Home Textile Exports May 2024

10 HTE 

It’s Hometex season 

in home and contract 

textiles business 

As we gear up for the upcoming Hometex Fair in 

Istanbul, it brings me great pleasure to welcome you 

to the latest edition of Home Textile Exports magazine. 

This prestigious event stands as a testament to the 

vibrant and ever-evolving world of home and contract 

textiles, showcasing the latest trends and collections 

from Turkish manufacturers and esteemed international 

companies alike. 

Home Textile Exports magazine has long been a beacon 

of inspiration and insight for professionals in the industry, 

providing valuable information on market trends, 

innovative technologies, and creative design concepts. 

As we converge at the second-largest home and contract 

textiles show in the world, our team is excited to connect 

with you and share our passion for excellence in 

home textile business. 

From our stand at the fair, we will be distributing complimentary 

copies of the magazine, offering you exclusive 

access to our latest articles, interviews, and features. 

Whether you’re seeking inspiration for your next project, 

staying abreast of the latest industry developments, or 

simply looking to connect with fellow professionals, 

Home Textile Exports magazine is your trusted companion 

on this journey. 

As you navigate the bustling halls of the Hometex Fair, I 

encourage you to take a moment to immerse yourself in 

the rich tapestry of creativity and innovation on display. 

From luxurious fabrics to cutting-edge designs, the 

fair promises a wealth of opportunities to explore and 

discover. 

Group Chairman 

Publisher 

Managing Editor 

(Responsible) 

Advisory Board 

Editorial Consultants 

Correspondents 

Domestic 

Advertising Manager 

International 

Sales Manager 

Technical Manager 

Art Director 

Chief Accountant 

Subscription 

H.Ferruh ISIK 

ISTMAG Magazin Gazetecilik 

Yayıncılık İç ve Dış Ticaret Ltd. Şti. 

Mehmet SOZTUTAN 

(mehmet.soztutan@img.com.tr) 

Osman Nuri CANIK 

Ufuk OCAK 

Hilmi GULCEMAL 

Pınar TASDELEN 

Ayse Mehtap EKINCI 

Assoc. Prof. Mehmet Ali OZBUDUN 

Inkrit BERBEE 

(inkrit@lobsterconcepts.nl) 

Milou KET 

(studio@milouket.com) 

Dr. Rolf ARORA 

Elke ARORA 

Adem SACIN 

(adem.sacin@img.com.tr) 

+90 505 577 36 42 

Omer Faruk GORUN 

(omer.gorun@img.com.tr) 

Ayca SARIOGLU 

(ayca.sarioglu@img.com.tr) 

Tel: +90 212 604 5100 

Tayfun AYDIN 

(tayfun.aydin@img.com.tr) 

Tolga CAKMAKLI 

(tolga.cakmakli@img.com.tr) 

Yusuf DEMIRKAZIK 

(yusuf.demirkazik@img.com.tr ) 

Ismail OZCELIK 

(ismail.ozcelik@img.com.tr) 

On behalf of the entire Home Textile Exports team, I extend 

my warmest wishes for a successful and productive 

experience at the Hometex Fair. May this event serve 

as a source of inspiration and collaboration, propelling 

our industry forward into a future filled with endless 

possibilities. 

HEAD OFFICE 

İHLAS MEDIA CENTER 

Merkez Mah. 29 Ekim Cad. 

No:11 Medya Blok Kat:1 

Yenibosna / İstanbul / Turkey 

Tel: +90 212 454 22 22 

Faks: +90 212 454 22 93 

www.hometextile.com.tr 

BURSA 

KONYA 

LIAISON OFFICE: 

Buttim Plaza A. Blok Kat:4 No:1038 

Tel: +90. 224 211 44 50-51 

Fax: +90. 224 211 44 81 

H. Ulusahin Is Mrkz. 

C. Blok Kat:6 No:603-604-605 

Tel: +90. 332 238 10 71 

Fax: +90 332 238 01 74 

Mehmet SOZTUTAN 

(mehmet.soztutan@img.com.tr) 

PRINTED BY 

IHLAS GAZETECILIK A.Ş. 

Merkez Mah. 29 Ekim Cad. 

İhlas Plaza No:11 A/41 Yenibosna 

Bahçelievler/ISTANBUL 

Tel: 0212 454 30 00

12 

EVENTS 

HTE 

Pitching presentation techniques 

- the art of explaining business 

& arousing curiosity 

Within the scope of “Academy 

Professional” within the framework 

of DENIB ACADEMY activities, 

“Pitching Presentation Techniques - The Art 

of Explaining Business & Arousing Curiosity 

Training” was organized by the trainer Burçak 

Çakır on April 24, 2024 at Denizli Exporters’ 

Association Service Building. 

While making presentations on many subjects 

in our professional business life, the 

most important issue is how we explain this 

information to the other party as much as the 

information given about the subject presented. 

For this purpose, in the training, which 

includes details about how to explain; topics 

such as the definition and steps of pitching, 

preparing a presentation, tools that can be 

used in preparing a presentation, issues to be 

considered when making a presentation, and 

application and feedback were emphasized. 

May 2024

16 

PROFILE 

HTE 

Berkay Textile knits yarn 

with passion 

Berkay Textile is a well-known company operating 

in the production of upholstery fabrics consisting 

of microfiber, acrylic, polyester, viscose and 

cotton yarns. Its new collection was highly appreciated 

and appreciated by its customers. We asked the secrets 

behind this success and about their other operations to 

Ahmet Gören, general manager of the company. 

Could you briefly introduce yourself and 

your company? 

Our company was established in 2003 in Bursa, which 

has been one of the centers of the textile industry for a 

long time, under modest conditions, similar to the establishment 

story of many companies. With the grace of 

the Creator and intense efforts, it has grown and developed 

continuously. Now, in addition to our wide variety 

of weaving options, we also have our own fancy yarn 

facility, and we produce according to different demands 

of our customers. 

What is in your product portfolio and 

what are the prominent factors in these 

products? What kind of studies do you have 

on product development and R&D? 

We mostly produce upholstery fabrics. Unlike the 

high-volume production and trade format in the Far 

East, the fact that we are structured to make smaller 

quantities of products that are more suitable for Turkish 

conditions, but with features and options, allows us to 

stay a little away from some of the current problems. 

This relatively stable situation offers us more opportunities 

in terms of P&D and R&D. Our structuring and 

investments in this area will continue. 

What makes you superior to your 

competitors? 

We really love our work. As such, we are involved in 

business processes where necessary. When relevant initiatives 

are taken quickly, things become easier. 

Are there any investments planned in the 

short, medium and long term? 

Currently, we have a SPP project established on 47,000 

m2 in Kütahya region. Our facility will be commissioned 

very soon. It will contribute to reducing our country’s 

dependence on foreign energy. Of course, it will have 

a positive impact on the environment and undeniable 

benefits on the competitiveness of our company. We 

also have ongoing investments and structuring within 

our company in terms of efficiency and risk management. 

Can you give details about your exports? 

What would you like to say about your 

current and target markets, foreign 

promotion, participation in fairs, etc. 

strategies? 

Currently, we export mainly to Europe and America, either 

directly or through marketing companies. For years, 

we have been observing that fairs, even at a high level, 

have lost blood. Our current primary effort in marketing 

is to have more intensive meetings with our customers 

through digital methods, and to intensify the exchange 

of samples with our distant customers through these 

channels. Afterwards, of course, it is important to visit. 

We have also made various investments in this regard. 

Are there any topics or issues you would 

like to emphasize in particular? 

Although the daily problems are painful, when we 

look at the processes from above, it is a clear fact that 

Turkish industrialists will get a higher share of the world 

trade volume in the coming years. We must continue to 

work with enthusiasm and courage and invest for our 

future generations. 


20 

HTE 

PROFILE 

Agaoglu Textile 

offers a wide variety of competitive 

home textile products 

Operating in different industries 

such as textile, recycling, 

hotel and insurance, 

Agaoglu Group has an active and 

dynamic company in the textile industry: 

Agaoglu Textile, which has 

a broad range of very quality products 

for the home textile industry. 

We conducted an interview with 

the official of the company for details 

of their operations. 

Could you briefly 

introduce your company? 

Agaoglu Tekstil’s journey, which started with traditional 

hand looms in the 1950s, continues today 

as an important representative of its sector in our 

new facilities in Uşak Mixed Organized Industrial 

Zone with the latest system technological machinery 

park in a closed area of 50.000 m2. 

With a monthly production capacity of 3.000.000.- 

meters of finished products and 150.000 sets of 

sets, Agaoglu Tekstil San ve Tic. A.Ş. is one of the 

leading factories that produces the highest quality 

home textiles in our country in TSE, CE, IMO, BSCI, 

Step made in Green, Oeko-Tex standards with 

Rotation, Flat Dyeing and Digital Printing systems. 

Our company, which produces for well-known 

brands in a wide geography, especially in Germany 

and other Western and Northern European countries, 

is a sought-after and trusted production base 

for Turkish brands and exporter companies. 

As of 2015, our company started the sales and 

marketing organizations of our own brand Home 

Hormony both in Turkiye and abroad, reaching a 

wide audience in the retail field by 

using new generation digital sales 

and marketing channels and aims 

to reach even more. 

What is in your product 

portfolio and what are the 

prominent factors in these 

products? What kind of 

studies do you have on 

product development and 

R&D? 

Our main product groups are 100% cotton sheets, 

duvet covers and pillowcases. We produce these 

products in our facilities with Satin, Poplin, Flannel 

and many other natural fabrics, weaving and printing 

types accepted in the world. 

Within the scope of our R&D studies; clean production 

practices, energy efficiency, sustainable 

production, materials used and environmental impacts 

are evaluated. 

As R&D, studies are carried out to realize production 

processes and products that meet user comfort 

and expectations, respect nature and people 

with sustainable materials in all steps from the 

beginning of production to the end of life, without 

giving up design freedom. 

What are the features that make you 

superior to your competitors? 

Agaoglu Tekstil has a long-established history in 

the sector and its quality has been approved by its 

customers abroad and by the companies it cooper- 


that has come a long way in terms of digitalization 

and automation and has adopted Industry 4.0 

principles as much as possible. To become a corporate 

company that has proven itself as a brand 

and factory in international markets and stands 

out with its environmentally friendly practices. 

And of course, our investments at every stage will 

proceed with the principle of R&D and innovation. 

These strategic investment plans aim for our 

textile factory to achieve sustainable growth on a 

strong foundation. 

21 

Can you give details about your 

exports? What would you like to 

say about your current and target 

markets, foreign promotion, 

participation in fairs, etc. strategies? 

ates with in Turkiye. We have been working with almost 

all business partners for many years. Behind 

these long years of cooperation, the features that 

make us superior to our competitors; flawless production, 

fast service, keeping up with the developing 

and changing market and the customer satisfaction 

that comes with them. It is clearly known in 

the sector that; Agaoglu Textile does what it does 

best. Of course, this label did not come easily. 

