Made in Türkiye Plat Special 2024

Plat Special 2024 

A mysterious 

Penhaligon’s 

destination: 

Al-Ula 

Turkish economy on the right track, 

the monetary and fiscal policies 

fully functional more than ever 

Discover the 

season’s 

trendiest 

makeup with the 

#ChestnutTrend! 

Are you ready to explore the May trend by 

M.A.C, featuring specially curated looks 

by expert makeup artists? This month, 

M.A.C introduces the monochromatic 

#ChestnutTrend, adding rich brown lips 

and luxurious chestnut-toned lashes to our 

beauty routines. 

Chestnut Trend: 

As the makeup world transitions from Latte 

to Espresso, it’s time for the Chestnut Trend 

to shine. With the rise of rich monochromatic 

browns, the resurgence of chestnut tones was 

inevitable. However, for M·A·C, chestnut 

shades have never taken a back seat. M·A·C’s 

Director of Makeup Artistry, Terry Barber, 

says, “M·A·C’s Chestnut brown Lip Pencil has 

been a legendary product since the ‘90s. It’s a 

timeless classic that’s constantly reinvented.” 

Page 10 

The best 

products of 2024 

announced! 

Consumers’ increasing awareness of conscious 

product use accelerates the transformation 

processes of brands and directs them to 

improve customer experience. 

The 2024 winners of the Voted Product of the 

Year program, which is held regularly every 

year and reflects the opinions of 4 thousand 

consumers, have been announced. Winning 

brands carry the Voted Product of the Year 

logo, emphasizing the value of their innovations 

and distinguishing themselves from their 

competitors. All participants of this program 

have the opportunity to improve themselves 

by accessing valuable insights about innovation 

and competition. Page 9 

Turkish Treasury and Finance Minister 

Mehmet Şimşek said the country’s 

monetary policy is fully functional and 

the policy mix going forward will be more 

supportive, but more time is needed to see 

its effects and convince society at large. 

“We’re doing all the right things, we’re on 

the right track, but we need time to show 

results, to convince the broader society,” 

Treasury and Finance Minister Mehmet 

Şimşek said at an event on the sidelines of 

the spring meetings of the International 

Private label 

factories prosper 

in Türkiye 

In recent years, Turkish private-label 

factories have emerged as a significant 

players in the global manufacturing 

industry. These factories, specializing in 

private label production, offer a range 

of advantages for businesses worldwide. 

From cost-effective production to highquality 

manufacturing capabilities, 

Türkiye has become an attractive 

destination for companies looking to 

develop their brands. 

The Rise of Private Label Brands: 

Private-label brands have experienced 

significant growth in recent years. 

Companies are increasingly recognizing 

the value of developing their brands, 

allowing them to differentiate 

themselves in the market and establish 

a loyal customer base. Private label 

products offer unique features, 

competitive pricing, and exclusive 

branding, making them an appealing 

choice for consumers. 

• Türkiye’s Manufacturing Industry: 

Türkiye has a long-standing history of 

manufacturing excellence. The country’s 

strategic location between Europe, 

Watsons Beauty and 

Personal Care Awards 

are 10 years old! 

Monetary Fund (IMF) and the World 

Bank in Washington. 

Şimşek said part of the structural 

transformation of Türkiye’s economy goes 

along with a new industrial policy, which 

he said will be “pretty transparent and 

rules-based.” 

“We want to channel resources to more 

productive areas, to reduce our carbon 

footprint, to make the economy more 

competitive, but also to see how we can 

enhance growth potential to higher 

Asia, and the Middle East provides 

easy access to international markets. 

Additionally, Türkiye boasts a skilled 

workforce, modern infrastructure, and 

a diverse range of industries, making it 

an ideal destination for manufacturing 

operations. 

• Competitive Advantage of Turkish 

Private Label Factories: a. Cost- 

Effectiveness: One of the key advantages 

of Turkish private-label factories is their 

cost-effectiveness. Compared to many 

other manufacturing hubs, Türkiye 

offers competitive labor costs and 

affordable raw materials. Page 3 

Enjoy the summer with Vichy 

Capital Soleil’s products that 

provide high sun protection! 

productivity,” he said, adding that the 

green transition is not a choice, but a 

necessity. 

“When it comes to economic complexity, 

we know where we stand in the value 

chain. We’re not where we would like to 

be, and that’s why the reform comes in.” 

In what could be a boost for manufacturing 

and trade, he said, “Türkiye is one of 

the best candidates in terms of friendshoring 

and nearshoring, which is the new 

norm post-pandemic and with all these 

Products that care 

while protecting 

your skin! 

Enjoy the summer with 

special sunscreens that you 

can only find at Watsons! 

Banila.Co, Frudia, Solait 

and Watsons branded 

sunscreen products protect 

your skin from the harmful 

effects of the sun and also 

offer intensive care. Page 3 

geopolitical tensions and geostrategic 

competition.” 

He insisted that tackling inflation 

remains the top priority, as are enhancing 

competitiveness, boosting productivity 

and improving the investment climate. 

Data earlier this month showed annualized 

inflation climbed to 68.5% in March, yet 

Central Bank of the Republic of Türkiye 

(CBRT) Governor Fatih Karahan said it is 

on track to reach the 36% target by the end 

of the year. Yet, he said markets believed 

the target would be achieved with a threemonth 

delay. 

The central bank has raised its key oneweek 

repo rate by 4,150 basis points 

from 8.5% to 50% since last June, mainly 

seeking to ease demand, the main driver 

of inflation. 

After 500 basis point hike that stunned 

the markets, the bank cited a deteriorating 

outlook and pledged to tighten even 

further if it expects the price situation to 

worsen significantly. 

“We need to tighten the fiscal stance to 

provide more support to (the) central 

bank, to bring inflation down at a time 

when inflation was de-anchored, where 

pricing behaviors were pretty ... unruly,” 

Şimşek said. 

