kayseri which is followed by<br />

Istanbul and Izmir. There are more<br />

than 400 manufacturers in Kayseri.<br />

The production capacity of these<br />

firms approaches to 2.7 million.<br />

Kayseri holds the half of the total<br />

production with 2.5 million mattresses.<br />

The share of the sector<br />

in the foreign market is over 100<br />

million dollars. Kayseri performs<br />

more than half of the total export<br />

value. The mattresses, which are<br />

produced in Kayseri, are exported<br />

mainly to France, Germany and<br />

The Netherlands and other European<br />

countries and the different<br />

countries of the Middle East.<br />

Representatives of the industry<br />

express that the trends that are<br />

seeking healthier, more comfortable<br />

sleep environments, play an<br />

important role in growth. According<br />

to the industry representatives<br />

the 3 million of the 4 million<br />

mattresses sold, have been sold<br />

to the individual consumers, 1<br />

million to the institutions such as<br />

hotels, dorms and hospitals. There<br />

are around one thousand hotels<br />

which are under construction with<br />

800 thousand-bed capacity in<br />

the country and the private sector<br />

hospital investments are accepted<br />

as an indicator that the growth in<br />

the industry will be continuous.


90<br />

According to the info released<br />

by the Ministry of Health, 90<br />

thousand of the bed capacity<br />

of the total 130 thousand at<br />

the hospitals will be changed<br />

and improved to advanced<br />

technology in a four-year period.<br />

All of these made SLEEP-<br />

WELL EXPO more important<br />

and it seems that the future<br />

editions of the show will gain<br />

more ground.<br />

The truest venue for the sector!<br />

The firms, which deal with mattress main and supplier industry, machinery<br />

and equipment, visit the fair by coming from both Turkey and<br />

surrounding countries in order to boost their production efficiency and<br />

competition.


91<br />

Opportunities to negotiate with<br />

the top level managers!<br />

Mostly as the top-level managers<br />

and company owners, the professional<br />

visitors come to Sleep Well<br />

Expo Fair to contract business<br />

agreements. Majority of the fair<br />

visitors consists of top-level officials,<br />

general managers, assistant<br />

general managers, purchasing<br />

and finance managers of producer<br />

firms that want to get information<br />

about the new technologies,<br />

products and services.<br />

Enlarge your connecting network<br />

for more business agreements!<br />

You have the chance to meet with<br />

the sector officials who come from<br />

the Middle Eastern countries,<br />

European countries, China, the<br />

USA, Russia and Turkic Republics<br />

and many surrounding countries.<br />

Sleep Well Expo Fair constitutes<br />

an excellent platform between<br />

exhibitors to set new business<br />

connections as well as letting<br />

exhibitors meet with target audience<br />

of visitors.<br />

TESTIMONIALS…<br />

We conducted a survey about<br />

what the exhibitors say about<br />

the show. Over 90% expressed<br />

their satisfaction and they highlighted<br />

their expectation that the<br />

fair will grow very fast to be one<br />

of the world fairs in the industry.<br />

The survey follows:


92<br />

Boyteks<br />

Mustafa Yildirim<br />

General Manager<br />

First of all we wish that the fair is to<br />

be beneficial for all parties. We are<br />

experiencing a fruitful event. We<br />

thank to the organizing firm, Voli<br />

Fairs Organization, and its staff who<br />

work hard to serve us, the participants.<br />

Wish them to be more successful<br />

in the next editions of the fair.<br />

At the beginning we consider that it<br />

may be poorer than before due to the<br />

problems of recent developments in<br />

the country. However, we experienced<br />

the opposite. We saw serious<br />

number of visitors coming from<br />

both Middle East and from Europe.<br />

It seems that the year <strong>2017</strong> may be<br />

harder. But, the mattress industry is<br />

durable to short term crises because<br />

mattress is a basic need for humans.<br />

We completed our investments that<br />

we planned for the year 2016. We<br />

hope that the year <strong>2017</strong> will be a<br />

better year for our industry. Again<br />

we thank you all for your services<br />

and hospitality.<br />

Boycelik<br />

Feridun Tosun<br />

Export Manager<br />

We are so happy with the fair. I can<br />

proudly say that we, as Boycelik,<br />

have been a part of it since 2014.<br />

First days of the fairs are important.<br />

At the first day of the fair we had<br />

talks with about 40 companies, 15<br />

of them are new for us. We have visitors<br />

from several countries of the<br />

world especially both from Europe<br />

and Middle East. We divided<br />

our customer profile into two. One<br />

group is present customers and who<br />

put orders during fair. The second<br />

group is new ones. Any company<br />

who wants to produce mattress is<br />

able to find what it needs for production<br />

from still wires up to machinery.<br />

Our satisfaction about this fair<br />

is paramount and eager to support<br />

it for next editions with all what we<br />

can do. We believe that both visitors<br />

and companies in the Sleepwell<br />

Expo fair will continue to grow in<br />

the years ahead. I think that this fair<br />

will be a real competition for Interzum<br />

in about five years.


93<br />

Form Sunger<br />

Arif Emre Olmeztoprak<br />

Sales & Marketing Manager<br />

The fair was good for us. There<br />

were more visitors on the<br />

second and third day of the<br />

show. We observed stagnancy<br />

in general. I believe this had several<br />

reasons. The event brought<br />

professionals of the sector<br />

together. To me, this was the<br />

most important feature of the<br />

fair.<br />

Giz Group<br />

Eser Karakaslar<br />

Board Member<br />

Sleepwell Expo is now being<br />

organized for the third time. I<br />

know that this fair is a valuable<br />

event, because it is the first in<br />

its field. There is no other fair,<br />

addressing exactly to our needs.<br />

It is the most efficient fair<br />

for us, the mattress producers,<br />

because it focuses on only mattress<br />

industry. We have been<br />

participating in the fair for three<br />

years and we will participate<br />

in the future. I thank you all<br />

the people for every thing you<br />

provided.<br />

Ergofoam<br />

Malik Enes Huroglu<br />

Domestic and Export Specialist<br />

Manager<br />

We are the first and the only<br />

supplier of gelled products that<br />

can be applied to all models and<br />

quality levels. Gel products attract<br />

the interest of the visitors<br />

as well. Customers could find<br />

us here in the fair. This year<br />

the fair has started fast. There<br />

is growing number of foreign<br />

visitors. We have been deals<br />

with customers in 13 countries.<br />

America is our target market<br />

for this fair. By now, the fair runs<br />

well and we are happy with results.<br />

Due to recent problems<br />

in the world and in Turkey in<br />

terms of economic, political<br />

and psychological fields, there<br />

is less participation in the fair<br />

than the year before. However,<br />

it will be higher next year..


94<br />

Gunteks<br />

Mehmet Erdem Kurt<br />

Export Manager<br />

In general, the fair is better than<br />

we expected. The organization<br />

is growing year after year. Despite<br />

all the problems that have<br />

been experiencing recently as<br />

a whole nation there are more<br />

qualified visitors in the fair.<br />

They came from Europe, North<br />

Africa and other regions. We<br />

establish new business contacts<br />

and met with new buyers<br />

and customers. The fair will be<br />

more effective in its next editions.<br />

Thanks for everybody.<br />

Kirayteks<br />

Onur Kirayoglu<br />

Board Member<br />

We are one of the companies<br />

who participated in the first<br />

edition of this fair. We have high<br />

hopes about this event. Second<br />

edition of it was better than the<br />

first. Some of the effects caused<br />

by global economic and political<br />

and economic outlook in the<br />

country were felt this year. This<br />

was also true in all fairs that we<br />

visited. However, visitors were<br />

more professional than before.<br />

There seems to be more active<br />

by the weekend. It will be good,<br />

I hope. Since the Sleepwell is<br />

the first and only fair, it will<br />

keep its growth in next years.<br />

More promotion and more participants<br />

are always needed.<br />

Innova Bedding<br />

Onder Honi<br />

Owner<br />

We are here this year as well.<br />

This is my third presence in this<br />

fair. I witness a growing interest<br />

and recognition in the fair year<br />

after year. Not much visitor<br />

loss is experienced despite all<br />

adverse developments in and<br />

out of the country. Mattress industry<br />

in Turkey has a long way<br />

to go. I personally relate the potential<br />

in the sector to several<br />

authorities at every occasion. I<br />

want to be active in the efforts<br />

to divide the mattress industry<br />

from furniture sector. The future<br />

of mattress industry is bright.<br />

I thank you all of you and<br />

for all your efforts.