Our respect for our work and our tradition of not 

compromising on quality has sometimes caused 

us business losses, but at the end of the day, it has 

provided us with our current brand value. 

Are there any investments planned in 

the short, medium and long term? 

First of all, we plan to further increase our production 

efficiency in our newly relocated factory 

by renewing and updating our existing equipment 

and machinery. We are also developing projects to 

increase energy efficiency and focusing on training 

programs to improve the skills of our employees 

in general. 

Then, as we move to our new factory, we will continue 

our SPP project, in which we have invested 

1,100 kw, and of course our investments in energy 

efficiency will continue without stopping. We 

plan to expand our investments in digitalization 

and automation. In addition, by focusing on market 

research and product development, we aim to 

maintain our competitive advantage with products 

in line with the trends in the sector and in this context, 

we aim to increase the market share of our 

own brand Home Harmony. Our long-term plans 

include increasing our weaving capacity in terms 

of production and becoming a sustainable factory 

As Agaoglu Tekstil, we are currently making an 

average annual turnover of 20-25 million euros 

in exports, which we started in the early 1990s. 

We mainly work with European countries and of 

course we are in contact with America and Middle 

East countries in order to expand our market. 

Together with our colleagues, we regularly participate 

in fairs held in order to produce at world 

standards, both as exhibitors and as visitors. As I 

mentioned before, along with the investments we 

want to make in terms of branding, we will have 

investments such as international promotion and 

advertising. 

Are there any topics or issues 

you would like to emphasize in 

particular? 

I wish 2024 to bring good luck to our country and 

our industry, I hope we have a prosperous and 

beautiful year as a country.

24 

HTE 

PROFILE 

Special gifts for 

special occasions from 

Cottonbox... 

Appealing to all tastes with its original and 

stylish style, Cottonbox offers beautiful gift 

alternatives for special occasions. Carefully 

designed pique sets and soft bathrobe sets are 

candidates to be this year’s favorite gift... 

Colorful pique sets raise the energy 

of mothers 

Pique sets, which are indispensable for home 

textiles during seasonal transitions and which 

are loved by all mothers, are a great gift option. 

Designs prepared with vibrant colors reflecting the 

energy of spring renew the atmosphere of bedrooms 

with tiny flower patterns. Pique sets with 

color options such as yellow, lilac, salmon, green 

and powder, provide a pleasant sleep experience. 

The designs produced with natural bamboo yarn, 

cotton and satin fabrics attract attention with their 

quality and healthy texture. 


26 

HTE 

PROFILE 

Natural and stylish touches in 

bathrooms... 

Cottonbox maximizes the bathing pleasure of users 

with its bathrobe product group. Produced entirely 

from natural bamboo yarn, bathrobes absorb 

water quickly with their high quality and highly absorbent 

texture. Bathrobe sets, which create a silky 

touch on the whole body with their soft surface, 

are safely preferred 

thanks to the use of 

natural raw materials 

and 100% bamboo 

content. Designed 

with beautiful color 

options such as beige, 

grey, powder and green, bathrobes 

appeal to every taste. Combining 

comfort with elegance in bathrooms, 

bathrobe sets consist of bathrobe, 

hand towel, bath towel and terry slippers. 


30 

PROFILE 

HTE 

Toplu Tekstil 

opens curtain to new horizons 

Meeting special demands and bulk orders with a superior 

service approach in curtain strips, tanners, accessories and 

roulettes, Toplu Tekstil is getting more strengthened in 

export markets 

Toplu Tekstil provides 

services in 

the home textile 

sector with the 

manufacture of curtain 

shirring strips, curtain tanners, 

accessories and roulette. 

Toplu Tekstil, producing 

45 million meters 

monthly, exports to many 

countries. Toplu Tekstil 

Company Representative 

Orhan Yıldızcan gave information 

about current 

product types and current 

markets. 

Orhan Yildizhan 

Chairman of Toplu Tekstil 

Can you tell us about the work of 

your company, your production and 

product groups for the home textile 

industry? 

Toplu Tekstil, which has become a well-known 

brand in the sector, continues to serve in the 

home textile sector with the manufacture of curtain 

shirring strips, curtain tartans, accessories 

and roulette. By making our factory and machine 

park suitable for the latest technology, we aim to 

carry our name to the top in the sector by getting 

stronger, instead of standing still, with our product 

range exceeding 600 in various widths from 1 mm 

to 200 mm. 

What is your monthly production 

capacity? How much of your export 

sales are covered? What are your 

current export markets and your 

goals in this area? 

Our company has a monthly production capacity 

of 45 million meters. 47% of our current sales cover 

our export sales. We export to many countries 

in Europe, Asia and Africa, especially the countries 

affiliated to the Russian Federation. We are working 

on reaching more companies abroad and promoting 

our products. As a domestic manufacturer, 

how do you evaluate our position in the sector, 

both at home and abroad? What are your short, 

medium and long term goals? 

Toplu Tekstil, which has become a well-known 

brand in Home Textile, also meets special orders 

and demands from various customers with a superior 

service approach. Our state-of-the-art machinery 

and technical personnel serve customer needs 

as soon as possible without compromising our service 

quality. In addition, we maintain our cooperation 

by supporting our customers’ R&D studies. It 

is our priority to keep customer satisfaction warm 

by doing customer-oriented studies. We, as Toplu 

Tekstil, will continue to make a name for ourselves 

in the sector with our branded name. 


36 

PROFILE 

HTE 

Matt Fabrics offers trendy and 

fashionable products to the 

decoration world 

On the way it started with the motto of ‘from yarn to art’, 

Matt Fabrics have already gained great appreciation of sector 

professionals in the leading fairs. It has took place in the 

Istanbul Furniture Fair, which is a world fair, and is ready to 

make a good show at Hometex to realize its targets one by one 

Established by 

Ibrahim Kulah 

in Inegol district 

of Bursa in 

2022, the success 

story of the company 

dates back to 

2011. As an experienced 

industrialist, 

Ibrahim Kulah first 

worked in marketing, 

accounting and 

Ibrahim Kulah 

manufacturing departments in the furniture 

industry. In 2016, he started working in the 

textile business until 2020 when he established 

a textile company with a partner under 

the brand name Pino. The young Pino 

has had a fame in many provinces of Turkiye 

thanks to the initiations and progresses the 

company managed. 

Ibrahim Kulah established his new brand 

Matt Fabrics in 2022 as a sole owner of 

the brand. Matt Fabrics has an aim to be a 

world brand with its collections and quality. 

Kulah says, “On this way which we started 

with the motto of ‘from yarn to art’, our products 

have already gained great appreciation 

of sector professionals in the leading fairs 

of our country. After we took place in the 

Istanbul Furniture Fair, which is a world fair 

we are now ready to participate in Hometex 

fair to reach of 2023 targets one by one to 

accomplish export success, which is the 

main goal of Matt Fabrics company. Our innovative 

ideas also show the importance of 

digital marketing. With the software we have 

made for this, all our products have been 

scanned and it visually presents the effect 

on the product with the dressing program. As 

Matt Fabrics, our goal is to become a brand 

that develops more every year and contributes 

more to our country every day, with 

quality products suitable for current fashion 

and with our professional colleagues.” 


40 

HTE 

EVENTS 

Young inventors 

awarded 

The 6th edition of the “Young Inventors Wanted Innovative 

Ideas Competition”, organized under the auspices of Denizli 

Governorship in cooperation with Denizli Provincial Directorate 

of National Education and organized by DENIB-Denizli 

Exporters Association, was held on Friday, April 26, 2024. The 

event, which was attended by very valuable names of Denizli 

protocol, many guests, teachers, students and their families, was 

extremely intense and enthusiastic. 

The final of the Young Inventors Wanted 

Innovative Ideas Competition, organized 

among students studying in primary, secondary 

and high schools across the province in 

order to prepare the ground for innovative projects 

with original designs, to encourage students 

in this direction, and to highlight and support innovative 

ideas, was held with great excitement. 

DENİB President Hüseyin Memişoğlu said the following 

in his opening speech of the final night: 

“I would like to welcome our esteemed families, 

teachers, protocol and all our esteemed guests 

who are with us at the final night of the 6th Young 

Inventors Wanted Innovative Ideas Competition, 

which we organized this year under the auspices 

of Denizli Governorship in cooperation 

with Denizli Exporters Association and Denizli 

Provincial Directorate of National Education. I 

thank you for sharing our excitement and greet 

you all respectfully on behalf of myself and our 

Board of Directors. 

The Young Inventors Wanted Innovative Ideas 

Competition prepares the ground for students 

to gain awareness on issues such as innovation, 

technology, sustainability, digitalization, design 

and, of course, export at a young age. 

As it is known, we, the generation defined as 

Generation X, were not born in the digital world. 


42 

HTE 

EVENTS 

We are involved in the development process of 

technology. However, Generations Y and Z, especially 

Generation Z, are defined as generations 

born into the digital world and have technology 

lifestyles. The most striking feature of this generation 

is their rapid adaptation to information and 

time change. 

We keep export and innovation as a “trending 

topic” in the words of our young people from the 

application stage to the final night of our competition, 

which we organized to enter the colorful 

and curious world of our digital generation, which 

has technology-based lifestyles, uses social media 

productively, grows up with the internet and 

accesses information quickly. 

Another issue that makes us happy is that, along 

with our students, families, teachers, in short, all 

segments involved in the project are talking about 

exports in their homes and schools. We attach 

great importance to the fact that environmentally 

friendly production, value-added products and exports, 

which are among the most important components 

of our country’s economy, are discussed 

at a young age, and that awareness is raised on 

these issues. Entrepreneurship is in the soul of 

our youth. We only mediate for this to emerge. 

It is of great importance to mediate and support 

the realization of projects at the idea stage. 

Because the biggest 

output of 

this competition 

is to see that our 

young people 

can achieve great 

things when given 

the opportunity 

and to watch how 

they can overcome 

their limits. 

We see and experience 

this more 

clearly in every 

competition process. 

Every time we 

spend time with 

young people, we listen to their endless dreams. 

They teach us that there is no such thing as impossible, 

that the impossible is just a cliché we 

learn as we grow up. Their excitement and curiosity 

also inspire us adults.” 

Young people gave the message of a 

clean future with their projects 

DENİB President Hüseyin Memişoğlu stated that 

more than 1,500 applications were received from 

students studying in primary, secondary and high 


44 

HTE 

EVENTS 

schools across the province during the competition 

process and said, “Our esteemed jury meticulously 

examined each application in detail. 

There is a message in these applications that 

brings a smile to faces and is a lesson. We see 

our young people’s love for nature in almost all of 

the projects. This generation, which has grown up 

intertwined with technology and whose toys are 

cell phones and tablets, also protects its nature, 

fights for a clean future and contributes to society 

in these ways. I kiss them all and ask for applause 

for this awareness they have at this age. 

Digitalization and artificial intelligence are on the 

agenda of the world. As Denizli, we include the 

digital game category in our competition in order 

to take part in this digital transformation. In this 

context, our competitors developed digital games 

featuring the export products of our province and 

our country. 