Inflation is expected to peak at around 

75% in the coming months, according to 

Karahan, before entering what officials 

expect to be a steep downward trend in 

the second half of 2024. 

The minister added that the sharp decline 

in the cost of insurance against a sovereign 

default, alongside positive comments from 

rating agencies, are evidence that investors 

have regained confidence in the Turkish 

economy and markets. Page 2 

L’orèal Paris 

brought the science 

L’oréal Paris, which sets trends in the Beauty Industry 

with its powerful and effective innovative 

products, introduced the power of science behind 

skin care to its consumers with the Skinlab event. 

Being championing women with the slogan “Because 

You’re Worth It.”, the world’s number 1 beauty 

brand*, L’Oreal Paris introduced the science behind 

its innovative products with powerful ingredients 

and powerful effects, approved by the committee of 

dermatologists**, to consumers with the “Skinlab” 

experience and discovery area it established. 

The Skinlab event, held at Maslak 42 Artopol Art 

Gallery, started with the opening speech of Volkan 

Yıldız, L’Oréal Consumer Products Division, Ezgi 

Aksoy, General Manager and L’oréal Paris & Garnier 

and İpek Marketing Director. Page 4 

Say goodbye to dandruff with the 

renewed formula of Head&Shoulders 

Classic Care Shampoo!

Economic Newspaper Plat Special 

2 Please mention 

2024 

“Made in Türkiye” when writing to advertisers 

Mehmet Soztutan 

Editor-in-Chief 

Letter From 

The Editor 

Sustainable export-led 

growth and development 

As known, the Turkish economy has shown remarkable performance 

with its steady growth over the last decade. A sound macroeconomic 

strategy in combination with prudent fiscal policies 

and major structural reforms in effect since 2002 has integrated 

the Turkish economy into the globalized world, while transforming 

the country into one of the major recipients of Foreign Direct 

Investments in its region. 

Key factors which attract foreign capital inflows to Turkey mainly 

include the market size, consumer composition, friendly investment 

legislation and banking system together with other attractiveness 

arising from highly skilled human resources in production 

and management, the unsaturated domestic market with high potential, 

easy access to neighboring (regional) emerging markets, 

and low labor cost. 

The Turkish economy deserves more than what the leading international 

rating agencies tell the world. They have failed to assess 

the credibility of the Turkish economy. We are confident that the 

Turkish economy will not deviate from sustainable growth and development. 

Located at the intersection of Europe, Asia, Russia and Africa, Turkey’s 

geographical location and high-tech infrastructure investments 

offer significant advantages in terms of the global manufacturing 

market. Despite the geopolitical risks faced, our country 

continues to be the production base of Europe and the world. 

It should be noted that exports and export-oriented policies in 

particular are regarded as a growth stimulator by the Turkish 

government officials. As a matter of fact, opening up a country’s 

market to the international markets allows a country more efficient 

production and allocation of resources as the country can 

concentrate on the production of goods in which it has a comparative 

advantage based on its factor endowments. 

With infrastructure investments and the strength of its geographical 

location, Turkey continues to be the leading production base 

in the world. 

As for Turkey’s exporters, they wish to relentlessly invest, manufacture 

and export. They are particularly involved in identifying, 

evaluating and selecting target markets by trying to answer global 

questions. 

We wish them success and lucrative trade. 

THOUGHT OF 

THE MONTH 

Always listen to experts! 

They’ll tell what can’t 

be done and why. Then 

do it! 

Logic is a systematic 

method of coming to the 

wrong conclusion with 

confidence 

A new manager spends a week at his new office with the 

manager he is replacing. On the last day the departing 

manager tells him, “I have left three numbered envelopes 

in the desk drawer. Open an envelope if you encounter a 

crisis you can’t solve.” 

Three months down the track there is a major drama, 

everything goes wrong - the usual stuff - and the manager 

feels very threatened by it all. He remembers the parting 

words of his predecessor and opens the first envelope. The 

message inside says “Blame your predecessor!” He does 

this and gets off the hook. 

About half a year later, the company is experiencing a dip 

in sales, combined with serious product problems. The 

manager quickly opens the second envelope. The message 

read, “Reorganize!” This he does, and the company 

quickly rebounds. 

Three months later, at his next crisis, he opens the 

third envelope. The message inside says “Prepare three 

envelopes”. 

A man goes into a pet shop to buy a parrot. The shop 

owner points to three identical looking parrots on a perch 

and says, “the parrot on the left costs 500 dollars”. 

“Why does the parrot cost so much,” asks the man. 

The shop owner says, “well, the parrot knows how to use 

a computer”. 

The man then asks about the next parrot to be told that 

this one costs 1,000 dollars because it can do everything 

the other parrot can do plus it knows how to use the UNIX 

operating system. 

Naturally, the increasingly startled man asks about the 

third parrot to be told that it costs 2,000 dollars. Needless 

to say this begs the question, “What can it do?” 

Responsible Editor: 

Mehmet Söztutan 

(mehmet.soztutan@img.com.tr) 

Editors: 

Assoc. Prof. Mehmet Ali Özbudun 

Ayça Sarıoğlu 

Dilara CİCA 

Correspondent: 

İsmail Çakır 

(ismail.cakir@img.com.tr) 

Marketing Manager: 

Recep Arslantaş 

(recep.arslantas@img.com.tr) 

Arts Director: 

Tayfun Aydın 

(tayfun.aydin@img.com.tr) 

Subscription: 

Ismail Özçelik 

(ismail.ozcelik@img.com.tr) 

HEAD OFFICE: 

İstanbul Magazine Group 

İHLAS MEDIA CENTER 

Merkez Mah. 29 Ekim Cad. No:11 

Medya Blok Kat:1 34197 

-What about economists? 

