Furnishing Fabric Fashion May - June 2024

4 

Furnishing Fabric Fashion 

Contents 

Group Chairman 

Publisher 

H.Ferruh ISIK 

ISTMAG Magazin Gazetecilik 

Yayıncılık İç ve Dış Ticaret Ltd. Şti. 

Managing Editor 

(Responsible) 

Mehmet SOZTUTAN 

(mehmet.soztutan@img.com.tr) 

Editor 

Furkan AKAR 

Editorial Consultants 

Ahmet OKCUOGLU 

Dr. Rolf ARORA 

Güven SANCAK 

Hakan YILSELI 

Inkrit BERBEE 

Milou KET 

Murat ZUMBULYUVA 

Omer Faruk GORUN 

Sinan ATILMAZ 

6 Fascinating magic of design, sustainability, 

AI application and trends in furnishing 

fabrics 

8 Kips Bay Palm Beach 2024 Loves Perennials 

14 Vellteks heralds spring... 

18 Proposte inspired the fabric and drapery 

industrialists and designers 

26 On Trend with Brown Furnishings 

30 Summer 2024 Trend Forecast 

36 World Home Textile Sector Meets at 

HOMETEX 

38 5 Interior Design Fabric Ideas For Summer 

42 Fiji - A unique collection for both indoors 

and outdoors 

46 Edo-tex: Textile based wallpaper 

52 Predicting 2024 Design Trends with AD100 

Designers 

54 Sofas & Stuff develops third RHS fabric 

collection 

58 Revolutionizing furnishing fabrics: the role 

of AI in design and manufacturing 

66 Rounder and curvier shapes, ridges and 

ribs in interior design 

78 Pallas Textiles unveils the Mantra 

Collection: design-driven, versatile, and 

human-centered 

82 The Salone del Mobile.Milano - from 

design to experience 

88 Benefits of vinyl fabrics 

Project and 

Advertising Manager 

Correspondents 

Art Director 

Chief Accountant 

Chief Accountant 

HEAD OFFICE 

İHLAS MEDIA CENTER 

Merkez Mah. 29 Ekim Cad. 

No:11 Medya Blok Kat:1 

Yenibosna / İstanbul / Turkey 

Tel: +90 212 454 22 22 

Faks: +90 212 454 22 93 

www.furnishingfabrics.net 

Omer Faruk GORUN 

(omer.gorun@img.com.tr) 

+90 505 299 62 65 

Elke ARORA 

Tolga CAKMAKLI 

(tolga.cakmakli@img.com.tr) 

Yusuf DEMIRKAZIK 

(yusuf.demirkazik@img.com.tr) 

Yusuf DEMIRKAZIK 

(yusuf.demirkazik@img.com.tr) 

BURSA 

LIAISON OFFICE: 

Buttim Plaza A. Blok Kat:4 

No:1038 

Tel: +90. 224 211 44 50-51 

Fax: +90. 224 211 44 81 

PRINTED BY 

IHLAS GAZETECILIK A.Ş. 

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Tel: 0212 454 30 00

6 


From the editor 

Fascinating magic of design, 

sustainability, AI application and 

trends in furnishing fabrics 

Ömer Faruk Görün Project Manager 

omer.gorun@img.com.tr 

Welcome to the latest issue of FFF - Furnishing Fabric Fashion 

magazine, where we delve into the dynamic intersection of 

design, sustainability, AI application, and the latest trends 

shaping the furnishing fabric industry. 

In an era defined by rapid technological advancement and 

evolving consumer preferences, the role of design has never 

been more pivotal. Design is not merely about aesthetics; it’s 

a powerful tool for storytelling, expression, and innovation. 

In this issue, we explore the transformative impact of design 

on the furnishing fabric landscape, from bold patterns and 

textures to minimalist chic, showcasing the diverse innovative 

visions driving the industry forward. 

Amid growing concerns about environmental sustainability, 

the imperative for eco-friendly practices within the textile 

industry has never been clearer. Sustainability is not just a 

buzzword; it’s a moral imperative and a business imperative. In 

these pages, we spotlight pioneering companies and initiatives 

that are leading the charge towards a more sustainable future, 

from ethically sourced materials to eco-conscious production 

processes. 

Furthermore, the application of artificial intelligence (AI) is 

revolutionizing every facet of the furnishing fabric supply 

chain, from design and manufacturing to distribution and 

retail. AI-powered design tools offer unprecedented levels of 

customization and personalization, while predictive analytics 

optimize production workflows and minimize waste. Join us 

as we explore the cutting-edge AI technologies shaping the 

future of furnishing fabric fashion. 

Lastly, we present a curated selection of the latest trends 

sweeping the industry, from vibrant color palettes and tactile 

textures to innovative materials and avant-garde silhouettes. 

Whether you’re a seasoned industry professional or an 

aspiring designer, these trends offer invaluable insights and 

inspiration for your next project. 

As we navigate the ever-changing landscape of the furnishing 

fabric industry, FFF remains committed to delivering 

thought-provoking content that informs, inspires, and empowers 

our readers. Join us on this journey as we celebrate 

the transformative power of design, champion sustainability, 

embrace AI innovation, and embrace the latest trends shaping 

the future of furnishing fabric fashion.

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Kips Bay Palm Beach 

2024 Loves Perennials 

LLovers of tropical motifs and trellis rejoice! The Kips Bay Palm Beach Show 

House has returned. With ticket proceeds going towards the Boys and Girls 

Club, the show house opened last week and we could not be more obsessed. 

The house is filled with Palm Beach design staples, from antique wicker furniture 

to showstopping wall murals. Check out how four designers used Perennials 

and Sutherland product in their spaces! 

Melrose Interiors 

Charlie Collins of Melrose Interiors made the most of the home’s staircase by 

incorporating a super chic seating area below it. The light-drenched space features 

a custom settee upholstered in Perennials’ Sail Cloth (Beach Glass). 

Redmond Aldrich 

In addition to using Sutherland’s Small African Table (photo above), Chloe Redmond 

Warner of Redmond Aldrich Design wrapped her terrace space in a green 

pattern wallcovering, accenting it with pops of terracotta throughout. Warner 

covered a sofa in our Dotty (Rusty) fabric by Vincent Van Duysen. 

Nadia Watts 

Colorado-based designer Nadia Watts brightened up the otherwise drab facade 

of the show house by incorporating loads of color throughout the front loggia. 

To complement yellow and green furnishings, Watts placed lemon trees in 

Sutherland’s Large Texel Planters, with additional greenery in Sutherland’s Dala 

Planters.

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Furnishing Fabric Fashion

11 

Ariel Okin 

With an expansive outdoor 

space, Ariel Okin completely 

transformed the upstairs 

terrace with “Messel” green 

trellis. Okin partnered with 

Brown Jordan for the traditional 

garden furniture, upholstering 

cushions in Perennials’ 

Rough ‘N Rowdy (Blanca), as 

well as Jake Stripe (Ice Blue). 

The result is a masterclass in 

Palm Beach outdoor design. 


14 


Vellteks 

heralds 

spring... 

winter is over, the earth begins to green. The 

branches blossom, then bud and bear fruit and starts to 

give. WWhen 

Vellteks, just like the soil after winter, germinates 

new fabric qualities, patterns and colours. Patterns 

designed with excitement and fresh hopes are brought 

together with trendy colours. With all these innovations 

designs gain freshness. 

While the freshness and sparkle of nature is reflected in 

the homes of the end consumers, our fabrics are in perfect 

harmony with natüre catches up. The enthusiasm of 

spring will be presented to our customers with our unlimited 

colour options at the Hometex fair we offer. We 

are with you with our brand new patterns and colour 

variety without compromising our quality we meet.

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Proposte 

inspired the 

fabric and 

drapery 

industrialists 

and designers 

Proposte, the inspiring show of 

upholstery fabrics and curtains held 

annually at a fascinating venue in 

Cernobbio, Italy, attracted great 

interest from textile editors, upholstered 

furniture manufacturers, wholesalers, 

converters, major retail chains, contract 

industry professionals, architecture 

and interior design studios.around the 

world.

