Made in Türkiye Plat Special 2024

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<strong>Plat</strong> <strong>Special</strong> <strong>2024</strong><br />

A mysterious<br />

Penhaligon’s<br />

dest<strong>in</strong>ation:<br />

Al-Ula<br />

Turkish economy on the right track,<br />

the monetary and fiscal policies<br />

fully functional more than ever<br />

Discover the<br />

season’s<br />

trendiest<br />

makeup with the<br />

#ChestnutTrend!<br />

Are you ready to explore the May trend by<br />

M.A.C, featur<strong>in</strong>g specially curated looks<br />

by expert makeup artists? This month,<br />

M.A.C <strong>in</strong>troduces the monochromatic<br />

#ChestnutTrend, add<strong>in</strong>g rich brown lips<br />

and luxurious chestnut-toned lashes to our<br />

beauty rout<strong>in</strong>es.<br />

Chestnut Trend:<br />

As the makeup world transitions from Latte<br />

to Espresso, it’s time for the Chestnut Trend<br />

to sh<strong>in</strong>e. With the rise of rich monochromatic<br />

browns, the resurgence of chestnut tones was<br />

<strong>in</strong>evitable. However, for M·A·C, chestnut<br />

shades have never taken a back seat. M·A·C’s<br />

Director of Makeup Artistry, Terry Barber,<br />

says, “M·A·C’s Chestnut brown Lip Pencil has<br />

been a legendary product s<strong>in</strong>ce the ‘90s. It’s a<br />

timeless classic that’s constantly re<strong>in</strong>vented.”<br />

Page 10<br />

The best<br />

products of <strong>2024</strong><br />

announced!<br />

Consumers’ <strong>in</strong>creas<strong>in</strong>g awareness of conscious<br />

product use accelerates the transformation<br />

processes of brands and directs them to<br />

improve customer experience.<br />

The <strong>2024</strong> w<strong>in</strong>ners of the Voted Product of the<br />

Year program, which is held regularly every<br />

year and reflects the op<strong>in</strong>ions of 4 thousand<br />

consumers, have been announced. W<strong>in</strong>n<strong>in</strong>g<br />

brands carry the Voted Product of the Year<br />

logo, emphasiz<strong>in</strong>g the value of their <strong>in</strong>novations<br />

and dist<strong>in</strong>guish<strong>in</strong>g themselves from their<br />

competitors. All participants of this program<br />

have the opportunity to improve themselves<br />

by access<strong>in</strong>g valuable <strong>in</strong>sights about <strong>in</strong>novation<br />

and competition. Page 9<br />

Turkish Treasury and F<strong>in</strong>ance M<strong>in</strong>ister<br />

Mehmet Şimşek said the country’s<br />

monetary policy is fully functional and<br />

the policy mix go<strong>in</strong>g forward will be more<br />

supportive, but more time is needed to see<br />

its effects and conv<strong>in</strong>ce society at large.<br />

“We’re do<strong>in</strong>g all the right th<strong>in</strong>gs, we’re on<br />

the right track, but we need time to show<br />

results, to conv<strong>in</strong>ce the broader society,”<br />

Treasury and F<strong>in</strong>ance M<strong>in</strong>ister Mehmet<br />

Şimşek said at an event on the sidel<strong>in</strong>es of<br />

the spr<strong>in</strong>g meet<strong>in</strong>gs of the International<br />

Private label<br />

factories prosper<br />

<strong>in</strong> <strong>Türkiye</strong><br />

In recent years, Turkish private-label<br />

factories have emerged as a significant<br />

players <strong>in</strong> the global manufactur<strong>in</strong>g<br />

<strong>in</strong>dustry. These factories, specializ<strong>in</strong>g <strong>in</strong><br />

private label production, offer a range<br />

of advantages for bus<strong>in</strong>esses worldwide.<br />

From cost-effective production to highquality<br />

manufactur<strong>in</strong>g capabilities,<br />

<strong>Türkiye</strong> has become an attractive<br />

dest<strong>in</strong>ation for companies look<strong>in</strong>g to<br />

develop their brands.<br />

The Rise of Private Label Brands:<br />

Private-label brands have experienced<br />

significant growth <strong>in</strong> recent years.<br />

Companies are <strong>in</strong>creas<strong>in</strong>gly recogniz<strong>in</strong>g<br />

the value of develop<strong>in</strong>g their brands,<br />

allow<strong>in</strong>g them to differentiate<br />

themselves <strong>in</strong> the market and establish<br />

a loyal customer base. Private label<br />

products offer unique features,<br />

competitive pric<strong>in</strong>g, and exclusive<br />

brand<strong>in</strong>g, mak<strong>in</strong>g them an appeal<strong>in</strong>g<br />

choice for consumers.<br />

• <strong>Türkiye</strong>’s Manufactur<strong>in</strong>g Industry:<br />

<strong>Türkiye</strong> has a long-stand<strong>in</strong>g history of<br />

manufactur<strong>in</strong>g excellence. The country’s<br />

strategic location between Europe,<br />

Watsons Beauty and<br />

Personal Care Awards<br />

are 10 years old!<br />

Monetary Fund (IMF) and the World<br />

Bank <strong>in</strong> Wash<strong>in</strong>gton.<br />

Şimşek said part of the structural<br />

transformation of <strong>Türkiye</strong>’s economy goes<br />

along with a new <strong>in</strong>dustrial policy, which<br />

he said will be “pretty transparent and<br />

rules-based.”<br />

“We want to channel resources to more<br />

productive areas, to reduce our carbon<br />

footpr<strong>in</strong>t, to make the economy more<br />

competitive, but also to see how we can<br />

enhance growth potential to higher<br />

Asia, and the Middle East provides<br />

easy access to <strong>in</strong>ternational markets.<br />

Additionally, <strong>Türkiye</strong> boasts a skilled<br />

workforce, modern <strong>in</strong>frastructure, and<br />

a diverse range of <strong>in</strong>dustries, mak<strong>in</strong>g it<br />

an ideal dest<strong>in</strong>ation for manufactur<strong>in</strong>g<br />

operations.<br />

• Competitive Advantage of Turkish<br />

Private Label Factories: a. Cost-<br />

Effectiveness: One of the key advantages<br />

of Turkish private-label factories is their<br />

cost-effectiveness. Compared to many<br />

other manufactur<strong>in</strong>g hubs, <strong>Türkiye</strong><br />

offers competitive labor costs and<br />

affordable raw materials. Page 3<br />

Enjoy the summer with Vichy<br />

Capital Soleil’s products that<br />

provide high sun protection!<br />

productivity,” he said, add<strong>in</strong>g that the<br />

green transition is not a choice, but a<br />

necessity.<br />

“When it comes to economic complexity,<br />

we know where we stand <strong>in</strong> the value<br />

cha<strong>in</strong>. We’re not where we would like to<br />

be, and that’s why the reform comes <strong>in</strong>.”<br />

In what could be a boost for manufactur<strong>in</strong>g<br />

and trade, he said, “<strong>Türkiye</strong> is one of<br />

the best candidates <strong>in</strong> terms of friendshor<strong>in</strong>g<br />

and nearshor<strong>in</strong>g, which is the new<br />

norm post-pandemic and with all these<br />

Products that care<br />

while protect<strong>in</strong>g<br />

your sk<strong>in</strong>!<br />

Enjoy the summer with<br />

special sunscreens that you<br />

can only f<strong>in</strong>d at Watsons!<br />

Banila.Co, Frudia, Solait<br />

and Watsons branded<br />

sunscreen products protect<br />

your sk<strong>in</strong> from the harmful<br />

effects of the sun and also<br />

offer <strong>in</strong>tensive care. Page 3<br />

geopolitical tensions and geostrategic<br />

competition.”<br />

He <strong>in</strong>sisted that tackl<strong>in</strong>g <strong>in</strong>flation<br />

rema<strong>in</strong>s the top priority, as are enhanc<strong>in</strong>g<br />

competitiveness, boost<strong>in</strong>g productivity<br />

and improv<strong>in</strong>g the <strong>in</strong>vestment climate.<br />

Data earlier this month showed annualized<br />

<strong>in</strong>flation climbed to 68.5% <strong>in</strong> March, yet<br />

Central Bank of the Republic of <strong>Türkiye</strong><br />

(CBRT) Governor Fatih Karahan said it is<br />

on track to reach the 36% target by the end<br />

of the year. Yet, he said markets believed<br />

the target would be achieved with a threemonth<br />

delay.<br />

The central bank has raised its key oneweek<br />

repo rate by 4,150 basis po<strong>in</strong>ts<br />

from 8.5% to 50% s<strong>in</strong>ce last June, ma<strong>in</strong>ly<br />

seek<strong>in</strong>g to ease demand, the ma<strong>in</strong> driver<br />

of <strong>in</strong>flation.<br />

After 500 basis po<strong>in</strong>t hike that stunned<br />

the markets, the bank cited a deteriorat<strong>in</strong>g<br />

outlook and pledged to tighten even<br />

further if it expects the price situation to<br />

worsen significantly.<br />

“We need to tighten the fiscal stance to<br />

provide more support to (the) central<br />

bank, to br<strong>in</strong>g <strong>in</strong>flation down at a time<br />

when <strong>in</strong>flation was de-anchored, where<br />

pric<strong>in</strong>g behaviors were pretty ... unruly,”<br />

Şimşek said.<br />

Inflation is expected to peak at around<br />

75% <strong>in</strong> the com<strong>in</strong>g months, accord<strong>in</strong>g to<br />

Karahan, before enter<strong>in</strong>g what officials<br />

expect to be a steep downward trend <strong>in</strong><br />

the second half of <strong>2024</strong>.<br />

The m<strong>in</strong>ister added that the sharp decl<strong>in</strong>e<br />

<strong>in</strong> the cost of <strong>in</strong>surance aga<strong>in</strong>st a sovereign<br />

default, alongside positive comments from<br />

rat<strong>in</strong>g agencies, are evidence that <strong>in</strong>vestors<br />

have rega<strong>in</strong>ed confidence <strong>in</strong> the Turkish<br />

economy and markets. Page 2<br />

L’orèal Paris<br />

brought the science<br />

L’oréal Paris, which sets trends <strong>in</strong> the Beauty Industry<br />

with its powerful and effective <strong>in</strong>novative<br />

products, <strong>in</strong>troduced the power of science beh<strong>in</strong>d<br />

sk<strong>in</strong> care to its consumers with the Sk<strong>in</strong>lab event.<br />

Be<strong>in</strong>g champion<strong>in</strong>g women with the slogan “Because<br />

You’re Worth It.”, the world’s number 1 beauty<br />

brand*, L’Oreal Paris <strong>in</strong>troduced the science beh<strong>in</strong>d<br />

its <strong>in</strong>novative products with powerful <strong>in</strong>gredients<br />

and powerful effects, approved by the committee of<br />

dermatologists**, to consumers with the “Sk<strong>in</strong>lab”<br />

experience and discovery area it established.<br />

The Sk<strong>in</strong>lab event, held at Maslak 42 Artopol Art<br />

Gallery, started with the open<strong>in</strong>g speech of Volkan<br />

Yıldız, L’Oréal Consumer Products Division, Ezgi<br />

Aksoy, General Manager and L’oréal Paris & Garnier<br />

and İpek Market<strong>in</strong>g Director. Page 4<br />

Say goodbye to dandruff with the<br />

renewed formula of Head&Shoulders<br />

Classic Care Shampoo!