95<br />

Kucukler Textile<br />

Hasan Kucuk<br />

Board Chairman<br />

The fair that we participate in for the second time as Comfytex, was<br />

good this year. Visitor numbers, especially those who came from abroad<br />

were higher than our expectations. There were visitors from almost<br />

every country, actually from 20 countries in the fair. Last year the fair<br />

was more crowded. The reason is that the events that we have been experiencing<br />

nationally may cause this. We are happy and satisfied with<br />

the fair. Next year we also be here. We participated in Intermob fair this<br />

year. But, I already informed the organizers of Intermob that I will not<br />

participate in their fair. This (Sleepwell Expo) is our event, because we<br />

target more business in export markets. This fair serves this exactly.<br />

Is a good opportunity for us. I thank all other participants and all the<br />

people who put their efforts in.<br />

Nertex<br />

Said Erdogan<br />

General Manager<br />

Really qualified and professional<br />

people came to the fair. We<br />

have done good talks and deals<br />

with them. We will participate<br />

next year as well. It is good<br />

that the event is special for only<br />

mattress industry. Customers<br />

in the fair were also happy<br />

about this positioning.<br />

I thank all the people.<br />

Mert Makine<br />

Mustafa Nabi Dogan<br />

Member of the Board<br />

Held as the third edition this<br />

year, the number of visitors<br />

and participation to the fair is<br />

growing steadily. Productivity<br />

of the customers is more important<br />

for us than the number<br />

of customers. In this regard the<br />

fair runs very well and very<br />

productive. Number of companies<br />

and visitors are good.<br />

Visitor interests are high and<br />

we are happy for this. There<br />

are fairs in America and in Germany<br />

attracting great number<br />

of visitors. We also have to improve<br />

the number of visitors<br />

up to the levels of fairs held in<br />

abroad. Fair in Germany have<br />

been held since 1930, a deep-rooted<br />

event. We are happy<br />

that we now are comparing<br />

the Sleepwell Expo with these<br />

famous fairs. Our’s is only three<br />

years old, however, it has<br />

great potential for the coming<br />

years. It will be the best fair<br />

in its field. I hope that every<br />

one investing in this fair will<br />

be profitable and beneficial.<br />

Thanks for everybody for their<br />

contributions.


96<br />

Milkay<br />

Oguz Ozev<br />

Sales Manager<br />

The fair is magnificent, as a result<br />

of the efforts of the organization<br />

staff as it was in last year.<br />

We invited all our customers to<br />

visit the fair. We all have managed<br />

it successfully. The first<br />

fair on mattresses Sleepwell,<br />

though it was three years old,<br />

is so successful. This makes<br />

up hopeful for the future. We,<br />

the Turks can manage it. We<br />

make this the only fair an international<br />

event. Having it be<br />

enlarged and reaching to more<br />

companies in the future requires<br />

some more time and efforts.<br />

We want to do more. We want<br />

to attract more visitors from<br />

foreign countries. The interest<br />

that mattress-manufacturing<br />

companies have shown to the<br />

fair is rising higher and higher.<br />

This will be a major motive for<br />

both fair organization and for<br />

companies. We are happy more<br />

this year, because the profile of<br />

visitors is expanding to cover<br />

new segments. Thank you all<br />

for everything.<br />

Mitsan<br />

Mustafa Cetinbulut<br />

Board Member<br />

We have had some reservations<br />

due to the recent events.<br />

There may be fewer visitors.<br />

But, fortunately, we experienced<br />

the opposite. There were<br />

fewer numbers from domestic<br />

market but more visitors especially<br />

from foreign countries. It<br />

seems that there is a need for<br />

more promotional activity to<br />

attract national visitors. Hope<br />

that next year they will be<br />

more. It was good to meet with<br />

new names in the industry.<br />

We expect more business with<br />

them. I thank you all who serve<br />

in the event.<br />

Nova Foam and Spring<br />

Mustafa Taka<br />

Board Chairman<br />

We participate in Sleepwell<br />

Expo for the second time. This<br />

edition was also highly efficient<br />

and effective for us. We met<br />

with new customers from 35<br />

countries. We established fruitful<br />

contacts. We have experienced<br />

a fair full of hopes. There<br />

were more new participants in<br />

the fair area. We are also happy<br />

that almost all our customers<br />

and the people to whom we<br />

sent invitations to the fair accepted<br />

and were present in the<br />

fair. We talked with them about<br />

our present business plans. We<br />

are hopeful for the success of<br />

the fair. We thank you all for<br />

everything.


97<br />

Ozka Machinery<br />

Esra Ozkan<br />

Assistant General Manager<br />

We have been making machines<br />

for the sleep industry including<br />

the ones for pillow and filling,<br />

machines for silicon openers,<br />

and silicon beads and bag filling<br />

machinery, since 2003. Besides<br />

these, I own a private workshop<br />

where we do works on<br />

pillows. This is our second time<br />

in this fair. This year was better<br />

then the first experience and<br />

we satisfied more. There are<br />

lots of sales and orders during<br />

fair. There were great interest<br />

from foreign customers coming<br />

from Arab countries, including<br />

Egypt, Palestine and Morocco. I<br />

thank you for all.<br />

Sefox<br />

Ramazan Celik<br />

Owner<br />

We wish all the best for our fair<br />

and for our country. Developments<br />

are good and fast. We<br />

are honored to be here. There<br />

is enough participation from<br />

abroad. It is a good opportunity<br />

for the expansion of the market.<br />

The mattress market is still<br />

growing and demand for high<br />

quality mattresses is rising. Our<br />

country is located in a strategic<br />

spot in the world and has major<br />

share in the international market.<br />

Focusing on a specific field<br />

is one of the major advantages<br />

of the fair. Also, participants in<br />

the fair have professional approach<br />

to mattress business.<br />

Our partners and others in the<br />

industry visit to other fairs and<br />

they express their problems finding<br />

a suitable position for their<br />

products in general purpose<br />

fairs. In short, Sleepwell Expo<br />

will be highly beneficial for the<br />

mattress industry.<br />

Pakipek Group<br />

Ugur Bukumcu<br />

Board Member<br />

We participated in the fair jointly<br />

with Pakipek Textile as<br />

Rahat Yaslan brand, as one of<br />

the oldest firms in Bursa. We<br />

started recently to sell pillows<br />

in our two stores in Bursa and<br />

online channel. We try to expand<br />

our brand. The fair was<br />

successful for us. We met with<br />

new buyers. We like the profile<br />

of buyers and visitors. We plan<br />

to be here next year. We hope<br />

that other companies are also<br />

satisfied. We thank for all the<br />

things you done.<br />

Tugsan<br />

Fatih Genc<br />

Board Member<br />

Tugsan Materials Company is a<br />

family business established in<br />

1992 to produce fabrics, hardware<br />

tools and materials for<br />

the furniture industry. This is<br />

our first participation in Sleepwell<br />

Expo. There are high<br />

numbers of visitors from both<br />

domestic and especially from<br />

foreign markets. It means higher<br />

contribution to the national<br />

economy. We are also happy to<br />

be a part of these contributions.<br />

We will participate regularly in<br />

this fair in coming years. It is an<br />

effective and efficient fair. All<br />

players in the sector are convened<br />

in this event. We thank you<br />

and wish for the continuity of<br />

your efforts.