19 

P 

The 31th edition of Proposte, the International Trade Show of Upholstery 

Fabrics and Curtains, was held at its traditional venue, the exhibition area of 

ancient Villa Erba, 2-4 May 2024. 

Proposte has become a point of reference for leading industry specialists 

from around the world, who come every year to see products of excellence 

presented by the best international companies in home textiles, curtains, 

wallcoverings and trimmings. 

This year, the trade show hosted 79 exhibitors, 48 international and 31 

Italian, representing the top tier in their segment and showcasing a preview 

of their most innovative and fascinating collections. 9 of the exhibitors were 

new participants this year. “We are proud of seeing new companies participating 

in the show,” commented Massimo Mosiello, Director of Proposte. 


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“They will increase the prestige of the trade show. 

Two important companies that have already 

presented their collections at Proposte in the past 

came back. This is another confirmation that our 

trade show is increasingly becoming a fundamental 

showcase for industry operators.” 

Turkiye was represented by 9 leading exhibitors inside 

the Villa area namely Burkay, Dilhan, Evimteks, 

Güleser Tekstil, Martek Difference, Penelope Dokuma 

and Vanelli Tekstil. 

The claim of the 2024 communication campaign - 

“Textiles to ideas” - highlighted how creativity and 

technology are at the core of the collections pre

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sented by the trade show exhibitors, reflected in assortments 

that meet the highest standards with a unique know-how that 

is difficult to imitate, featuring a wealth of options to satisfy the 

needs of the most demanding buyers. 

Proposte’s exhibitors at Villa Erba have shown that they possess 

these characteristics, passing the rigorous controls of the trade 

show’s selection team and confirming their solid production capacity 

and design offices always ready to present innovative, cutting-edge 

fabrics.

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The management of the fair warned, “Proposte 

is like a seal of quality that guarantees the 

excellence of the participating exhibitors. We 

know that outside Villa Erba there may be some 

companies that are not part of Proposte. These 

outside exhibitors, however respectable, are not 

part of our circuit and organization. In this edition, 

we also invite you to discover the elegance 

of the custom seating, specially designed by our 

exhibitors.” 

Tied with Proposte, the International Observatory 

display area was set up for the ninth time at the 

nearby Sheraton Como Lake where 9 international 

exhibitors showcased their latest collections. 

Also at Proposte 2024, the growing number of 

exhibitors and the renewed collaboration with

Comocrea – which allowed the creation of supply chain synergies thanks to the 

contacts with the leading international textile designers – made the trade show 

expand and use the entire available area of the exhibition center. 

The exhibition continued outside the booths and also filled the Padiglione 

Centrale, where fine upholstery fabrics designed and interpreted by Proposte 

exhibitors were on display. 

The collaboration of the fair management with the Italian Trade Agency ICE 

brought 51 selected buyers from 15 countries to Villa Erba: Australia, China, 

Croatia, the United Arab Emirates, France, Japan, Jordan, India, Slovenia, Spain, 

the United States, Sweden, Tunisia, Turkey and Hungary. 9 international journalists 

also participated in Proposte to publicize the event through the publication 

of dedicated articles. 

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On Trend 

with Brown 

Furnishings 

IIt seems like the past few years have been dominated by white and grey spaces. 

While we adore an all-white room, we are excited that the tides are turning. In 

2024, we are seeing an uptick in warm Brauntöne. Think camel, tobacco, and 

walnut. A neutral with a bit more oomph than your typical off-whites, brown 

furnishings add a sense of antiquity to a space. Take a look at the below soulful 

products we’re coveting right now. 

Wabi Sabi great lounge chair in bronze 

Vorgestellt in unserem co-branded Spring 2024 collection, der Wabi Sabi Great 

Lounge Chair was designed by Eugeni Quitllet and available in either teak or 

powder coated aluminum. Below the stunning piece is finished with Bronze 

powder coat.

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The original cloud sectional By RH 

Available in various Perennials for RH fabrics, the Cloud Sectional has a cult 

following for a reason. The ultra-cushy cushions are “fall into it and you won’t 

re-emerge for hours” comfortable. Pictured in Perennials’ Performance Textured 

Linen (Burnt Caramel) below. 

Le cafe textile wall art By LRNCE 

LRNCE is a Morocco-based lifestyle brand that will be your next obsession (welcome 

to le club). This framed textile art piece would be the perfect complement 

to a space heavy in browns. 

Wabi Sabi Fabrics 

We introduced an array of beautiful brown fabrics just in time for Spring. Wabi 

Sabi debuted client-favorite velvet Plushy in new colorways like Butterscotch, 

Rusty und Tabak. Wild Child also got an upgrade with warm new hues like Mannesser 

und Teeny Bopper. 

Terra flatwoven in sable 

Introduced with Vincent Van Duysen’s Fallen 2021 Sammlung, unsere Terra 

Flachgewebe is the lightest weight rug we offer. Fifty percent lighter than standard 

flat weaves, Terra is perfect as a stand-alone or multi-layered piece.

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Summer 

2024 

Trend 

Forecast 

Watch your interiors blossom this 

season, thanks to the latest styles 

encapsulated in our Summer 2024 

launch. 

FFrom the vibrant Arts and Crafts movement and laid-back Scandi style 

to calming earth tones, timeless home styles have been given new leases 

of life thanks to our latest designs. 

5 new collections grace the ever-expanding PT portfolio, each ready to 

inspire breathtaking interior projects. 

Intriguing techniques, eye-catching palettes, and diverse textured finishes 

present the unexpected in home textiles, with each design adding 

a new dynamic to our growing portfolio of fabrics. So, what are you 

waiting for? Take a closer look at each of our 5 new collections, and the 

inspiration behind each one below, and spark your creativity for your 

most stylish year yet. 

Enjoy a Moment of Hygge and Sink Into the Irresistible Finishes of Scandi 

Paying homage to the enduring trend for Scandinavian interiors, this 

undeniably cosy collection places a modern spin on this charming style. 

Hints of fluid natural forms become apparent within the collection’s 

motifs, spanning abstract pebble designs and water-inspired swirls that 

ensure maximum interest. Tactile qualities complement Scandi’s sweeping 

designs, featuring tufted geometrics, 3d rope embroideries, and 

distressed semi-circle weaves. A curation of intriguing boucle jacquards 

rounds off the collection’s diverse portfolio of textures, placing an unexpected 

twist on the increasingly popular trend for boucle. Scandinavian 

styles are further embodied in the collection’s gentle palette, with richer 

tones of copper and rust alluding to the recent 70s revival.

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ensure wonderfully cohesive schemes, while a 3d effect embroidery 

rounds off the collection’s portfolio with ethereal beauty. A true-to-style, 

nature-inspired palette anchors Bloomsbury’s decorative approach perfectly, 

featuring warm mushroom browns, powder blues, and fresh petal 

hues. Warm undertones ensure a lived-in, homely feel. 


Embrace the Latest Palettes of Dusky Earth Tones with 

Lisbon 

2024’s colourways are looking straight to the Earth’s natural forms for 

inspiration, and Lisbon’s gentle palette is no exception to this. 

Exuding a laid-back, sophisticated feel, a stonewashed effect complements 

the gentle, homely nature of Lisbon’s palette effortlessly. The collection 

suits itself to upholstery, drapery, and small soft accessories such 

as scatter cushions, or even napkins and table runners. Warm Tuscan 

pinks, radiant amber tones, and earthy olive hues are just snippets of the 

Admire the Timeless Beauty of the Arts and Crafts 

Movement with Bloomsbury 

Reimagined for modern living, a curated selection of conversational 

prints, stripes, and an embroidery allude to this iconic design period. 

