SleepTech Magazine / March – April 2017
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20<br />
aims to establish a master brand<br />
for individual Turkish brands in<br />
the world markets. Presently, 118<br />
brands are covered by the project.<br />
The brands supported by the<br />
TURQUALITY® program agrees on<br />
the common view that exports are<br />
accelerating and that they are<br />
better able to express themselves<br />
internationally thanks to the supports<br />
of the project. Many brands<br />
that have turned this support into<br />
advantage have already set an<br />
effective road map for their aims<br />
in overseas markets. As a result<br />
of their activities in these markets,<br />
they are making a strong<br />
partnership with brands that have<br />
received positive feedback from<br />
their foreign markets where they<br />
have introduced their products.<br />
These achievements are crowned<br />
with various competitions and<br />
awards held in the global field.<br />
We listened about this journey<br />
from the major brands included<br />
in the Turquality Program, which<br />
have achieved new successes by<br />
increasing their and Turkey’s brand<br />
awareness and effectiveness in<br />
the world.
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