Publisher: 

ISTMAG Magazin Gazetecilik 

İç ve Dış Ticaret Ltd. Şti. Adına Sahibi 

H. Ferruh Işık 

PLEASE MENTION 

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Tel: +90. 212 454 22 22 

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LIAISON OFFICES 

BURSA: 

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Buttim A Blok Kat: 4 

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Tel : (90.224) 211 4450 - 51 

Fax: (90.224) 211 4481 

KONYA: 

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No: 603-604-605 Konya / Turkey 

Tel : (90.332) 238 10 71 

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PRINTED BY: 

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Tel: (90 212) 454 30 00 

Fax (90 212) 454 34 83 

WHEN CONTACTING ADVERTISERS 

THE ECONOMIST 

Well 

Those who cannot forecast interest 

rates, and 

- Those who do not know that they 

cannot forecast interest rates. 

Private label factories prosper in Türkiye 

Continued From Page 1 

This enables businesses to produce highquality 

private-label products at lower costs, increasing 

profit margins and market competitiveness. 

b. Expertise and Flexibility: Turkish private label 

factories have a wealth of experience and expertise 

in various industries, such as textiles, apparel, 

electronics, and home goods. They possess the 

technical know-how and production capabilities to 

meet the specific requirements and quality standards 

of different brands. Additionally, these factories are 

known for their flexibility in accommodating small 

to large production runs, catering to the needs of 

businesses of all sizes. 

c. Quality Standards and Certifications: Turkish 

private label factories place a strong emphasis on 

quality control and compliance with international 

standards. Many factories are ISO-certified and have 

rigorous quality assurance processes in place. This 

commitment to quality ensures that private-label 

factories in Türkiye meet the highest standards, 

earning the trust of consumers and retailers alike. 

• Customization and Branding Opportunities: 

Turkish private-label factories offer customization and 

branding opportunities to businesses. Companies can 

work closely with these factories to develop unique 

product designs, packaging, and branding that align 

with their target market. This level of customization 

enables businesses to produce differentiated products 

and build brand loyalty. 

• Access to Global Markets: 

Another advantage of partnering with Turkish 

private-label factories is the opportunity to access 

global markets. Türkiye has well-established trade 

relationships with various countries, making it easier 

for businesses to export their private-label products 

to international markets. Additionally, Turkish 

manufacturers can produce goods that comply with 

different regulations and standards, facilitating market 

entry in diverse regions. 

The rise of Turkish private-label factories marks a 

significant trend in the global manufacturing industry. 

These factories offer businesses the chance to develop 

their brands with cost-effectiveness, high-quality 

manufacturing, and customization opportunities. 

With a strong emphasis on quality control, Türkiye 

has become a trusted destination for private label 

production across industries. As the demand for 

private-label products continues to grow, private-label 

factories in Türkiye are well-positioned to meet the 

needs of businesses worldwide and contribute to the 

expansion of the global manufacturing industry.

3 Economic Newspaper 

Please mention 

“Made in Turkey” when writing to advertisers 

Plat Special 


Say goodbye to dandruff with the 

renewed formula of Head&Shoulders 

Classic Care Shampoo! 

Products that care while 

protecting your skin! 

Head&Shoulders* Classic 

Care Shampoo, the world’s 

number 1 shampoo, contains 

2 times more protective** ingredients 

against dandruff with 

its renewed formula. Classic 

Care Shampoo maximizes the 

release of active ingredients by 

sending them to the hair follicles, 

prevents dandruff formation 

and removes dandruff from 

your life! 

50% of people suffer from dandruff. 

People who use anti-dandruff 

shampoos for a while to get 

rid of dandruff observe that the 

dandruff problem recurs when 

they return to their normal 

shampoos. Microbiomes act as 

a natural barrier for the skin 

against aggressors. With the deterioration 

of the microbiome 

structure on the scalp, the skin 

becomes irritated and this process 

is followed by dandruff formation. 

The first condition for 

healthy hair is a healthy scalp. 

Head&Shoulders’ Classic Care 

Shampoo, with its renewed, 

innovative formula containing 

2 times more protective** content, 

penetrates to the hair follicles 

and eliminates dandruff 

at its source, thus preventing 

dandruff from coming back. 

With up to 100% clinically proven 

dandruff protection***, the 

new Head&Shoulders Classic 

Care Shampoo is also suitable 

for daily use. 

Head&Shoulders contains 2 

times more protective** ingredients 

against hair and scalp 

problems. 

With its new active ingredients, 

Head&Shoulders contains 2 times 

more protective** content 

with its new formula that is 

optimized with lower pH and 

maximizes the release of active 

ingredients. Classic Care Shampoo 

prevents dandruff from 

returning and cleans your hair 

from root to tip without damaging 

the natural oils in your 

hair. Head&Shoulders’ new 

Classic Care Shampoo, dermatologically 

proven to be suitable 

for every scalp and hair type; It 

also combats all scalp problems 

such as oiliness, itching, dryness 

and hair loss. 

2x more protection 

with Head&Shoulders 

new brand face Mert 

Ramazan Demir** 

Head&Shoulders*, the world’s 

number one dandruff 

shampoo, was renewed with 

its formula containing 2 

times more protective content** 

and chose Mert Ramazan 

Demir as its new 

brand face. Mert Ramazan 

Demir will represent the 

brand by taking part in the promotional 

activities of Head&Shoulders 

products within the scope of this cooperation. 

Classic Care Shampoo with 2 Layers 

of Protective** Against Dandruff: 

Dermatologically tested and pH balanced. 

It is suitable for daily use. 

*Procter & Gamble calculation based 

in part on data reported by Nielsen 

through its partner databases for the 

Anti-Dandruff Shampoo category for 

the July 2022-June 2023 time period 

for the total country database according 

to the Nielsen standard product 

hierarchy. Copyright © 2023, Nielsen 

Corporation. 

** More anti-dandruff ingredients for 

the skin than the Deep Clean series. 