Economic Newspaper <strong>Plat</strong> <strong>Special</strong><br />

2 Please mention<br />

<strong>2024</strong><br />

“<strong>Made</strong> <strong>in</strong> <strong>Türkiye</strong>” when writ<strong>in</strong>g to advertisers<br />

Mehmet Soztutan<br />

Editor-<strong>in</strong>-Chief<br />

Letter From<br />

The Editor<br />

Susta<strong>in</strong>able export-led<br />

growth and development<br />

As known, the Turkish economy has shown remarkable performance<br />

with its steady growth over the last decade. A sound macroeconomic<br />

strategy <strong>in</strong> comb<strong>in</strong>ation with prudent fiscal policies<br />

and major structural reforms <strong>in</strong> effect s<strong>in</strong>ce 2002 has <strong>in</strong>tegrated<br />

the Turkish economy <strong>in</strong>to the globalized world, while transform<strong>in</strong>g<br />

the country <strong>in</strong>to one of the major recipients of Foreign Direct<br />

Investments <strong>in</strong> its region.<br />

Key factors which attract foreign capital <strong>in</strong>flows to Turkey ma<strong>in</strong>ly<br />

<strong>in</strong>clude the market size, consumer composition, friendly <strong>in</strong>vestment<br />

legislation and bank<strong>in</strong>g system together with other attractiveness<br />

aris<strong>in</strong>g from highly skilled human resources <strong>in</strong> production<br />

and management, the unsaturated domestic market with high potential,<br />

easy access to neighbor<strong>in</strong>g (regional) emerg<strong>in</strong>g markets,<br />

and low labor cost.<br />

The Turkish economy deserves more than what the lead<strong>in</strong>g <strong>in</strong>ternational<br />

rat<strong>in</strong>g agencies tell the world. They have failed to assess<br />

the credibility of the Turkish economy. We are confident that the<br />

Turkish economy will not deviate from susta<strong>in</strong>able growth and development.<br />

Located at the <strong>in</strong>tersection of Europe, Asia, Russia and Africa, Turkey’s<br />

geographical location and high-tech <strong>in</strong>frastructure <strong>in</strong>vestments<br />

offer significant advantages <strong>in</strong> terms of the global manufactur<strong>in</strong>g<br />

market. Despite the geopolitical risks faced, our country<br />

cont<strong>in</strong>ues to be the production base of Europe and the world.<br />

It should be noted that exports and export-oriented policies <strong>in</strong><br />

particular are regarded as a growth stimulator by the Turkish<br />

government officials. As a matter of fact, open<strong>in</strong>g up a country’s<br />

market to the <strong>in</strong>ternational markets allows a country more efficient<br />

production and allocation of resources as the country can<br />

concentrate on the production of goods <strong>in</strong> which it has a comparative<br />

advantage based on its factor endowments.<br />

With <strong>in</strong>frastructure <strong>in</strong>vestments and the strength of its geographical<br />

location, Turkey cont<strong>in</strong>ues to be the lead<strong>in</strong>g production base<br />

<strong>in</strong> the world.<br />

As for Turkey’s exporters, they wish to relentlessly <strong>in</strong>vest, manufacture<br />

and export. They are particularly <strong>in</strong>volved <strong>in</strong> identify<strong>in</strong>g,<br />

evaluat<strong>in</strong>g and select<strong>in</strong>g target markets by try<strong>in</strong>g to answer global<br />

questions.<br />

We wish them success and lucrative trade.<br />



Always listen to experts!<br />

They’ll tell what can’t<br />

be done and why. Then<br />

do it!<br />

Logic is a systematic<br />

method of com<strong>in</strong>g to the<br />

wrong conclusion with<br />

confidence<br />

A new manager spends a week at his new office with the<br />

manager he is replac<strong>in</strong>g. On the last day the depart<strong>in</strong>g<br />

manager tells him, “I have left three numbered envelopes<br />

<strong>in</strong> the desk drawer. Open an envelope if you encounter a<br />

crisis you can’t solve.”<br />

Three months down the track there is a major drama,<br />

everyth<strong>in</strong>g goes wrong - the usual stuff - and the manager<br />

feels very threatened by it all. He remembers the part<strong>in</strong>g<br />

words of his predecessor and opens the first envelope. The<br />

message <strong>in</strong>side says “Blame your predecessor!” He does<br />

this and gets off the hook.<br />

About half a year later, the company is experienc<strong>in</strong>g a dip<br />

<strong>in</strong> sales, comb<strong>in</strong>ed with serious product problems. The<br />

manager quickly opens the second envelope. The message<br />

read, “Reorganize!” This he does, and the company<br />

quickly rebounds.<br />

Three months later, at his next crisis, he opens the<br />

third envelope. The message <strong>in</strong>side says “Prepare three<br />

envelopes”.<br />

A man goes <strong>in</strong>to a pet shop to buy a parrot. The shop<br />

owner po<strong>in</strong>ts to three identical look<strong>in</strong>g parrots on a perch<br />

and says, “the parrot on the left costs 500 dollars”.<br />

“Why does the parrot cost so much,” asks the man.<br />

The shop owner says, “well, the parrot knows how to use<br />

a computer”.<br />

The man then asks about the next parrot to be told that<br />

this one costs 1,000 dollars because it can do everyth<strong>in</strong>g<br />

the other parrot can do plus it knows how to use the UNIX<br />

operat<strong>in</strong>g system.<br />

Naturally, the <strong>in</strong>creas<strong>in</strong>gly startled man asks about the<br />

third parrot to be told that it costs 2,000 dollars. Needless<br />

to say this begs the question, “What can it do?”<br />

Responsible Editor:<br />

Mehmet Söztutan<br />

(mehmet.soztutan@img.com.tr)<br />

Editors:<br />

Assoc. Prof. Mehmet Ali Özbudun<br />

Ayça Sarıoğlu<br />

Dilara CİCA<br />

Correspondent:<br />

İsmail Çakır<br />

(ismail.cakir@img.com.tr)<br />

Market<strong>in</strong>g Manager:<br />

Recep Arslantaş<br />

(recep.arslantas@img.com.tr)<br />

Arts Director:<br />

Tayfun Aydın<br />

(tayfun.ayd<strong>in</strong>@img.com.tr)<br />

Subscription:<br />

Ismail Özçelik<br />

(ismail.ozcelik@img.com.tr)<br />


İstanbul Magaz<strong>in</strong>e Group<br />


Merkez Mah. 29 Ekim Cad. No:11<br />

Medya Blok Kat:1 34197<br />

-What about economists?<br />

Publisher:<br />

ISTMAG Magaz<strong>in</strong> Gazetecilik<br />

İç ve Dış Ticaret Ltd. Şti. Adına Sahibi<br />

H. Ferruh Işık<br />


Yenibosna / İstanbul / Turkey<br />

Tel: +90. 212 454 22 22<br />

Fax: +90. 212 454 22 93<br />

www.img.com.tr - img@img.com.tr<br />


BURSA:<br />

Ömer Faruk Görün<br />

Buttim A Blok Kat: 4<br />

No: 4029 Bursa / Turkey<br />

Tel : (90.224) 211 4450 - 51<br />

Fax: (90.224) 211 4481<br />

KONYA:<br />

Met<strong>in</strong> Demir<br />

H. Ulusah<strong>in</strong> Is Mrkz. C Blok<br />

No: 603-604-605 Konya / Turkey<br />

Tel : (90.332) 238 10 71<br />

Fax: (90.332) 238 01 74<br />


İhlas Gazetecilik A.Ş.<br />

Merkez Mah. 29 Ekim Cad.<br />

İhlas Plaza No: 11/41 PK: 34197<br />

Yenibosna - Bahçelievler<br />

Istanbul / Turkey<br />

Tel: (90 212) 454 30 00<br />

Fax (90 212) 454 34 83<br />



Well<br />

Those who cannot forecast <strong>in</strong>terest<br />

rates, and<br />

- Those who do not know that they<br />

cannot forecast <strong>in</strong>terest rates.<br />

Private label factories prosper <strong>in</strong> <strong>Türkiye</strong><br />