I would like to state that we declare all our students 

who participated in the competition, who 

showed their civilized courage, who inspired us 

with their determination and enthusiasm, as winners 

from the beginning. 

Of course, I would like to sincerely thank all our 

teachers who did not spare their efforts and support 

in this process and who shared the feelings 

of their students. In short, all our young inventors 

are winners in this competition. I congratulate 

you all individually. 


46 

HTE 

EVENTS 

I would also like to thank all our stakeholders, 

jury members and our colleagues at DENİB who 

embraced this project and enabled us to do it 

with great enthusiasm every time.” 

Award Winner Young Inventors: 

Innovative Ideas Competition 

Primary School Category 

1 Eylul Tepekule / Haci Şakir Meliha Nilüfer Öz 

Primary School 

2. Egemen Kocagöz / Merkezefendi Science And 

Art Center 

3. Doğa Arpaç - Lütfiye Evren Kulaç / Ülker 

Yörükoğlu Science And Arts Center 

Denib Special Award-Bersin Rain Yilmaz - 

Merkezefendi Science And Art Center 

Innovative Ideas Contest Middle 

School Category 

1. Elif Öykü Asiltürk / Nezihe Derya Baltali Science 

And Arts Center 

2. Huriye Beyza Öğünç-Zehra Begüm Batmaz / 

Nezihe Derya Baltali Science And Arts Center 

3. Erol Çetin / Honaz Municipality Middle School 

Denib Special Award- Batuhan Batmazoğlu-Hasan 

Utku Bosun / Sait Kalaycioglu Middle School 

Innovative Ideas Competition High 

School Category 

1. Kasim Uskutoğlu / Dostek Vocational And 

Anatolian High School 

2. Defne Naz Engin-Sude Arapoğlu-Mustafa 

Aytekin Yildirim / Nezihe Derya Baltali Science 

And Arts Center 

3. Alperen Çakar / Dostek Vocational And 


Denib Special Award- Ayperi Alparslan-Ecrin Nur 

Demirtaş-Murat Saranli-Evrim Naz Nalbantoğlu- 

Yağiz Gökşin / Odtü College 

Digital Game Content Development 

Middle School Category 

1. Melek Naz Yumrukaya / Hayirseverler Middle 

School 

2. Mert Ali Ongun / Hayirseverler Middle School 

3. Emir Erçelik / Ülker Yörükoğlu Science And Art 

Center 

Digital Game Content Development 

High School Category 

1. Hüseyin Konak / Dostek Vocational And 


2. Metin Tokuç - Yaşar Kimil Science High School 

3. Yaşar Yiğit Ekren / Lütfi Ege Anadolu High 

School 


48 

EVENTS 

HTE 

Fashion Home Izmir 

will be the address of comfort 

and elegance 

The fair will empower the home textile industry. 

Izmir is preparing to host another 

new fair. Fashion Home Izmir 

- Home Textile Fair, which will 

be held on October 9 - 11, 2024, 

will bring together manufacturers 

and visitors who bring fashion 

and elegance together with livable 

spaces from bathroom and kitchen 

textiles to hotel and beach textiles. 

Izmir, Turkiye’s largest and most modern fairground 

fair, is preparing to host another new fair 

in Izmir, which organizes IF Wedding Fashion 

Izmir - Wedding Dress, Grooming and Evening 

Dress Fair, Fashion Prime - Textile, Ready-to-Wear 

Suppliers and Technologies Fair 

and Fashion Tech - Ready-to-Wear, 

Garment and Textile Machinery, 

Textile Printing Technologies fairs, 

which are among the world’s 

most important meeting points in 

the textile and fashion industry. 

Fashion Home Izmir - Home Textile 

Fair, which will be organized for the first time with 

the partnership of IZFAŞ and Izgi Fuarcılık, hosted 

by Izmir Metropolitan Municipality, with the 

support of Denizli Textile Clothing Industrialists 

Association and Karat Medya, will bring together 

the leading brands of the home textile world. The 

latest trends combining comfort, aesthetics and 


49 

technology will be exhibited at the fair. Fashion 

Home Izmir will open its doors with hundreds of 

product types, dozens of exhibitors and brands 

such as towels, bathrobes, duvet covers, sheets, 

curtains, floor and wall coverings, upholstery fabrics, 

hotel and beach textiles, kitchen textiles, 

and will shape the home textile fashion. 

Fashion Home Izmir, which will be held concurrently 

with the 3rd Fashion Tech fair between 

October 9 - 12, 2024 and the seventh Fashion 

Prime fair between October 9 - 11, 2024, will witness 

an integrated meeting for the first time in 

our country. Fashion Home Izmir, which includes 

many activities such as procurement delegations, 

B2B programs, domestic procurement delegation 

programs for the domestic market, will host thousands 

of visitors such as chain store representatives, 

fashion houses, wholesalers, chain hotels 

and resorts, educational institutions, distributors 

from all over the world as well as Turkiye.

www 

www.isatekstil.com.tr

58 

EVENTS 

HTE 

HGH India – 

An International 

trade show with 

focus on India! 

Gears up for its 15th edition 2nd to 5th July 2024, 

Mumbai 

Now in its 15th edition, HGH India has been 

instrumental in expanding the home improvement 

market in India by connecting 

the entire supply chain to the Indian trade. HGH 

India is a trade show designed to connect the 

Indian and global home product brands and manufacturers 

with the Indian domestic market. It 

integrates home textiles, home decor, home furniture, 

houseware & gifts under one roof to provide 

comprehensive sourcing solutions to over 

41,000 retailers, distributors, importers, architects, 

interior designers and institutional buyers, 

keeping upcoming design trends in focus. HGH 

India is an international trade show with a focus 

on India. It connects exhibitors with trade buyers 

from 600 cities and towns across India. 

The 15th edition, slated to take place in Mumbai, 

from 2nd to 5th July at Bombay Exhibition Centre, 

Goregaon, is expected to witness over 700 exhibitors 

which would include leading brand manufacturers, 

importers, designers and OEM suppliers 


60 

HTE 

EVENTS 

from across India, and 32 other countries. One 

can expect to discover a wide range of innovative 

home products for the Autumn/Winter 2024-25 

sourcing season. 

Focus areas at the 15th edition of 

HGH India 

With increasing disposable incomes in the rapidly 

growing Indian market, the Indian consumers seek 

innovative and superior quality products, with 

greater international influence. The demand for 

home textiles, furnishings, mattresses, comforters, 

pillows, bed sheets, home décor, home furniture, 

area rugs, floor coverings and houseware 

is growing at a quicker pace than ever before. At 

the 15th HGH India, exhibitors across categories 

will introduce new concepts in products, designs, 

colours and materials. New collections from leading 

designers, brands, manufacturers, importers 

and international suppliers will once again offer a 

voyage of discovery to the visitors. 

Exhibitors will showcase their Autumn/Winter 

2024-25 range, facilitating sourcing for Indian 

importers, distributors and retailers for the forthcoming 

Diwali and festive retail seasons. Visitors 

will enjoy a nice balance of innovation and competitiveness 

in sourcing. Both exhibitors and visitors 

are excited to take advantage of this new 

opportunity offered by the bi-annual HGH India to 


62 

HTE 

EVENTS 

exhibitors at this edition of HGH India. Retailers 

and brands seeking private label supplies are expected 

to find many solutions. 

From within India, an interesting range of contemporary 

and traditional home textiles, decorative 

made-ups as well as handicrafts, rugs, upholstered 

furniture, cane & bamboo products, decorative 

accessories range in metal, wood, ceramic, 

glass, coir, jute, recycled materials and a variety 

of natural and man-made materials will be exhibited 

by hundreds of manufacturers from wellknown 

production centres like Jodhpur, Jaipur, 

Moradabad, Firozabad, Khurja, Saharanpur, Agra, 

Bhadohi, Jammu & Kashmir and various other 

specialised centre. 

If you are in an exporter to home textiles or décor 

related products and are seeking to begin or expand 

your market in India, then exhibiting in HGH 

India could be a very useful option. 

explore business in shorter cycles in a dynamic 

and growing consumer demand and competitive 

market environment. Leading manufacturers of 

home textiles, mattresses and pillows, furniture, 

home décor, housewares, and gifts have already 

confirmed their participation. 

Leading retailers, interior designers and institutional 

buyers are expected to visit from over 

600 cities and town across India. Gift suppliers 

will seek new alliances and tie ups with leading 

home brands to energise their gift collections for 

the high-demand festive season. International 

brands and manufacturers seeking to expand 

their reach in the Indian market will be present as 


64 

PROFILE 

HTE 

Panayir Textile 

innovation and sustainability in 

home and contract textiles 

Established in 1994 with a small factory, 

Panayir Textile has grown in a very short 

time and has become one of the leaders in 

the home textile woven fabric production sector. 

Panayir Textile, which is the production choice of 

many brands with its weaving technologies and 

product range, has always preserved its innovative 

production style with the importance it attaches to 

R&D studies. Conducting an exclusive interview 

with Muharrem Panayır, general manager of the 

firm, we asked the secrets of their success story. 

Could you briefly introduce yourself 

and your company? 

I was born in Istanbul but I am from Denizli. I finished 

primary school, secondary school and high 

school in Denizli, where I started to live from the 

2nd grade of primary school. I studied textile engineering 

at Uludağ University Faculty of Engineering 

in Bursa. My interest and curiosity in textiles started 

when I went to my father’s workplace and worked 

in the summer months during the middle school / 

high school years. This interest had a great share 

in my choice of vocational education. As soon as I 

graduated from university, I started working in our 

family company. Our company, which was established 

in 1994, entered the sector by producing 

fabrics for home textiles. Our company, which 

produced its fabrics on contract machines in its 

first years, stepped into industrialism by purchasing 

its own machines in the following years. Our 

company, which has constantly renewed and increased 

its machines over the years, has reached 

a capacity of producing 10 million meters of fabric 

annually on the latest technology air-jet and rapier 

weaving machines. Our company, which produces 

all natural and natural / synthetic blended home 

/ hotel textile fabrics, also prepares fabrics for 

different needs for companies producing outdoor 

furniture and textiles. 


what are the prominent factors in 

these products? What kind of studies 

do you have on product development 

and R&D? 

Our company can prepare home/hotel textile products 

sewn and packaged for its own brands as well 

as fabrics suitable for the needs of its customers. 

Apart from these, we have restarted the collection 

of home textile products under our “Luoca Patisca” 

brand, which we started 12 years ago and then 

stopped production for a while. In this process 

when we started to prepare products under our 

own brand, R&D studies have naturally accelerated. 

In this process, which continues by developing 

different yarn and weaving types, licensed chemical 

processes and sewing and appliqué techniques 

that provide extra added value will be developed 

and will be frequently used in our products in the 

coming period. Our designers, who follow fashion 

colors and trends, spend a lot of time on R&D and 

we will see the results of these in the products under 

our brand in the coming period. 


place in both national and global markets, and will 

quickly complete the employment and technology 

infrastructure that we lack in this field. One of 

the most important plans of our company, which 

makes value-added exports its main goal, will be 

to increase its R&D budgets to achieve this goal 

faster. 