Each design tells unique tales of intrigue, spanning richly decorative, 

pattern-on-pattern designs, trailing leaves featuring intricate dot work to 

simpler, small-scale florals. 2 coordinating stripes in equally rich palettes

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collection’s tranquil palette, all inspired by the hottest colourways of 

this season. A selection of colourways are available in the collection’s 

wide-width finish, Sintra. 

Create a Feeling of Timeless Luxury with Snowdon 

Be tempted by an irresistibly tactile chenille finish, featuring a subtle 

slub texture for added visual interest. 

Suitable for upholstery, drapery, blinds, or small accessories, the 

collection’s sumptuous quality is an ideal alternative to velvet, suiting 

itself to a range of spaces and schemes. Snowdon’s subtly opulent nature 

is amplified by a palette of luxurious hues, spanning understated 

neutrals to vibrant pinks and richer jewel tones. 

Enjoy this Season’s Take on Small-Scale, 

Sophisticated PVC Finishes with Studio 

Versatile, functional designs are at the heart of Studio, 

with a variety of whimsical illustrations offered 

in both PVC and 100% cotton finishes. 

From intricate dot work and timeless gingham 

checks to small-scale, trailing florals, the collection’s 

easy-going finishes embody the latest trends 

in practical, homely designs found in family spaces. 

Designed to coordinate effortlessly, utilise Studio’s 

portfolio for aprons, napkins, table runners, or tote 

bags, creating cohesive kitchen, dining room, or 

playroom schemes. Each design is also available in 

a wipe-clean, PVC finish, standing the test of time 

in even the busiest of homes. A timeless palette, 

encapsulating staple naturals through to refreshing 

greens and on-trend copper hues, ensure Studio’s 

designs can remain a contemporary element of your 

décor scheme for years to come.

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36 


World 

Home 

Textile 

Sector 

Meets at 

HOMETEX 

Home Textile 

Fair, the most 

important 

meeting of the 

home textile 

industry, will be 

held at Istanbul 

Expo Centre 

on 21-25 May 

2024. 

HOMETEX 

OOrganised by Turkish Home Textile Industrialists’ and Business People’s 

Association (TETSIAD), the umbrella organisation of the home textile 

industry, and KFA Fuarcılık, a subsidiary of Bursa Chamber of Commerce 

and Industry (BTSO), HOMETEX is preparing to bring together the global 

players of the industry. The fair, which will be held in 11 halls with a total 

area of 200 thousand square metres at the Istanbul Expo Centre, which 

is accepted as the trend centre of home textiles, is expected to be the 

most important meeting place of the sector this year as every year. More 

than 700 companies are planned to take part in the fair as exhibitors. 

From curtains and curtain accessories to upholstery fabrics, from towels 

and bathroom products to carpets and floor coverings, from bedroom, 

kitchen and dining room textiles to wall coverings, companies will exhibit 

their innovative products and designs. 

Support for Export with Qualified Buying Delegations 

In HOMETEX, which offers important opportunities for the home textile 

industry to introduce new products and reach international consumers 

and professionals, professional visitors and purchasing delegations from 

different geographies of the world from Europe to Asia, Africa to America 

will also take their place. HOMETEX, which has contributed to the 

economy with billions of dollars of trade in the past years, will continue

to support the exports of the Turkish home textile industry with maximum 

commercial connections in 2024. 

The fair will add strength to the sector with its inspiring 

concept 

This year, HOMETEX will also offer its visitors and exhibitors a unique exhibition 

experience with its highly interactive and inspiring concept. The 

fair, which will be organised with a rich content ranging from sustainable 

products to fashion interviews, from trend areas to sector meetings, is 

preparing to bring new horizons to the companies. 

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The fair will play an important role in shaping the future of the global 

home textile sector with trend areas consisting of carefully prepared 

designs of distinguished brands, ‘HOMETEX Dialogs’ where designers, 

manufacturers and fashion professionals share sectoral information and 

many other events.

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5 Interior 

Design Fabric 

Ideas For 

Summer 

Feature some popular fabric 

designs that are perfect this 

season! 

TLooking for fabrics that will be trending in interior design in 2024? 

Combined with Pantone’s Colour of the Year: Peach Fuzz and our very own 

Trends Forecast for this year, we will take you through some on-trend patterns 

that will be commonly seen in interiors in 2024, as well as ways you can incorporate 

these interior design ideas into your space. 

Floral desıgns that are trendıng ın ınterıor spaces 

From large-scale botanical, to bright, captivating floral prints, interior designers 

are featuring these patterns to create a mid-century, retro-style with a modern 

twist. Fresh and vibrant, florals are perfect summer prints to bring into your 

space this season as they are blooming with colour and are bound to liven any 

room. 

Our Harlowe, Zanzibar, Florencia, Picton and Eden fabrics are just a few collections 

that fit into this interior design idea wonderfully, bringing the beauty of 

nature indoors. To truly embrace an on-trend theme for 2024, try styling these 

fabrics with Pantone’s Peach Fuzz for added warmth and a summery aesthetic. 

Fashıonable check desıgns for ınterıors 

Check patterns are timeless and a must-have summer print. Not only do they 

offer subtle depth and versatility, they also bring a relaxed feel to interiors. 

However, moving away from the norm, the broken check is on-trend in 2024, 

bringing a modern edge to a traditional classic. 

For a contemporary yet comforting feel, we offer ranges such as Matacawa, 

Tilba, Arlington and Salford for either an intricate or casual style. Tying perfectly

39 


into the broken check design, Weave Home’s Lorenzo cushion is a statement 

piece that will sit beautifully into this modern theme. 

Chıntz desıgns for a retro-style ınterıor 

Bringing the 1980s back in style, the classic Chintz pattern is another print that 

will be a popular fabric choice this year in interior design. Originating in India 

in the 16th century, chintz fabrics can be styled alone for a nostalgic statement 

piece, or paired with pops of colour and other intricate designs — such as motifs 

— for an intricate, yet playful aesthetic. 

Also perfect as a summer print, we offer ranges including Lottie, Odilia, Malmsbury 

and Fairhaven that will suit both retro styles and modern spaces that want 

to embrace and reminisce the past for a sense of familiarity. 

Abstract pattern for an artistic interior style 

Recently, interior designers have been collaborating with artists to create largescale, 

abstract art designs for dramatic upholstery pieces, such as sofas. We find 

this interior design idea inspiring and believe this concept will become a fashionable 

interior trend for those seeking unique art in the work of upholstery. 

Simple yet effective, these unique fabric designs are bound to create captivating 

settings — the chosen upholstery piece being the grand feature and centre of 

display. To create a similar style, we recommend incorporating abstract fabrics 

such as Hiranni, Medina, Easton and Ginza for a playful yet sophisticated aesthetic 

with an artistic touch. 

Curious to see how this style will suit your space? Try using our VR tool and see 

this fabric live in action. 

Create a playful interior with geometric patterns 

Geometric patterns are a great way to incorporate playful shapes for a unique, 

yet stylish setting, tying into our Creative Curation Trend of Maximalism. From 

circles and hexagons, to more complex, interwoven squiggles, geometric designs 

are becoming more popular in interiors as people are welcoming the digital age 

of edge and eclectic finishes for a visually striking effect. 

Many summer prints feature geometrics for its fun nature and bold style, making 

them perfect for creating exciting themes both indoor and outdoor. Circles, 

Arncliffe, Grand and Esperance fabrics are great fabric ideas to achieve this look.

42 


Fiji - 

A unique 

collection for 

both indoors 

and outdoors 

Persan’s new indoor/outdoor collection 

Fiji consists of high-performance 

fabrics suitable for both indoor and 

outdoor use. 

C 

Combining the aesthetics and performance required for a stylish space, Fiji 

stands out with its exciting color palette. Fiji, which leaves a striking effect with 

color combinations such as navy blue-orange, sun yellow-linen color, duckhead 

green-turquoise, offers stylish options with different textures suitable for use 

both indoors and in areas such as terraces, gardens, poolside, boats and yachts. 