Cont<strong>in</strong>ued From Page 1<br />

This enables bus<strong>in</strong>esses to produce highquality<br />

private-label products at lower costs, <strong>in</strong>creas<strong>in</strong>g<br />

profit marg<strong>in</strong>s and market competitiveness.<br />

b. Expertise and Flexibility: Turkish private label<br />

factories have a wealth of experience and expertise<br />

<strong>in</strong> various <strong>in</strong>dustries, such as textiles, apparel,<br />

electronics, and home goods. They possess the<br />

technical know-how and production capabilities to<br />

meet the specific requirements and quality standards<br />

of different brands. Additionally, these factories are<br />

known for their flexibility <strong>in</strong> accommodat<strong>in</strong>g small<br />

to large production runs, cater<strong>in</strong>g to the needs of<br />

bus<strong>in</strong>esses of all sizes.<br />

c. Quality Standards and Certifications: Turkish<br />

private label factories place a strong emphasis on<br />

quality control and compliance with <strong>in</strong>ternational<br />

standards. Many factories are ISO-certified and have<br />

rigorous quality assurance processes <strong>in</strong> place. This<br />

commitment to quality ensures that private-label<br />

factories <strong>in</strong> <strong>Türkiye</strong> meet the highest standards,<br />

earn<strong>in</strong>g the trust of consumers and retailers alike.<br />

• Customization and Brand<strong>in</strong>g Opportunities:<br />

Turkish private-label factories offer customization and<br />

brand<strong>in</strong>g opportunities to bus<strong>in</strong>esses. Companies can<br />

work closely with these factories to develop unique<br />

product designs, packag<strong>in</strong>g, and brand<strong>in</strong>g that align<br />

with their target market. This level of customization<br />

enables bus<strong>in</strong>esses to produce differentiated products<br />

and build brand loyalty.<br />

• Access to Global Markets:<br />

Another advantage of partner<strong>in</strong>g with Turkish<br />

private-label factories is the opportunity to access<br />

global markets. <strong>Türkiye</strong> has well-established trade<br />

relationships with various countries, mak<strong>in</strong>g it easier<br />

for bus<strong>in</strong>esses to export their private-label products<br />

to <strong>in</strong>ternational markets. Additionally, Turkish<br />

manufacturers can produce goods that comply with<br />

different regulations and standards, facilitat<strong>in</strong>g market<br />

entry <strong>in</strong> diverse regions.<br />

The rise of Turkish private-label factories marks a<br />

significant trend <strong>in</strong> the global manufactur<strong>in</strong>g <strong>in</strong>dustry.<br />

These factories offer bus<strong>in</strong>esses the chance to develop<br />

their brands with cost-effectiveness, high-quality<br />

manufactur<strong>in</strong>g, and customization opportunities.<br />

With a strong emphasis on quality control, <strong>Türkiye</strong><br />

has become a trusted dest<strong>in</strong>ation for private label<br />

production across <strong>in</strong>dustries. As the demand for<br />

private-label products cont<strong>in</strong>ues to grow, private-label<br />

factories <strong>in</strong> <strong>Türkiye</strong> are well-positioned to meet the<br />

needs of bus<strong>in</strong>esses worldwide and contribute to the<br />

expansion of the global manufactur<strong>in</strong>g <strong>in</strong>dustry.

3 Economic Newspaper<br />

Please mention<br />

“<strong>Made</strong> <strong>in</strong> Turkey” when writ<strong>in</strong>g to advertisers<br />

<strong>Plat</strong> <strong>Special</strong><br />

<strong>2024</strong><br />

Say goodbye to dandruff with the<br />

renewed formula of Head&Shoulders<br />

Classic Care Shampoo!<br />

Products that care while<br />

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Care Shampoo, the world’s<br />

number 1 shampoo, conta<strong>in</strong>s<br />

2 times more protective** <strong>in</strong>gredients<br />

aga<strong>in</strong>st dandruff with<br />

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release of active <strong>in</strong>gredients by<br />

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and removes dandruff from<br />

your life!<br />

50% of people suffer from dandruff.<br />

People who use anti-dandruff<br />

shampoos for a while to get<br />

rid of dandruff observe that the<br />

dandruff problem recurs when<br />

they return to their normal<br />

shampoos. Microbiomes act as<br />

a natural barrier for the sk<strong>in</strong><br />

aga<strong>in</strong>st aggressors. With the deterioration<br />

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and elim<strong>in</strong>ates dandruff<br />

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for daily use.<br />

Head&Shoulders conta<strong>in</strong>s 2<br />

times more protective** <strong>in</strong>gredients<br />

aga<strong>in</strong>st hair and scalp<br />

problems.<br />

With its new active <strong>in</strong>gredients,<br />

Head&Shoulders conta<strong>in</strong>s 2 times<br />

more protective** content<br />

with its new formula that is<br />

optimized with lower pH and<br />

maximizes the release of active<br />

<strong>in</strong>gredients. Classic Care Shampoo<br />

prevents dandruff from<br />

return<strong>in</strong>g and cleans your hair<br />

from root to tip without damag<strong>in</strong>g<br />

the natural oils <strong>in</strong> your<br />

hair. Head&Shoulders’ new<br />

Classic Care Shampoo, dermatologically<br />

proven to be suitable<br />

for every scalp and hair type; It<br />

also combats all scalp problems<br />

such as oil<strong>in</strong>ess, itch<strong>in</strong>g, dryness<br />

and hair loss.<br />

2x more protection<br />

with Head&Shoulders<br />

new brand face Mert<br />

Ramazan Demir**<br />

Head&Shoulders*, the world’s<br />

number one dandruff<br />

shampoo, was renewed with<br />

its formula conta<strong>in</strong><strong>in</strong>g 2<br />

times more protective content**<br />

and chose Mert Ramazan<br />

Demir as its new<br />

brand face. Mert Ramazan<br />

Demir will represent the<br />

brand by tak<strong>in</strong>g part <strong>in</strong> the promotional<br />

activities of Head&Shoulders<br />

products with<strong>in</strong> the scope of this cooperation.<br />

Classic Care Shampoo with 2 Layers<br />

of Protective** Aga<strong>in</strong>st Dandruff:<br />

Dermatologically tested and pH balanced.<br />

It is suitable for daily use.<br />

*Procter & Gamble calculation based<br />

<strong>in</strong> part on data reported by Nielsen<br />

through its partner databases for the<br />

Anti-Dandruff Shampoo category for<br />

the July 2022-June 2023 time period<br />

for the total country database accord<strong>in</strong>g<br />

to the Nielsen standard product<br />

hierarchy. Copyright © 2023, Nielsen<br />

Corporation.<br />

** More anti-dandruff <strong>in</strong>gredients for<br />

the sk<strong>in</strong> than the Deep Clean series.<br />

***With regular use, it helps prevent<br />

visible dandruff.<br />

****The f<strong>in</strong>al decision regard<strong>in</strong>g pric<strong>in</strong>g,<br />

promotional activities, shelv<strong>in</strong>g<br />

and arrangement display practices<br />

belongs to the retailer.<br />

Let your hair<br />

be shaped<br />

healthily!<br />

Generat<strong>in</strong>g nature-friendly products<br />

with susta<strong>in</strong>able resources, We Are Paradoxx<br />

offers the key to healthy hair styl<strong>in</strong>g<br />

with natural <strong>in</strong>gredients.<br />

Moisture Heat Protect Spray<br />

Moisture Heat Protect Spray, which protects<br />

hair aga<strong>in</strong>st 205 degree heat damage,<br />

offers a healthier and brighter appearance<br />

with the apple cider v<strong>in</strong>egar it conta<strong>in</strong>s. The<br />

care spray, which creates a protective layer<br />

by smooth<strong>in</strong>g and repair<strong>in</strong>g the outer layer<br />

of the hair with Pro Vitam<strong>in</strong> B5, softens the<br />

hair for perfect styl<strong>in</strong>g and allows it to be<br />

easily combed.<br />

Repair 3-<strong>in</strong>-1 Conditioner<br />

Versatile Repair 3-<strong>in</strong>-1 Conditioner can be<br />

used <strong>in</strong> three different ways: as a conditioner<br />

dur<strong>in</strong>g the shower, as a repair<strong>in</strong>g care<br />

mask and as a styl<strong>in</strong>g balm for dry hair.<br />

The hair care cream, which helps heal and<br />

strengthen the hair strands with its carob<br />

honey, carrageenan, hops and nettle extracts,<br />

adds a silky and smooth appearance. It<br />

can be used on both dyed, processed and<br />

natural hair.<br />

Volume Blow Dry Spray<br />

Volume Blow Dry Spray, which gives volume<br />

to the hair, acts as a primer before<br />

blow-dry<strong>in</strong>g. The spray applied only to<br />

the roots of damp hair dried with a towel<br />

after a shower creates thicker and more<br />

volum<strong>in</strong>ous hair when blow-dried. Vegan<br />

hair spray, which allows the hair to dry<br />

quickly dur<strong>in</strong>g blow-dry<strong>in</strong>g, adds volume<br />

to the hair, adds sh<strong>in</strong>e and helps the hair<br />

look healthier, thanks to the white nettle it<br />

conta<strong>in</strong>s.<br />

Cont<strong>in</strong>ued From Page 1<br />

Banila.Co Hello Sunny Essence Sun Stick SPF 50+ 18g<br />

Banila.Co Hello Sunny Essence Sun Stick helps you<br />

protect your sk<strong>in</strong> aga<strong>in</strong>st UVA and UVB rays not only<br />

<strong>in</strong> sunny weather, but also <strong>in</strong> cloudy weather or <strong>in</strong>doors.<br />

The essence sun stick, which provides SPF50+ and<br />

PA++++ protection, helps<br />

your sk<strong>in</strong> look smooth and<br />

matte thanks to the apple and<br />

m<strong>in</strong>t extract it conta<strong>in</strong>s.<br />

Frudia Ton Up Base SPF 50<br />

50g<br />

Protect<strong>in</strong>g your sk<strong>in</strong> from<br />

UVA and UVB rays, Frudia<br />

Ton Up Base Sun Cream helps you achieve a bright and<br />

natural sk<strong>in</strong> appearance with 6 types of fruit seed oils <strong>in</strong><br />

its content. The matte and smooth texture of the cream,<br />

which helps your sk<strong>in</strong> tone appear even, also allows it<br />

to be used as a ton<strong>in</strong>g base.<br />

Frudia UV Shield Moisturiz<strong>in</strong>g Sun Essence SPF 50<br />

50g<br />

Frudia UV Shield Moisturiz<strong>in</strong>g<br />

Sun Essence deeply moisturizes your sk<strong>in</strong><br />

and provides protection aga<strong>in</strong>st UVA and UVB rays,<br />

thanks to its rich formula conta<strong>in</strong><strong>in</strong>g hyaluronic acid.<br />

Thanks to its light structure, it leaves a refresh<strong>in</strong>g feel<strong>in</strong>g<br />

after application.<br />

Solait Anti-Age<strong>in</strong>g 50 SPF High Sensitive Face Lotion<br />

50ml<br />

<strong>Special</strong>ly designed, Solait Anti-Ag<strong>in</strong>g Face Lotion for<br />