***With regular use, it helps prevent 

visible dandruff. 

****The final decision regarding pricing, 

promotional activities, shelving 

and arrangement display practices 

belongs to the retailer. 

Let your hair 

be shaped 

healthily! 

Generating nature-friendly products 

with sustainable resources, We Are Paradoxx 

offers the key to healthy hair styling 

with natural ingredients. 

Moisture Heat Protect Spray 

Moisture Heat Protect Spray, which protects 

hair against 205 degree heat damage, 

offers a healthier and brighter appearance 

with the apple cider vinegar it contains. The 

care spray, which creates a protective layer 

by smoothing and repairing the outer layer 

of the hair with Pro Vitamin B5, softens the 

hair for perfect styling and allows it to be 

easily combed. 

Repair 3-in-1 Conditioner 

Versatile Repair 3-in-1 Conditioner can be 

used in three different ways: as a conditioner 

during the shower, as a repairing care 

mask and as a styling balm for dry hair. 

The hair care cream, which helps heal and 

strengthen the hair strands with its carob 

honey, carrageenan, hops and nettle extracts, 

adds a silky and smooth appearance. It 

can be used on both dyed, processed and 

natural hair. 

Volume Blow Dry Spray 

Volume Blow Dry Spray, which gives volume 

to the hair, acts as a primer before 

blow-drying. The spray applied only to 

the roots of damp hair dried with a towel 

after a shower creates thicker and more 

voluminous hair when blow-dried. Vegan 

hair spray, which allows the hair to dry 

quickly during blow-drying, adds volume 

to the hair, adds shine and helps the hair 

look healthier, thanks to the white nettle it 

contains. 


Banila.Co Hello Sunny Essence Sun Stick SPF 50+ 18g 

Banila.Co Hello Sunny Essence Sun Stick helps you 

protect your skin against UVA and UVB rays not only 

in sunny weather, but also in cloudy weather or indoors. 

The essence sun stick, which provides SPF50+ and 

PA++++ protection, helps 

your skin look smooth and 

matte thanks to the apple and 

mint extract it contains. 

Frudia Ton Up Base SPF 50 

50g 

Protecting your skin from 

UVA and UVB rays, Frudia 

Ton Up Base Sun Cream helps you achieve a bright and 

natural skin appearance with 6 types of fruit seed oils in 

its content. The matte and smooth texture of the cream, 

which helps your skin tone appear even, also allows it 

to be used as a toning base. 

Frudia UV Shield Moisturizing Sun Essence SPF 50 

50g 

Frudia UV Shield Moisturizing 

Sun Essence deeply moisturizes your skin 

and provides protection against UVA and UVB rays, 

thanks to its rich formula containing hyaluronic acid. 

Thanks to its light structure, it leaves a refreshing feeling 

after application. 

Solait Anti-Ageing 50 SPF High Sensitive Face Lotion 

50ml 

Specially designed, Solait Anti-Aging Face Lotion for 

Sensitive Skin protects your skin against the signs of 

premature aging caused by the 

sun. With its fragrance-free and 

waterproof formula, it helps your 

skin stay soft and flexible while 

deeply moisturizing your skin for 

8 hours. 

Watsons Very High Protection Face Sunscreen SPF 50+ 

50ml 

Using Solartech’s advanced technology to protect your skin 

from harmful rays such as UVA, UVB, blue light and IR 

rays, Watsons Very High Protection Face Sunscreen is easily 

absorbed by the skin with its formula that does not leave a 

sticky feeling. The cream, which is obtained by using a high 

percentage of RSPO certified sustainable palm oil, also stands 

out with its sustainable content. 

Turkish economy on the right track, the monetary 

and fiscal policies fully functional more than ever 


Türkiye walked away from years of easing policy after 

last year›s presidential and parliamentary elections. 

It delivered aggressive tightening aimed at cooling 

demand to curb inflation, rebuilding reserves and 

flipping chronic current account deficits to surpluses. 

Meanwhile, international venture capital funds are 

eager to invest in Türkiye, according to Industry 

and Technology Minister Mehmet Fatih Kacır, who 

highlighted the advanced level of Turkish startups and 

strategic initiatives in a number of areas. 

Kacır, who was in London to attend a series of 

programs, answered questions from the Turkish media 

after meeting with venture capital fund managers. 

He highlighted Türkiye›s burgeoning capabilities 

and strategic initiatives in key areas such as health 

technologies, green transformation technologies, 

digital transformation technologies and artificial 

intelligence. 

Kacir emphasized the advanced level achieved 

by Turkish technology startups, particularly in 

next-generation mobility technologies – a crucial 

component of the green transformation. 

«I shared Türkiye›s capacity in these areas extensively,» 

he said. «Investors expressed their desire to increase 

their presence in our country.» 

He pointed out that Türkiye›s approach serves as 

a global example of how public resources can be 

effectively utilized to accelerate technology startups. 

«Our work demonstrates how public resources are 

being used and evaluated to support technology 

startups at a level rarely seen worldwide,» he said. 

«These initiatives have already borne fruit, with 

technology startups in Türkiye receiving significantly 

larger investments compared to previous periods. 

From 2010 to 2020, the annual investment in Turkish 

tech companies and startups was approximately 

$100 million. However, between 2020 and 2023, this 

figure skyrocketed to $4 billion over three years,» he 

explained. 

The influx of capital has accelerated the emergence 

of billion-dollar unicorns in Türkiye – affectionately 

termed «Turcorns.» 

Looking ahead, he outlined an ambitious vision for 

Türkiye›s technology and entrepreneurship ecosystem. 

By 2030, Türkiye aims to foster the of 100,000 

technology startups, with 100 achieving Turcorn status. 

«To achieve this, we must strengthen our international 

collaborations and more effectively communicate and 

promote the country›s success stories in technology 

entrepreneurship to the world,» Kacır emphasized. 

