Beauty Turkey Dergisi Temmuz – Ağustos 2017 Sayısı

10 Beauty Güzellik
98 firms represented the Turkish cosmetics industry in Dubai
The giants of the cosmetics
industry were at the
Beautyworld Middle East Fair
in Dubai with their latest products.
Increased their international
market share and perception with
the attacks they have realized
in recent years, representatives
of the Turkish cosmetics sector
also took place in this important
organization. Participated in the
fairs with a wide range of products
from perfume to make-up and skin
care products, from hair stylings
to wet wipes, mouth and dental
health products to deodorants,
Turkish cosmetics companies have
attracted much attention.
Closely following trends, The
Turkish cosmetics industry is one
of the fastest growing sectors
of the chemical industry with its
structure of open for improvement.
The size of the cosmetics industry
in the world is about 300 billion
Euros. The domestic market size
of the sector in Turkey is around 3
billion Euros. Cosmetics is among
the sectors which continue to
grow even during times of crisis.
In addition to its dynamic and
innovation-friendly structure,
it also draws attention with its
flexible production structure. With
all these features, the industry
seems to have a rapid growth
momentum in recent years. Our
cosmetics exports have increased
by 170 percent in the last 10 years,
while sector companies have been
able to export to over 190 countries.
Turkish cosmetics sector can
compete with international brands
both in domestic market and
foreign markets with the quality
and competitive prices.
The sector carried out cosmetic
exports of $ 1.05 billion in 2016. The
countries where cosmetic industry
exports most in the past year are
Iraq, Iran, the United Kingdom,
Russia, Germany, France, Saudi
Arabia, United Arab Emirates, the
Netherlands and Romania. Product
groups such as soap, hair care
products, wet wipes produced by
sector companies whose share in
the global market is growing are
in the first place in the world. In
cosmetic products called color
cosmetics, the product variety
of the companies, exports and
brand investments are increasing.
Following the developments in the
world, the sector companies are
moving rapidly in branding.
Murat Akyuz, Chairman of the
Board of Directors of Istanbul
Chemicals and Products Exporters
Association (IKMIB) said, “Our
cosmetics sector is growing by
more than 10 percent every year.
Today we export our products to
more than 190 countries. Currently
the most exported products are
hair preparations, cosmetics,
aerosols and wet wipes. In recent
years, we are moving towards an
assertive point in color cosmetics.
The success of the Turkish series
abroad is also reflected positively
in the cosmetic sector. Consumers
who think that serial characters
and players use Turkish cosmetic
products show more interest in
Turkish products. According to
researches; A price difference of
30% between a Turkish product
and another country product can be
bought by buyers. This is reflected
in the sector as the added value of
being a Turkish brand.”