Sensitive Sk<strong>in</strong> protects your sk<strong>in</strong> aga<strong>in</strong>st the signs of<br />

premature ag<strong>in</strong>g caused by the<br />

sun. With its fragrance-free and<br />

waterproof formula, it helps your<br />

sk<strong>in</strong> stay soft and flexible while<br />

deeply moisturiz<strong>in</strong>g your sk<strong>in</strong> for<br />

8 hours.<br />

Watsons Very High Protection Face Sunscreen SPF 50+<br />

50ml<br />

Us<strong>in</strong>g Solartech’s advanced technology to protect your sk<strong>in</strong><br />

from harmful rays such as UVA, UVB, blue light and IR<br />

rays, Watsons Very High Protection Face Sunscreen is easily<br />

absorbed by the sk<strong>in</strong> with its formula that does not leave a<br />

sticky feel<strong>in</strong>g. The cream, which is obta<strong>in</strong>ed by us<strong>in</strong>g a high<br />

percentage of RSPO certified susta<strong>in</strong>able palm oil, also stands<br />

out with its susta<strong>in</strong>able content.<br />

Turkish economy on the right track, the monetary<br />

and fiscal policies fully functional more than ever<br />

Cont<strong>in</strong>ued From Page 1<br />

<strong>Türkiye</strong> walked away from years of eas<strong>in</strong>g policy after<br />

last year›s presidential and parliamentary elections.<br />

It delivered aggressive tighten<strong>in</strong>g aimed at cool<strong>in</strong>g<br />

demand to curb <strong>in</strong>flation, rebuild<strong>in</strong>g reserves and<br />

flipp<strong>in</strong>g chronic current account deficits to surpluses.<br />

Meanwhile, <strong>in</strong>ternational venture capital funds are<br />

eager to <strong>in</strong>vest <strong>in</strong> <strong>Türkiye</strong>, accord<strong>in</strong>g to Industry<br />

and Technology M<strong>in</strong>ister Mehmet Fatih Kacır, who<br />

highlighted the advanced level of Turkish startups and<br />

strategic <strong>in</strong>itiatives <strong>in</strong> a number of areas.<br />

Kacır, who was <strong>in</strong> London to attend a series of<br />

programs, answered questions from the Turkish media<br />

after meet<strong>in</strong>g with venture capital fund managers.<br />

He highlighted <strong>Türkiye</strong>›s burgeon<strong>in</strong>g capabilities<br />

and strategic <strong>in</strong>itiatives <strong>in</strong> key areas such as health<br />

technologies, green transformation technologies,<br />

digital transformation technologies and artificial<br />

<strong>in</strong>telligence.<br />

Kacir emphasized the advanced level achieved<br />

by Turkish technology startups, particularly <strong>in</strong><br />

next-generation mobility technologies – a crucial<br />

component of the green transformation.<br />

«I shared <strong>Türkiye</strong>›s capacity <strong>in</strong> these areas extensively,»<br />

he said. «Investors expressed their desire to <strong>in</strong>crease<br />

their presence <strong>in</strong> our country.»<br />

He po<strong>in</strong>ted out that <strong>Türkiye</strong>›s approach serves as<br />

a global example of how public resources can be<br />

effectively utilized to accelerate technology startups.<br />

«Our work demonstrates how public resources are<br />

be<strong>in</strong>g used and evaluated to support technology<br />

startups at a level rarely seen worldwide,» he said.<br />

«These <strong>in</strong>itiatives have already borne fruit, with<br />

technology startups <strong>in</strong> <strong>Türkiye</strong> receiv<strong>in</strong>g significantly<br />

larger <strong>in</strong>vestments compared to previous periods.<br />

From 2010 to 2020, the annual <strong>in</strong>vestment <strong>in</strong> Turkish<br />

tech companies and startups was approximately<br />

$100 million. However, between 2020 and 2023, this<br />

figure skyrocketed to $4 billion over three years,» he<br />

expla<strong>in</strong>ed.<br />

The <strong>in</strong>flux of capital has accelerated the emergence<br />

of billion-dollar unicorns <strong>in</strong> <strong>Türkiye</strong> – affectionately<br />

termed «Turcorns.»<br />

Look<strong>in</strong>g ahead, he outl<strong>in</strong>ed an ambitious vision for<br />

<strong>Türkiye</strong>›s technology and entrepreneurship ecosystem.<br />

By 2030, <strong>Türkiye</strong> aims to foster the of 100,000<br />

technology startups, with 100 achiev<strong>in</strong>g Turcorn status.<br />

«To achieve this, we must strengthen our <strong>in</strong>ternational<br />

collaborations and more effectively communicate and<br />

promote the country›s success stories <strong>in</strong> technology<br />

entrepreneurship to the world,» Kacır emphasized.<br />

London, a global hub for venture capital and asset<br />

funds, hosts more than 500 capital funds, which<br />

annually allocate substantial resources to technology<br />

and entrepreneurship.<br />

«In the com<strong>in</strong>g period, we will enhance our<br />

relationships and communication with these funds.<br />

We will organize similar events <strong>in</strong> <strong>Türkiye</strong> together<br />

with them and cont<strong>in</strong>ue to accelerate the growth of the<br />

country›s technological startups,» he said.<br />

A significant part of the discussions also focused on<br />

<strong>Türkiye</strong>›s <strong>in</strong>novation-friendly regulatory environment.<br />

Kacır highlighted the success of the f<strong>in</strong>tech startups <strong>in</strong><br />

<strong>Türkiye</strong>, attribut<strong>in</strong>g it to the public sector›s <strong>in</strong>novative<br />

and supportive approach.<br />

«We talked at length about how the public sector›s<br />

<strong>in</strong>novative and <strong>in</strong>novation-friendly approach has been<br />

crucial to the success of f<strong>in</strong>tech startups <strong>in</strong> <strong>Türkiye</strong>,»<br />

he said. In addition, the m<strong>in</strong>ister mentioned new<br />

legislation on cryptocurrency assets be<strong>in</strong>g drafted <strong>in</strong><br />

Parliament.<br />

«All these approaches demonstrate how strongly<br />

<strong>Türkiye</strong> hosts <strong>in</strong>novative technologies and how it has<br />

achieved the most advanced level of transformation,» he<br />

added. The improvement of <strong>Türkiye</strong>›s macroeconomic<br />

<strong>in</strong>dicators was also a key topic of discussion.<br />

Kacır highlighted the rapid decl<strong>in</strong>e <strong>in</strong> credit default<br />

swaps (CDS), the risk premiums of the Treasury<br />

stocks, as an important sign that the Turkish economy<br />

is on the right track.<br />

«We foresee a significant acceleration of <strong>in</strong>vestments<br />

<strong>in</strong> <strong>Türkiye</strong> <strong>in</strong> the com<strong>in</strong>g period,» he said, add<strong>in</strong>g that<br />

the sentiment is shared by <strong>in</strong>ternational <strong>in</strong>vestors and<br />

venture capital fund managers.

Economic Newspaper <strong>Plat</strong> <strong>Special</strong><br />

4 Please mention<br />

<strong>2024</strong><br />

“<strong>Made</strong> <strong>in</strong> <strong>Türkiye</strong>” when writ<strong>in</strong>g to advertisers<br />

L’orèal Paris brought the science beh<strong>in</strong>d sk<strong>in</strong> care to consumers<br />

Cont<strong>in</strong>ued From Page 1<br />

Dur<strong>in</strong>g the three-day event, participants had the<br />

opportunity to experience L’oréal Paris’ <strong>in</strong>novative<br />

products and also exam<strong>in</strong>ed experiments show<strong>in</strong>g<br />

the powerful effects of the products. In addition,<br />

L’oréal Paris, which offered the participants the opportunity<br />

to have a sk<strong>in</strong> analysis, also <strong>in</strong>formed the<br />

participants about the correct use of products after<br />

the analyses.<br />

Offer<strong>in</strong>g natural and effective<br />

solutions <strong>in</strong> sk<strong>in</strong> care,<br />

Orig<strong>in</strong>s offers a solution<br />

that helps equalize sk<strong>in</strong><br />

tone and brighten the sk<strong>in</strong><br />

aga<strong>in</strong>st dark spots and scars<br />

with Mega-Mushroom Dark<br />

Spot Corrector Serum!<br />

Mega-Mushroom Dark Spot<br />

Corrector Serum, formulated<br />

by carefully select<strong>in</strong>g different<br />

mushrooms, helps soothe the<br />

redness caused by sk<strong>in</strong> sensitivity,<br />

which Dr. Weil describes as<br />

“the fire <strong>in</strong>side the sk<strong>in</strong>”, prevents<br />

L’Oréal Paris sk<strong>in</strong> care stood out at the event. The<br />

New L’Oréal Paris Bright Reveal family offers<br />

consumers anti-dark spot care. Bright Reveal Anti-Dark<br />

Spot Serum 7.5% Thanks to its formula<br />

conta<strong>in</strong><strong>in</strong>g niac<strong>in</strong>amide, it provides a 77% reduction<br />

<strong>in</strong> the appearance of dark spots***, while Bright<br />

Reveal Renew<strong>in</strong>g Peel<strong>in</strong>g Thanks to the serum’s<br />

formula conta<strong>in</strong><strong>in</strong>g 25% AHA + BHA + PHA, it<br />

is possible to achieve <strong>in</strong>stantly renewed and bright-look<strong>in</strong>g<br />

sk<strong>in</strong>. Another prom<strong>in</strong>ent family of the<br />

brand is Revitalift Cl<strong>in</strong>ical provides a brighter and<br />

brighter sk<strong>in</strong> appearance thanks to the Vitam<strong>in</strong> C<br />

<strong>in</strong> the serum and fluid facial sunscreen formulas<br />

conta<strong>in</strong><strong>in</strong>g 12% pure Vitam<strong>in</strong> C. Revitalift Filler<br />

family, which draws its strength from its formulas<br />

conta<strong>in</strong><strong>in</strong>g hyaluronic acid, draws attention with its<br />

effective serums.<br />

Revitalift Filler Facial Serum 1.5% While it offers<br />

younger and fuller look<strong>in</strong>g sk<strong>in</strong> <strong>in</strong> 1 week with its<br />