London, a global hub for venture capital and asset 

funds, hosts more than 500 capital funds, which 

annually allocate substantial resources to technology 

and entrepreneurship. 

«In the coming period, we will enhance our 

relationships and communication with these funds. 

We will organize similar events in Türkiye together 

with them and continue to accelerate the growth of the 

country›s technological startups,» he said. 

A significant part of the discussions also focused on 

Türkiye›s innovation-friendly regulatory environment. 

Kacır highlighted the success of the fintech startups in 

Türkiye, attributing it to the public sector›s innovative 

and supportive approach. 

«We talked at length about how the public sector›s 

innovative and innovation-friendly approach has been 

crucial to the success of fintech startups in Türkiye,» 

he said. In addition, the minister mentioned new 

legislation on cryptocurrency assets being drafted in 

Parliament. 

«All these approaches demonstrate how strongly 

Türkiye hosts innovative technologies and how it has 

achieved the most advanced level of transformation,» he 

added. The improvement of Türkiye›s macroeconomic 

indicators was also a key topic of discussion. 

Kacır highlighted the rapid decline in credit default 

swaps (CDS), the risk premiums of the Treasury 

stocks, as an important sign that the Turkish economy 

is on the right track. 

«We foresee a significant acceleration of investments 

in Türkiye in the coming period,» he said, adding that 

the sentiment is shared by international investors and 

venture capital fund managers.





L’orèal Paris brought the science behind skin care to consumers 


During the three-day event, participants had the 

opportunity to experience L’oréal Paris’ innovative 

products and also examined experiments showing 

the powerful effects of the products. In addition, 

L’oréal Paris, which offered the participants the opportunity 

to have a skin analysis, also informed the 

participants about the correct use of products after 

the analyses. 

Offering natural and effective 

solutions in skin care, 

Origins offers a solution 

that helps equalize skin 

tone and brighten the skin 

against dark spots and scars 

with Mega-Mushroom Dark 

Spot Corrector Serum! 

Mega-Mushroom Dark Spot 

Corrector Serum, formulated 

by carefully selecting different 

mushrooms, helps soothe the 

redness caused by skin sensitivity, 

which Dr. Weil describes as 

“the fire inside the skin”, prevents 

L’Oréal Paris skin care stood out at the event. The 

New L’Oréal Paris Bright Reveal family offers 

consumers anti-dark spot care. Bright Reveal Anti-Dark 

Spot Serum 7.5% Thanks to its formula 

containing niacinamide, it provides a 77% reduction 

in the appearance of dark spots***, while Bright 

Reveal Renewing Peeling Thanks to the serum’s 

formula containing 25% AHA + BHA + PHA, it 

is possible to achieve instantly renewed and bright-looking 

skin. Another prominent family of the 

brand is Revitalift Clinical provides a brighter and 

brighter skin appearance thanks to the Vitamin C 

in the serum and fluid facial sunscreen formulas 

containing 12% pure Vitamin C. Revitalift Filler 

family, which draws its strength from its formulas 

containing hyaluronic acid, draws attention with its 

effective serums. 

Revitalift Filler Facial Serum 1.5% While it offers 

younger and fuller looking skin in 1 week with its 

Hyaluronic Acid content, it is possible to achieve a 

visible hyperpigmentation such as dark spots, and 

strengthens the skin barrier. This new formula of 

the Origins family aims for a brighter and even-toned 

skin appearance. 

Mega Mushroom Dark Corrector Spot Serum: This 

new serum consists of a healing formula that shows 

its effect even at the first use, with its complex containing 

Reishi and Trametes mushrooms, Vitamin 

C obtained from plants, mulberry, licorice and 

algae. Reishi mushroom, known as the symbol of 

rejuvenation and referred to as the “mushroom of 

immortality”, helps fight unwanted skin concerns. 

The serum visibly helps reduce dark spots and acne 

scars and provides a brighter and even-toned skin. 

Even the most sensitive skin can use this serum, 

bright eye contour*** in just 2 weeks, thanks to the 

formula of Revitalift Filler Eye Serum containing 

2.5% Hyaluronic Acid and Caffeine. 

* Based on the results of the 2021 beauty market research 

conducted by Euromonitor International. 

** Approved by the Dermatologists of the L’Oréal Paris 

Advisory Committee. 

***Clinical scoring, on 176 spots, 88 women, 8 weeks. 

****Self-assessment of 81 women. 

Innovation against the appearance of dark spots from Origins 

which is 100% vegan and formulated from 99% natural 

sources, morning and evening. 

Test results: 

- 92% of those who tried it stated that they had a 

more radiant skin appearance from the first use. * 

- 94% of those who tried it stated that the appearance 

of blemishes and dark colors was minimized after the 

2nd week. ** 

-95% of those who tried it stated that the skin looked 

more even toned after the 2nd week. ** 

* Clinical test results conducted with 159 female participants 

who used the product once. 

** Clinical test results conducted with 158 female 

participants who used the product for 2 weeks. 

Surreal stories on skin: Interwiev 

with Burcu Genç a tattoo artist 

Burcu (@chandra.tattoo) works mostly in Istanbul and travels as much as she 

can. We sat down for a chat about her journey,her inspiration and tattoos. 

Can you tell us about yourself and what made you become a tattoo artist? 

I am Burcu Genç, Chandra Tattoo 

I was born in Istanbul in 1993 and have been a tattoo artist for 4 years. Drawing, 

painting, tattoos have always been a part of my life. When I was a child, my grandfather’s 

oil paints and my cousin’s clays were my favorite toys. 

I’ve always wanted art to be a part in my life and not just a hobby. I’ve been getting 

tattoos since I was 17, but I never thought I could tattoo as well. I bought my first 

machine with the advice of an artist friend I went to get a tattoo and with the 

encouragement of my family. After that, I entered the tattoo world by working 

as a tattoo apprentice at the studio where I currently work in Istanbul. It was the 

best decision I made and I am sure that no other profession could have made me 

happier. 