98<br />

Ames Europe targets to<br />

develop human resources<br />

with ‘Akademi’<br />

Producing special protective textiles<br />

for the mattress industry in<br />

addition to semi-finished products<br />

Ames Europe has been offering<br />

services to various sectors through<br />

its ministry certified R&D center.<br />

Stating that their main objective is<br />

to develop commercialized innovative<br />

products for projects, Mehmet<br />

Ünlütürk of Ames Europe stressed<br />

that their first priority was quality<br />

in their production processes. His<br />

remarks about their success story<br />

are given below as part of an<br />

exclusive interview he granted to<br />

Sleep Tech magazine.<br />

Could you inform us about the<br />

establishment, development<br />

and corporate structure of your<br />

company?<br />

Ames Europe’s history dates back<br />

to 1865 and was established in<br />

the U.S.A. The company was taken<br />

the decision to manage their<br />

European operations from Netherlands<br />

and opens the facility first<br />

in Netherlands and then France<br />

in 1963. In 2006, it was acquired<br />

Realizing<br />

special<br />

production<br />

technical<br />

textiles by<br />

different sewing<br />

and lamination<br />

techniques Ames<br />

Europe targets 30%<br />

growth in <strong>2017</strong>.<br />

by Dutch businessman, our current<br />

partner Marc Derooij. Ames Europe<br />

then becomes partners with Sun<br />

Group and starts manufacturing<br />

spacer fabrics initially in Aegean<br />

Free Trade Zone in 2012. It is also<br />

the first time to have development<br />

activities in different business<br />

segments additional to automotive<br />

with the contribution of group’<br />

s R&D Center. In 2014, Ames<br />

Europe shuts down the circular<br />

knitting factory in Netherlands and<br />

moves entire operations to Turkey.<br />

The company is developing products<br />

knitted with both circular and<br />

warp knitting techniques and has<br />

the ability to combine these with<br />

stitching and lamination methods<br />

in order to create engineered fabrics<br />

so called technical textiles.<br />

Can you detail us your product<br />

portfolio? Which sectors have you<br />

been operating?<br />

We manufacture various substrates,<br />

circular knitted fabrics for<br />

lamination and coating operations<br />

for automotive and protective<br />

clothing business, warp knitted<br />

spacer fabrics for again automotive,<br />

protective and mattress<br />

business. Additional to semi-finalized<br />

products we also manufacture<br />

finished products such as mattress


99<br />

toppers, seat covers and bed<br />

sheets for mattress industry.<br />

Can you inform us about your<br />

R&D studies? What are your main<br />

principles at production process?<br />

We are running R&D projects in<br />

different areas within our company<br />

with the cooperation of group<br />

or other companies in coordination<br />

of Ministry approved Group<br />

R&D Center. Our company is leading<br />

the projects in the selected<br />

areas like automotive, medical<br />

and protective clothing which are<br />

defined as key business areas of<br />

the Group. R&D projects are managed<br />

through Stage-Gate system<br />

and fully open for the access of<br />

the group employees. The main<br />

objective of the R&D projects is<br />

the developing of innovative and<br />

commercial products while quality<br />

is the representing the key target<br />

in our production processes.<br />

Do you have any quality certificate,<br />

quality management system<br />

applied on your production? What<br />

makes you different from your<br />

competitors?<br />

Our company are driving all<br />

processes under the umbrella of<br />

so called Integrated Management<br />

System including ISO 9001<br />

Quality Management System,<br />

ISO 14001 Environmental Management<br />

System, OHSAS 18001<br />

Occupational Health and Safety<br />

System and ISO 50001 Energy<br />

Management System certifications<br />

as the other group member companies<br />

do. All products that are<br />

being produced have the certification<br />

of Okotex Class 1 as well.<br />

We are trying to differentiate our<br />

current position as being quality<br />

producer and being solution partner<br />

against our competitors.<br />

Can you talk about your foreign<br />

trade? Which countries do you do<br />

business with?<br />

We are mainly working with the<br />

companies based in The Netherlands,<br />

Germany, Belgium and The<br />

UK. We are also supplying warp<br />

spacer knitted fabrics to China.<br />

What do you expect for your sector<br />

in <strong>2017</strong>?<br />

We believe that <strong>2017</strong> will be a<br />

great year for us as we are expecting<br />

to grow 30% with the same<br />

portfolio of customers. We are<br />

also expecting new partnerships in<br />

selected areas in terms of combining<br />

different manufacturing capability<br />

in order to design unique<br />

engineered textile solutions.<br />

Would you like to add any<br />

comments?<br />

We are aware of the dynamic and<br />

global looking human resources,<br />

not for our company for our country<br />

as well. We are aiming to benefit<br />

from the new internal education<br />

system called Akademi which<br />

designed in order to supply this<br />

mentioned human resources within<br />

group companies.


100<br />

MAKSDER<br />

focuses<br />

on R&D<br />

studies<br />

Summoning firms in the<br />

furniture and accessories<br />

industry Maksder reshapes<br />

the furniture industry with<br />

impressive activities<br />

We visited Tekin Cinar, board<br />

chairman of Maksder, furniture and<br />

accessories industrialists association,<br />

who informed us about<br />

activities of the association in<br />

fairs and in the field of research<br />

and development.<br />

May we listen about your<br />

principles and concept you have<br />

been following from the foundation<br />

of Maksder?<br />

Aim of the Maksder is to unite<br />

all the firms active in accessories<br />

industry in Turkey. It should have<br />

a certain identity as a profession.<br />

After successive meetings<br />

with partners starting in 2007 to<br />

2008 we decided to register our<br />

association and since then we<br />

have been active towards our<br />

objectives.<br />

What kind of activities you started<br />

in the field of furniture accessories<br />

and industry up to date?<br />

Our major aim was to arrange<br />

fairs. Upon our demands and initiatives<br />

the largest fair in its field<br />

in Turkey Intermob became a settled<br />

organization. Our members<br />

express their satisfactions about<br />

results. Visitor profile was upgraded<br />

and become more professional.<br />

Small fair could not find enough<br />

participants for their events.<br />

Secondly, we try to determine the<br />

needs and wants of our members<br />

from governmental offices. We<br />

got more positive responses from<br />

them when we visit them as an<br />

organization than our individual<br />

demands. Our members support<br />

our activities.<br />

What are the conditions for<br />

membership? How are your<br />

criteria?<br />

They have to employ 25 people at<br />

minimum. They have to emphasize<br />

on original designs, not on imitations.<br />

They should have a good<br />

reputation in the market, observing<br />

legality and rules, emphasiz-


101<br />

ing on research and development,<br />

open to export markets. We have<br />

fifty members, all are known in the<br />

accessories business in Turkey.<br />

What is important while designing<br />

products? Do you have any<br />

incentives for better products?<br />

This is also a problem for the<br />

industry in general, not only of<br />

our members. There is certain<br />

amount of imitated designs and<br />

products in the market. We try to<br />

explain them about the hazards<br />

of infringements. Authorities<br />

should take some steps. However,<br />

our members began to realize<br />

Tekin Çınar,<br />

Bboard Chairman of MAKSDER<br />

the problems when they do not<br />

observe intellectual and economic<br />

rights of others. This reduces our<br />

added value and profit opportunities.<br />

We have been organizing design<br />

contests for about eight years,<br />

though we postponed them in<br />

last two years due to the lack of<br />

contestants. Some universities,<br />

especially Mimar Sinan University,<br />

support us in this award. We<br />

changed the requirements for applying,<br />

now everybody may apply<br />

for the accolade.<br />

What is your opinion about sectoral<br />

fairs?<br />

Fairs are the first choice for our<br />

members to find new customers.<br />

Valuable contributions of Intermob<br />

are out of question. We have<br />

been participating other fairs<br />

such as Interzum, Germany, Expo<br />

Sicam Italy and others. Though<br />

we do not get satisfactory results<br />

from other fairs. One of our aim<br />

is to organize a fair of our own, if<br />

we can find enough support of et<br />

least fifty companies.


102<br />

Are there any legal problems in the<br />

sector?<br />

Yes, there are serious problems,<br />

especially about patents and<br />

designs. The regulations are<br />

satisfactory, however, they are<br />

not practically applied. Sometimes<br />

people could not protect their<br />

rights and get their shares.<br />

What activities are your members<br />

and you engaged in Asian markets?<br />

I can say that almost all of our<br />

members are far from Asian<br />

market, because competition with<br />

Chinese is hard. I also think that<br />

we do not need Asian markets.<br />

We motivate our member to enter<br />

in other markets in America, South<br />

America, the Balkans and in Russia.<br />

Further markets may only be<br />

thought during times of crises.<br />

What do you especially have to say<br />

in?<br />

Turkey is a good place for production.<br />

It is one of the few countries<br />

having production facilities in<br />

Europe. We have a high potential<br />

and power for production. Political<br />

problems and crises aside, Turkey<br />

and our industry have a bright<br />

future have more to do.


104<br />

ITMA 2019 to focus on<br />

innovation in Barcelona<br />

ITMA, the world’s largest textile<br />

and garment technology showcase<br />

will continue its focus on innovation<br />

for its upcoming edition<br />

in Barcelona in June 2019, with<br />

the main theme of the show being<br />

‘Innovating the World of Textiles’.<br />

Mr Fritz P. Mayer, president of<br />

CEMATEX, the European Committee<br />

of Textile Machinery<br />

Manufacturers, which owns the<br />

ITMA exhibition, explained: “The<br />

increasingly high level of automation<br />

and digitization in combination<br />

with real time data tracking<br />

and interconnection has spawned<br />

the 4th industrial revolution and<br />

the emergence of smart factories.<br />

ITMA is a unique showcase of live<br />

machinery demonstrations and<br />

innovative solutions that boost<br />

productivity and profitability.<br />

“For this latest edition of ITMA, we<br />

have chosen to focus the indus-


ITMA 2019<br />

is expected to<br />

feature over 1,500<br />

exhibitors from 45<br />

countries spread<br />

over 100,000 square<br />

meters of net<br />

exhibition space. It<br />

will be held from 20<br />

to 26 June at Fira<br />

de Barcelona, Gran<br />

Via venue.<br />

try’s attention on innovation which<br />

generates a competitive advantage<br />

for manufacturers. Sustainable<br />

innovation that drives growth<br />

for the textile and garment industry<br />

will continue to be emphasized<br />

at the exhibition.”<br />

As many leading textile machinery<br />

and raw material manufacturers,<br />

and service providers look forward<br />

to the exhibition to launch<br />

or promote their latest innovations,<br />

the organizer of ITMA 2019,<br />

ITMA Services, has already been<br />

receiving numerous enquiries for<br />

participation.<br />

Mr A.E. Roberts, Chairman of ITMA<br />

Services, said: “ITMA was last held<br />

in Barcelona in 2011. We expect<br />

strong response when the exhibition<br />

returns to the city after eight<br />

years. A host of exciting highlights<br />

and knowledge-sharing activities<br />

have been planned which give<br />

added value to exhibitors and<br />

visitors alike.”<br />

The last ITMA exhibition, held in<br />

Milan in 2015, featured exhibits<br />

from the entire textile and garment<br />

making value-chain spread over<br />

108,268 square meters of net exhibition<br />

space. It drew the participation<br />

of 1691 exhibitors from 46<br />

countries and visitorship of almost<br />

123,000 from 147 countries.<br />

105<br />

Turkey is among<br />

the most leading<br />

international<br />

exhibitors at ITMA.