Hyaluronic Acid content, it is possible to achieve a<br />

visible hyperpigmentation such as dark spots, and<br />

strengthens the sk<strong>in</strong> barrier. This new formula of<br />

the Orig<strong>in</strong>s family aims for a brighter and even-toned<br />

sk<strong>in</strong> appearance.<br />

Mega Mushroom Dark Corrector Spot Serum: This<br />

new serum consists of a heal<strong>in</strong>g formula that shows<br />

its effect even at the first use, with its complex conta<strong>in</strong><strong>in</strong>g<br />

Reishi and Trametes mushrooms, Vitam<strong>in</strong><br />

C obta<strong>in</strong>ed from plants, mulberry, licorice and<br />

algae. Reishi mushroom, known as the symbol of<br />

rejuvenation and referred to as the “mushroom of<br />

immortality”, helps fight unwanted sk<strong>in</strong> concerns.<br />

The serum visibly helps reduce dark spots and acne<br />

scars and provides a brighter and even-toned sk<strong>in</strong>.<br />

Even the most sensitive sk<strong>in</strong> can use this serum,<br />

bright eye contour*** <strong>in</strong> just 2 weeks, thanks to the<br />

formula of Revitalift Filler Eye Serum conta<strong>in</strong><strong>in</strong>g<br />

2.5% Hyaluronic Acid and Caffe<strong>in</strong>e.<br />

* Based on the results of the 2021 beauty market research<br />

conducted by Euromonitor International.<br />

** Approved by the Dermatologists of the L’Oréal Paris<br />

Advisory Committee.<br />

***Cl<strong>in</strong>ical scor<strong>in</strong>g, on 176 spots, 88 women, 8 weeks.<br />

****Self-assessment of 81 women.<br />

Innovation aga<strong>in</strong>st the appearance of dark spots from Orig<strong>in</strong>s<br />

which is 100% vegan and formulated from 99% natural<br />

sources, morn<strong>in</strong>g and even<strong>in</strong>g.<br />

Test results:<br />

- 92% of those who tried it stated that they had a<br />

more radiant sk<strong>in</strong> appearance from the first use. *<br />

- 94% of those who tried it stated that the appearance<br />

of blemishes and dark colors was m<strong>in</strong>imized after the<br />

2nd week. **<br />

-95% of those who tried it stated that the sk<strong>in</strong> looked<br />

more even toned after the 2nd week. **<br />

* Cl<strong>in</strong>ical test results conducted with 159 female participants<br />

who used the product once.<br />

** Cl<strong>in</strong>ical test results conducted with 158 female<br />

participants who used the product for 2 weeks.<br />

Surreal stories on sk<strong>in</strong>: Interwiev<br />

with Burcu Genç a tattoo artist<br />

Burcu (@chandra.tattoo) works mostly <strong>in</strong> Istanbul and travels as much as she<br />

can. We sat down for a chat about her journey,her <strong>in</strong>spiration and tattoos.<br />

Can you tell us about yourself and what made you become a tattoo artist?<br />

I am Burcu Genç, Chandra Tattoo<br />

I was born <strong>in</strong> Istanbul <strong>in</strong> 1993 and have been a tattoo artist for 4 years. Draw<strong>in</strong>g,<br />

pa<strong>in</strong>t<strong>in</strong>g, tattoos have always been a part of my life. When I was a child, my grandfather’s<br />

oil pa<strong>in</strong>ts and my cous<strong>in</strong>’s clays were my favorite toys.<br />

I’ve always wanted art to be a part <strong>in</strong> my life and not just a hobby. I’ve been gett<strong>in</strong>g<br />

tattoos s<strong>in</strong>ce I was 17, but I never thought I could tattoo as well. I bought my first<br />

mach<strong>in</strong>e with the advice of an artist friend I went to get a tattoo and with the<br />

encouragement of my family. After that, I entered the tattoo world by work<strong>in</strong>g<br />

as a tattoo apprentice at the studio where I currently work <strong>in</strong> Istanbul. It was the<br />

best decision I made and I am sure that no other profession could have made me<br />

happier.<br />

How would you describe your style of tattoo<strong>in</strong>g? What made you choose that<br />

style?<br />

I work <strong>in</strong> the f<strong>in</strong>el<strong>in</strong>e style. I turn surreal pa<strong>in</strong>t<strong>in</strong>gs <strong>in</strong>to tattoo design with my own<br />

l<strong>in</strong>es and adapt them to the most aesthetic looks on the body.<br />

The most enjoyable part of work<strong>in</strong>g on surreal designs is that their mean<strong>in</strong>gs are<br />

completely open to personal <strong>in</strong>terpretation and <strong>in</strong>ternalization. In this way, I can<br />

personalize the pa<strong>in</strong>t<strong>in</strong>gs accord<strong>in</strong>g to the mean<strong>in</strong>gs and stories that people want<br />

to carry on their bodies and tattoo that memory <strong>in</strong>to their bodies with a surrealistic<br />

design. Although for someone else it may seem like just an umbrella hang<strong>in</strong>g<br />

to the cloud, the personal mean<strong>in</strong>g attached to it is what makes that tattoo, the<br />

design, an artwork and forever accessory.<br />

Do you tattoo only flash design or you do custom design as well?<br />

I work both actually. Im so greatful to the customers who accept my flash designs<br />

as tattoos. I almost always choose my tattoos from artists flashes as well. But i<br />

cant thank enough who trust me with custom designs. My clients share their very<br />

special memories, feel<strong>in</strong>gs with me and trust my visual taste to express it as tattoo.<br />

It’s <strong>in</strong>describably beautiful how this feels.<br />

What is the most important advice you can give someone for choos<strong>in</strong>g their<br />

tattoo artist and design?<br />

Tattoos are an art that you can use to express oneself without explanation. Many<br />

of my clients got their tattoos to remember a time or leave precious marks on their<br />

body. When you look at your tattoos you look back on yourself at that time of your<br />

life. Tattoos are not only a pattern that you carry on, but also the moment you will<br />

never forget. That’s why it’s very important to choose the artist whose style and<br />

tattoos you trust and love the most, who you th<strong>in</strong>k match your energy the most.

5 Economic Newspaper<br />

Please mention<br />

“<strong>Made</strong> <strong>in</strong> Turkey” when writ<strong>in</strong>g to advertisers<br />

<strong>Plat</strong> <strong>Special</strong><br />

<strong>2024</strong><br />

Reveal your sh<strong>in</strong>e potential with the new Nuxe Hair Prodigieux ® Hair Series!<br />

Nuxe offers a new care ritual that will <strong>in</strong>crease<br />

the beauty of your hair with its first hair<br />

care collection, Hair Prodigieux®.<br />

Nuxe, Hair Prodigieux® series, with the effect<br />

of fermented camellia oil; It offers a new hair<br />

care ritual that nourishes your hair and <strong>in</strong>creases<br />

its sh<strong>in</strong>e. This groundbreak<strong>in</strong>g new collection<br />

is <strong>in</strong>spired by the compell<strong>in</strong>g scent of<br />

the iconic Huile Prodigieuse®, comb<strong>in</strong><strong>in</strong>g the<br />

powers of precious botanical oils and redef<strong>in</strong><strong>in</strong>g<br />

hair care. Your hair is nourished, sh<strong>in</strong>y<br />

and revitalized with the Hair Prodigieux®<br />

series, formulated with the fasc<strong>in</strong>at<strong>in</strong>g scent<br />

and unique effect of camellia oil.<br />

Laboratoire NUXE, which prepares its formulations<br />

meticulously, cont<strong>in</strong>ues to apply the<br />

same care and meticulousness for the Hair<br />

Prodigieux® series. Vegan and clean-conta<strong>in</strong><strong>in</strong>g<br />

products produced <strong>in</strong> France consist<br />

of at least 93% natural <strong>in</strong>gredients and 100%<br />

vegetable oils that are compatible with hair.<br />

The series, which is respectful to the hair and<br />

conta<strong>in</strong>s no silicone or sulphate and conta<strong>in</strong>s<br />

vegan <strong>in</strong>gredients, consists of four different<br />

products.<br />

The beautify<strong>in</strong>g power of p<strong>in</strong>k camellia oil<br />

NUXE reveals the restorative and nourish<strong>in</strong>g<br />

powers of fermented p<strong>in</strong>k camellia oil on the<br />

hair, which was previously evaluated only on<br />

the sk<strong>in</strong>. P<strong>in</strong>k camellia oil, which has been<br />

used <strong>in</strong> hair care for centuries and forms the<br />

basis of the beauty rout<strong>in</strong>e of geishas, is obta<strong>in</strong>ed<br />

by cold press<strong>in</strong>g Japanese Camellia seeds.<br />

Hair Prodigieux® hair care series is <strong>in</strong>spired<br />

by Huile Prodigieuse®, which has attracted<br />

the attention of millions for 30 years with its<br />

unique and irresistible scent with notes of<br />

orange flower, magnolia and vanilla.<br />

Suitable for all hair types<br />

Comb<strong>in</strong>ation Hair: People with mixed hair<br />

types stated that their hair was moisturized<br />

(95%) and that their hair became lighter<br />

(90%) without a feel<strong>in</strong>g of heav<strong>in</strong>ess (92%)<br />

after the first application. F<strong>in</strong>e and Very F<strong>in</strong>e<br />