How would you describe your style of tattooing? What made you choose that 

style? 

I work in the fineline style. I turn surreal paintings into tattoo design with my own 

lines and adapt them to the most aesthetic looks on the body. 

The most enjoyable part of working on surreal designs is that their meanings are 

completely open to personal interpretation and internalization. In this way, I can 

personalize the paintings according to the meanings and stories that people want 

to carry on their bodies and tattoo that memory into their bodies with a surrealistic 

design. Although for someone else it may seem like just an umbrella hanging 

to the cloud, the personal meaning attached to it is what makes that tattoo, the 

design, an artwork and forever accessory. 

Do you tattoo only flash design or you do custom design as well? 

I work both actually. Im so greatful to the customers who accept my flash designs 

as tattoos. I almost always choose my tattoos from artists flashes as well. But i 

cant thank enough who trust me with custom designs. My clients share their very 

special memories, feelings with me and trust my visual taste to express it as tattoo. 

It’s indescribably beautiful how this feels. 

What is the most important advice you can give someone for choosing their 

tattoo artist and design? 

Tattoos are an art that you can use to express oneself without explanation. Many 

of my clients got their tattoos to remember a time or leave precious marks on their 

body. When you look at your tattoos you look back on yourself at that time of your 

life. Tattoos are not only a pattern that you carry on, but also the moment you will 

never forget. That’s why it’s very important to choose the artist whose style and 

tattoos you trust and love the most, who you think match your energy the most.






Reveal your shine potential with the new Nuxe Hair Prodigieux ® Hair Series! 

Nuxe offers a new care ritual that will increase 

the beauty of your hair with its first hair 

care collection, Hair Prodigieux®. 

Nuxe, Hair Prodigieux® series, with the effect 

of fermented camellia oil; It offers a new hair 

care ritual that nourishes your hair and increases 

its shine. This groundbreaking new collection 

is inspired by the compelling scent of 

the iconic Huile Prodigieuse®, combining the 

powers of precious botanical oils and redefining 

hair care. Your hair is nourished, shiny 

and revitalized with the Hair Prodigieux® 

series, formulated with the fascinating scent 

and unique effect of camellia oil. 

Laboratoire NUXE, which prepares its formulations 

meticulously, continues to apply the 

same care and meticulousness for the Hair 

Prodigieux® series. Vegan and clean-containing 

products produced in France consist 

of at least 93% natural ingredients and 100% 

vegetable oils that are compatible with hair. 

The series, which is respectful to the hair and 

contains no silicone or sulphate and contains 

vegan ingredients, consists of four different 

products. 

The beautifying power of pink camellia oil 

NUXE reveals the restorative and nourishing 

powers of fermented pink camellia oil on the 

hair, which was previously evaluated only on 

the skin. Pink camellia oil, which has been 

used in hair care for centuries and forms the 

basis of the beauty routine of geishas, is obtained 

by cold pressing Japanese Camellia seeds. 

Hair Prodigieux® hair care series is inspired 

by Huile Prodigieuse®, which has attracted 

the attention of millions for 30 years with its 

unique and irresistible scent with notes of 

orange flower, magnolia and vanilla. 

Suitable for all hair types 

Combination Hair: People with mixed hair 

types stated that their hair was moisturized 

(95%) and that their hair became lighter 

(90%) without a feeling of heaviness (92%) 

after the first application. Fine and Very Fine 

Hair: People with fine hair types stated that 

Hair Prodigieux® did not feel heavy (95%) and 

even lightened their hair (92%) after the first 

application. 

Sensitive and Dyed Hair: People with sensitive 

hair who used the series stated that their 

hair gained moisture (91%), became flexible 

(95%) and softer (91%) after the first application. 

Thick and Very Thick Hair: People with thick 

hair type stated that their hair gained moisture 

(95) and also became easier to style (90%) 

after the first application. 

Wavy and Curly Hair: People with wavy and 

curly hair stated that after the first application, 

their hair gained moisture (94%), became 

softer (96%) and their hair gained a silkier appearance 

(91). 

Hair Prodigieux Series 

Pre-Shampoo Nourishing Mask: This mask, 

consisting of fermented pink camellia, castor 

and jojoba oils, provides nourishing care to 

the hair. This formula, which is preferred to 

be applied to dry hair, is left on the hair for 

10 to 30 minutes for a restorative care before 

washing the hair, unlike other products applied 

in the shower. 

This formula, designed with an innovative approach, 

helps nourish the hair without weighing 

it down. It has been specially developed 

for use before shampoo, with its easy-rinsing, 

silky structure. While 100% of the users said 

that it made their hair feel lighter, 90% said 

that their hair looked stronger and more beautiful. 

High Shine Shampoo: Another product at the 

heart of the Hair Prodigieux® hair care ritual 

is the High Shine Shampoo. Designed to reveal 

the sparkling beauty of the hair, this shampoo 

gently cleanses the hair and provides effective 

care for your hair with its sulfate-free 

herbal cleansing base. Its formula, containing 

four natural origin active ingredients and fermented 

pink camellia oil, softens the hair and 

provides a shiny finish. 

86% of users stated that their hair felt lighter. 

With its melting, milky formula and irresistible 

scent, it transforms into a foamy form 

and becomes an indispensable product for 

even the most difficult hair. 

High Shine Conditioner: High Shine Conditioner 

with a silicone-free formula; It strengthens 

the hair with its fermented pink camellia 

oil and panthenol (pro-vitamin B5) content. 

High Shine Conditioner is applied to the lengths 

and ends of damp hair. For hair nourished 

with a nourishing mask before shampoo, 

it is sufficient to leave the conditioner on the 

hair for 1 minute, then the hair is gently rinsed. 

90% of users stated that their hair looked silkier 

and stronger and was easier to comb. 