Fiji’s multi-choice fabrics have easy-to-use features for all indoor and outdoor 

areas where high performance is expected. Fiji offers a long-lasting experience 

with its UV-resistant, anti-mildew, anti-bacterial and water repellent properties 

and a comfortable experience with its easy-to-clean surfaces.

In the collection, geometric patterns that give a three-dimensional effect with 

their weaving stand out, while geometric patterned velvet, which attracts 

attention with its two-tone effect, is complemented with stripes, small reported 

patterns and solids in many different textures using special curly yarns. 

Enriched with borders suitable for outdoor use, where simple forms are preferred, 

Fiji is a powerful collection that inspires creative decoration ideas for a 

personalized space. 

You are invited to Persan stores to examine Fiji closely. 

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46 


Edo-tex: 

Textile based 

wallpaper 

Having succeeded in 

producing textile-based 

wallpaper in Turkiye, 

Edofleks offers texture 

alternatives to interior 

surfaces with its “Edotex” 

products. Edofleks 

continues to add value 

to many international 

projects with different 

functions with its 

distinguished product 

models produced in 

Turkiye at international 

standards.

47 


textile-based vinyl wallpapers and textile-based wall 

coverings, which are among Edofleks’ wide and innovative 

WWhile 

product range, offer architectural aesthetics to the spaces 

where they are used with their design, colors and quality. 

They also contribute to human health with their product 

structure produced with the latest technology. 

Provides Confidence with Non- 

Flammability Feature 

Textile-based wallpapers, also known as non-flammable 

wallpapers among wall coverings produced in different 

patterns, colors and varieties, contribute to the safety of 

the places where they are applied. Edo-tex products, which 

are difficult to ignite, are seen as one of the measures to 

be taken against possible fire risk in hotel, school, hospital 

projects with high human density and their use is frequently 

preferred. 

Healthy with Antibacterial Structure 

With its product structure that does not contain germs and 

does not pose any threat to health, Edofleks products are 

among the healthiest products that can be preferred among 

the alternatives. Edo-tex textile-based wallpapers, which are 

very advantageous in terms of hygiene with their easy-toclean, 

dirt and dust-free surfaces that prevent the growth of

48 


microbiological organisms such as mold and 

fungi on the surface and on the floor; It is the 

first choice in places where the hygiene level 

should be maximum such as hospitals, schools 

and hotels. 

Product features: 

- Produced with the latest technology. 

- Provides hygiene with its antibacterial structure. 

- It has non-flammability feature. 

- It is waterproof. 

- It can be wiped and washed. 

- It has fadelessness feature. 

- It shows resistance against UV rays. 

- Does not contain toxic chemicals and heavy 

metals, phthalate-free. 

Always considering the needs of architects, 

Edofleks offers its product range with a wide 

range of colors and patterns to architects for 

use in project visualizations in unrepeated and 

high-resolution versions on its website.

24-26 February 2025 

Almaty / Kazakhstan 

homedecofair.com 

homedecokazakhstan

BABY & CHILDREN'S CLOTHING AND 

EQUIPMENT FAIR 

INTERNATIONAL SECTORAL TRADE EXHIBITION OF 

THE FURNITURE MANUFACTURING & PRODUCTION, 

MACHINERIES, RAW MATERIAL, COMPONENTS AND 

SUB-INDUSTRIAL PRODUCTS 

INTERNATIONAL SECTORAL TRADE EXHIBITION OF 

BABY AND TODDLER OUTFITTING FASHION 

INTERNATIONAL TRADE FAIR OF HOME TEXTILES, 

CLOTHING CARE, TEXTILE PROCESSES, AND MATERIALS 

INTERNATIONAL TRADE FAIR OF INTERIOR FABRICS, 

HOME TEXTILE AND DECORATING MATERIALS 

INTERNATIONAL FURNITURE, FURNITURE SUB- 

INDUSTRY AND UPHOLSTERY FABRIC FAIR 

info@turkel.com.tr

52 


Predicting 

2024 

Design 

Trends 

with AD100 

Designers 

AAnew year is upon us. With it arrives a flurry of trends, both new and 

recycled from decades past. We already dove into Pantone’s 2024 Color 

of the Year, Peach Fuzz. We now want to see what leaders of design are 

predicting for the industry for 2024. Whether it be architectural features 

or particular furniture design, we asked 2024 AD100 designers their 

thoughts on trends for the year. In a word – Color. 

Bouclé, Revamped 

Good news, the cozy nubby fabric is here to stay! New York-based 

designer Josh Greene tells AD, “People like bouclé because it’s soft and 

because of this trend of shapely, rounded furniture à la Vladimir Kagan. 

To upholster those curves well, you need a bouclé that pulls in multiple 

directions,” he explains. However, the days of solid colors are over. 

Two-tone bouclé alongside “supersoft, comfy, and durable” fabrics like 

chenille are the future, says the designer. 

Colorful Minimalism 

Many tend to think of minimalism as an all-neutral monastery-like space 

à la Kim Kardashian’s abode. Pamela Shamshiri of Studio Shamshiri predicts 

a spin on this. “I predict that we will go more minimal in the coming 

year but with more color. With the amount of information coming our 

way and the speed of it, everyone wants calm, minimal homes that are a 

refuge or place of recovery.”

Victorian Era Details 

Blame it on The Gilded Age, or Saltburn. Ornate European architectural 

details are making a comback. “Clients have been coming to me with 

images of that [late 19th-century] Parisian style—crown moldings and 

chevron floors—so there’s definitely a revival happening,” Nicole Hollis 

tells Elle Decor. “There’s also more modern millwork in conjunction with 

those moldings and things [as a balance], but it’s certainly a more ornate 

style.” 

Warm Colors 

Much in line with Peach Fuzz and our Spring 2024 collection – coming 

soon! – Vicky Charles of Charles and Co. thinks warm hues will rule 2024. 

“In recent years, there’s been a shying away from brightly colored and 

patterned walls in favor of a completely muted palette; however, when 

used strategically, they can be fun and joyful – and who doesn’t need a 

bit of that? Statement marbles, soft textured plastered walls all in rich 

colors. No more decorators white, instead a soft pink light as everyone 

looks better in a sunset glow.” 

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Sofas & Stuff develops third 

RHS fabric collection 

TThe 

Seven new designs available 

through the collaboration. 

Royal Horticultural Society (RHS) has announced its third 

collection in partnership with Sofas & Stuff, a creator of British 

sofas, chairs, beds, footstools and more. A new Sofas & Stuff 

range, called the RHS Botanicals collection, will draw inspiration 

from the history of botanical exploration. 

“We are thrilled to launch RHS Botanicals, our third exclusive 

fabric collection developed in partnership with the RHS,” says 

Andrew Cussins, founder, Sofas & Stuff. “Each fabric tells a 

unique and authentic story about humanity’s enduring connection 

with nature. We look forward to unveiling our new collection 

at the RHS Chelsea Flower Show and welcome everyone to 

experience it firsthand.”

55 


The range will again be based on the selection of assets available 

to RHS licensees from the RHS Lindley Collections. This collaborative 

partnership will bring elements of the RHS archive to the 

interiors space, adapting original artworks into seven fabric designs 

that can be used across the full Sofas & Stuff range of sofas, 

chairs, beds, footstools and cushions – or purchased as fabrics for 

curtains and blinds or other soft furnishing projects. 

The seven fabric designs include Pieter Van Kouwenhoorn Tulips, 

Plantae Japonicae, Henry Moon Lion’s Tail, Mark Catesby Grosbeak, 

Foliage, Ferns Toile and Palm Leaf. All the designs except 

Tulips will be available in a variety of colorways. 

Related:RHS, Radley Intro Horticulture-Inspired Handbags, Accessories 

“This is, once again, British craftsmanship of the highest quality, 

skillfully combining works from our own collection of superb botanical 

art with beautiful fabrics and furniture,” says Cathy Snow, 

licensing manager, Royal Horticultural Society. “Sofas & Stuff are 

true experts in making and upholstering bespoke sofas, chairs, 

beds and sofa beds and these exciting new fabric designs are a 

delight.” 