Hair: People with f<strong>in</strong>e hair types stated that<br />

Hair Prodigieux® did not feel heavy (95%) and<br />

even lightened their hair (92%) after the first<br />

application.<br />

Sensitive and Dyed Hair: People with sensitive<br />

hair who used the series stated that their<br />

hair ga<strong>in</strong>ed moisture (91%), became flexible<br />

(95%) and softer (91%) after the first application.<br />

Thick and Very Thick Hair: People with thick<br />

hair type stated that their hair ga<strong>in</strong>ed moisture<br />

(95) and also became easier to style (90%)<br />

after the first application.<br />

Wavy and Curly Hair: People with wavy and<br />

curly hair stated that after the first application,<br />

their hair ga<strong>in</strong>ed moisture (94%), became<br />

softer (96%) and their hair ga<strong>in</strong>ed a silkier appearance<br />

(91).<br />

Hair Prodigieux Series<br />

Pre-Shampoo Nourish<strong>in</strong>g Mask: This mask,<br />

consist<strong>in</strong>g of fermented p<strong>in</strong>k camellia, castor<br />

and jojoba oils, provides nourish<strong>in</strong>g care to<br />

the hair. This formula, which is preferred to<br />

be applied to dry hair, is left on the hair for<br />

10 to 30 m<strong>in</strong>utes for a restorative care before<br />

wash<strong>in</strong>g the hair, unlike other products applied<br />

<strong>in</strong> the shower.<br />

This formula, designed with an <strong>in</strong>novative approach,<br />

helps nourish the hair without weigh<strong>in</strong>g<br />

it down. It has been specially developed<br />

for use before shampoo, with its easy-r<strong>in</strong>s<strong>in</strong>g,<br />

silky structure. While 100% of the users said<br />

that it made their hair feel lighter, 90% said<br />

that their hair looked stronger and more beautiful.<br />

High Sh<strong>in</strong>e Shampoo: Another product at the<br />

heart of the Hair Prodigieux® hair care ritual<br />

is the High Sh<strong>in</strong>e Shampoo. Designed to reveal<br />

the sparkl<strong>in</strong>g beauty of the hair, this shampoo<br />

gently cleanses the hair and provides effective<br />

care for your hair with its sulfate-free<br />

herbal cleans<strong>in</strong>g base. Its formula, conta<strong>in</strong><strong>in</strong>g<br />

four natural orig<strong>in</strong> active <strong>in</strong>gredients and fermented<br />

p<strong>in</strong>k camellia oil, softens the hair and<br />

provides a sh<strong>in</strong>y f<strong>in</strong>ish.<br />

86% of users stated that their hair felt lighter.<br />

With its melt<strong>in</strong>g, milky formula and irresistible<br />

scent, it transforms <strong>in</strong>to a foamy form<br />

and becomes an <strong>in</strong>dispensable product for<br />

even the most difficult hair.<br />

High Sh<strong>in</strong>e Conditioner: High Sh<strong>in</strong>e Conditioner<br />

with a silicone-free formula; It strengthens<br />

the hair with its fermented p<strong>in</strong>k camellia<br />

oil and panthenol (pro-vitam<strong>in</strong> B5) content.<br />

High Sh<strong>in</strong>e Conditioner is applied to the lengths<br />

and ends of damp hair. For hair nourished<br />

with a nourish<strong>in</strong>g mask before shampoo,<br />

it is sufficient to leave the conditioner on the<br />

hair for 1 m<strong>in</strong>ute, then the hair is gently r<strong>in</strong>sed.<br />

90% of users stated that their hair looked silkier<br />

and stronger and was easier to comb.<br />

Intense Nourish<strong>in</strong>g Leave-In Hair Care Cream:<br />

The f<strong>in</strong>al touch of your effective new hair<br />

care rout<strong>in</strong>e, Intensive Nourish<strong>in</strong>g Leave-In<br />

Hair Care Cream consists of a repair<strong>in</strong>g concentrate<br />

with fermented p<strong>in</strong>k camellia oil and<br />

qu<strong>in</strong>oa oil. It nourishes, repairs and protects<br />

your hair aga<strong>in</strong>st heat up to 220°C. Apply<strong>in</strong>g<br />

one drop of the product to the ends of your<br />

hair is enough to nourish and sh<strong>in</strong>e your hair.<br />

86% of users stated that their hair ga<strong>in</strong>ed a<br />

more moist and silky texture after the first<br />

application and that their hair had a brighter<br />

appearance day by day. You can use it without<br />

r<strong>in</strong>s<strong>in</strong>g by apply<strong>in</strong>g a small amount to your<br />

dry or towel-dried hair once a day.<br />

Ducray Kelual Treatment DS<br />

Shampoo aga<strong>in</strong>st stubborn and<br />

severe dandruff problem<br />

Sun protection and moisturiz<strong>in</strong>g come together with CeraVe<br />

CeraVe, an expert sk<strong>in</strong> care<br />

brand developed with dermatologists,<br />

offers sun protection<br />

and moisturiz<strong>in</strong>g<br />

together with its face cream<br />

conta<strong>in</strong><strong>in</strong>g 3 basic ceramides,<br />

patented MVE Technology and SPF 50.<br />

Carry<strong>in</strong>g goodness to your sk<strong>in</strong> with the sk<strong>in</strong><br />

care products it offers to people of all ages,<br />

CeraVe soothes the sk<strong>in</strong> and ensures that<br />

your sk<strong>in</strong> reta<strong>in</strong>s moisture with its Facial Cream<br />

SPF 50 and CeraVe Facial Moisturis<strong>in</strong>g<br />

Lotion formulated with ceramides to help repair<br />

the sk<strong>in</strong> barrier.<br />

CeraVe Facial Cream SPF 50<br />

CeraVe Facial Cream SPF 50, a multi-purpose<br />

sk<strong>in</strong> care product conta<strong>in</strong><strong>in</strong>g patented MVE<br />

Technology, provides sun protection and moisturization<br />

all day long. Face cream with broad<br />

spectrum SPF helps protect the sk<strong>in</strong> from<br />

harmful UVA and UVB rays. While the 3 basic<br />

ceramides it conta<strong>in</strong>s repair the sk<strong>in</strong> barrier,<br />

Niac<strong>in</strong>amide strengthens the sk<strong>in</strong> barrier<br />

and soothes the sk<strong>in</strong>. Hyaluronic Acid and<br />

Vitam<strong>in</strong> E help ma<strong>in</strong>ta<strong>in</strong> the sk<strong>in</strong>’s natural<br />

moisture level. Offer<strong>in</strong>g broad spectrum sun<br />

protection for the face and neck area of normal<br />

and normal to dry sk<strong>in</strong>, the SPF 50 moisturizer<br />

is easily absorbed with its light-textured<br />

formula and becomes an important part<br />

of the sk<strong>in</strong> care rout<strong>in</strong>e.<br />

CeraVe Facial Moisturis<strong>in</strong>g Lotion<br />

Developed together with dermatologists*,<br />

CeraVe Facial Moisturis<strong>in</strong>g Lotion moisturizes<br />

the sk<strong>in</strong> while help<strong>in</strong>g to repair the sk<strong>in</strong>’s<br />

natural barrier with its 3 basic ceramides,<br />

Hyaluronic Acid and Niac<strong>in</strong>amide content.<br />

With its patented MVE Technology to provide<br />

the moisture needed throughout the day,<br />

the facial moisturis<strong>in</strong>g lotion provides <strong>in</strong>tense<br />

moisture to the sk<strong>in</strong> without clogg<strong>in</strong>g the<br />

pores with its ultra-light structure and rich<br />

<strong>in</strong>gredients.<br />

*Developed based on the <strong>in</strong>formation and needs<br />

specified by dermatologists.<br />

Kelual DS Treatment Shampoo, a stubborn and severe anti-dandruff<br />

product developed by Ducray, helps reduce the<br />

appearance of dandruff.<br />

Dandruff, which occurs on the scalp and is known as flak<strong>in</strong>g,<br />

is a scalp condition that is persistent and causes an itch<strong>in</strong>g sensation<br />

when it recurs severely. Although dandruff may seem<br />

like a simple problem caused by many factors such as stress<br />

and wrong product use, it can also negatively affect the quality<br />

of daily life by affect<strong>in</strong>g a person’s self-confidence. Kelual DS<br />

Shampoo, developed by Ducray, which offers care suggestions<br />

that change daily life with its 90 years of medical expertise, helps<br />

to improve the person’s quality of life by reduc<strong>in</strong>g the itch<strong>in</strong>g<br />

sensation caused by stubborn and severe dandruff. Kelual DS<br />

Shampoo helps relieve the itch<strong>in</strong>g sensation from the first use,<br />

with the active synergistic <strong>in</strong>gredients it conta<strong>in</strong>s. At the same<br />

time, it has a helpful effect <strong>in</strong> limit<strong>in</strong>g dandruff formation and<br />

prevent<strong>in</strong>g its recurrence.<br />

Ar-Ge ve İnovasyon<br />

temel ilkemizdir.<br />


* Sınırsız renk Flexo Baskı<br />

* Ofset, Serigrafi ve Sıcak Yaldız Baskı<br />

* Omuz dahil baskı<br />

* Çeşitli oval tüpler<br />

* Beş katmanlı oksijen bariyerli tüpler<br />

* Kozmetik, kimya, ilaç ve gıda sektöründe<br />

siz değerli müşterilerimiz<strong>in</strong> hizmet<strong>in</strong>deyiz<br />

Atatürk Mah. Ertuğrul Gazi Cad. Metropol İstanbul Sitesi 2E A2 Blok Kat:28 Daire 415 Ataşehir / İSTANBUL - TÜRKİYE<br />

Mobile: +90 532 265 27 56 • +90 552 356 06 99 • Office: +90 216 771 04 13<br />

web: www.f<strong>in</strong>altup.com • email: <strong>in</strong>fo@f<strong>in</strong>altup.com • <strong>in</strong>stagram: f<strong>in</strong>alsu_tup<br />

5 th International Exhibition for Cosmetics, Beauty, Hair<br />

Home Care, Private Label, Packag<strong>in</strong>g and Ingredients<br />

Tel: +90 212 2229060 |<br />

2-3-4 October <strong>2024</strong><br />

Istanbul Congress Center & Lutfi Kirdar & Istanbul Hilton<br />

Taksim - Istanbul - <strong>Türkiye</strong><br />

www.beauty-istanbul.com<br />

+90 533 4843030 | <strong>in</strong>fo@beauty-istanbul.com<br />

1100+ Exhibitors<br />

from 60+ Countries

Economic Newspaper <strong>Plat</strong> <strong>Special</strong><br />

8 Please mention<br />

<strong>2024</strong><br />

“<strong>Made</strong> <strong>in</strong> <strong>Türkiye</strong>” when writ<strong>in</strong>g to advertisers<br />