106<br />

Dust mite allergy -<br />

biofunctional fabrics without<br />

permethrin<br />

New treatment<br />

proves effective<br />

against the dust<br />

demons<br />

Permethrin is a widely used substance<br />

for treating textiles against<br />

mites. However, the neurotoxin<br />

may also cause undesirable<br />

side effects, e.g. headaches or<br />

deafness, in humans. The William-Küster-Institute<br />

for Hygiene,<br />

Environment and Medicine at the<br />

Hohenstein Institute has now<br />

tested a new product made by<br />

Proneem France, which contains<br />

alternative active ingredients but<br />

proved highly effective against<br />

mites.<br />

These little arachnids prefer to live<br />

in duvets and mattresses, upholstered<br />

furniture and carpets where<br />

they find ideal hygrothermal<br />

conditions. Using treated bedding<br />

can reduce the rate of reproduction<br />

of the mites and so decrease<br />

the allergen load.<br />

Normally, these finishing treatments<br />

contain the acaricide permethrin.<br />

As a toxin that can be ingested<br />

or absorbed, it is effective<br />

against numerous insects, including<br />

mites. Permethrin is a neurotoxic<br />

chemical, which, in insects,<br />

causes agitation and cramps, then<br />

coordination disorders and finally<br />

paralysis. Permethrin is poorly<br />

absorbed by healthy skin, but<br />

Mites of different sizes on a textile. © Hohestein Gruppe<br />

Scanning electron microscope photo of a mite. © Hohestein<br />

Gruppe


107<br />

nevertheless attempts are being<br />

made to find alternative finishing<br />

agents. Now Proneem France has<br />

shown that this is entirely possible.<br />

In a test in accordance with<br />

NF G39-011, their “Proneem” finish<br />

was able to inhibit the growth<br />

of a mite population by over 90%<br />

and was therefore awarded the<br />

Hohenstein quality label “Effective<br />

against Dust Mites”.<br />

This shows that the Hohenstein<br />

test for effectiveness against dust<br />

mites in accordance with standard<br />

NF G39-011 is also suitable<br />

for alternative, permethrin-free<br />

finishing treatments and offers<br />

textile manufacturers a way of<br />

developing optimised bedding<br />

and home textiles that will reduce<br />

the symptoms of house dust allergy-sufferers.<br />

Background<br />

Between 4 and 5 million Germans<br />

suffer from a house dust mite allergy.<br />

However,this is not caused by<br />

the mites, but by their faeces. The<br />

little arachnids prefer to livein<br />

duvets and mattresses, upholstered<br />

furniture and carpets. The<br />

conditions thereare perfect for<br />

them: an average temperature of<br />

25 °C, humidity of up to 70% and<br />

the human skin flakes on which<br />

the small creatures feed. The<br />

faeces disintegrate into very small<br />

particles, and when stirred up,<br />

these particles enter the mucous<br />

membranes through the respiratory<br />

tract, causing allergic reactions<br />

with the typical symptoms, including<br />

a runny nose, watery or itchy<br />

eyes, and in severe cases even<br />

asthma and breathlessness.<br />

Restful sleep is important for health and well-being. Bedding with a finishing treatment helps to<br />

relieve allergy symptoms and contribute to restful sleep. © OEKO-TEX®


108<br />

Breakthrough<br />

solution for items<br />

filled with feathers<br />

Pillows and duvets made of<br />

feathers and down are extremely<br />

comfortable and provide a feeling<br />

of top of the range bedding. But<br />

this sensation of well-being can<br />

quickly be spoilt by escaping<br />

down and dust, not to mention<br />

the discomfort generated by the<br />

feathers with their sharp tips poking<br />

through the fabric. Super-microfilament<br />

textiles - the latest in<br />

the Evolon® product range - are<br />

the new technical and eco-friendly<br />

solution for pillows, duvets,<br />

sleeping bags and other quilted<br />

products filled with feathers and<br />

down.<br />

Thanks to its structure of closely<br />

entangled super-microfilaments<br />

which are up to 200 times thinner<br />

than a human hair, weighing less<br />

than 130gsm, the new Evolon<br />

variant is a high density cover<br />

fabric which prevents any loss of<br />

filling from even the finest layer<br />

of down. The textile also makes<br />

it possible to mask dark feathers<br />

or those that are a little too thick<br />

and prickly.<br />

Moisture management and<br />

allergen particle filtration<br />

For even greater comfort, Evolon<br />

super-microfilament fabric<br />

is breathable, light, soft and<br />

drapable. The moisture generated<br />

by perspiration during sleep is<br />

quickly evacuated. The moisture<br />

management properties and<br />

downproof performance have<br />

both been validated by Germany-based<br />

Hohenstein Textile<br />

Testing Institute.<br />

Pillow filled with down and feathers contained<br />

by Evolon® super-microfilament fabric<br />

Evolon is well-known for being a<br />

natural physical barrier against<br />

dust mite allergens. As a result,<br />

Evolon also filters residual dust<br />

from feathers and down which<br />

could escape from the pillow or<br />

duvet. Bedding hygiene is considerably<br />

improved.<br />

The filtration quality of Evolon is<br />

strengthened with each washing.<br />

Unlike traditional textile covers<br />

with weave that can loosen and<br />

allow the down to escape, repeated<br />

washing causes the multidirectional,<br />

microfilament structure to<br />

tighten up, thereby reinforcing the<br />

barrier effect provided by Evolon.<br />

About 400 times less water<br />

consumed<br />

Producing Evolon does not require<br />

the use of any solvents and minimizes<br />

water consumption quite<br />

spectacularly when compared to<br />

cotton-based textiles commonly<br />

used to make pillows and duvets<br />

containing feathers and down.<br />

Within this context, it is estimated<br />

that the Evolon production<br />

consumes about 400 times less<br />

water, depending on the type of<br />

competing product.<br />

Evolon is manufactured in Europe<br />

in accordance with ISO 9001, ISO<br />

14001 for respecting the environment,<br />

ISO 50001 for its continuous<br />

programme of reduction in energy<br />

consumption and OHSAS 18001<br />

for employee health and safety.<br />

Pillow and duvet manufacturers<br />

will appreciate the ease of working<br />

with Evolon, with its edges<br />

that do not fray, therefore doing<br />

away with the need for a hem.<br />

Evolon can be dyed, printed and<br />

sewn just like any other textile.


109<br />

Cotton USA<br />

offering sourcing<br />

support at Texworld<br />

COTTON USA promoted U.S. cotton<br />

and offered sourcing support to<br />

the fashion industry supply chain<br />

at its exhibit at Texworld in Paris<br />

from February 6-9, 2016. COTTON<br />

USA provided visitors with comprehensive<br />

background information<br />

on responsibly-produced U.S.<br />

cotton, global cotton market developments,<br />

the findings of current<br />

market and consumer studies, and<br />

its ongoing Licensing, Marketing<br />

and Sourcing Programs.<br />

COTTON USA provides proactive<br />

support through its Sourcing Program<br />

with respect to procurement<br />

issues, which includes organized<br />

sourcing trips to important<br />

regions. Visitors also discovered<br />

the COTTON USA Marketing and<br />

Licensing Program at the exhibit<br />

and learned about COTTON USA’s<br />

collaboration with leading brands<br />

and retailers around the world.<br />

Cotton is a natural and renewable<br />

fiber, and U.S. cotton producers<br />

are leading the way in responsible<br />

cotton production practices.<br />

U.S. cotton has a track record of<br />

continuous improvement with respect<br />

to water and crop protection<br />

product use, and habitat and soil<br />

preservation. The U.S. system’s<br />

transparency allows for constant<br />

monitoring and improvement. The<br />

roughly 18,000 U.S. cotton growers<br />

comply with stringent U.S. government<br />

regulatory requirements<br />

and are committed to the principle<br />

of continuous improvement.<br />

At the COTTON USA exhibit, the<br />

textile trade also was able to<br />

gather information on how the<br />

Cotton LEADS program, initiated<br />

by Australia and the United<br />

States, offers manufacturers,<br />

brands and retailers a reliable cotton<br />

supply chain solution and confidence<br />

that the raw material used<br />

from these countries is responsibly<br />

produced and identified.<br />

COTTON USA is a premium<br />

trademark ingredient brand that<br />

identifies products made from U.S.<br />

cotton through all stages of processing<br />

and marketing. COTTON<br />

USA has strong consumer awareness<br />

and preference for COTTON<br />

USA, with more than 51,000<br />

products.