65 




markets, foreign promotion, fair 

participation etc. strategies? 


competitors? 

The most important elements that make our company 

different are our exciting design team who 

love their work and aim to put their dreams into action; 

our young managers who invest in machines 

that can produce not basic but differentiated products; 

our business team that is firmly committed to 

the mission of “reliability”, our vision focused on 

our sustainable future and digitalized world. 

The shrinking world trade volume due to increasing 

global inflation and tightening monetary 

policies has caused serious declines in our company’s 

exports. Our market and customer losses 

have increased due to the fact that the labor 

and energy costs imposed on the industrialists of 

our country over our competitors in the Far East 

cannot be subsidized. We will be much more aggressive 

in reaching our target audience by exhibiting 

our products at international fairs, especially 

Heimtextil, and supporting them with social media 

advertisements, with the awareness that the 

most important point where we can compensate 

for our losses is to have innovative collections. 

Participation in smaller-scale local fairs that we 

have not experienced before will also be among 

our short-term strategies, and we will cooperate 

much more actively with companies that provide 

B2B/B2C logistics services that make the world 

smaller. African countries and Brazil, which we 

think will increase their national income on top of 



Our company will not make an investment to increase 

its weaving production capacity for 2024, 

and in the following year, it will renew the machines 

that need to be renewed and complete the additional 

machinery investments that will increase its 

current capacity by 15%. Our company will quickly 

make the renewable electricity energy investment, 

which it started in 2023 but could not realize due 

to the inadequacy of the technical infrastructure of 

the distribution company, in its prioritized shortterm 

targets and will be in a position to produce all 

of the electrical energy we use. Apart from this, our 

company aims to grow in the field of e-commerce 

and will make serious efforts to take its rightful

66 

PROFILE 

HTE 

their potential population and which we anticipate 

will have a high interest in our product portfolio, 

will be among our target market strategies. 

Are there any specific issues or 

topics you would like to emphasize 

in particular? 

There are some issues that I would like to address 

to the whole world through Turkey’s most established 

magazine. These are the issues that I would 

like to address by thinking about our yesterday, 

today and tomorrow. 

- Let’s know our history well and prepare our young 

people to adopt this historical mission 

- Let’s not educate our youth for the sake of educating 

them. Let’s allow those who have dreams to 

pursue them and make a special effort to restore 

the dignity of all professions, without exception, 

so that they have a profession 

- Let us pass on nature to the next generation in 

the same way we passed it on to the previous 

generation. Let’s never forget that sustainability 

depends on a living ecosystem with an inherited 

nature and an unchanging climate. 

- Let’s use our resources rationally. Instead of fossil 

energy sources that harm nature, let us turn 

to sustainable energy sources that protect nature. 

Let’s make saving a basic philosophy at the top of 

our lives, both in private and business life. 

- Let us try to be and raise people with good morals. 

Let us love the creation. Let good morals, 

honesty, respect and justice form the basis of our 

relations with each other. Let us never let go of 

the threads of justice, good morals, respect, love 

and hard work. 

- Let us not forget the importance of the family. Let 

us know that there is no power that can destroy a 

nation of close-knit families. 


68 

HTE 

PROFILE 

Raifogullari Tekstil, 

from Denizli to the world 

The company offers a wide range of products 

including fashionable and high-end towels and 

bed linens 

The company takes firm steps forward in 

the home textile industry and increases its 

towel and fabric processing capacity day by 

day. Raifogulları has a leading position among 

the country’s towel and bed linen exporters. 

Raifogullari Tekstil exports their products mainly 

to Russia, Ukraine, Moldova, Italy, Germany, 

Romania and Morocco. 

Our activity started on textile and food business in 

1995. We have currently been continuing our production 

in our new factory of 20,000sqm outdoor 

area. Having different quality certificates from respectful 

organizations, our firm has different departments 

such as planning, cutting, sewing and 

shipping. Using the most up-to-date technologies 

we have been responding the demands of our 

customers with most reliable and high standard 

quality home textile products. 

Operating in the home textile industry with a wide 

range of products Raifogullari Textile has a remarkable 

success story. We asked the details of 

the story to Memet Zahir Celik, chairman of the 

board of the company: 

Please introduce your company to 

our readers in brief. 

What does your product portfolio 

include? 

Our main production groups are fabrics, weaving, 

towels, bathrobes, bed linen, pillows and disposable 

medical products. 

What can you say about your 

customer satisfaction policy? 

It is our main principle. Aiming at maximum customer 

satisfaction we offer quality products of 

serial production. This is the main reason why we 

render services to world famous brands. 


What are your 

main goals? 

69 

We will stand and keep 

our position in the 

world textile arena. 

We will contribute 

to the national economy 

and we will provide more 

employment. We also have textile 

machinery manufacturing supported by 

Tubitak. These machines include full-automatic 

towel length sewing machine, full-automatic towel 

length cutting machine, full-automatic towel 

cross cutting machine, full-automatic fabric overlock 

length sewing machine, full-automatic fabric 

cross cutting machine, and full-automatic sheet 

4-side sewing machine. Furthermore, we want to 

export %30 of our products. 

Anything you would like especially to 

highlight? 

Our country has been exporting to many countries 

of the world and Türkiye is number one supplier 

of Europe in this sector. Thanks to our experienced 

team and dedication to our business, 

we offer our products at competitive conditions.

72 

PROFILE 

HTE 

Yaman Dokuma 

Textile reflects 

the traditional 

values of 

Denizli with 

modern 

loincloths, 

woven throws, 

blankets and 

more… 

From Denizli to the world 

markets: Peshtemals, Woven 

Throws, Blankets, Muslin 

products, Spandex sofa covers, 

Microfiber towels and cleaning 

cloths, Wellsoft… 

Established in Denizli, a textile hub for especially 

hotel and home textiles, Yaman 

Dokuma Textile is a woman’s success based 

on her passion and dedication. That initiative lady 

is Nuray Yaman. We conducted an interview with 

Hasan Kaba, general manager of the company 

about their operations and the success story they 

have gained in a short time. 



Yaman Dokuma Textile is a woman-owned company 

with more than 10 years of experience. We 

have 31 looms focusing on woven and knitted 

home textiles. Yaman Dokuma currently exports 

to a few countries and we are working tirelessly 

to reach every country. We care about employees’ 

wellbeing and safety; hence we firmly believe in 

work and life balance. Our products are sold under 

‘Babada Home’ brand. 

What do you have in your 

product portfolio and what are 

the prominent factors in these 

products? 

Our home textiles are supplied in fabrics and packaged 

products which includes but are not limited 

to loincloths (Peshtemals), Woven Throws and 

Blankets, Muslin product, Spandex sofa covers, 

Microfiber towels and cleaning cloths, Wellsoft 

products. We have 4-6 weeks lead times from 

the time an order is placed. We work with young 

and experienced innovative minds to always keep 

up with trends and be ahead of our game. We research 

what consumers need and work on different 

strategies to develop products that will meet 

our consumers’ needs. Our R&D team continues 


74 

PROFILE 

HTE 

to work on finding new products and improving 

existing products both within its own organization 

and in line with customer demands. 



Our values are based on Innovation, Trust, 

Reliability and Quality. We are future orientated 

which makes us to be always working on improving 

ourselves and our products. Shorter lead times 

and customer-oriented trade. 

Do you have plans for new 

investments in the short and midruns? 

We are making investments into the development 

of Babada Home brand so it becomes a World 

class brand known in every corner of the world. 

Our main goal is to make investments into sustainable 

production which includes purchasing new 

knitting and weaving machines which fully relies in 

green energy, and the use of organic raw materials 

and renewable products. 


exports? What would you like to say 

about your current and target 

We currently export countries like Georgia, Russia, 

Poland, Kenya and USA, and our goal is to export 

more countries in Europe, America and Africa. We 

have recently started attending International Fairs 

held in Turkey and abroad to help us introduce our 

products to foreign markets as well develop trust 

with our customers. We also use this opportunity 

to visit our customers abroad. 

Is there anything that you would like 

to highlight? 

We are always open to customer demands with 

positive and solution-oriented approaches, aiming 

for high satisfaction, long-term work and improving 

ourselves in that direction. 


78 

PROFILE 

HTE 

Full support for domestic 

and national technology from 

BAŞTEKS 

Founded by Abdurrahman Gönüllü, BAŞTEKS, 

in line with its innovative, corporate, reliable, 

high quality and fast production approach, 

takes successful steps with its projects 

and investments for the future in the light of its 

experience of more than 25 years and makes very 

important contributions to the textile machinery 

sector of our country with its support for domestic 

and national R&D studies. 

Başteks, which is located in Başmakçı District 

of Afyonkarahisar, on a closed area of 12.000 

m2 and an open area of 15.000 m2, serves its 

domestic and foreign customers with a daily capacity 

of 25 tons and 150 employees, including 

the production of home textile products as well 

as reactive and indanthrene dyeing and finishing 

processes in textile products (towels, bathrobes, 

pique fabrics). 

Abdurrahman Gönüllü, General Manager of 

Başteks Tekstil, stated that one of the most important 

factors in their product quality is their 

continuous development policy and that they 

adapt the latest technologies they closely follow 

to their production with R&D oriented studies. 

Abdurrahman Gönüllü emphasized that while 

closely following all technological developments, 

they especially care about supporting domestic 

and innovative projects in line with the company 

principles and said that they carried out a long 

term and comprehensive R&D study together 

with ENTEMA, one of the leading domestic machinery 

manufacturers. In this innovation process 

where environmentally friendly targets were prioritized, 

the operating parameters of SWELLSOFT, 

which works with an internationally patented 

principle that is completely different from other 

conventional continuous tambler machines, were 

developed. 

As a result of the joint efforts of Entema and 

Başteks, in addition to the improved process 

quality, the environment has been better protected 

and the national economy has been contributed 

to thanks to the significant savings in 


79 

electricity and heat energy, while working health 

has also been improved thanks to the reduced 

noise level. Stating that different results can be 

achieved in different textile products with the advantages 

provided by this new technology in the 

future, Abdurrahman Gönüllü added that they will 

continue to contribute to the Turkish textile and 

textile machinery sectors with R&D studies. 

Emphasizing the importance of the total support 

given to the project by Başteks managers and 

technical staff, Entema manager Ömer GÖKCAN 

stated that they are grateful to everyone who contributed 

to this level reached together. 

process temperatures without fracture, abrasion 

and inhomogeneous surface appearance. Ömer 

Gökcan stated that as additional gains, the waste 

in textile products processed with SWELLSOFT is 

significantly reduced and the Martindale friction 

resistance test values are far above the results of 

other conventional machines and that they will 

continue their R&D studies with innovative projects 

in the coming periods. 