Intense Nourishing Leave-In Hair Care Cream: 

The final touch of your effective new hair 

care routine, Intensive Nourishing Leave-In 

Hair Care Cream consists of a repairing concentrate 

with fermented pink camellia oil and 

quinoa oil. It nourishes, repairs and protects 

your hair against heat up to 220°C. Applying 

one drop of the product to the ends of your 

hair is enough to nourish and shine your hair. 

86% of users stated that their hair gained a 

more moist and silky texture after the first 

application and that their hair had a brighter 

appearance day by day. You can use it without 

rinsing by applying a small amount to your 

dry or towel-dried hair once a day. 

Ducray Kelual Treatment DS 

Shampoo against stubborn and 

severe dandruff problem 

Sun protection and moisturizing come together with CeraVe 

CeraVe, an expert skin care 

brand developed with dermatologists, 

offers sun protection 

and moisturizing 

together with its face cream 

containing 3 basic ceramides, 

patented MVE Technology and SPF 50. 

Carrying goodness to your skin with the skin 

care products it offers to people of all ages, 

CeraVe soothes the skin and ensures that 

your skin retains moisture with its Facial Cream 

SPF 50 and CeraVe Facial Moisturising 

Lotion formulated with ceramides to help repair 

the skin barrier. 

CeraVe Facial Cream SPF 50 

CeraVe Facial Cream SPF 50, a multi-purpose 

skin care product containing patented MVE 

Technology, provides sun protection and moisturization 

all day long. Face cream with broad 

spectrum SPF helps protect the skin from 

harmful UVA and UVB rays. While the 3 basic 

ceramides it contains repair the skin barrier, 

Niacinamide strengthens the skin barrier 

and soothes the skin. Hyaluronic Acid and 

Vitamin E help maintain the skin’s natural 

moisture level. Offering broad spectrum sun 

protection for the face and neck area of normal 

and normal to dry skin, the SPF 50 moisturizer 

is easily absorbed with its light-textured 

formula and becomes an important part 

of the skin care routine. 

CeraVe Facial Moisturising Lotion 

Developed together with dermatologists*, 

CeraVe Facial Moisturising Lotion moisturizes 

the skin while helping to repair the skin’s 

natural barrier with its 3 basic ceramides, 

Hyaluronic Acid and Niacinamide content. 

With its patented MVE Technology to provide 

the moisture needed throughout the day, 

the facial moisturising lotion provides intense 

moisture to the skin without clogging the 

pores with its ultra-light structure and rich 

ingredients. 

*Developed based on the information and needs 

specified by dermatologists. 

Kelual DS Treatment Shampoo, a stubborn and severe anti-dandruff 

product developed by Ducray, helps reduce the 

appearance of dandruff. 

Dandruff, which occurs on the scalp and is known as flaking, 

is a scalp condition that is persistent and causes an itching sensation 

when it recurs severely. Although dandruff may seem 

like a simple problem caused by many factors such as stress 

and wrong product use, it can also negatively affect the quality 

of daily life by affecting a person’s self-confidence. Kelual DS 

Shampoo, developed by Ducray, which offers care suggestions 

that change daily life with its 90 years of medical expertise, helps 

to improve the person’s quality of life by reducing the itching 

sensation caused by stubborn and severe dandruff. Kelual DS 

Shampoo helps relieve the itching sensation from the first use, 

with the active synergistic ingredients it contains. At the same 

time, it has a helpful effect in limiting dandruff formation and 

preventing its recurrence. 

Ar-Ge ve İnovasyon 

temel ilkemizdir. 

FARKIMIZ 

* Sınırsız renk Flexo Baskı 

* Ofset, Serigrafi ve Sıcak Yaldız Baskı 

* Omuz dahil baskı 

* Çeşitli oval tüpler 

* Beş katmanlı oksijen bariyerli tüpler 

* Kozmetik, kimya, ilaç ve gıda sektöründe 

siz değerli müşterilerimizin hizmetindeyiz 

Atatürk Mah. Ertuğrul Gazi Cad. Metropol İstanbul Sitesi 2E A2 Blok Kat:28 Daire 415 Ataşehir / İSTANBUL - TÜRKİYE 

Mobile: +90 532 265 27 56 • +90 552 356 06 99 • Office: +90 216 771 04 13 

web: www.finaltup.com • email: info@finaltup.com • instagram: finalsu_tup 

5 th International Exhibition for Cosmetics, Beauty, Hair 

Home Care, Private Label, Packaging and Ingredients 

Tel: +90 212 2229060 | 

2-3-4 October 2024 

Istanbul Congress Center & Lutfi Kirdar & Istanbul Hilton 

Taksim - Istanbul - Türkiye 

www.beauty-istanbul.com 

+90 533 4843030 | info@beauty-istanbul.com 

1100+ Exhibitors 

from 60+ Countries





Watsons Beauty and Personal Care 

Awards are 10 years old! 

Watsons Türkiye held its 10th Watsons 

Beauty and Personal Care Awards at Raffles 

Hotel Istanbul. The best products of 

the year were introduced at the awards 

ceremony. 

At the night hosted by Burcu Esmersoy, Başak 

Dizer, Başak Gümülcinelioğlu, Demet 

Akbağ, Deniz Marşan, İpek Filiz Yazıcı, 

Mert Fırat, Özge Özpirinçci, Sedef Avcı, 

Selen Karabulut and Şahika Ercümen were 

deemed worthy of awards in various categories. 

Watsons Türkiye, as a brand that sets trends 

and breaks new ground in the beauty and 

personal care industry, rewarded famous 

names who stand out with their success, 

beauty and style, as well as the best products 

of the year, at the Watsons Beauty and 

Personal Care Awards night, which it organized 

for the tenth time this year. 