110<br />

CIFM /<br />

interzum<br />

guangzhou<br />

opens<br />

Asia’s largest and most influential<br />

furniture production and woodworking<br />

trade fair, CIFM / interzum<br />

guangzhou <strong>2017</strong> will be held<br />

from <strong>March</strong> 28 to 31, <strong>2017</strong>, at the<br />

Pazhou Complex in Guangzhou,<br />

China.<br />

Spanning 17 halls to cover an<br />

area of 150,000 square meters,<br />

over 1,200 exhibiting companies<br />

gathered at this flagship event of<br />

the industry; expected to attract<br />

over 70,000 visitors at the event.<br />

CIFM / interzum guangzhou presents<br />

buyers from Asia and other<br />

regions with the latest products<br />

and technologies of woodworking<br />

machinery, furniture production<br />

and interior decor.<br />

The much-anticipated CIFM / interzum<br />

guangzhou will be held from<br />

<strong>March</strong> 28-31 at the China Import<br />

and Export Fair Complex (Pazhou<br />

Complex). As Asia’s largest and<br />

most comprehensive woodworking<br />

machinery, furniture manufacturing<br />

and interior decoration trade<br />

fair, interzum guangzhou will see<br />

the addition of a new hall this<br />

year, boosting the total area to<br />

150,000 square meters <strong>–</strong> the<br />

largest in its history. More than<br />

1,300 exhibitors from 38 countries<br />

and regions will compete for the<br />

attention of some 70,000 visitors<br />

who are expected to walk through<br />

its doors.<br />

Strong national pavilion, international<br />

presence


111<br />

Asia’s most comprehensive<br />

woodworking machinery, furniture<br />

production and interior décor trade<br />

fair CIFM / interzum guangzhou <strong>2017</strong><br />

will once again be held in conjunction<br />

with the China International Furniture<br />

Fair (CIFF) from 28 - 31 <strong>March</strong>.<br />

Widely regarded as an event<br />

not-to-be-missed by the industry,<br />

interzum guangzhou has<br />

been attracting a strong lineup<br />

of international group participation.<br />

Nine national pavilions from<br />

Germany, Turkey, Korea, Chile, the<br />

United States / Canada as well<br />

as industry-driven contingents led<br />

by the Malaysian Timber Council,<br />

American Hardwood Export Council,<br />

Canada Wood and Swedish Wood<br />

will feature their latest wares.<br />

Joining them are 330 other international<br />

exhibitors hailing from<br />

Australia, Canada, Chile, Denmark,<br />

Finland, France, Germany, India,<br />

Israel, Italy, Japan, Lebanon, Poland,<br />

Portugal, Russia, Singapore,<br />

South Korea, Spain, Sweden, Turkey,<br />

the United Arab Emirates, the<br />

United Kingdom, Uruguay and the<br />

United States, among others.<br />

Some of the industry heavyweights<br />

slated to appear include<br />

IMA (Germany), SCM (Italy), Leuco<br />

(Germany), Vollmer (Germany),<br />

Homag, Biesse (Italy), Duerkopp<br />

(Germany), Mammut (Germany),<br />

OKIN Refined (Germany), Repon<br />

(Taiwan), Titus (UK), FGV (Italy),<br />

American Softwoods, Kleiberit


112<br />

(Germany), Bostik (France), Jowat<br />

(Germany), Bekaert Deslee (Belgium),<br />

Boyteks Tekstil (Turkey),<br />

Kastamonu (Turkey), Rehau (Germany),<br />

Schattdecor (Germany).<br />

Regional market trends and<br />

innovations<br />

Besides being the platform of<br />

choice for procurement, interzum<br />

guangzhou is also the hotbed for<br />

industry product launches and announcements<br />

every year. In addition,<br />

concurrent seminars revolving<br />

around design, technology and<br />

materials at this edition also seek<br />

to engage and inform participants<br />

about emerging trends.<br />

Some of the activities include:<br />

• Global Color Trends Conference<br />

2016/<strong>2017</strong> <strong>–</strong> by Renolit<br />

Group The group’s chief<br />

designer and director of the<br />

United State’s Color Marketing<br />

Group, Monika Fecht, will<br />

shed light on the up-and-coming<br />

colors of the year, providing<br />

crucial design elements<br />

and basis for furniture makers.<br />

• Swedish Wood - A Versatile,<br />

Modern Material <strong>–</strong> by Swedish<br />

Wood Expect a convergence<br />

of industry experts,<br />

designers and architects to<br />

discuss topics on the application<br />

and sustainable development<br />

of wood in architectural<br />

design alongside a display of<br />

outstanding wooden structure<br />

case studies<br />

• The International Situation<br />

and Future Development of<br />

Top Grade Melamine Material<br />

<strong>–</strong> by Kingdecor<br />

• “Close To You” Bekaert Deslee<br />

Promotion<br />

• No Screw Mounting Adjustable<br />

Table Product Introduction<br />

• “Not All Edge Bandings Are<br />

the Same” Tece Dekor Product<br />

Introduction


113<br />

Secrets behind furniture production<br />

A special display entitled “Unveiling<br />

<strong>–</strong> The Mysteries of Furniture<br />

Production” showcasing the various<br />

aspects of furniture production<br />

and exploring the drivers behind<br />

the development of the industry<br />

is poised to be one of the key<br />

highlights at the event. Products<br />

and technologies covered include<br />

furniture raw materials, accessories,<br />

hardware and upholstery for<br />

furniture manufacturing. Visitors<br />

can experience the products at the<br />

interactive area and gain a deeper<br />

understanding of the charm<br />

of the furniture industry, such as<br />

experience the technical principles<br />

behind heating sofas, new<br />

jacquard weaving techniques for<br />

mattress upholstery, and winning<br />

works from the Swedish wood<br />

design contest.<br />

Networking Happy Hour<br />

A two-hour interzum guangzhou<br />

Networking Happy Hour on the<br />

third day of the exhibition (<strong>March</strong>


114<br />

30) will also take place where<br />

fellow like-minded peers can share<br />

their experience and explore the<br />

development of the furniture industry<br />

over delicious snacks, great<br />

wine and relaxing music.<br />

PIAZZA lounge debuts at<br />

Machinery hall (Hall 12.1)<br />

Exhibitors and visitors alike at<br />

Hall 12.1 will be treated with<br />

complimentary Italian coffee, tea,<br />

fruit juice, red wine, champagne<br />

and desserts at the PIAZZA mini<br />

lounge this year, as an extension<br />

of the well-received PIAZZA lounge<br />

at Hall 14.1.<br />

A piece of interzum guangzhou<br />

Efforts by the organizers to ensure<br />

an informative, comfortable and<br />

memorable experience does not<br />

stop there as visitors will get to<br />

bring home an exclusive interzum<br />

guangzhou souvenir sponsored by<br />

Guangdong Tianan New Material<br />

Co., Ltd., after collecting one<br />

stamp each from any of the two<br />

international halls.<br />

The definitive one-stop platform<br />

for all vertical sectors<br />

As Asia’s leading event in the<br />

woodworking machinery, furniture<br />

production and interior design<br />

industry, CIFM / interzum guangzhou<br />

was first introduced into the<br />

China market in 2004. The event<br />

originated from interzum by Koelnmesse<br />

GmbH, one of the largest<br />

trade fair companies in the world<br />

with 90 years of professional<br />

experience.<br />

CIFM / interzum guangzhou 2016<br />

have won nods and warm welcome<br />

from exhibitors with its<br />

numerous and very high quality<br />

visitors. CIFM / interzum guangzhou<br />

2016 is poised to be held over<br />

four days starting from 2016.


116<br />

Thindown,<br />

the future<br />

of comfort<br />

in bedding<br />

Thindown is the<br />

world’s first down<br />

fabric. Made in<br />

Italy. It is used in a<br />

broad area ranging<br />

from mattresses<br />

up to clothing and<br />

accessories.


117


118<br />

Imagine a down blanket surrounded<br />

in seamless warmth!<br />

Down is the world’s greatest<br />

insulation. Thindown magnifies<br />

all the natural advantages of<br />

down and simplifies its use. Real<br />

down is now available in rolls of<br />

easy to use, cuttable fabric. So,<br />

you can just cut by scissors, ultrasound,<br />

rotary or vertical knives<br />

and on a vacuum table and sew<br />

Thindown with any standard<br />

machine type including overlock.<br />

Sew it to shell or lining before<br />

joining. Thindown innovative<br />

technology allows for seamless<br />

and/or quilted designs.


119<br />

Thindown is a proprietary blend<br />

of down and fibers, 85% pure<br />

down, 13% polyester and 2%<br />

other fibers. The down supply is<br />

Downpass, RDS and Oeko-Tex<br />

certified, meeting US, EU and<br />

Japanese standards. To protect<br />

from torqueing during manufacturing,<br />

a 100% polyester scrim<br />

is applied to both sides of the<br />

Thindown.<br />

Thindown is superior traceable<br />

and socially responsible down<br />

certified by Downpass & RDS.<br />

The goose down quality is extra<br />

white, 93% down cluster or 90%<br />

down cluster while extra white<br />

duck down is 90% cluster.<br />

The fabric comes at 150 cm wide<br />

in weights 30, 45, 60, 80, 120<br />

gr/m2. The rolls are 20 m - 50 m.<br />

Minimum order quantity is one<br />

roll, 50m of 30g and 45g <strong>–</strong> 25m<br />

of 60g and 80g, 20 m of 120g.<br />

It has the maximum warmth<br />

available confirmed by CLO<br />

Rating. It is up to 400% warmer<br />

than branded polyfill, up to<br />

200% warmer than traditional<br />

down. Thindown is the warmest<br />

when compared with others.<br />

Multiple products now deliver<br />

Thindown beyond outerwear.<br />

Patented proprietary technology<br />

renders down channels optional.<br />

It offers less bulk and even distribution<br />

but maximum warmth.<br />

Thindown is a live material best<br />

stored where it can breathe humidity<br />

to gain loft and stability.<br />

It should be stored horizontally,<br />

maximum two rolls per shelf.


120<br />

“Invest in a good pillow<br />

and mattress”<br />

“Think ergonomically”<br />

Experts say that we don’t often think<br />

about our spines when we’re lying in bed.<br />

They emphasize that our sleep posture<br />

can determine our spine wellness <strong>–</strong> and<br />

whether or not we experience back pain.<br />

“American Academy of Spine Physicians”<br />

listed “30 Tips For Better Spine Health”<br />

Some of them are as follows:<br />

Invest in a good pillow and mattress:<br />

The average individual spends approximately<br />

one third of life sleeping, therefore;<br />

proper support of the spine and head<br />

during this period will strongly influence<br />

spine health. A good pillow and mattress<br />

will also facilitate more restorative sleep.