The extraordinary results obtained with the patented 

technology used in the machine, which 

is produced in international standards, provide 

new possibilities for finishing textile products. 

SWELLSOFT open width continuous fabric effect 

and drying machine in the textile industry, 

a wide range of products such as towels, velvet, 

home wear, outerwear, upholstery, home textiles, 

plush, blankets, carpets can be produced up to 

working width of 5 mt according to the needs. 

Processes carried out in two or three steps with 

conventional machines can be completed in 

one go with this innovative machine. Developed 

with the support of TUBITAK (Scientific and 

Technological Research Council of Turkiye), 

SWELLSOFT’s different principles from other 

conventional machines, enable the fabric to be 

processed in a tension-controlled, unidirectional 

and most importantly, 100% open width form 

without any accumulation in the cabin, making 

it possible to process the fabrics even at high

84 

PROFILE 

HTE 

ÖZKYA comes with premium 

quality at competitive 

conditions 

Özkayaogulları, which is a company 

operating in the home textile industry, 

is dedicated to produce its innovative 

curtains and fabrics with the latest 

model weaving machinery. 

Özkayaoğulları is a family business established 

in 1990 to operate in the construction 

industry. Later the company stepped 

into the textile sector in 2004 by Yılmaz ÖZKYA. 

Producing competitive home textile products under 

its respectful brand of Özper, the company 

has been continuing to develop its production 

and activities. 

Total production area of the factory is 12000 

square meters where an annual capacity of 1 

million meters of fabrics is produced. The plant 

is equipped with the latest model weaving machinery 

to respond to customer demands more 

quickly. The company attaches extra importance 

on quality as well. Another factor which 

Özkayaoğulları prioritizes is innovation. Thanks 

to its R&D team the company produces highest 

quality level of innovative curtains and fabrics. 

Özkayaoğulları has been operating in all areas 

of production technology, design and service addressing 

to the values 

of every culture 

and nation. 

Recep Kardeş of the company said: “We continue 

production with the understanding of ‘If you set 

your plans properly the success follows. If you believe 

in a discipline, team spirit, love and respect, 

the success will definitely follow.’ Our company 

team has been working with the highest level of 

motivation and determination to provide customer 

satisfaction.” 

Continuing its production as a fully integrated facility, 

Özper aims to increase its export rate and 

expand into new countries and markets in 2024. 


86 

PROFILE 

HTE 

Zeyd Tekstil offers excellent 

water-proof mattress protectors, 

home textiles and more 

The textile journey of Zeyd Tekstil company 

started in the 90s, when it was established 

by using the knowledge and experience the 

founding brothers Hidayet, Ali and Sakin gained 

by working in the leading companies of the weaving 

and ready-made clothing sector in European 

countries (Netherlands and Belgium). They founded 

Zeyd Tekstil in 2008 with the aim of manufacturing 

water-proof mattress protector types and 

home textile products. We got more info from 

Sakin Yalçın, CEO of the company in an interview 

he granted to our magazine: 

Can you briefly introduce yourself 


I am Sakin Yalçın. Along with my brothers Hidayet 

and Ali Yalçın, we founded Zeyd Tekstil in the 

1990s. Starting with great enthusiasm and determination, 

our textile journey led us to become 

one of the leading companies in the weaving and 

knitting sector. We have expanded our reach not 

only within our country but also in European countries 

(Netherlands and Belgium), broadening our 

product range and scope of work. Leveraging the 

knowledge and expertise we gained in the industry, 

we began manufacturing waterproof mattress 

protectors and related home textile products in 

2008. Our company continues to approach each 

new day with the same excitement as the first. 

Together with our employees, we continually 

strive to find ways to improve and provide the 

best possible contributions to people’s comfort 

in their daily lives. This is our mission, and we will 

continue to take steps in pursuit of it. 

What products do you have in your 

portfolio, and what are the standout 

factors in these products? What kind 

of research and development (R&D) 

efforts do you have? 

In our product portfolio, we offer waterproof mattress 

protectors, bedding sets including blankets 

and quilts, as well as pillows, as part of our bedding 

product line. Additionally, we manufacture 

products for towels and kitchen textiles. 

Regarding product development, we engage in 

discussions and consultations with textile engineers. 

We conduct experiments with expert professionals 

before introducing our products to the 

public. With every experiment and each step we 

take, our aim is to satisfy our customers. We believe 

that our customers are like a big family to 


high-quality, fast, and flexible production processes 

keep us on course and bring us closer 

to our goals. Of course, we are a company that 

is not afraid to self-critique, openly discussing 

our strengths and weaknesses, which ultimately 

leads us to improve. This characteristic drives us 

towards the happiness of our customers. In the 

textile industry, we always see the big picture, 

think big, and establish ourselves in the areas 

where people can be most comfortable in their 

homes. In addition, the training programs we invest 

in and the certifications we obtain as a result 

are other distinguishing factors that set us apart. 

87 

Do you have any investments 

planned for the short, medium, and 

long term? 

us, and if this wonderful family is happy with our 

products and continually says “it’s great,” then we 

are motivated to take new steps with even greater 

aspirations. After every experiment, we set the 

goal of presenting people with products that are 

of higher quality than yesterday and more unique 

than tomorrow. To provide some examples, our 

product focus includes items with cooling properties, 

anti-bacterial features, high breathability, 

waterproof capabilities, and products that enhance 

sleep quality. In this regard, we are conducting 

serious R&D work. 

We understand that achieving a medium-term 

goal requires a series of short-term goals to come 

together. Additionally, many medium-term goals 

need to align to reach your ultimate long-term objective. 

Our primary short-term goal is to deliver 

fast and high-quality products to people. In the 

medium term, our goal is to maintain this professional 

flow and open our doors to innovation 

as a company that places people at its core. In 

the long term, we have a project in mind, but I 

would like to provide more detailed information 

on this subject after obtaining the necessary patents. 

The aim will always be high-quality and people-centric 

investments. 

What are the features that set you 

apart from your competitors? 

At Zeyd Tekstil, our top priority has always been 

people and their comfort. To achieve greater 

success, we believe in understanding our competitors 

better and differentiating ourselves from 

them. We consistently expand our scope of operations, 

always striving for something new and 

better with each new period, without falling into 

repetition. We add value to ourselves and, as a 

more professional company, we know that by 

putting people at the center, we will naturally stay 

one step ahead of our competitors. This innovative 

and team-oriented spirit is the fundamental 

key to our ongoing success and productivity. Our

88 

PROFILE 

HTE 

Can you provide details about your 

exports, including your current 

and target markets, international 

promotion, participation in trade 

fairs, and other strategies? 

We embarked on this journey not only to establish 

ourselves in our own country but also 

to make our presence known in all European 

countries, familiarizing people with our products. 

Within this framework, we export to all European 

countries. Being a link in the foreign trade chain, 

both for our company and for our country, fills 

us with pride. Our goals are constantly expanding 

with new objectives. We aim not only to stay in 

Europe but also to make ourselves known in the 

United States, Middle Eastern countries, Africa, 

and Asia, bringing these essential human needs 

of high quality to people of all nations. For all 

markets, we prepare high-quality and high-tech 

mattress protectors and other textile products at 

their best. This goal is challenging, but success 

comes from embracing challenges. The human 

mind is like fertile soil where seeds are constantly 

planted, and our seeds are the newest projects 

and goals, the most innovative steps. The world 

is as we dream it. Dream a new dream and envision 

a new world... a global market where we are 

also present in our dreams. 

Is there anything specific you would 

like to emphasize? 

As I mentioned before, our priority is people. 

We are always focused on how to make people 

feel most comfortable and expand their comfort 

zone. In line with these thoughts, we consistently 

engage in innovative and robust efforts and 

continually take steps forward. We participate in 

various national and international fairs, including 

specialized ones. Each fair adds new colors to our 

palette and new experiences to our expertise. In 

the field of technical textiles, we aim to improve 

ourselves and aspire to be one of the leading 

brands in the world. 


adeko_official 

www.adekodesign.com

92 

PROFILE 

HTE 

Onur Home Collection grows 

with exclusive products 

As an expert in especially towels and bathrobes, the company 

produces unique home textiles and exports to 40 countries. Onur 

Home Collection aims more… 

Onur Home Collection, a Denizli-based company 

that produces mostly towels and bathrobes 

in Denizli, exports its competitive 

goods to 40 countries. With the developing technology, 

the company offers its softy, touchy and 

quality products for hotels and homes at home 

and abroad. We asked the details of their success 

to Cafer Ceylan, proprietor of the company. 



As ONUR HOME COLLECTION, we are a company 

that produces in Denizli, which is the focus of the 

towel and bathrobe sector in Turkey and exports 

goods to 40 different countries. With the developing 

technology and our growing family, our founder 

left the family company in 2006 and continued 

to serve in the hand and bath towel manufacturing 

sector with the private company he established. 

Our company, 

which continues 

to grow rapidly 

upon the intense 

demands 

we receive from 

the returns of 

the production 

of towels (hotel-dowry-daily 

use), bathrobes 

(hotel bathrobes, 

family bathrobe 

sets, bathrobes 

suitable for daily 

use), bed linen (hotel groups-single and double-single 

and double-double-dowry-daily use), has 

started to produce and market various products 

in many items by increasing its product range day 

by day. 


94 

PROFILE 

HTE 

by minimizing our profitability rate and our priority 

being customer satisfaction are the primary targets 

among our company principles. In addition to all 

of these, being able to respond directly to customer 

demands in terms of our own production carries 

our company ahead of its competitors. 

Are there any investments you are 

planning in the short, medium and 

long term? 

While our production capacity in our establishment 

year was approximately 80 tons in an area 

of 820m², we increased our monthly production 

capacity to 180 tons per month in an area of 

20.000m² in line with the requests and demands 

of our valued customers. 

With its original production approach, we always 

combine products that can provide comfort for 

home and life with our own designs, and we produce 

by following the design trends in the world 

with our production network, which is constantly 

updated in the light of modern and technological 

developments, taking into account the wishes and 

desires of our customers. 

With our Onur Home Collection family, which is 

growing day by day in different regions in Turkey 

and abroad, our aim is to continue our contemporary 

and high-quality line with the same passion, 

to do the job we learned from our ancestors and 

love, and most importantly, to ensure satisfaction 

by taking into account the opinions of our customers 

and to meet them in the same line. 

First of all, by purchasing our factory facility and its 

property in 2023, we have created our first targets 

for 2024. In order to minimize the delivery time 

of orders, we will add new ones to our weaving 

looms and garment machines and thus, we will 

make new contributions to the employment of the 

people of Denizli, the capital of textile, as our need 

for manpower will increase in direct proportion to 

the increase in the workforce. As our production 

capacity increases, both we and our export sector 

will grow and win with new countries and new customers 

we can reach. 