Watsons Beauty and Personal Care<br />

Awards are 10 years old!<br />

Watsons <strong>Türkiye</strong> held its 10th Watsons<br />

Beauty and Personal Care Awards at Raffles<br />

Hotel Istanbul. The best products of<br />

the year were <strong>in</strong>troduced at the awards<br />

ceremony.<br />

At the night hosted by Burcu Esmersoy, Başak<br />

Dizer, Başak Gümülc<strong>in</strong>elioğlu, Demet<br />

Akbağ, Deniz Marşan, İpek Filiz Yazıcı,<br />

Mert Fırat, Özge Özpir<strong>in</strong>çci, Sedef Avcı,<br />

Selen Karabulut and Şahika Ercümen were<br />

deemed worthy of awards <strong>in</strong> various categories.<br />

Watsons <strong>Türkiye</strong>, as a brand that sets trends<br />

and breaks new ground <strong>in</strong> the beauty and<br />

personal care <strong>in</strong>dustry, rewarded famous<br />

names who stand out with their success,<br />

beauty and style, as well as the best products<br />

of the year, at the Watsons Beauty and<br />

Personal Care Awards night, which it organized<br />

for the tenth time this year.<br />

At the 10th Watsons Beauty and Personal<br />

Care Awards, where the “best” of beauty<br />

and personal care products were determ<strong>in</strong>ed,<br />

141 candidate products <strong>in</strong> 26 different<br />

categories were voted by consumers. With<br />

a record vote of more than 2.5 million,<br />

the products that received the most votes<br />

<strong>in</strong> their categories were eligible to receive<br />

awards.<br />

The best of the year received their awards<br />

at the award ceremony held at Raffles Hotel<br />

Istanbul, with the presentation of Burcu<br />

Esmersoy.<br />

1. “Most Beautiful Sk<strong>in</strong> Award” – Sedef<br />

Avcı<br />

2. “Most Beautiful Eyes Award” – İpek Filiz<br />

Yazıcı<br />

3. “Most Beautiful Hair Award” – Başak<br />

Gümülc<strong>in</strong>elioğlu<br />

4. “The Most Beautiful Smile” – Özge Özpir<strong>in</strong>çci<br />

5. “Most Stylish Designer Award” – Başak<br />

Dizer & Deniz Marşan<br />

6. “Makeup Artist of the Year Award” – Selen<br />

Karabulut<br />

7. “Most Beautiful Heart Award” – Mert<br />

Fırat<br />

8. “Eternal Achievement Award” – Demet<br />

Akbağ<br />

9. “Inspirer of the Year Award” – Şahika<br />

Ercümen<br />

The guests were welcomed with jazz music<br />

at the enchant<strong>in</strong>g night that reflected the<br />

colorful world of Watsons. Aslı Kızmaz had<br />

special <strong>in</strong>terviews with many famous names<br />

from social life on the red carpet.<br />

The night, where one sapl<strong>in</strong>g was donated<br />

on behalf of each guest <strong>in</strong> cooperation with<br />

TEMA Foundation with<strong>in</strong> the scope of the<br />

environmental axis of Watsons’ “susta<strong>in</strong>able<br />

life” mission, started with a percussion<br />

show by the CEO Band, consist<strong>in</strong>g of senior<br />

managers of the world’s and <strong>Türkiye</strong>’s<br />

largest companies.<br />

The dance show prepared by the famous<br />

choreographer and art director Nebi Birgi<br />

for the 10th anniversary of the Watsons Beauty<br />

and Personal Care Awards was highly<br />

appreciated.<br />

The surprise name of the night was Teoman,<br />

one of <strong>Türkiye</strong>’s lead<strong>in</strong>g rock musicians.<br />

Perform<strong>in</strong>g his most popular songs<br />

from past to present on the stage, Teoman<br />

gave the guests unforgettable moments. At<br />

the awards night, jazz band Manuş-u Âlâ<br />

and soul music artist Su Sonia performed<br />

on stage, while famous radio broadcaster<br />

Geveze accompanied the guests dur<strong>in</strong>g the<br />

stage breaks.<br />

Experience the<br />

impressive scent<br />

of lavender with<br />


Naturtres Lavandula Angustifolia Flower Oil<br />

br<strong>in</strong>gs calmness and balance to your life. Lavandula<br />

Angustifolia Flower Oil provides a<br />

natural and effective solution, help<strong>in</strong>g you alleviate<br />

many problems from sk<strong>in</strong> to hair, from<br />

sleep problems to stress.<br />

The unique properties of lavender, one of nature’s<br />

most beautiful gifts, come together with<br />

QNET’s Naturtres Lavandula Angustifolia<br />

Flower Oil and help reduce stress thanks to its<br />

calm<strong>in</strong>g and relax<strong>in</strong>g properties. The sooth<strong>in</strong>g<br />

effects of lavender essential oil not only reduce<br />

stress but also help relieve sleep problems and<br />

anxiety.<br />

Lavandula Angustifolia Flower Oil, which is<br />

widely grown <strong>in</strong> the Mediterranean, North and<br />

East Africa, India and Arabia and has been used<br />

s<strong>in</strong>ce ancient times, is widely used <strong>in</strong> aromatherapy<br />

and sk<strong>in</strong> care.<br />

The oil, which can be used not only <strong>in</strong> sk<strong>in</strong> care<br />

but also <strong>in</strong> hair care, relaxes the scalp, reduces itch<strong>in</strong>g<br />

and prevents dandruff. While the oil helps<br />

hair grow faster, it reduces hair loss and deeply<br />

moisturizes the hair.<br />

QNET Naturtres Lavandula Angustifolia Flower<br />

Oil is among the products that should be taken<br />

<strong>in</strong>to consideration when apply<strong>in</strong>g. The oil, which<br />

is recommended not to come <strong>in</strong>to direct contact<br />

with the sk<strong>in</strong>, is used by add<strong>in</strong>g two percent<br />

to fixed oils accord<strong>in</strong>g to the sk<strong>in</strong>’s needs.

9 Economic Newspaper<br />

Please mention<br />

“<strong>Made</strong> <strong>in</strong> Turkey” when writ<strong>in</strong>g to advertisers<br />

<strong>Plat</strong> <strong>Special</strong><br />

<strong>2024</strong><br />

The best products of <strong>2024</strong> announced!<br />

mers. CarrefourSA, the retail sponsor of the program, provides<br />

support to <strong>in</strong>crease the visibility of the Voted Products<br />

of the Year <strong>in</strong> its physical and onl<strong>in</strong>e markets.<br />

“Voted Product of the Year logo <strong>in</strong>creases trust”<br />

Çiğdem Micozkadıoğlu concluded her words as follows,<br />

“Every year, more and more consumers become familiar<br />

with the Voted Product of the Year Program and its logo.<br />

Consumer uses it as a reference while shopp<strong>in</strong>g. VPY red<br />

logo <strong>in</strong>creases consumers’ trust <strong>in</strong> both product advertisements<br />

and the product itself.”<br />

Elidor Brazilian Kerat<strong>in</strong> Therapy<br />

Nescafé Ice Orig<strong>in</strong>al & Nescafé Ice Choco<br />

Philips HD9880/90 Airfryer 7000 Serisi XXL Connected<br />

Philips 9000 Series AquaTrio Cordless Wet & Dry Vacuum<br />

Cleaner<br />

Cont<strong>in</strong>ued From Page 1<br />

Brands that keep their f<strong>in</strong>ger on the pulse of consumers<br />

direct their services and products by tak<strong>in</strong>g these preferences<br />

and expectations <strong>in</strong>to consideration. The <strong>2024</strong> results<br />

of the Voted Product of the Year (YSÜ) Program, where<br />

the Voted Products of the Year are determ<strong>in</strong>ed based on<br />

the votes of thousands of consumers every year, have been<br />

announced. The research was conducted by Sia Insight<br />

between March 1-18 with 4 thousand consumers <strong>in</strong> 12<br />

different product categories. The products of the w<strong>in</strong>n<strong>in</strong>g<br />

brands were announced at the award ceremony held at<br />

Soho House Istanbul on Wednesday, April 17th.<br />

Çiğdem Micozkadıoğlu, President & CEO, Voted Product<br />

of the Year <strong>Türkiye</strong> said, “We have completed the 9th season<br />

of the Voted Product of the Year <strong>in</strong> <strong>Türkiye</strong> with the<br />

<strong>2024</strong> Program. In this process, we rewarded 97 <strong>in</strong>novative<br />

products with the votes of Turkish consumers. Thanks to<br />

the <strong>in</strong>novation award that consumers give to <strong>in</strong>novative<br />

products, brands ga<strong>in</strong> the trust of consumers and <strong>in</strong>crease<br />

the visibility of their products. Brands that strengthen<br />

their <strong>in</strong>teractions with consumers have the opportunity to<br />

<strong>in</strong>crease their sales performance. We will cont<strong>in</strong>ue to work<br />

with all our energy to strengthen the bond between <strong>in</strong>novative<br />

brands and consumers <strong>in</strong> the com<strong>in</strong>g years.”<br />

“Innovative products are evaluated accord<strong>in</strong>g to consumer<br />

criteria”<br />

Accord<strong>in</strong>g to the <strong>in</strong>formation from Çiğdem Micozkadıoğlu,<br />

who stated that products that have been <strong>in</strong>troduced<br />

to the market <strong>in</strong> the last 24 months can participate <strong>in</strong><br />

the research, the products are first evaluated by the Voted<br />

Product of the Year Ethics Committee, which <strong>in</strong>cludes important<br />

names from the market<strong>in</strong>g, advertis<strong>in</strong>g, media and<br />

retail world. Products divided <strong>in</strong>to categories accord<strong>in</strong>g to<br />

service types are offered to 4 thousand consumers. Consumers<br />

scrut<strong>in</strong>ize products based on attractiveness, <strong>in</strong>novation<br />

and satisfaction criteria. They identify products that<br />

make their lives easier or appeal to them with their colour,<br />

taste, smell and content. This generates an environment of<br />

collaboration between brands and consumers. It opens the<br />

door to produc<strong>in</strong>g products that will appeal to consumers’<br />

needs or tastes.<br />

“Brands ga<strong>in</strong> great competitive advantage”<br />

Companies that w<strong>in</strong> awards as a result of consumer vot<strong>in</strong>g<br />

receive the right to use the Voted Product of the Year logo<br />

on their products. Although the brands participat<strong>in</strong>g <strong>in</strong><br />

the program do not w<strong>in</strong> awards, they ga<strong>in</strong> valuable <strong>in</strong>sights<br />