121<br />

In some instances an individual may<br />

benefit by the use of more the one<br />

pillow. There are different types of<br />

pillows. When you sleep you do not<br />

have conscious control over your body<br />

position.<br />

A good mattress will support the<br />

spine no matter how many times one<br />

moves during the night.<br />

Good sleep support:<br />

Sleeping on a supportive mattress.<br />

Do not sleep on your stomach. If you<br />

sleep on your side, place a pillow between<br />

your knees to reduce rotation<br />

of the low back. If you sleep on your<br />

side, try to keep your legs bent at<br />

the knees and at the hips, a position<br />

which reduces the stress on the low<br />

back.<br />

Invest in good chairs:<br />

Individuals spend the majority of<br />

their lives in a sitting position. Chairs<br />

greatly influence sitting posture. Poor<br />

chairs contribute to chronic spine<br />

problems; well- designed chairs promote<br />

spine health.<br />

Think ergonomically:<br />

Seek the optimum work environment.<br />

This requires an adjustable workstation<br />

to properly support the extremities<br />

and the spine. An efficient work<br />

environment will include proper phone<br />

equipment, an adjustable chair, an<br />

efficient keyboard and adjustable<br />

monitor. The work surface should<br />

have adjustable height. It will also<br />

require proper lighting. A footrest will<br />

contribute to reduced stress on the<br />

spine. Assume a relaxed yet supported<br />

posture.<br />

Use products that promote good<br />

posture and spine health:<br />

Utilize products which support the<br />

spine from the ground up. Use support-enhancing<br />

products that can be<br />

added to poorly designed furniture<br />

and seating.<br />

For furher information please visit:<br />

http://www.spinephysicians.org/


122<br />

Mattress Industry<br />

Terms<br />

Source: ISPA, International<br />

Sleep Products Association<br />

Adjustable base: An electro-mechanical<br />

or manual bed frame construction<br />

that permits the raising<br />

and lowering of the head and/or<br />

foot portions of the mattress.<br />

Airbed: An air mattress with a core<br />

that is an air-filled vinyl bladder.<br />

Better airbeds are multichambered,<br />

covered with cushioning, upholstered<br />

with ticking and sold with a<br />

foundation.<br />

Anti-microbial fiber and foam:<br />

Treatment that inhibits the growth<br />

of microbial contaminates.<br />

Backing: Any fabric or sheeting material<br />

that is used during quilting to<br />

anchor the stitches.<br />

Batting: See Cotton Felt.<br />

Bedding: Commonly used as a<br />

generic term for a mattress and<br />

foundation set, but may also apply<br />

to accessory items such as blankets,<br />

sheets, pillows, comforters,<br />

mattress pads, etc.<br />

Bedding ensemble: A complete<br />

sleep support system, consisting of<br />

a metal frame or a bed, a foundation<br />

and a mattress set.<br />

Bed frame: A metal or wood<br />

frame with legs used to support a<br />

mattress and foundation. Conventional<br />

height is 7-1/4 inches and<br />

the low-profile version is 5-3/4<br />

inches when measured from the<br />

floor to the bottom of the foundation.<br />

Generally a headboard<br />

can be attached. Metal frames<br />

are sometimes known as a “Hollywood”<br />

frame.<br />

Bedsprings: Open-spring or wire<br />

fabric box springs without uphol-


123<br />

stery materials or cover.<br />

Binding tape: Fabric tape used<br />

to bind and close the mattress or<br />

foundation where the vertical and<br />

horizontal panels of outer ticking<br />

come together, providing the edge<br />

trimming for the mattress or foundation.<br />

See Tape and Tape Edge.<br />

Body impressions: Indentations occurring<br />

on the surface of a mattress<br />

over time, due to the compression<br />

of materials by the human body.<br />

Bonnell: A knotted, round-top,<br />

hourglass-shaped steel wire coil.<br />

When laced together with crosswire<br />

helicals, these coils form the<br />

simplest innerspring unit, also<br />

referred to as a Bonnell.<br />

Border: The vertical side or edge<br />

of a mattress or foundation. Prebuilt<br />

borders are constructed by<br />

stitching together the ticking, foam<br />

or other filling materials and a<br />

backing material. Commonly quilted<br />

or vertical-stitched.<br />

Border rod: A heavy gauge wire<br />

rod attached to the perimeter of<br />

the innerspring unit (top and bottom)<br />

by means of a helical wire or<br />

metal clips.<br />

Boric acid: A chemical additive<br />

applied during the garnetting of<br />

cotton and/or other fibers to provide<br />

cigarette ignition resistance<br />

characteristics.<br />

Box spring: Also referred to as<br />

a “foundation.” A base for an<br />

innerspring mattress, consisting<br />

of coils or other forms of springs<br />

mounted on a wood or metal frame<br />

and secured with a wire-interlaced<br />

or welded-wire grid, topped with<br />

upholstery and insulating materials<br />

(felt, urethane or other resilient<br />

materials), and covered on the<br />

top and sides with ticking and on<br />

the bottom with a dust cover. It<br />

is an important part of a bed set<br />

since it serves as a shock absorber,<br />

distributes weight, and supports<br />

and interacts with the innerspring<br />

mattress to properly support the<br />

body.<br />

Box-top mattress: A mattress<br />

featuring a raised surface finishing<br />

treatment where a separate, sided<br />

and rectangular encasement of<br />

soft materials<strong>–</strong>usually with a tape<br />

edge<strong>–</strong>is attached via a welt to the<br />

entire surface on top of existing<br />

cover and upholstery.<br />

Bunk bed: A two-tiered wood or<br />

metal frame designed to accommodate<br />

two mattresses, typically<br />

twin-size, one above the other.<br />

Some models allow the upper and<br />

lower units to be detached and<br />

used as separate beds.<br />

Bunkie: A mattress, usually twinsize,<br />

and platform base used on<br />

bunk beds.<br />

Cal 117: Refers to California Technical<br />

Bulletin 117, which specifies a<br />

vertical flame testing procedure for<br />

bedding and furniture component<br />

materials. Foam referred to as “Cal<br />

117 foam” has passed this test.<br />

Carbon: The principal hardening<br />

element in steel. The higher the<br />

carbon content, the harder the metal<br />

and the more temper it will take,<br />

thus giving longer “memory.”<br />

Cellulose acetate pad: Woody fiber<br />

compacted into a pad and used<br />

as an insulator. May be glued or


124<br />

sandwiched between plastic netting<br />

to help hold it together.<br />

Coil count: The number of coils in<br />

an innerspring unit. Though the<br />

count can effect weight distribution,<br />

it is not the determining factor<br />

for firmness. The count is usually<br />

based on the number of coils in a<br />

full-size unit.<br />

Coils: The individual wire springs<br />

that form an innerspring unit. See<br />

Hourglass, Continuous and Offset<br />

Coils.<br />

Coir pad: An insulator pad made<br />

from coconut husk fiber, garnetted,<br />

needled, bonded and pre-cut to<br />

size.<br />

Comfort system: Refers to the<br />

upholstery layers of the mattress,<br />

generally consisting of a combination<br />