The collection will launch at the RHS Chelsea Flower Show and 

then be available exclusively through Sofas & Stuff, online and in 

the company’s 23 showrooms across England and Scotland, including 

its new King’s Road showroom.

58 


Revolutionizing 

furnishing fabrics: 

the role of AI 

in design and 

manufacturing 

In the dynamic realm of design and manufacturing, 

technological advancements continue to reshape industries 

at an unprecedented pace. Among these innovations, 

artificial intelligence (AI) stands out as a transformative 

force, particularly in the realm of furnishing fabrics. As 

AI technologies become increasingly sophisticated, they 

are revolutionizing the way fabrics are conceptualized, 

designed, and produced, ushering in a new era of creativity, 

efficiency, and sustainability.

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At the heart of AI’s impact lies its ability 

to analyze vast amounts of data and 

extract valuable insights. In the context 

of furnishing fabrics, this capability is 

invaluable in understanding consumer preferences, 

market trends, and design aesthetics. By 

leveraging machine learning algorithms, designers 

can sift through troves of data from diverse 

sources, including social media, fashion trends, 

and historical patterns, to identify emerging 

styles and patterns that resonate with consumers. 

Moreover, AI-powered design tools offer 

unprecedented levels of customization and personalization. 

Designers can harness generative 

design algorithms to develop infinite variations 

of patterns, textures, and color schemes, tailored 

to specific preferences and requirements. 

This level of customization not only enhances 

the creative process but also enables designers 

to meet the unique needs of individual clients 

and market segments with unparalleled precision.

61 


Designers can 

harness generative 

design algorithms 

to develop infinite 

variations of patterns, 

textures, and color 

schemes, tailored to 

specific preferences 

and requirements.

62 


In the manufacturing realm, AI is streamlining production processes and 

optimizing resource utilization, leading to greater efficiency and cost savings. 

AI-driven predictive analytics help manufacturers forecast demand, 

optimize inventory levels, and schedule production workflows more 

effectively, minimizing waste and maximizing productivity. Furthermore, 

AI-powered robotic systems are revolutionizing the production floor, enabling 

automated fabric cutting, stitching, and finishing with unprecedented 

speed and precision. 

Beyond efficiency gains, AI is also driving sustainability initiatives within 

the furnishing fabrics industry. By optimizing material usage and production 

processes, AI helps reduce waste and minimize environmental impact. 

Additionally, AI-enabled supply chain management tools enhance 

traceability and transparency, enabling companies to source materials 

responsibly and ethically.

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However, as with any disruptive technology, 

the widespread adoption of AI in 

the furnishing fabrics industry presents 

both opportunities and challenges. 

While AI streamlines many aspects of 

the design and manufacturing process, 

it also raises questions about intellectual 

property rights, data privacy, and ethical 

considerations. Designers must navigate 

these challenges thoughtfully, balancing 

innovation with responsibility to ensure 

that AI-driven solutions benefit both 

businesses and society at large. 

In conclusion, the application of AI in the 

design and manufacturing of furnishing 

fabrics represents a transformative leap 

forward for the industry. By harnessing 

the power of AI, designers can unlock 

new levels of creativity and customization, 

while manufacturers can achieve 

unprecedented levels of efficiency and 

sustainability. As AI continues to evolve, 

its potential to reshape the furnishing 

fabrics landscape is limitless, promising a 

future where creativity, technology, and 

sustainability converge to redefine the 

way we design, produce, and experience 

fabrics in our everyday lives.

66 


ROUNDER 

AND CURVIER 

SHAPES, RIDGES 

AND RIBS IN 

INTERIOR 

DESIGN 

Milou Ket, “Texture and 

imperfections, tactility, 

warmer and earthy colors 

are important. Sometimes 

primitive influences in 

shapes and materials are 

applied. Organic ideas 

are opposed to artificiality 

and technology. Colors 

should be mixed among 

the themes. Acoustic 

solutions are important.”

TERRA COLOURS 1.2 

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Dutch trend forecaster Milou Ket looks at the interior design from a 

wider perspective as always and comments on the future trends by blending all 

related 

FFamous 

issues for fascinating and comforting spaces. Ket inspires young design 

talents by her impressive ideas and interpretations. 

INTRODUCTION 

In these times of turmoil that are defined by uncertainty, disruption in the supply 

chain, war, inflation, climate-, and energy crisis, we have a strong need for 

consolation, wellbeing, and color. 

Our interest in color is evident and has grown. Artificial Intelligence is important 

and will gain more importance. Many companies are taking their responsibility 

as to sustainability issues, many alternative materials are available, derived from 

natural waste. Or they recycle. We need to make more conscious choices in 

production, consuming and our way of life. In the interior, shapes have become 

rounder and curvier, we see ridges and ribs. Texture and imperfections, tactility, 

warmer and earthy colors are important. Sometimes primitive influences in 

shapes and materials are applied. Organic ideas are opposed to artificiality and 

technology. Colors should be mixed among the themes. Acoustic solutions are 

important. 

1. WARM AND GROUNDED 

The first theme is called “Warm and Grounded”. It is a timeless direction, with a 

need for comfort and wellbeing. As foreseen, color has become much more important. 

In this theme we will see in the future more colors that are influenced

OMBRÉ EFFECTS 2.2 

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by nature in warm earthy colors. The shapes are voluminous, round and friendly. 

The design is simple, functional, fluid, organic, quiet without superfluous details. 

A lot of attention is given to sustainability and longevity, especially for materials 

and for production methods. Alternative natural 

materials are used, such as fungi and leather made of fruit waste, seaweed, 

corn, banana, recycled pet bottles, paper, coffee grind, etc. etc. But also, hard 

materials such as marble and travertine. The materials are quite heavy textured, 

we see bouclé and tweed, but also cuddly materials such as mohair, fake fur and 

wool. Textiles are important to convey this need for softness. We see high/low 

effects through tufting, loops, and fringes. Carpets, in unexpected shapes, are 

used also on the walls. Wallpaper and murals in color blocking and rounded abstract 

shapes are important. Furniture should be versatile. Artificial intelligence 

has become an important factor in visualization of the interiors. 3-D printed 

decorative objects play a role. Silver colored objects make a comeback. 

2. REFLECTIONS AND TRANSPARENCY 

The second theme is called “Reflections and Transparency”. It is a modern, innovative 

direction, with phantasy and surreal effects. Sometimes it looks artificial. 

The materials that are used, contribute to that. They are often man-made, such 

as glass, Perspex, polyester resin and plastic. Also recycled polyester is applied. 

Transparency, special gradient effects and shifts of color give a modern touch 

to the interior. It is often associated with light effects, sometimes with an acid 

or neon color touch to convey a specific effect. In the prints we see for instance 

water color effects and clouds, but also at random spots and stains and marble 

effects. Often the patterns are playful and whimsical, curtains are often transparent 

and executed in gradients. As part of the unreal-like atmosphere, we see 

more and more renderings with artificial intelligence. It is sometimes difficult 

to distinguish fake from real. Also, gradients, iridescence, and the play with 

transparent layers are important. In the architecture we see arches, circles and 

rounded shapes. We see ridges and serrated shapes. Geometry, stripes, stylized 

patterns, and hand painted patterns are applied on fabrics and carpets. Murals 

are popular. Acoustic products play an important role and are also used as room 

divider and are made of recycled pet felt. We will see a lot of 3-D printed objects 

such as vases etc. There is interest in vegetable dyes.

ETHNIC PATTERNS 3.2 

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MULTICOLOUR 4.2 

3. CROSSOVER CREATIVITY 

In this styling direction “Crossover Creativity” we notice that the attention for 

hand crafted products has grown. One-of-a-kind products, preferably with imperfections, 

wabi sabi, are valued and add character and personality to an interior. 

