SleepTech Magazine / March – April 2017
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
40<br />
made of 60% TENCEL ® and 40%<br />
cotton and has surpassed Dibella’s<br />
expectations.<br />
The American manufacturer, Valley<br />
Forge Fabric, works with internationally<br />
renowned hotel chains<br />
and specializes in TENCEL ® in the<br />
segment of furniture fabrics and<br />
bed linens. “We are convinced<br />
that we have changed the way<br />
that our customers see textiles<br />
in the hotel sector. Ecological<br />
compatibility and health aspects<br />
now have an influence on their<br />
purchase decisions. For us it is important<br />
to tell this unique TENCEL ®<br />
fiber story,” Valley Forge Fabrics<br />
explain in one statement.<br />
The Austrian company HEFEL Textil<br />
is a pioneer in the field of production<br />
of TENCEL ® bed linens. HEFEL<br />
Textil started to use the TENCEL ®<br />
fiber in their bed linens as early<br />
as 1998. “Many of our customers<br />
are exclusive hotels thus it was<br />
natural to use TENCEL ® in the hotel<br />
sector as well. The bed linens are<br />
characterized by the unique combination<br />
of skin-friendly and easycare<br />
properties,” Hefel comments.<br />
A pilot project convinced HEFEL<br />
Textil and confirmed TENCEL ® as a<br />
fixed feature in the hotel industry.<br />
“Mostly, however, the hotel<br />
guests will enjoy bed linens of<br />
TENCEL ® ,” HEFEL Textil is sure.<br />
Press conference Heimtextil, from left to right: Susanne Jary, Global BD Home & Interiors Textiles,<br />
Lenzing Aktiengesellschaft and Amit Gautam, Vice President, Global BM Textiles, Lenzing<br />
Aktiengesellschaft.<br />
The future in the hotel industry<br />
Lenzing is continuing to expand<br />
applications for TENCEL ® fibers<br />
in the hotel business. “First and<br />
foremost, it is a stable business<br />
and in which we can reach end<br />
consumers directly in partnership<br />
with the hotels,” Jary explains.<br />
“Guests can experience TENCEL ®<br />
directly at hotels and can then acquire<br />
the feel-good fiber for their<br />
use at home. The possibilities in<br />
this sector are interesting both for<br />
the hotel business as well as for<br />
final consumer marketing,” Jary is<br />
convinced.<br />
Development partners:<br />
Textilpflege Leitgeb GmbH, Austria<br />
www.leitgeb.at<br />
Damino GmbH, Germany<br />
www.damino.de<br />
Dibella GmbH, Germany<br />
www.dibella.de<br />
HEFEL Textil GmbH, Austria<br />
www.hefel.com<br />
Hotel Attersee, Austria<br />
www.hotelattersee.com<br />
Valley Forge Fabrics, Inc., USA<br />
www.valleyforge.com
Change language