Including 2023, the countries we have served so 

far are Romania, Kazakhstan, Kyrgyzstan, Bosnia 

and Herzegovina, Algeria, Russia, Saudi Arabia, 

Libya, Tunisia, Serbia, Greece, Iraq and Iran. In 

2024, Europe and America are among the countries 

to be visited and trade connections to be established. 





and R&D? 

Our product portfolio consists of hand towels, bath 

towels, bathrobe sets, bath sets and bed linen sets 

suitable for dowry and current use. Our R&D staff 

is rapidly renewing the current and trendy works 

on the demands that intensify according to the regions. 



Making production according to all regions, sales 

capacities, the product that can be sold in that 

region, facilitating accessibility to quality products 


96 

FOCUS 

HTE 

The best organic bath towels: 

What to look for in 

eco-friendly towels? 

By Zübeyde Sahin 

Textile Engineer I Research & Product Development 

Engineer I Sustainable Production & Quality Assurance 

Engineer 

While there are almost endless 

ways to reduce your carbon 

footprint, some of the most effective 

changes happen right at home. 

What you buy, how you care for your 

items and how you dispose of them 

matters. In this regard, if you’re on 

the hunt for new bath towels and want 

something a little greener than the average 

set, you can opt for organic products. 

What is the difference between organic 

and eco-friendly? Also, what are the 

best organic towels and how do you 

know if the organic bath towels you see 

for sale are legitimate? Read on for 

answers to these questions, as well 

as useful guidance on shopping for 

sustainable household items. 

What are Organic Bath 

Towels? 

Eco-friendly bath towels are actually 

sustainably produced bath towels. 

However, “eco-friendly” and 

“sustainable” are somewhat broad 

terms. They can be Oeko-Tex certified, 

produced in a Fair Trade facility 

or labeled organic. Note that 

organic cotton towels are generally 


98 

FOCUS 

HTE 

The Global Organic Textile Standard, an independent, 

third-party organization, provides consumers 

with easily identifiable, reliable information 

about the products they buy, while giving brands 

credibility for the products they offer. The not-forprofit 

company also has a designated Council of 

Certification Bodies, a Standards Committee and 

regional representatives to ensure relevant and 

consistent labeling criteria. 

What is Oeko-Tex? 

Oeko-Tex is a textile label often seen on bath linen, 

bed linen and clothing. Oeko-Tex Standard 

100 towels are made without the use of chemicals 

and artificial dyes that can harm the wearer and 

the environment. Some of the best organic towels 

carry this label in addition to GOTS certification. 

considered eco-friendly, but not all eco-friendly 

towels are organic. 

Why Ethical and Sustainable 

Certifications Matter? 

Many people think that certified organic towels 

are the most sustainable option. But what makes 

GOTS certified bath and beach products the best 

organic bathroom textiles? Learn more about the 

label and other eco-friendly certifications below. 

What is Fair Trade? 

Fair Trade is a label often seen on ethical towels, 

eco-friendly clothing and other sustainable household 

items that meet global or national supply 

chain standards. When you see the seal, you’ll 

know that your bath towels are made by workers 

who are fairly paid and treated humanely, according 

to strict environmental and economic criteria. 

What is GOTS? 

GOTS is the Global Organic Textile Standard. The 

non-profit organization is the world’s leading certification 

body for bath towels and other textiles, 

including bedding and clothing. 

GOTS labeled towels are sourced from plants 

that meet the strict standards set by IFOAM, the 

International Federation of Organic Agriculture 

Movements. 

IFOAM is a global organization representing around 

800 affiliates in more than 100 countries, including 

the Global Organic Textile Standard. In addition to 

the ban on GMOs (genetically modified organisms) 

and artificial herbicides, organic farming generally 

uses less water than conventional agriculture. 

Not only that, certification ensures that every stage 

of the supply chain meets GOTS standards. This includes 

initial processing, conversion of fibers into 

yarn or thread, weaving or knitting, wet processing, 

manufacturing and trade. 

Is GOTS Legal? 


24-27 February 2025 

Almaty / Kazakhstan 

Sinem ALTINAY / Turkel Fair Organization 

GSM: +90 544 680 00 64 

sinemaltinay@turkel.com.tr 

homedecofair.com 

homedecokazakhstan

100 HTE 

PROFILE 

Naza Tekstil; outstanding in 

quality, competitive in price 

Having Pera, Venessa and Alize brands with 

excellent success stories in production 

and exports, Naza Tekstil is a fast-growing 

company especially in exports, offers excellent 

products in the home textile industry. We asked 

the factor behind their success to Mustafa Naza, 

proprietor of the company: 



I am the third-generation representative of our 

company Tuna Naza. My grandfather Abdullah 

Naza came to Istanbul from our town Kızılcabölük, 

where weaving has been done for centuries in 

Denizli, and opened a store in Sümbüllü Han 

on Çakmakçılar hill in order to sell the goods 

produced in the town. Later, my father laid the 

foundations of fabrication production in 1996. In 

2006, he built a factory for the home textile products 

we currently do. And since then, we have 

been selling products that we produce entirely 

ourselves. 





and R&D? 

Our product portfolio includes wide range of diffirent 

quality of dyed and printed fabrics for duvet 

covers, quilts and sheets. We produce both duvet 

cover sets and quilts from the fabrics we manufacture. 


organised by

102 HTE 

PROFILE 


competitors? 

Standard in product quality, continuity, production 

discipline, best for our interlocutors during 

the commercial process; to provide high benefit 

are the factors we are specialized in. In short, on 

the basis of efficiency, we manage to produce the 

right goods at the right price, in the highest quantity. 

What is important to us is the satisfaction of 

our interlocutors. 



We can think of our investments as renewing our 

machinery park and keeping it up to date with 

the necessities of our profession and keeping up 

with technology as much as possible. We aim to 

follow the requirements of technology in the coming 

period and constantly renew our machinery 

park with the highest and newest technology. We 

invest in our own business with the money we 

earn from our profession, without shifting it to 

any other sector, and try to keep our technology 

as high as we can. 






In the most recent period of 20 years, we have exported 

to the nearby geography, the Balkan countries, 

the Caucasus and the eastern bloc countries. 

Recently, we have been exporting to North 

African countries. We have been participating in 

international and local fairs for several years, the 

main one being HomeTex in Istanbul. I think that 

there is a gap in exports in this conjuncture in the 

world, especially since Turkey always has readymade 

products and the surplus scales are not as 

large as before. We want to focus on exports as 

much as we can and make the maximum contribution 

to our country. 


104 HTE 

PROFILE 

Enas poised for growth 

with exports 

The company has been producing home textile 

products for many years and currently exports its 

competitive products to over 60 countries and aims 

more in exports. 

Köseoğlu family, which has 35 years of experience 

in the sector, first introduced 

Elizabeth and then Enas brands to the sector. 

Underlining that single tulle curtains will be 

a trend in 2024, Enas Chairman Hadi Köseoğlu 

stated that sufficient fair areas should be brought 

to Istanbul as soon as possible. Köseoğlu said 

that air cargo transportation should be developed 

urgently for exporting companies and gave information 

about their plans for the future. 

How was the Enas brand 

established? Could you tell us about 

the work you have done since your 

establishment? 

We entered the curtain and home textile business 

in 1989. We traded entirely in suitcases 

until 1998. Then we returned to normal exports. 

Meanwhile, we established Elizabeth under the 

Köseoğlu Company. We continue to serve with 

our Enas brand since 2019. 

What kind of 

products do you 

have? What are 

the features of 

these products? 

In addition to tulle and 

thick curtain fabrics, 

we also have roller and 

zebra curtains. We also 

export upholstery fabric 

and carpets. Apart from 

this, we make wholesale 

sales to nearly 60 countries. 

We do their R&D 

and design work ourselves. 

We have products 

with features such as fireproof, recyclable, 

stain and water repellent. Thanks to our 18 years 

of production history and experience, we can 

easily respond to every request. Decorative single 

tulle products will be trending in 2024. These can 

be used both as tulle and as curtains. We had already 

made the necessary investments regarding 

these products in 2023. 

Which countries and regions do you 

export to? 

We export 90% of our products to 500 points 

and 60 countries. We can count the Middle East, 


105 

Europe, South America, Asia, and Russia and 

Eastern bloc countries as regions. These export 

efforts have been continuing since approximately 

1990. Because we think continuity in exports is 

important. 

What are the goals of the Enas brand 

for 2024 and beyond? 

In order for Turkey to export massively too many 

parts of the world, air transportation needs to develop. 

Because we are competing with large manufacturers 

such as China, India, Egypt, Iran and 

Pakistan. Europe has turned to B2B work, especially 

after it started to abandon production, and 

they use air transportation effectively while doing 

this work. We must solve this problem very quickly. 

This is the most important way to strengthen 

exporters. 

In 2024, we will double our exports from 500 

points to 1,000. We aim to increase this number 

by 10 times and reach 5,000 points in the next 4 

years. This is not difficult to do. There is a large 

market. We believe that we can make these plans 

on the date we want. 

What do you think should be done to 

increase exports in this sector? 

We have approximately 35 years of experience in 

the industry. The biggest shortcomings in Turkey 

are the inadequacy of fairgrounds and the underdevelopment 

of air cargo transportation. The sales 

area of the exhibition center where the Hometex 

fair is held is 60,000 m2. We have brands with 

only 200-300 thousand m2 production area. 

That’s why we need an exhibition center with an 

area of at least 250,000 m2. 

Apart from this, as exporters, we cannot send 

products abroad quickly. We are late in this regard 

and we need to improve as soon as possible.

106 HTE 

PROFILE 

Sierra Linens – outstanding in 

quality, competitive in price 

Nisa Textile is one of the 

leading companies operating 

in the home textile 

industry in Turkiye with its lovely 

products under the name Sierra 

Linens, which is famous for its 

elegant products offering at competitive 

conditions. We asked 

the details of their operations to 

Emine Doğmuş, CEO of Sierra 

Textile. 

Could you introduce 

yourself and your 

company to us? 

Our company, established in 

2011, manages Nisa Boyahane 

and Textile, and has been operating 

Sierra Linens since 2017. 

Located in the Denizli Organized 

Industrial Zone, our company offers a wide range 

of home textile products. Nisa Textile, one of the 

region’s largest yarn dyeing facilities, is fully dedicated 

to exports and stands out with the GOTS 

organic product certification. Sierra Linens, established 

in 2017 to produce home textile products 

at world standards, strengthens its brand with up 

to 90% export capacity. With the opening of our 

first store in Budva, Montenegro, we continue our 

investments focused on exports. 



Key features of our company include: Quality 

Products and Innovation: We prioritize 

product quality and consistently 

offer unique products with 

innovative designs. Customer 

Satisfaction and Communication: 

Our strategies emphasize responding 

quickly to customer 

requests, maintaining strong communication, 

and prioritizing customer 

satisfaction. 

Logistics and Supply Chain 

Management: We aim to increase 

customer satisfaction with fast delivery, 

accurate order processing, 

and effective logistics. 

Market Research and Target 

Market Strategy: By closely monitoring 

market trends, we determine 

the right target markets and 

work on developing marketing strategies. 