It also tells the story of the resident. Traditional techniques are appreciated 

such as ikat, shibori, tie & dye, kilims etc. We see new interpretations of these 

century-old techniques, for instance in unexpected combinations or different 

applications. Natural materials are in demand, such as wood, cork and bamboo, 

raffia, rattan, terra cotta, linen, hemp etc. We love the irregularities that show in 

the application of the materials, the unevenness and unpredictability, caused by 

chance. The expressions of different cultures with their local materials, skills and 

knowledge are blended into a highly personal interior, with a bohemian character. 

Especially the handwork from Morocco and in general from Africa shows 

in carpets, textiles, wicker work and ceramics to name a few. As in other styling 

directions textures are appreciated here too. Handmade cushions show embroideries, 

fringes, tassels and are hand tufted. Products from recycled materials or 

other conscious sources, will gain importance. We see sometimes archaic and 

primitive shapes. We also see tribal products such as masks.

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SHAD 

4. COLOR CLASH 

This style direction “Color Clash” is about bright, clear, acid colors, that are often 

applied in a single product, especially small furniture, accessories, and outdoor 

products. They are often too bright and overwhelming to apply in an interior, 

although they may be used in wallcoverings as an eyecatcher. But they are mainly 

used for decorative accessories that stand out, such as carpets or textile wall 

hangings, vases, a single piece of furniture etc. 

They look nice in multicolor effects. We see influences from Modern Art, Bauhaus, 

but also, more playful and whimsical art movements such as Memphis. 

We see ridges, serrated edges and bubbles. Color blocking is important. The 

emphasis is on man-made materials such as glass, Perspex, acrylic, polyester 

resin and plastic. Graphic effects, sometimes in black and white, are important, 

such as stripes, checkerboards, enlarged pixels, facets and geometric patterns. 

All kinds of light effects play a role, we see lenticular materials, and application 

and integration of adaptable colored Led’s. In the architecture we will see, also 

in this style direction, more rounded shapes, such as arches or circles. Renderings 

with Augmented Reality and Artificial Intelligence will become more and 

more important. Small furniture such as side tables and stools are important to 

adapt to different situations in a versatile interior. Many graphical prints can be 

combined.

ES OF GREEN 5.8 

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5. WONDERS OF NATURE 

In the styling direction “Wonders of Nature” we see how issues such as care 

for the environment, sustainability, conscious consuming, and the concern for 

climate change are the drivers behind this theme. We are trying to diminish our 

ecological footprint by using alternative materials such as fungi, corn, banana 

leaf, bamboo, cardboard, vegan leather and using food waste such as coffee 

grind. Renewable natural materials such as linen, hemp, raffia, rattan, wood 

and recycling are a must. Flora and fauna are depicted in wallcoverings, posters, 

cushions, and other decorative products. We see plants, foliage, insects, birds, 

butterflies, or products with a nostalgic association. We see a glorification of 

wild nature sometimes from the past, with exotic trees and plants, 

plantations with palm trees, exotic birds and flowers, tigers, monkey’s, jaguars, 

but also creatures of the sea. Murals show more romantic images of historical 

Mediterranean landscapes with pine trees. We enjoy the soothing and calming 

effects of the color green, also for paint. Botanical prints are popular, with 

pictures from natural history books. Murals are very important. Carpets and 

textile wall hangings take on unexpected shapes. Textures with tufting, high/ low 

reliefs are important. Green colors are often combined with dusty pink and terra 

shades. Tiles will be applied in interiors too. 

6. ECLECTIC TREASURES 

In this last direction “Eclectic Treasures” the inspiration comes from opulence, 

luxury, glamour, nostalgia and history. Sometimes history with a humorous twist. 

Also, Bohemian influences play a role. Gold, and other shiny metallics such as 

copper in small touches or thin lines, play a role. Use ocher from other themes 

for this. The curiosity cabinet continues to play an important role. We see ideas 

from Natural History books, science, botanical prints, collections, and discoveries 

from the animal kingdom and nature, stuffed animals, rare precious stones, 

glass domes, corals, and shells, fragments of classic statues from the Greek 

and Roman era. Animals are depicted as humans. There also can be a modern 

approach with bright light effects against a dark background, iridescence, aurora 

borealis and oil spots effects. Mid-Century furniture is important, especially in 

velvet with a golden or copper accent, and fringes for a dramatic effect. Leather 

and welded materials are applied. Dark, rich colors as paint give a moody 

atmosphere. Precious stones such as marble, travertine, and tiger eye are 

popular: real, as veneer or as imitation. Acoustic properties remain important. 

Embroideries, velvets, jacquards, and traditional motifs play a role in fabrics. 

We see rhythm, irregular lines and zigzag patterns come forward in the contrast 

between black and white. Brown and grey work well together. 

Contact: studio@milouket.com 

Turkish agent: didem@fabricconcept.com

RED + ORANGE 6.7 

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Pallas Textiles unveils 

the Mantra Collection: 

design-driven, versatile, 

and human-centered 

g 

GREEN BAY, Wis./PRNewswire/ - Pallas Textiles, renowned for its commitment 

to innovative design and superior craftsmanship, proudly announces the launch 

of its latest collection, Mantra. This collection is a testament to Pallas Textiles’ 

dedication to creating artistic tools for designers with sophisticated style, timelessness, 

and approachability. 

At the heart of Pallas Textiles lies a philosophy centered on people. Recognizing 

that spaces are defined by the individuals who inhabit them, Pallas is dedicated 

to crafting textiles that resonate with human experiences. The Mantra Collection 

epitomizes this ethos, offering a curated selection of versatile textiles designed 

to evolve seamlessly with any project. 

Inspired by the profound impact of words and the timeless wisdom of design 

luminaries like Charles Eames, the Mantra Collection embodies principles of 

humanist design. It acknowledges the importance of considering constraints to 

arrive at innovative solutions, emphasizing that the details make the design. 

Each textile in the Mantra Collection tells a story, capturing the essence of 

human-centered design thinking. From the visually rich and tactile Hint, reminiscent 

of handcrafted natural materials, to the luxurious faux leather of Motto, 

every fabric reflects Pallas Textiles’ unwavering commitment to superior craftsmanship 

and innovation.

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Highlights of the Mantra Collection include: 

• Hint: Carefully sketched to emulate the sensibility of natural 

materials, Hint reimagines classic aesthetics in a modern 

context, offering a delicate array of harmonious hues perfect for 

creating light, airy spaces. 

• Archetype: Setting the tone for the future of non-woven 

textiles, Archetype showcases luxurious materiality with its soft 

and supple texture, making it an essential addition to any design 

palette. 

• Revel: With its vibrant shades and incredible tactility, Revel 

adds energy to any room, augmenting the versatility of anchor 

fabrics.

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• Nuance: Drawing inspiration from the delicate patina of metal, Nuance offers 

a handcrafted palette of soothing colors, evoking the multisensory details of 

natural environments. 

• Imbue: Celebrating the beauty of imperfections, Imbue transforms traditional 

design with its textural details, inspiring creativity and nurturing imagination. 

• Motto: Inspired by natural dyes and handcrafted materiality, Motto exemplifies 

design-driven innovation, marrying future-forward engineering with 

timeless beauty. 

The Mantra Collection invites interior designers to embark on a journey of creativity, 

offering a canvas of timeless textures and innovative designs. With a focus 

on human-centered principles and versatile aesthetics, these textiles empower 

designers to create spaces that resonate with the human experience. For more 

information on the Mantra Collection, visit PallasTextiles.com/Mantra.

82 


The Salone del 

Mobile.Milano - from 

design to experience 

The Salone del Mobile is 

confirmed as an international 

point of reference for a key 

industry for the economy, 

sustainable innovation and 

the future of home living with 

361,417 presences, 54.3% 

from abroad: 1,950 exhibitors 

from 35 different countries, a 

stunning Cultural Program and a 

challenge called “evolution.”