<strong>in</strong>to <strong>in</strong>novation and their competitors through <strong>in</strong>dependent<br />

and reliable consumer research. With this organization,<br />

which opens the way to reach 4.5 billion consumers<br />

from 45 countries around the world, brands that ga<strong>in</strong> the<br />

right to use the Voted Product of the Year logo ga<strong>in</strong> a great<br />

competitive advantage. The brand easily <strong>in</strong>tegrates this<br />

award, deemed worthy by consumers, <strong>in</strong>to all market<strong>in</strong>g<br />

mixes and strengthens its bond with consumers. Additionally,<br />

with the support of the program’s media sponsors,<br />

the Voted Products of the Year are announced to consu-<br />

Here are the w<strong>in</strong>ners:<br />

Bridgestone Turanza 6<br />

Castrol Magnatec<br />

Damak Âlâ – Milk Chocolate with Pistachios<br />

Domestos Bleach Bio Active Kitchen<br />

Dove Body Scrub<br />

Dynavit Collagen Quatro<br />

Dynavit Kids Immukid Gummies<br />

Dynavit Multi-Daily<br />

Çiğdem Micozkadıoğlu,<br />

President & CEO, Voted Product of the Year <strong>Türkiye</strong>

Economic Newspaper <strong>Plat</strong> <strong>Special</strong><br />

10 Please mention<br />

<strong>2024</strong><br />

“<strong>Made</strong> <strong>in</strong> <strong>Türkiye</strong>” when writ<strong>in</strong>g to advertisers<br />



recep.arslantas@img.com.tr<br />

Are we<br />

ready for the<br />

summer sun?<br />

Almost all of us are eagerly<br />

wait<strong>in</strong>g for the summer days to<br />

come. We know that our sk<strong>in</strong><br />

wears out when we are exposed<br />

to UV rays, especially dur<strong>in</strong>g seasonal<br />

transitions <strong>in</strong> the summer<br />

months. In this case, we need to<br />

take the necessary precautions<br />

to prevent damage to our sk<strong>in</strong>,<br />

which is our most sensitive and<br />

important asset. It is necessary<br />

to be very careful when us<strong>in</strong>g<br />

make-up products on summer<br />

days when the temperature is<br />

high. The first th<strong>in</strong>g that comes<br />

to our m<strong>in</strong>d as a precaution is to<br />

use brand cosmetic products recommended<br />

by experts. Quality<br />

cosmetics will not only protect<br />

our sk<strong>in</strong> from UV rays, but also<br />

preserve its appearance. Brand<br />

cosmetic products will be our<br />

most important helpers <strong>in</strong> order<br />

to avoid undesirable situations<br />

while try<strong>in</strong>g to tan.<br />

As the Beauty <strong>Türkiye</strong> magaz<strong>in</strong>e<br />

team, we celebrate Mother’s<br />

Day to our mothers, who are our<br />

greatest asset. Stay safe until we<br />

see you <strong>in</strong> the June <strong>2024</strong> issue of<br />

our magaz<strong>in</strong>e.<br />

A mysterious Penhaligon’s<br />

dest<strong>in</strong>ation: Al-Ula<br />

Dia color, L’Oréal Professionnel’s first hair<br />

color that reverses the effect of melan<strong>in</strong> loss<br />

<strong>in</strong> the hair, provides you with sh<strong>in</strong>y and vibrant<br />

hair with up to 92% natural orig<strong>in</strong>** and<br />

ammonia-free content and 36 different reflections.<br />

A common problem for one <strong>in</strong> every two women<br />

who is afraid of damage to their hair and<br />

who is not satisfied with their hair color: Dull<br />

hair*<br />

L’Oréal Professionnel discovered the cause of<br />

dull hair: “Melan<strong>in</strong> Loss”<br />

The decrease <strong>in</strong> melan<strong>in</strong> molecules over time<br />

causes the hair to turn white and become dull.<br />

Dia color, developed by L’Oréal Professionnel<br />

<strong>in</strong> collaboration with scientists and hair experts,<br />

helps restore the sh<strong>in</strong>e to the hair that has<br />

decreased due to melan<strong>in</strong> loss <strong>in</strong> the hair for 6<br />

weeks with its <strong>in</strong>novative “Color Fill<strong>in</strong>g Technology”**.<br />

Tak<strong>in</strong>g you on a journey to mysterious<br />

lands with unique scents,<br />

Penhaligon’s explores the fasc<strong>in</strong>at<strong>in</strong>g<br />

desert landscapes, majestic<br />

mounta<strong>in</strong>s and undiscovered ancient<br />

ru<strong>in</strong>s of Al-Ula, the hidden<br />

treasure of Saudi Arabia, with a<br />

new perfume.<br />

Al-Ula, the newest member of the<br />

Trade Routes collection, is <strong>in</strong>spired<br />

by the commercial routes that have<br />

brought together the cont<strong>in</strong>ents of<br />

Asia, Africa and Europe for centuries.<br />

Al-Ula re<strong>in</strong>terprets the scent<br />

of the desert as a unisex perfume<br />

with notes of patchouli meet<strong>in</strong>g<br />

plum and turmeric.<br />

Discover the season’s<br />

trendiest makeup with the #ChestnutTrend!<br />

Cont<strong>in</strong>ued From Page 1<br />

This month, new products have been<br />

added to complement the Chestnut<br />

Trend. Isn’t it time to accentuate brows<br />

and eyes? With the new Pro Brow Def<strong>in</strong>er,<br />

you can fill <strong>in</strong> your brows, while<br />

the new Pro Locked Gel Brow Shaper<br />

helps you shape them. Achieve flawless<br />

lashes with the M·A·CStack mascara<br />

<strong>in</strong> a chestnut brown shade. With each<br />

coat, enjoy longer, volum<strong>in</strong>ous lashes,<br />

complemented by the brown hue <strong>in</strong>spired<br />

by the iconic Chestnut Lip Pencil.<br />

The Chestnut Lip Pencil boasts high<br />

longevity and, when used together,<br />

creates a monochromatic look that’s<br />

on-trend.<br />

Pro Locked Brow Gel Brow Shaper:<br />

Featur<strong>in</strong>g a formula that lasts up to 12<br />

hours without flak<strong>in</strong>g, a new shap<strong>in</strong>g<br />

brush, and ultra-flexible hold. Its sweat<br />

and water-resistant nature, along with<br />

its 93% naturally sourced <strong>in</strong>gredients,<br />

makes it botanical, petroleum-free,<br />

and sourced from m<strong>in</strong>eral and water<br />

sources.<br />

Pro Brow Def<strong>in</strong>er – TIP Brow<br />

Pencil:<br />

Offer<strong>in</strong>g twice the longevity,<br />

this pencil provides a natural<br />

yet def<strong>in</strong>ed look that lasts for<br />

24 hours without fad<strong>in</strong>g. Its<br />

water-resistant formula<br />

doesn’t smudge and comes<br />

<strong>in</strong> 14 different shades.<br />

MACStack Mascara:<br />

With the new<br />

M·A·CStack<br />

mascara <strong>in</strong><br />

a chestnut<br />

brown tone,<br />

your lashes will appear<br />

longer and fuller than ever before!<br />

Its special formula allows for layer<strong>in</strong>g<br />

without weigh<strong>in</strong>g down, clump<strong>in</strong>g,<br />

or flak<strong>in</strong>g. With the Superstack Mega<br />

Brush, achieve longer, volum<strong>in</strong>ous lashes<br />

with each coat, now complemented<br />

by the brown hue <strong>in</strong>spired by the iconic<br />

Chestnut Lip Pencil.<br />

Discover the revers<strong>in</strong>g of your hair!<br />

Dia color, which gives color to the hair strands<br />

with its creamy texture enriched with shea<br />

butter, up to 92% natural orig<strong>in</strong>*** and ammonia-free<br />

content, offers 3 times brighter hair**,<br />

up to 70% white coverage and reflections <strong>in</strong><br />

100% natural tones.<br />

Discover the transformation of your hair with<br />

Dia Color’s 36 different reflections!<br />

*Source: U&A UK 2021 / U&A 2017 – FR/UK/<br />

US/BR / Tone on tone social listen<strong>in</strong>g, France,<br />

February 2022<br />

Squirt Plump<strong>in</strong>g Lip Balm:<br />

For sh<strong>in</strong>y, vibrant, and<br />

plump lips! Its non-sticky<br />

formula nourishes and plumps<br />

lips. While g<strong>in</strong>ger root oil<br />

and red pepper extract provide<br />

warmth, menthol crystals offer a<br />

cool<strong>in</strong>g sensation. Coconut oil, shea<br />

butter, and avocado oil nourish, soften,<br />

and add sh<strong>in</strong>e.<br />

Lip Pencil – Chestnut:<br />

Designed to shape, def<strong>in</strong>e, or fill <strong>in</strong><br />

lips, this pencil boasts a creamy texture<br />

ideal for shap<strong>in</strong>g or color<strong>in</strong>g lips. With<br />

long-last<strong>in</strong>g wear, create flawless lip looks<br />

with the iconic Chestnut shade.<br />

**Instrumental and consumer tests<br />

***Maximum naturalness percentage of at least<br />

84% <strong>in</strong> all shades of the series.<br />

When plann<strong>in</strong>g your calendar for the month of May, make sure to leave time for<br />

PLMA’s World of Private Label International Trade Show <strong>in</strong> Amsterdam.<br />

More than 2.800 private label manufacturers from over 70 countries will show their<br />

newest and best products to retailers, wholesalers and other private label buyers.<br />

In total, nearly 30.000 trade professionals from 120 countries will get together<br />

<strong>in</strong> Amsterdam to start or strengthen partnerships, identify <strong>in</strong>novation and plan<br />

for growth <strong>in</strong> the years ahead. The show is a not-to-be-missed event for anyone<br />

<strong>in</strong>volved <strong>in</strong> private label.<br />

Go to plma.nl/visit to register<br />

28-29 MAY 2O24<br />


Presented by the Private Label Manufacturers Association International Council

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