Sustainability and Social Responsibility: 

Distinguishing our brand from competitors, we 

participate in environmentally friendly production 

methods and social responsibility projects. 

Global Business Partnerships and Networks: To 

be effective in the international market, we establish 

local business partnerships, creating a strong 

business network to better adapt to changing local 

market conditions. 

What do you have in your product 

portfolio? What are the prominent 

features of your products? 

In terms of product development and R&D, our 

company consistently focuses on a comprehensive 

R&D program, exploring new materials, production 

methods, and design techniques. This 

program is developed to keep up with market innovations, 

respond quickly to customer demands, 

and lead the industry. By considering customer 

feedback, we continually improve our products 

and remain committed to providing the best 

possible experience for our customers. We use 

eco-friendly materials and sustainable production 


methods in our product development and manufacturing 

processes. By doing so, we fulfill our 

social responsibility by offering environmentally 

conscious products to our customers. 

107 

Product Development and R&D Activities: Our 

R&D department consistently conducts studies 

on new materials, technologies, and design 

trends to keep our product portfolio up to date. 

Specifically, our R&D efforts continue in innovative 

areas such as antimicrobial fabrics and energy-efficient 

textile products. 

Do you have any investments 

planned for the short, medium, or 

long term? 

In the short term, we don’t have any immediate 

breakthroughs planned. However, in the medium 

and long term, our aim is to expand our product 

range and extend our visionary perspective to 

more distant countries. 

Can you provide details about your 

exports? What are your current 

and target markets? What can you 

say about your strategies such as 

participation in international trade 

fairs for overseas promotion? 

Despite the decline in home textile and clothing 

exports, we aim to maintain our market share in 

exports. Opening branches in the United States, 

Germany, Qatar, and Estonia is our primary goal 

to achieve our export targets. We hope the fair is 

successful for all participants. 

Are there any particular topics you’d 

like to emphasize? 

We place great importance on the quality and durability 

of our products. To earn our customers’ 

trust, we use the finest materials. Customer satisfaction 

is paramount to us. We welcome feedback 

and enjoy direct communication with our customers. 

In our commitment 

to preserving 

nature, we employ 

eco-friendly production 

methods, striving 

to minimize our 

environmental impact 

by working with 

recyclable materials. 

We consistently 

track fashion trends 

and offer innovative 

products through 

our R&D efforts. Our 

goal is to provide 

modern and functional 

home textile 

products that align 

with our customers’ 

preferences.

108 HTE 

PROFILE 

İsa Textile grows 

with exports 

Isa Textile strives to provide the best service 

to its customers by constantly following upto-date 

technology, design and international 

fashion with R&D and innovation studies and 

combining sustainable development conditions 

with quality standards 

İsa Textile has been in the home textile since 

1980. By producing mainly cotton fabrics and 

polyester fabrics for curtains, the company 

serves its customers with ready-to-use home textile 

products sewn together with its wholesale fabric 

sales, through its patented brands NAPOLYON, 

DAVINCI, and HUQQA in many countries of the 

world. We conducted an interview with an official 

of İsa Textile about their products and operations: 

With what kind of products does İsa 

Textile serve the sector? 

As Isa Textile, we have a product range that can 

meet the needs of our industry and respond to 

its demands. In addition to our fabrics mainly for 

home textile, hotel, hospital, baby-child-adults, 

our products such as Ranforce, Poplin, Akfil, 

Satin, Pique, Towel Holder, Raw Cloth, Duck 

Cloth, Undersheet, Plush, Hasse, Rips, Gabardine 

and Muslin fabrics, we provide wholesale service. 

In addition, we also serve the end user with our 

product range, which we have sewn from these 

products and made ready for use. 

What are the features of the 

products you produce? What are the 

most important features that set you 

apart from other brands? 

As for our feature that distinguishes us from other 

companies, we continue to work intensively 

to provide the best service to our customers as 

wholesale and ready products by constantly following 

up-to-date technology, design and international 

fashion with R&D and innovation studies 

and combining sustainable development conditions 

with quality standards. In addition, we ensure 

that we are the trendsetting company in the 

sector, not following the sector with these works. 


109 

How can you evaluate the last period 

in terms of the sector and the 

brand? 

As an industry, it is impossible not to be affected 

by the situation in the world. However, since our 

company and our country are one of the leading, 

reliable companies and countries in the sector 

and our company has products in every continent, 

it cannot be said that we have too much 

difficulty in finding a market. However, while this 

makes us proud, it also puts a great burden on 

us. Being aware of this, we continue our work 

without stopping. 

How was the year 2023 from the 

standpoint of exports? Which 

countries and regions do you export 

to? Are there new target markets? 

If we consider the exports in 2023, we are pleased 

that despite the wars and economic crises, we recorded 

a growth as the country and our company. 

Of course, we need to increase more. We are trying 

to do our best in this regard. We mainly produce 

products for export. Currently, our export 

sales to over 40 countries continue. Our goal is to 

sell products to more countries and new markets 

and to increase the exports of our country and 

our own company to the highest levels.

110 HTE 

PROFILE 

Şah Metal unveils 

the curtain to success! 

Founded in 2000 by the Mustafa and Ismail 

Gocer brothers in a small workshop of 30 

m2, Şah Metal, adopted ‘quality’ as an absolute 

must and from the very beginning, aimed at 

becoming a prestigious company that leads the 

sector. We asked the details of their journey to 

Mustaga Gocer, proprietor of the company. 

Could you briefly introduce your 

company? 

Şah Metal continued its activities as an individual 

company before 2003, and it is a company that 

we established as a limited company in 2003 with 

my brother İsmail Göçer. The registered trademark 

of our company is Guzzi. 

Guzzi is a brand that has been the pioneer of 

many deep-rooted innovations in the sector and 

has realized quality productions unique to its design 

by enriching our production, which was established 

to hang and connect the curtains to the 

sides, with roller blind accessories. 





and R&D? 

We can summarize our product portfolio as rustic, 

renso, arm ties, braçol curtains, chain curtain 

types, roller blinds and accessories used for hanging 

curtains and connecting them to the sides. 

As the prominent factor, the designs calculated 

from the assembly system to its posture in the 


111 

space are combined with quality productions. Of 

course, brainstorming with our dealers is very 

important in product development, and then the 

fairs we attend or visit in the international arena 

provide us with serious feedback. 

Our team working on R&D is growing every day. 

We are confident that we will again raise the bar 

that we constantly raise in the sector. 


competitors? 

We know which stages the products will go 

through from the design stage to the application 

area. We produce flawless and stylish products. 

We can be a very good solution partner for our 

dealers in their special works. 






Although our general market is domestic, we export 

to various countries, of course, we would like 

our exports to be more than the local market. In 

order to realize this, our overseas marketing team 

is working with international fair participation. 

Are there any issues or topics 

you would like to emphasize in 

particular? 

I believe that the proliferation of innovative productive 

companies will add serious color to the 

sector. I hope that such companies will exist. 



Investment plans have to be continuous. Of 

course, although the dates are not certain, the 

periods may be at different times. However, we 

continue to work on some product groups that we 

feel are lacking in the sector.

112 HTE 

EVENTS 

World Home Textile Sector 

Meets at HOMETEX 

HOMETEX Home Textile Fair, the most important 

meeting of the home textile industry, will be held 

at Istanbul Expo Centre on 21-25 May 2024. 

Organised by Turkish Home Textile 

Industrialists’ and Business People’s 

Association (TETSIAD), the umbrella organisation 

of the home textile industry, and 

KFA Fuarcılık, a subsidiary of Bursa Chamber of 

Commerce and Industry (BTSO), HOMETEX is preparing 

to bring together the global players of the 

industry. The fair, which will be held in 11 halls 

with a total area of 200 thousand square metres 

at the Istanbul Expo Centre, which is accepted as 

the trend centre of home textiles, is expected to 

be the most important meeting place of the sector 

this year as every year. More than 700 companies 

are planned to take part in the fair as exhibitors. 

From curtains and curtain accessories to upholstery 

fabrics, from towels and bathroom products 

to carpets and floor coverings, from bedroom, 

kitchen and dining room textiles to wall coverings, 

companies will exhibit their innovative products 

and designs. 

Support for Export with Qualified 

Buying Delegations 

In HOMETEX, which offers important opportunities 

for the home textile industry to introduce new 

products and reach international consumers and 

professionals, professional visitors and purchasing 

delegations from different geographies of the 


world from Europe to Asia, Africa to America will 

also take their place. HOMETEX, which has contributed 

to the economy with billions of dollars of 

trade in the past years, will continue to support 

the exports of the Turkish home textile industry 

with maximum commercial connections in 2024. 

113 

The fair will add strength to the 

sector with its inspiring concept 

This year, HOMETEX will also offer its visitors and 

exhibitors a unique exhibition experience with its 

highly interactive and inspiring concept. The fair, 

which will be organised with a rich content ranging 

from sustainable products to fashion interviews, 

from trend areas to sector meetings, is preparing 

to bring new horizons to the companies. 

The fair will play an important role in shaping the 

future of the global home textile sector with trend 

areas consisting of carefully prepared designs of 

distinguished brands, ‘HOMETEX Dialogs’ where 

designers, manufacturers and fashion professionals 

share sectoral information and many other 

events.

114 HTE 

EVENTS 

The upholstery fabric 

and curtain industry 

Proposted in Como 

Proposte, the fascinating show of upholstery fabrics 

and curtains held in Como, Italy, every year, 

heralds the spring in the industry and generates a 

big volume of trade. 

The 31th edition of Proposte, the International 

Trade Show of Upholstery Fabrics and 

Curtains, was held at its traditional venue, 

the exhibition area of ancient Villa Erba, 2-4 May 

2024. 

Proposte has become a point of reference for 

leading industry specialists from around the 

world, who come every year to see products of 

excellence presented by the best international 

companies in home textiles, curtains, wallcoverings 

and trimmings. 

This year, the trade show hosted 79 exhibitors, 

48 international and 31 Italian, representing the 

top tier in their segment and showcasing a preview 

of their most innovative and fascinating collections. 

9 of the exhibitors were new participants 

this year. “We are proud of seeing new companies 

participating in the show,” commented Massimo 

Mosiello, Director of Proposte. “They will increase 

the prestige of the trade show. Two important 

companies that have already presented their collections 

at Proposte in the past came back. This 

is another confirmation that our trade show is increasingly 

becoming a fundamental showcase for 


leading international textile designers – made the 

trade show expand and use the entire available 

area of the exhibition center. 

115 

The exhibition continued outside the booths and 

also filled the Padiglione Centrale, where fine 

upholstery fabrics designed and interpreted by 

Proposte exhibitors were on display. 

The collaboration of the fair management with 

the Italian Trade Agency ICE brought 51 selected 

buyers from 15 countries to Villa Erba: Australia, 

China, Croatia, the United Arab Emirates, France, 

Japan, Jordan, India, Slovenia, Spain, the United 

States, Sweden, Tunisia, Turkey and Hungary. 