83 


WWith 17.1% more visitors than in 2023, the Salone del Mobile.Milano 2024 saw 

a record turnout with 361,417 presences overall (100,000 more than in 2022). 

An excellent result for professional presences, which were up 26.8%, 65.8% of 

them from abroad. Figures that confirm, yet again, the pivotal role played by 

the event in the internationalization of the companies within the industry, the 

value of the relationship networks and also the catalytic force of an event that 

has exceeded the boundaries of the trade fair dimension, driven by the second 

phase of the redesign of the layout and visitor paths in some of the trade fair 

pavilions, with a special focus on EuroCucina / FTK, Technology For the Kitchen 

and International Bathroom Exhibition biennials in particular, two sectors 

strongly committed to experimenting new aesthetics and functions in highly 

technical projects increasingly geared to a sustainable approach. 

The top 15 market geographies saw China make a great comeback, followed by 

Germany, Spain, Brazil, France, the United States, Poland, Russia, Switzerland, 

Turkiye, India, the United Kingdom, South Korea, Japan, and Austria. An atlas 

that has thrown open new business opportunities, also thanks to the numerous 

delegations from the United States, India, the United Arab Emirates, the United 

Kingdom, France and Saudi Arabia. 

There was a larger media presence than last year: 5,552 accredited journalists 

and communication professionals for a total of 6,778 admissions (50.4% from 

abroad), attracted by an event that successfully interpreted and narrated the 

new design frontiers to the world. 

Public interest over the weekend (the days in which the fair was also open to 

nonprofessionals) was consolidated, with 32,567 fans attending, testament 

to the fact that an extremely high caliber offering, rounded off by a Cultural 

Program of international range, serve as both a powerful magnet for industry 

professionals and an unmissable opportunity for design fans who visit the fair 

to scope new proposals and triggers for reflection. 

There was also an increase in the number of Italian and foreign students, which 

stood at 13,556, including 8,368 Italians (+25.5%), marking an average growth 

rate of 18.8%, young people who, on the occasion of the 25th anniversary of 

the unstoppable ‘factory’ of new talent, SaloneSatellite, accepted the invitation 

to discover the potential of a sector that generates meaning and beauty, 

through a mix of multidisciplinary skills, in line with the blue and green transi-

84 


Maria Porro 

Presidente Salone del Mobile Milano 

Marco Sabetta 

Courtesy Salone del Mobile.Milano 

Claudio Feltrin 

Presidente FederlegnoArredo 

tion process that anticipates the future of the new generations. Lastly, the digital 

community’s use of the Salone’s multichannel platform exceeded expectations, 

with over 1 million interactions (+50% on 2023) with a 60% engagement rate, 

and 90 million impressions (+15% on 2023). The app achieved excellent results 

in terms of service use from the matchmaking which saw a rise of over 39% and 

interactive map navigation, with more than 450,000 searches. 

Maria Porro, President of the Salone del Mobile.Milano, said: “The 62nd edition 

of the Salone del Mobile.Milano exceeded all expectations: it was a record edition. 

We saw exceptional results, thanks to the confidence of an ecosystem that, 

yet again, recognized the international leadership of the event. With an amazing 

361,417 presences, the Salone has reconfirmed its position as a matchless 

bridge for 

dialogue with the new market geographies, an intercontinental city open to 

innovation, in which competition stokes the competitiveness of a key sector 

for the country’s economy and more besides. A great ‘factory’ of meaning and 

lasting value, products and jobs, and tangible and intangible culture. During the 

process of redesigning the format and the experiences, we kept both industrial 

and manufacturing and the visitors as our focus, in a bid to stimulate both sides 

with a stunning Cultural Program capable of offering new connections between 

the powerful roots of the design culture and the definition of new future visions.

85 


The celebrations for our own SaloneSatellite, which has been intercepting and 

promoting new young talents for 25 years, is confirmation of this. The success 

of this edition is also due to the success of the Kitchen and Bathroom Biennials, 

in which research and development are the synthesis not only of innovation 

processes but are also an expression of the ability of both sectors to intercept 

the habits and desires of daily living. We have already started to plan for 2025, 

conscious that the Salone del Mobile is an opportunity for everyone, for the 

wood-furnishing supply chain, for Milan and for the entire Made in Italy system. 

What is important is to keep working together, large or small, companies and 

institutions, keeping sight of the formidable intuition that has driven us for 62 

editions: forming and being a community. My thanks go to all those who have 

made this challenge not only possible but concrete, inclusive, brilliant. Like the 

blue velvet of David Lynch’s Thinking Rooms, a tribute to the generative thought 

that moves the world.” 

Claudio Feltrin, President of Federlegno Arredo, said: “It has been a truly exceptional 

edition, amply justifying the extraordinary work put in by the exhibitors 

over the last year. Yet again, the entrepreneurs have risen to the challenge, and 

after 62 years, we can say with certainty that we are the undisputed leaders, 

capable of attracting design from all over the world to the Rho Fiera Milano 

pavilions, confirming the Salone as the industry’s most important international 

trade fair. The secret? Genius, vision, determination and that peerless ‘industrial 

craftsmanship’ that only our products can express. These companies and the 

wood-furnishing supply chain are the economic drier of this umpteenth success, 

of which we are proud, and which it is our duty to continue to valorize, as an 

expression of the great system that is Italian design. We have done, and will continue 

to do so, in the knowledge that the Salone del Mobile.Milano is first and 

foremost a business fair that enables even the smallest of companies to present 

themselves to the sort of huge and specialized audience that they would be hard 

pressed to reach individually.” 

Significant recognition of the Salone’s international position of leadership and 

of the industry as a whole also came from the presence of high-ranking government 

and institutional figures, including the Minister for Business and Made in 

Italy, Adolfo Urso, who chose Milan and the Salone to celebrate the country’s 

First National Made in Italy Day. The support of the ITA - Italian Trade Agency

86 


also proved invaluable, with invitations to 220 buyers and 240 journalists from 

64 different countries providing an opportunity to meet the exhibiting companies. 

The close collaboration with Rho Fiera Milano was also crucial, contributing 

to the realization of the event. 

The Keyword: Evolution 

The record numbers seen in 2024 are testament to the accomplishment of a 

year’s work that has seen the Salone again committed to reworking the exhibition 

layouts and visitor paths, following the success of Euroluce 2023, with the 

introduction of new work and rest areas prepared in collaboration with Lombardini22 

and harnessing the input of neuroscience. The keyword was Evolution, 

the body copy for the innovative communication campaign that tracked the Salone’s 

international Road Show, which took in 16 capital cities, from the Far East 

to India and South Africa, by way of Europe and North America. The tour forged 

new relationship networks, amplified by the Salone’s digital platform, communicating 

content and visions to an extended community, thanks to the many 

dedicated insights and to the special guests who joined the Salone as it made 

its way around the world for a shared reflection on the transformative power 

of design practices. They included Patrick Jouin, Konstantin Grcic, Luca Nichetto 

and Felicia Arvid, Barber Osgerby, Adam D. Tihany, Stephen Burks, Michele De 

Lucchi, Lombardini22, Skidmore, Owings & Merrill LLP (SOM). 