of materials (cover, cushioning,<br />

topper pad, insulators, etc.).<br />

Conjugate polyester fiber: Spirally<br />

crimped fiber that is crimped chemically<br />

rather than thermally. Is very<br />

durable and resilient.<br />

Continuous coils: An innerspring<br />

configuration in which the rows of<br />

coils are formed from a single piece<br />

of wire.<br />

Conventional bedding products:<br />

Mattresses and foundations in the<br />

conventional adult sizes of twin,<br />

twin extra long, full, full extra long,<br />

queen and king.<br />

Convertible sofa: A sofa with a<br />

bed folded beneath the seating<br />

surface, generally consisting of a<br />

mattress resting on a metal mechanism.<br />

Also called “sleep sofa” or<br />

“sofa sleeper.”<br />

Convoluted foam: Better known as<br />

“egg-crate” foam that is specially<br />

cut to produce hills and valleys,<br />

giving gentle softness and more<br />

surface comfort. Foam surface<br />

treatment is available in multiple<br />

patterns.<br />

Cornell test: Devised by Cornell<br />

University School of Hotel/Motel<br />

Administration. Designed to test<br />

cosmetic performance of bedding<br />

sets, such as body impression or<br />

support firmness. Two round surfaces<br />

are pounded into the finished<br />

product 100,000 times and checked<br />

periodically for failure or changes.<br />

Corner guards: Molded plastic or<br />

metal, (sometimes upholstered) fittings<br />

secured to foundation corners<br />

to prevent material damage from<br />

the bed frame.<br />

Cotton felt: Produced by a garnett<br />

machine which combs cotton and<br />

other fiber binders into a continuous<br />

web or layer. Several such<br />

layers combined are called cotton<br />

“batt”. For compressed cotton felt,<br />

thick layers of garnetted cotton<br />

fiber are mechanically compressed<br />

to reduce body impressions.<br />

Cotton linters: The short fibers<br />

adhering to the seed after the long<br />

staple fiber has been removed in<br />

the ginning process. Used in making<br />

cotton felt.<br />

Cotton pickers: “Fall out” from ginning<br />

or garnetting. These shorter<br />

staple cotton fibers are blended<br />

with linters to produce cotton felt.<br />

Crown: A convex surface on a mattress.<br />

Mattresses with a half-inch<br />

crown are a half-inch thicker at the<br />

center than at the edges.<br />

Cushioning: Materials that lie<br />

above the insulator and below the<br />

fabric covering in an innerspring<br />

mattress. These materials are typically<br />

combinations of polyurethane<br />

foam, cotton felt, and/or mademade<br />

fibers.<br />

Damask: Woven ticking produced<br />

on a loom that has yarns running<br />

at 90-degree angles to each other,<br />

the warp and the weft. The damask<br />

design is woven into the fabric<br />

rather than printed on the surface.<br />

Density: A measure of weight per<br />

cubic volume, usually expressed<br />

in pounds per cubic foot. Often<br />

referred to when discussing foam.<br />

Double tempering: Heating of wire<br />

components, usually in an oven, after<br />

they have been given shape or<br />

form and have been electronically<br />

stress-relieved. Refers to tempering<br />

coils as well as border rods and<br />

helicals in a complete spring unit.<br />

Dual-purpose: A broad term used<br />

to include all sleep pieces, which<br />

can be converted to other uses,<br />

including: convertible sofas,<br />

high-risers, daybeds, futons, etc.<br />

See Convertible Sofa.<br />

Dust cover: A woven or non-woven<br />

fabric attached to the underside of<br />

a foundation to prevent the collection<br />

of dust inside. May also be<br />

known as “sheeting” or “cambric.”<br />

Edge guard: Generally an extra<br />

component added to the edge of a<br />

mattress and/or box spring to give<br />

support on the sides.<br />

Engineered edge support: A special<br />

design where the coils on the<br />

outer edge of an innerspring unit<br />

are actually positioned under the<br />

border rod. Most units have the<br />

coils recessed from the edge, which<br />

can contribute to a “roll out of bed”<br />

feeling.<br />

Euro-top mattress: A mattress featuring<br />

a raised, squared-off surface<br />

finishing treatment filled with soft<br />

comfort layers and attached to the<br />

mattress upholstery at the tapeedge.<br />

Fabric cover: Cloth or textile material<br />

woven, knitted or felted of<br />

any fiber or mixture of fibers. Often<br />

referred to as “ticking” or mattress<br />

fabric.


125<br />

Fales pad: Compressed cotton felt<br />

that is stitched together to better<br />

retain compression.<br />

Fiber pad: Usually refers to manmade<br />

or natural fibers (wool, silk,<br />

etc.) that are garnetted, needled,<br />

carded and/or bonded together.<br />

Often used in quilting panels for<br />

mattress tops.<br />

Filler cloth: Refers to a plain fabric<br />

used on the top of a foundation<br />

instead of ticking. Commonly offers<br />

non-skid characteristics.<br />

Flanging: The process whereby a<br />

strip of fabric is sewn to the edge<br />

of the mattress cover and, in the<br />

assembly process, secured to the<br />

perimeter of the innerspring unit to<br />

prevent the cover and filling materials<br />

from shifting.<br />

Foam foundation: Consists of a<br />

built-up wood slat frame covered<br />

with a sheet of cardboard or similar<br />

material, topped with at least 2” of<br />

foam and covered with ticking.<br />

Foundation: Any base or support<br />

for a mattress, sometimes used as<br />

a generic term for box spring. A<br />

foundation may be made entirely<br />

of wood or a combination of wood<br />

and steel or steel springs. See Box<br />

Spring and Foam Foundation.<br />

Futon: A Japanese-style mattress<br />

construction, consisting of a cover<br />

and filling material, which is typically<br />

cotton but can be innerspring<br />

and/or foam.<br />

Garnetting: A mechanical process<br />

whereby short cotton fibers and/<br />

or other fibers are combed into a<br />

specific orientation and formed into<br />

a thin web, which are then layered<br />

to create a batting used as an upholstery<br />

material. See Cotton Felt.<br />

Gauge, coil: A measurement of the<br />

diameter of the steel wire used in<br />

coil construction. Wire gauge for<br />

innerspring coils range from 12.5<br />

to 17. The higher the gauge, the<br />

thinner the wire.<br />

Gel foam: Generally a visco-elastic<br />

foam that is infused with beads or<br />

swirls of gel during the foam pouring<br />

process.<br />

Hair pads: Horse tail or mane, cattle<br />

tail or hog hair, which has been<br />

processed and curled for use as a<br />

mattress or upholstery filler.<br />

Hammocking: An undesirable characteristic<br />

sometimes associated<br />

with worn out or low-end mattresses.<br />

When weight is placed in the<br />

center, the corners tend to rise and<br />

bow in response to deep compression<br />

much like a hammock. Terms<br />

“dish” and “sagging” also used to<br />

describe this phenomenon.<br />

Hand: Term used to describe the<br />

touch or feel of fabrics (e.g., soft,<br />

smooth, etc.).<br />

Hand-tied: The process of<br />

hand-lacing the coils in a box<br />

spring together with twine. Seldom<br />

used, this process has been<br />

replaced with modern technology<br />

and new designs.