9 international journalists also participated in 

Proposte to publicize the event through the publication 

of dedicated articles. 

industry operators.” Turkiye was represented by 

9 leading exhibitors inside the Villa area namely 

Burkay, Dilhan, Evimteks, Güleser Tekstil, Martek 

Difference, Penelope Dokuma and Vanelli Tekstil. 

The claim of the 2024 communication campaign 

- “Textiles to ideas” - highlighted how creativity 

and technology are at the core of the collections 

presented by the trade show exhibitors, reflected 

in assortments that meet the highest standards 

with a unique know-how that is difficult to imitate, 

featuring a wealth of options to satisfy the needs 

of the most demanding buyers. 

Proposte’s exhibitors at Villa Erba have shown 

that they possess these characteristics, passing 

the rigorous controls of the trade show’s selection 

team and confirming their solid production 

capacity and design offices always ready to present 

innovative, cutting-edge fabrics. 

The management of the fair warned, “Proposte 

is like a seal of quality that guarantees the excellence 

of the participating exhibitors. We know 

that outside Villa Erba there may be some companies 

that are not part of Proposte. These outside 

exhibitors, however respectable, are not part of 

our circuit and organization. In this edition, we 

also invite you to discover the elegance of the 

custom seating, specially designed by our exhibitors.” 

Tied with Proposte, the International Observatory 

display area was set up for the ninth time at the 

nearby Sheraton Como Lake where 9 international 

exhibitors showcased their latest collections. 

Also at Proposte 2024, the growing number of 

exhibitors and the renewed collaboration with 

Comocrea – which allowed the creation of supply 

chain synergies thanks to the contacts with the

116 HTE 

PROFILE 

Present your products with 

quality and elegance of 

Plasmat 

Aydin: “Our product 

quality, ability to design 

for every budget, and 

most importantly, the 

customer satisfaction is 

our first priority.” 

Established In 1997 in Istanbul to meet the 

needs of PVC plastic packaging, promotion 

materials, etc. needs of the companies, 

Plasmat follows the technological developments 

and strengthens its position in the industry. 

Plasmat, which evaluates customer data and develops 

easy assembly and time-saving products in 

packaging and assembly works that take long process, 

is one of the most preferred brands of customers. 

Company owner Ahmet Aydin emphasizes 

Plasmat’s vision by saying, “Our product quality, 

ability to design for every budget, and most importantly, 

customer satisfaction is our priority principle.” 

Could you tell us about the 

establishment of your company and 

the developments while entering the 

textile industry? 

Plasmat Basim Kartela has been operating since 

1997. We produce presentation materials to facilitate 

the marketing activities for many sectors, 

mainly in the textile sector. We are in this sector 

because the success of a company is directly proportional 

to its marketing activities. Accordingly, 

we consider presentation materials as important 

and reflect our difference by adding our own perspective 

to quality. 

Can you give information about 

your product range and machine 

park? What are the features that you 

highlight in production? 

In our product portfolio, there are various product 

groups under the name of cardboard titles, folders, 

bags, book cards, pvc-plastic packages, pleat 

curtain catalogs and other presentation materials 

which are becoming popular recently. 

I can say that our product quality, the ability to design 

projects for every budget, the most important 

of all is that our priority is customer satisfaction 

and that we are ready to serve our customers in 

every situation after sales. 

Can you give us information about 

your production facility? 

Our production capacity is high, so we use the latest 

system automatic machines that will save time 

in our production. We carry out R&D studies to 

get the same quality and standard product at every 

stage of our production and update our machines 

by following new technologies. 

What can you say about your design 

and R&D teams? 

Our industry is an area that requires continuous 


117 

innovation and high dynamic range. In this direction, 

we develop suitable presentation materials as 

the product portfolio changes. We visit textile and 

technology fairs to follow innovations worldwide. 

Which countries do you export and 

which do you want to include in your 

export network? 

We export to many countries from America to 

Australia, 90% of our exports goes to European 

countries. Our goal is to include Middle East countries 

in our export network. 

What are the fairs you are attending 

or intending to exhibit? 

We participate in all textile fairs both in Turkey and 

abroad as exhibitors and visitors. Heimtextil, IMM 

Cologne and Hometex fairs are the leading fairs we 

intend to attend. 

customers can reach us through our social media 

accounts and our website as well. 

Do you have any social responsibility 

activities? 

We use 100% recyclable paper and plastic products 

in our products. For the year 2020, we are 

planning to carry out the social responsibility project 

“Not waste but Recycle”. 

What is your company’s approach 

to social media? In which social 

networks are you active? 

The number of social media users is increasing 

day by day and it is the popular advertising method 

in reaching the masses. It is important for easy 

accessibility and we actively use social media as a 

company. 

Can you evaluate your location 

in terms of raw materials and 

distribution? Where can customers 

reach Plasmat? 

As a company, ninety percent of our raw materials 

are of European origin. Our company is located in 

Istanbul as a location where we can provide suitable 

freight for land and sea transportation. Our

20-23 

‘25 

recycle 

recycle 

recycle

120 HTE 

EVENTS 

CIFF Guangzhou 2024 

A record-breaking edition and 

a major boost to international 

furniture and home textile trade 

An extraordinary edition of CIFF Guangzhou has 

recently concluded, recording the highest number of 

exhibitors and visitors ever. 

This success rewarded the strategy of CIFF, an 

ever-evolving exhibition event with a key role 

in the development of the global furniture industry, 

promoting design and innovation, boosting 

consumption, and fostering international furniture 

trade. 

A total area measuring 850,000 square meters; 

4,700 exhibitors, 11.8% more than the all-time 

pre-pandemic peak in 2019; 363,449 trade visitors, 

22.06% more than in 2019, including 51,205 

international visitors from 178 countries, an increase 

of as much as +43.11% compared to 2019. 

Record-breaking numbers were recorded last 

March at the Canton Fair Complex in Guangzhou, 

further solidifying CIFF’s position as the world’s 

largest furniture fair and the most important and 

comprehensive business and product research 

platform in Asia. 

The 53rd CIFF Guangzhou 2024 showed four major 

improvements in terms of scale, product range, 

offering quality, and business opportunities, providing 

a unique opportunity to learn about the latest 

trends in design, discover the novel aspects of 

furniture Made in China and its business potential, 

and create solid, profitable business relationships 


needs of influential buyers from all the world’s major 

markets, CIFF also attracted countless interior 

designers interested in discovering new trends and 

the highest quality standards for both the home 

and the workplace. 

121 

Visitors were met with an extremely wide range of 

exhibitions, lectures, and forums involving famous 

designers, journalists, and curators. This not only 

established an efficient communication platform 

positioned to lead the development of new trends 

but also provided important networking opportunities, 

facilitating fruitful exchanges and forging 

valuable collaborations. 

The first phase, dedicated to Home Furniture, took 

place from 18th to 21st March, showcasing home 

furnishings, decorations and textiles for the home, 

and outdoor and leisure furniture systems. A wide 

range of contemporary design solutions were featured 

to promote the advancement of increasingly 

smart homes—covering everything from the cosy 

and functional aspects of living and dining areas 

to the comfort of upholstery for living and sleeping 

areas, with a focus on new ‘smart sleep’ systems, 

from decorative elements to the configuration of 

outdoor leisure spaces—to meet the varied needs 

of interior designers, dealers, and companies looking 

for production partners. 

The second phase, 28th to 31st March, focused 

on office furniture and commercial spaces as well 

between professionals from all over the world and 

increasingly qualified exhibitors. 

Divided into two phases for an exhibition event lasting 

a total of eight days, the 53rd CIFF Guangzhou 

2024 represented the entire supply chain of the 

furniture industry. We witnessed an increasingly 

international event, both in terms of the impressive 

visitor and exhibitor attendance figures and 

in terms of trends and quality standards. The exhibition 

comprised even better-designed booths offering 

products of growing sophistication in terms 

of materials and details, responding perfectly to 

recent market demands. An event tailored to the

122 HTE 

EVENTS 

as machinery, materials, and components 

for the furniture industry. 

Office Furniture and Commercial 

Space has become the world’s 

largest platform for workplace 

systems and seating, smart office 

solutions, solutions for public, 

school, and commercial spaces, 

and furniture for providing medical 

care and meeting the needs of older 

people. It has established itself 

as the ideal place for developing 

trends that integrate aesthetics, 

function, technology, and sustainability, 

featuring new products, 

and offering the best solutions for 

workspace and commercial projects. 

CIFM/interzum Guangzhou 2024 

was a high-level event focused on 

the supply chain, presenting cutting-edge 

solutions in the production 

of machinery, materials, and 

components indispensable for the 

increasingly smart evolution of the 

furniture industry. The Materials 

section placed special emphasis 

on original surface design, propos- 


123 

ing new trends in furniture and interior design. The 

Hardware section set new standards in the production 

of high-end furniture for ever smarter homes. 

With a focus on the use of artificial intelligence 

and integrated solutions, the Machinery section 

became the benchmark for innovation and digital 

transformation in the furniture industry. 

55th CIFF Guangzhou 2025 phase 1 - 18-21 March 

2025 home furniture, homedecor & hometextile, 

outdoor & leisure furniture phase 2 - 28-31 March 

2025 office furniture, commercial furniture, hotel 

furniture and furniture machinery & raw materials 

For more information on CIFF please visit: www. 

ciff-gz.com

124 HTE 

PROFILE 

Maslina Textile on the way to 

become a world brand in home 

textiles 

As one of the suppliers of the best curtains, 

Maslina Textile has been working to be one 

of the sustainable leading companies. The 

company has always been successful in its operations 

but aims more. We asked the details of their 

success story to Sedat Karadeniz from the company. 



Thanks to my 17 years of market and sector experience, 

I analyzed the needs of clients in the 

industry better and established a young and dynamic 

team under the umbrella of Maslina. In a 

short period of 7 years, we have had an important 

achievement in our market with this teamwork and 

the priority we give to innovation. 





and R&D? 

Our products are, Jacquards, Linen, embroidery, 

Blackouts, Knitting, both sheer and drapery. Our 

products mainly are naturel products. We do production 

of our goods in our production facilities 

with years of experience R-D team and well-motivated 

designers. 






Currently, our market mainly focuses Europe, 

Russia, Central Asia and some parts of Africa. Our 

goal is to export to rest of the countries in the 

same regions and to the whole world. We aim to 

bring our brand to the forefront with our e-commerce 

and promotion team that we have created. 

In addition, we participate in local and global fairs 

in various parts of the world. 


competitors? 

Under the Maslina brand, there is quality and fast 

delivery. We establish this in different countries in 

line with the demands of our customers and the 

market. We provide this important reliable and 

sustainable services with our state-of-the-art warehouses. 



Our priority goal is to deliver our products to rest of 

the parts of the world. Our long-term plan is to increase 

our brand value at the points we reach and 

introduce the Maslina brand to the whole world.

Home Textile Exports May 2024

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?