In line with its evolutionary path, the physical and digital dimension of the 

event’s promotion strategy involved all its communication assets in the round, 

starting with the multichannel Salone del Mobile.Milano platform, a constant 

point of connection with the international design community, thanks to an ongoing 

narrative before and during the event, centered on a combination of involvement, 

information and services in order to optimize the visitor experience and 

promote the exhibitors, proposals, installations and events. The daily narration 

was enriched by collaborations with Italian and international talents, including 

Francesca Crescentini, Michael Gardenia, Nicola Lamberti and Spain’s Marta 

Sierra, a lifestyle point of reference in the social media world, chalking up more 

than 1.5 million followers. Again, in line with its path of experimentation, the 

Salone set up new direct and indirect communications landmarks, such as the 

Design Kiosk, devised in collaboration with Interbrand, curated by Corraini and 

enacted to a design by DWA design studio, set up in Piazza della Scala prior to

Cultural Program 

The new widespread Cultural Program, coordinated by Annalisa Rosso, Editorial 

Director & Cultural Events Advisor, also proved a big hit with the public. Three 

large installations featured at the 2024. The first, Interiors by David Lynch. A 

Thinking Room, designed by David Lynch himself, the famous director of films 

that channel the subconscious, was a categorically blue oasis for renewal: “A 

place that allows thinking to happen” according to Antonio Monda, curator 

of the project that took the shape of a precious ‘container,’ designed by Lombardini22, 

thanks to the Piccolo Teatro di Milano workshops. The second, Under 

the Surface – signed by Accurat, Design Group Italia and Emiliano Ponzi – used 

a submerged island in the heart of the International Bathroom Exhibition to underscore 

the industry’s commitment to coming up with new solutions for safeguarding 

the planet’s most precious resource. The third, entitled All You Have 

Ever Wanted to Know About Food Design in Six Performances, shared multiple 

reflections on food as a subject of design in an experiential key, with 6 days of 

performances and presentations by 6 independent international magazines. 

The conversations at Drafting Futures. Conversations about Next Perspectives, in 

the Arena regenerated by Formafantasma, proved stimulating and perspectival, 

involving a succession of figures such as Pritzker Prize-winner Francis Kéré, John 

Pawson, Deyan Sudjic, Jeanne Gang, Johanna Agerman Ross and Hans Ulrich 

Obrist, who closed the programme in conversation with Maria Porro, President 

of the Salone. 

87 


There was also great interest in the series of Round Tables held in the Arena, 

with open discussion between authoritative voices on crucial issues such as the 

relationship between sailing and design – in collaboration with the Salone Nautico 

Internazionale di Genova – the potential and risks of artificial intelligence and 

the latest developments in the hospitality industry, the sectoral macro-trends 

with Intesa Sanpaolo and a sensory journey in the company of Aesop. 

and during the Salone, stocking a selection of publications and hosting high-caliber 

meetings with figures such as Stefano Boeri, 

President of Triennale Milano, Cino Zucchi, Luca Nichetto and the collective 

Parasite 2.0, amongst others. 2024 also saw the launch of a large research project 

entrusted to the photographer and filmmaker Gianluca Vassallo, Comunità 

Continua, a photographic study of the huge design community that flocks to 

Milan during Salone Week. A portfolio of faces documenting the powerful ties 

between the event and the region, in which the Salone is a strong driver of international 

attractiveness and a synthesis of the Milan – Design System that formed 

the historic roots of an event that is the only one of its kind in the world, a key 

subject for the project entrusted to Milan Polytechnic University for an economic 

analysis of the event’s impact on the city. 

25 Years of SaloneSatellite 

This year too, SaloneSatellite put the spotlight on the creativity of more than 

600 young designers, celebrating a special anniversary with talks, round tables, 

live (specialist) ping pong matches and a great exhibition at Triennale Milano, 

open to the public until 28th April: Universo Satellite. 25 Years of SaloneSatellite, 

curated by Beppe Finessi with exhibition design by Ricardo Bello Dias. A Wunderkammer, 

in which a selection of projects presented at previous editions of 

the showcase for 

designers under 35 are accompanied by an ongoing diary documenting the evolution 

of Marva Griffin’s magnificent ‘invention’ year by year. A training ground 

for thought, relationships and projects that has enabled over 14,000 young talents 

to exhibit alongside the brands that have written the story of design, once 

again confirming the value of the keyword for the 62nd edition of the Salone. 

Evolution. The 63rd edition of the Salone del Mobile.Milano will be held from 

8th to 13th April 2025. 

The new ventures also included the Salone Library, a register of more than 150 

books flagged up by the speakers at the 2024 edition of the fair, and others, 

geared to sharing multidisciplinary reflections on the future, presented in the 

Arena space designed by Formafantasma. An initiative that will be carried 

forward in order to build a large, shared library of contemporary thought. The 

Corraini Mobile Bookshop, which brought a selection of more than 100 international 

publishers to the Salone, is underpinned by the same philosophy.

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Benefits 

of of vinyl 

fabrics 

There are many 

different coatings on 

vinyl fabric, with some 

intended for home use, 

some for commercial use 

and some recommended for 

extreme weather outdoor use.

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VVinyl upholstery was first introduced as a durable and affordable alternative 

to other fabrics like leather. Several developments in vinyl manufacture have 

ensured improvements in quality. Vinyl is a high-tech fabric well suited for 

outdoor areas, commercial furnishings in hotels, waiting rooms, offices, 

conference centers, and municipal buildings. Vinyl fabrics offer some unique 

features over woven fabrics – one of which is that they can be formulated 

into an endless array of colors and shades, which make them a favorite of 

interior designers. 

Modern vinyl fabric suppliers offer large selections of patterned materials. 

There are many different coatings on vinyl fabric, with some intended for 

home use, some for commercial use and some recommended for extreme 

weather outdoor use. In situations where fabrics need to be waterproof, 

sun-proof or resistant to high wear and tear, the benefits of vinyl make it a 

popular choice. 

Vinyl upholstery fabrics come in different grades, but this grade does not reflect 

fabric quality; it refers to the price it cost to make the fabric. You cannot 

find consistency in the vinyl fabric grading process, because each manufacturer 

sets its own grades. Price grades range from “A” to “F,” with the “F” 

grade representing the pricier fabrics. Rather than selecting vinyl upholstery 

fabrics by grade, one should choose the type of vinyl upholstery material he 

needs according to its intended use.

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They can be found in different types, colors, styles and textures that 

offer various usage and same durability. Vinyl is an ideal choice since 

they are easy to clean and maintain. Additionally, they are also resistant 

to ultra-violet rays and abrasion. However, it is quite difficult to 

repair it when damaged. Several options are available for repairing 

vinyl fabrics and these include — vinyl repair kits, iron-on patch on 

the fabric and patching with a special needle. 

We can summarize some of the benefits from a quality vinyl fabric: 

• Vinyl is abrasion-resistant – it is perfect for seat cushions as they 

are not scratched and torn easily. 

• Vinyl fabrics have antibacterial properties – this means vinyl-upholstered 

furniture would be safe for babies, and people with weak 

immune systems. 

• Vinyl does not go out of fashion easily – vinyl fabrics have been 

around for decades and will continue to be used in a variety of applications. 

Solid colors in traditional hues never go out of style. However, 

today there are more decorating options than ever with regard to 

the patterns, textures and finishes that are possible with vinyl. There 

is a vinyl for every look and purpose. One of the biggest benefits of 

vinyl is that it is waterproof and weatherproof. Vinyl is often used 

outdoors on furniture and protective coverings since it is impervious 

to water and can serve as a weather barrier for other items. Professionally 

made outdoor furniture and awnings are carefully stitched 

to retain the waterproof quality of the fabric. Not all vinyl is equally 

weather-resistant, so determine the specific conditions that the vinyl 

you choose is able to withstand. Extended exposure to sunlight will

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fade vinyl much less than other fabrics. Vinyl is especially good for those 

areas where it can protect more delicate fabrics from ultraviolet light 

damage and fading. Since vinyl effectively blocks sunlight, it can protect 

other fabrics and sun-sensitive materials. Consider vinyl awnings for 

patios, sandboxes and outdoor eating areas. 

• Vinyl fabrics are mostly flame retardant. 

Vinyl upholstery can be cleaned easily, even without soap and water – 

vinyl’s texture is one of the factors that make it resistant to dirt. They do 

not absorb liquids or stain easily – furniture gives off a “new” appearance 

longer. 

• Vinyl does not fade easily – it is durable and can withstand frequent 

use in a number of commercial, public, or institutional settings. Colors 

last a long time, which extends replacement cycles and saves money. 


20-23 

‘25 

recycle 

recycle 

recycle

Furnishing Fabric Fashion May - June 2024

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