126<br />

Headboard: An upright unit of<br />

wood, metal, plastic, or upholstered<br />

material, to be attached at<br />

the head of a bed, usually with the<br />

bed frame.<br />

Helical: A tightly-coiled, elongated<br />

wire used in the manufacture of<br />

innerspring units to join individual<br />

coils to each other and to the<br />

border rod.<br />

High-contour mattress: Measures<br />

9” <strong>–</strong> 13” thick. A mattress under 9”<br />

thick is considered “standard”; over<br />

13” thick is considered “custom.”<br />

High riser: Usually a frame or sofa<br />

with two mattresses of equal size<br />

without a backrest. The frame<br />

slides out with the lower bed and<br />

rises to form a full bed or two<br />

single beds.<br />

Hog ring: Metal ring used to<br />

secure the insulator and flange material<br />

to the innerspring unit. Takes<br />

its name from its similarity to the<br />

metal ring in a hog’s nose.<br />

Hourglass coils: Coils that taper<br />

inward from top to middle and outward<br />

from middle to bottom, thus<br />

resembling an hourglass in shape.<br />

Employed in bonnell and offset coil<br />

designs.<br />

Hybrid: Commonly used industry<br />

term for a mattress that combines<br />

an innerspring unit with specialty<br />

foams such as visco-elastic or latex.<br />

Ideal weight distribution: Equalization<br />

of support in such a way<br />

as to eliminate pressure points<br />

that cause discomfort resulting in<br />

tossing and turning. Best achieved<br />

with coil on coil construction and<br />

properly designed insulation and<br />

cushioning material.<br />

Innerspring unit construction (for<br />

mattresses): The spring construction<br />

used as the main support system<br />

inside an innerspring mattress.<br />

Some common types are: pocketed<br />

(see Marshall) and all metal (i.e.,<br />

bonnell, offset and continuous<br />

wire).<br />

Insulator: Any material used on top<br />

and bottom of an innerspring unit<br />

to prevent the upholstery layers<br />

from cupping down into the coils.<br />

Some common types are: a fiber<br />

pad, non-woven fabric, netting,<br />

wire mesh or foam pad.<br />

Knit: A basic polyester or nylon<br />

ticking fabric produced through a<br />

knitting process (tricot) rather than<br />

weaving. Designs are printed onto<br />

the surface.<br />

Lacing wire: Finer gauges of wire<br />

used to form helicals.<br />

Latex: A flexible foam created from<br />

a water dispersion of rubber, either<br />

from the rubber tree (natural latex)<br />

or a man-made, petroleum-based<br />

product (synthetic latex). Most<br />

latex used in mattresses today is a<br />

combination of natural and synthetic<br />

latex rubber.<br />

LFK: An unknotted offset coil with a<br />

cylindrical or columnar shape.<br />

Link fabric: A wire foundation for<br />

bedsprings, cots, studio couches,<br />

sofabed mechanisms and gliders.<br />

So called because the fabric is a<br />

succession of metal links.<br />

Marshall: A type of innerspring<br />

construction in which thin gauge,<br />

barrel-shaped, knotless coils are<br />

encased in fabric pockets. Also<br />

known as “pocketed coils.”<br />

Mattress: A manufactured product<br />

to sleep on, consisting of various<br />

resilient materials covered with an<br />

outer ticking. Comes from the Arabic<br />

term “matrah” meaning to throw


127<br />

down. Early Arabs traveled with<br />

their bedding and threw it down on<br />

the ground or floor at night.<br />

Memory: The ability of tempered<br />

steel, foam or some fabrics to<br />

return to their original state after<br />

being compressed or stretched.<br />

Mesh: Plastic netting generally<br />

stretched across the face of an<br />

innerspring unit as an insulator.<br />

Microcoils: A low-profile metal<br />

spring unit, typically with individually<br />

wrapped coils, used in the top<br />

comfort layers of a mattress.<br />

Molded foam core (for mattresses):<br />

A core made of flexible foam<br />

is made in molds and used as the<br />

main support system in a foam<br />

mattress.<br />

Mounting: Attachment of a box<br />

spring unit to a wood or metal<br />

frame.<br />

Needlepunched fabric: A manufacturing<br />

process for which high<br />

strength, lightweight, non-woven<br />

construction fabrics are produced.<br />

These fabrics are produced by<br />

garnetting fibers, entangling or<br />

inner-locking these fibers together<br />

by a series of needles and then<br />

mechanically bonding or fusing<br />

them together via heat to produce<br />

a fabric without glue or binders.<br />

Needlepunched pad: A manufacturing<br />

process used to produce<br />

insulator pads and non-woven<br />

fabrics whereby loose, garnetted<br />

fibers are inner-locked by a series<br />

of “needles.” This process usually<br />

requires additional bonding to<br />

keep the fibers in place.<br />

Offset coils: An hourglass type coil<br />

on which portions of the top and<br />

bottom convolutions have been<br />

flattened. In assembling the innerspring<br />

unit, these flat segments<br />

of wire are hinged together with<br />

helicals.<br />

Orthopedic: Generalized term to<br />

imply set gives proper postural<br />

alignment and support. Should not<br />

necessarily mean hard or board<br />

feeling. Proper support with a<br />

degree of comfort to contour to the<br />

body is best.<br />

Panel: The part of the ticking that<br />

constitutes the top sleep surface of<br />

a mattress, as well as the bottom<br />

of a mattress on a two-sided bed.<br />

Pedestal-type metal or wood bed<br />

frame: A low-profile bed frame<br />

with a solid pedestal base underneath<br />

each side of the frame,<br />

instead of legs.<br />

Pillow-top mattress: A mattress<br />

featuring a surface finishing treatment<br />

where a separate encasement<br />

of soft materials is attached<br />

to the entire surface on top of<br />

existing cover and upholstery.<br />

Plus 4 edge: Two border rods<br />

engineered with one inside of the<br />

other and designed so that they<br />

make the edge 4% firmer than<br />

the balance of the sleep surface<br />

to eliminate that “roll out of bed”<br />

feeling and edge sag.


128<br />

Pocketed coil: See Marshall.<br />

Polyurethane foam: See Urethane<br />

Foam.<br />

Print: A ticking fabric, which can be<br />

a woven or non-woven sheeting,<br />

commonly of synthetic fiber composition,<br />

on which a design has been<br />

printed.<br />

Quilting: The surface treatment in<br />

which the cover, foam and/or other<br />

fibers are sewn together, using<br />

various stitch patterns on quilting<br />

machinery, including scroll or<br />

panel quilters (single needle) and<br />

multi-needle quilters.<br />

Resilience: Surface liveliness and<br />

spring-back ability.<br />

Rollator test: An approximately<br />

230 lb., six-sided roller is passed<br />

across a sleep set to determine the<br />

structural strengths or weaknesses<br />

of the set and components (i.e.,<br />

foam or quilt failure, breaking of<br />

helicals and coils). The industry<br />

standard to duplicate the life of a<br />

mattress is 100,000 passes.<br />

Rollaway bed/cot: A portable metal<br />

bed/cot with a frame that folds<br />

in half with the mattress when not<br />

in use so it can be rolled away into<br />

a closet (or elsewhere) for compact<br />

storage.<br />

Sheeting: a woven or non-woven<br />

fabric other than knits that have a<br />

degree of sizing and are somewhat<br />

stiff.<br />

Side rail: A metal or wood rail,<br />

which hooks into the outside edges<br />

of a headboard and footboard<br />

to provide the support base for a<br />

foundation and mattress.<br />

Sisal: A product of the henequen<br />

plant formed into a pad and used<br />

as an insulator. Named after the.<br />

small port of Sisal in Yucatan.<br />

Slats: Narrow strips of wood used<br />

to support the coils in the box<br />

spring frame. Also used in a bedstead<br />

to support the box spring.<br />

Sleep Products Safety Council<br />

hangtag: Used voluntarily by<br />

bedding producers since 1987, the<br />

safety hangtag program provides<br />

critical consumer information about<br />

the safe use of sleep products.<br />

Manufacturers certify that they use<br />

the tag only on mattresses that<br />

meet the Federal Standard for the<br />

Flammability of Mattresses and<br />

Mattress Pads.The tag is available<br />

in a hangtag or permanent label.<br />

Smooth top: A plain surfaced<br />

mattress, neither tufted nor quilted.<br />

Also called button-free.<br />

Spring wire: Wire made from high<br />

carbon steel, characterized by<br />

toughness, strength and ductility.<br />

Typically furnished in 8 to 18 gauge<br />

for bedding industry applications.<br />

Steel unit construction (for box<br />

springs): The spring construction<br />

used as the main support system<br />

inside a box spring.<br />

Stitch bonded pad: See Fales Pad.<br />

Straightline deflection: Pertains to<br />

mattress innerspring construction<br />

and refers to the constant ratio<br />

between stress and strain, weight<br />

and movement. The benefit is<br />

that constant support is provided<br />

regardless of the weight applied.<br />

No bottoming out of soft spots.<br />

Basically it means that two people<br />

of unequal weight, sleeping on the<br />

same mattress, receive the same<br />

support.<br />

Stretch knit: A heavy-weight mattress<br />

ticking consisting of a top layer,<br />

bottom layer and filling material<br />

knitted together and intermittently<br />

stitched to keep the filling yarns<br />

stable.<br />

Super zoned box spring frame: A<br />

support, generally wood, attached<br />

longitudinally to the underside of<br />

a foundation for added support<br />

where the main body weight rests.<br />

Another important structural point<br />

is that the vertical slats are turned<br />

on edge for added strength. This<br />

is extremely important on queen<br />

sizes and for 4-poster beds where<br />

typically no center support is<br />

provided. Also known as a “center<br />

rail.”<br />

Tape: Fabric material that closes<br />

over the rough-sewn edge where<br />

the top and bottom panels are<br />

joined to the border of a mattress<br />

or box spring.<br />

Tape edge: A specified type of<br />

sewing machine designed to stitch<br />

binding tape around the top and<br />

bottom edges of the mattress,<br />

joining the panels with the border<br />

and closing the mattress.<br />

Tempering: Heat treatment of<br />

wire to reduce brittleness. Accomplished<br />

by electric charge,<br />

oven heat or both. Also known as<br />

“stress relieved”.<br />

Ticking: Fabrics for covering mattresses<br />

and foundations. Common


types include: stretch knits, woven<br />

damasks, knits and nonwovens.<br />

Torsion bars: A type of spring system<br />

used in box springs characterized<br />

by square-shaped wire forms.<br />

Trundle bed: A low bed that is<br />

rolled under a larger bed. In<br />

some constructions, the lower bed<br />

springs up to form a full bed or two<br />

single beds as in a high riser.<br />

Tufting: Consists of passing twine,<br />

cords or tape vertically through<br />

the mattress from top to bottom,<br />

knotting and securing the loops<br />

thus formed with tufts, buttons, or<br />

lacing. The purpose is to hold the<br />

mattress filling in place.<br />

Uniflex grid: A steel wire grid used<br />

to bridge the “mouth” of the coils<br />

on an innerspring unit to prevent<br />

“pocketing” of insulation down into<br />

the coil and to eliminate “coil feel.”<br />

Also helps to distribute the body<br />

weight of a person.<br />

Urethane foam: Synthetic (chemically<br />

foamed) flexible urethane<br />

used for mattress cores and as a<br />

cushioning material. As a core, it’s<br />

the main support system. Generic<br />

term covering both polyester and<br />

polyether foams.<br />

Ventilator: Metal or plastic screens<br />

attached to the sides and sometimes<br />

the ends of mattresses to<br />

permit the passage of air. Unnecessary<br />

with normal high quality<br />

materials used today, except for<br />

hospital type mattresses with wetproof<br />

covers.<br />

Visco-elastic foam: Also known<br />

as “memory foam.” Slow recovery<br />

urethane foams that are temperature<br />

sensitive. They conform to<br />

the body and distribute pressure<br />

according to body heat and dynamics.<br />

Waterbed: A sleep system<br />

employing a water-filled vinyl<br />

bladder as its primary support<br />

system. Original models relied on<br />

rigid framing to contain the vinyl<br />

components and were known as a<br />

“hardside”. Newer styles consist<br />

of vinyl components (bladder and<br />

liner) typically encased in foam and<br />

129<br />

made to look like a conventional<br />

mattress, usually paired with a<br />

regular upholstered foundation.<br />

Also called a “softside” waterbed.<br />

All versions are sometimes referred<br />

to as “flotation beds.”<br />

Welded grid top: Basic wire<br />

welded into a lattice to which box<br />

spring coils, formed wire or modules<br />

are fastened. Offers even<br />

weight distribution, yet allows<br />

some flex and give.<br />

Wood bed: A bed with a headboard<br />

and footboard made of<br />

wood, having side rails of wood or<br />

metal that support the foundation<br />

and mattress.<br />

Wood frame (for box springs): The<br />

wood frame in a box spring on<br />

which the spring construction is<br />

mounted.<br />

Woven stripe: A once ubiquitous<br />

woven ticking with colored stripes.<br />

The style was referred to as “ACA”,<br />

the traditional designation for<br />

the 8 oz. blue- and white-striped<br />

ticking that has mostly fallen out of<br />

favor and is seldom produced.

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