At the 10th Watsons Beauty and Personal 

Care Awards, where the “best” of beauty 

and personal care products were determined, 

141 candidate products in 26 different 

categories were voted by consumers. With 

a record vote of more than 2.5 million, 

the products that received the most votes 

in their categories were eligible to receive 

awards. 

The best of the year received their awards 

at the award ceremony held at Raffles Hotel 

Istanbul, with the presentation of Burcu 

Esmersoy. 

1. “Most Beautiful Skin Award” – Sedef 

Avcı 

2. “Most Beautiful Eyes Award” – İpek Filiz 

Yazıcı 

3. “Most Beautiful Hair Award” – Başak 

Gümülcinelioğlu 

4. “The Most Beautiful Smile” – Özge Özpirinçci 

5. “Most Stylish Designer Award” – Başak 

Dizer & Deniz Marşan 

6. “Makeup Artist of the Year Award” – Selen 

Karabulut 

7. “Most Beautiful Heart Award” – Mert 

Fırat 

8. “Eternal Achievement Award” – Demet 

Akbağ 

9. “Inspirer of the Year Award” – Şahika 

Ercümen 

The guests were welcomed with jazz music 

at the enchanting night that reflected the 

colorful world of Watsons. Aslı Kızmaz had 

special interviews with many famous names 

from social life on the red carpet. 

The night, where one sapling was donated 

on behalf of each guest in cooperation with 

TEMA Foundation within the scope of the 

environmental axis of Watsons’ “sustainable 

life” mission, started with a percussion 

show by the CEO Band, consisting of senior 

managers of the world’s and Türkiye’s 

largest companies. 

The dance show prepared by the famous 

choreographer and art director Nebi Birgi 

for the 10th anniversary of the Watsons Beauty 

and Personal Care Awards was highly 

appreciated. 

The surprise name of the night was Teoman, 

one of Türkiye’s leading rock musicians. 

Performing his most popular songs 

from past to present on the stage, Teoman 

gave the guests unforgettable moments. At 

the awards night, jazz band Manuş-u Âlâ 

and soul music artist Su Sonia performed 

on stage, while famous radio broadcaster 

Geveze accompanied the guests during the 

stage breaks. 

Experience the 

impressive scent 

of lavender with 

NATURTRES 

Naturtres Lavandula Angustifolia Flower Oil 

brings calmness and balance to your life. Lavandula 

Angustifolia Flower Oil provides a 

natural and effective solution, helping you alleviate 

many problems from skin to hair, from 

sleep problems to stress. 

The unique properties of lavender, one of nature’s 

most beautiful gifts, come together with 

QNET’s Naturtres Lavandula Angustifolia 

Flower Oil and help reduce stress thanks to its 

calming and relaxing properties. The soothing 

effects of lavender essential oil not only reduce 

stress but also help relieve sleep problems and 

anxiety. 

Lavandula Angustifolia Flower Oil, which is 

widely grown in the Mediterranean, North and 

East Africa, India and Arabia and has been used 

since ancient times, is widely used in aromatherapy 

and skin care. 

The oil, which can be used not only in skin care 

but also in hair care, relaxes the scalp, reduces itching 

and prevents dandruff. While the oil helps 

hair grow faster, it reduces hair loss and deeply 

moisturizes the hair. 

QNET Naturtres Lavandula Angustifolia Flower 

Oil is among the products that should be taken 

into consideration when applying. The oil, which 

is recommended not to come into direct contact 

with the skin, is used by adding two percent 

to fixed oils according to the skin’s needs.






The best products of 2024 announced! 

mers. CarrefourSA, the retail sponsor of the program, provides 

support to increase the visibility of the Voted Products 

of the Year in its physical and online markets. 

“Voted Product of the Year logo increases trust” 

Çiğdem Micozkadıoğlu concluded her words as follows, 

“Every year, more and more consumers become familiar 

with the Voted Product of the Year Program and its logo. 

Consumer uses it as a reference while shopping. VPY red 

logo increases consumers’ trust in both product advertisements 

and the product itself.” 

Elidor Brazilian Keratin Therapy 

Nescafé Ice Original & Nescafé Ice Choco 

Philips HD9880/90 Airfryer 7000 Serisi XXL Connected 

Philips 9000 Series AquaTrio Cordless Wet & Dry Vacuum 

Cleaner 


Brands that keep their finger on the pulse of consumers 

direct their services and products by taking these preferences 

and expectations into consideration. The 2024 results 

of the Voted Product of the Year (YSÜ) Program, where 

the Voted Products of the Year are determined based on 

the votes of thousands of consumers every year, have been 

announced. The research was conducted by Sia Insight 

between March 1-18 with 4 thousand consumers in 12 

different product categories. The products of the winning 

brands were announced at the award ceremony held at 

Soho House Istanbul on Wednesday, April 17th. 

Çiğdem Micozkadıoğlu, President & CEO, Voted Product 

of the Year Türkiye said, “We have completed the 9th season 

of the Voted Product of the Year in Türkiye with the 

2024 Program. In this process, we rewarded 97 innovative 

products with the votes of Turkish consumers. Thanks to 

the innovation award that consumers give to innovative 

products, brands gain the trust of consumers and increase 

the visibility of their products. Brands that strengthen 

their interactions with consumers have the opportunity to 

increase their sales performance. We will continue to work 

with all our energy to strengthen the bond between innovative 

brands and consumers in the coming years.” 

“Innovative products are evaluated according to consumer 

criteria” 

According to the information from Çiğdem Micozkadıoğlu, 

who stated that products that have been introduced 

to the market in the last 24 months can participate in 

the research, the products are first evaluated by the Voted 

Product of the Year Ethics Committee, which includes important 

names from the marketing, advertising, media and 

retail world. Products divided into categories according to 

service types are offered to 4 thousand consumers. Consumers 

scrutinize products based on attractiveness, innovation 

and satisfaction criteria. They identify products that 

make their lives easier or appeal to them with their colour, 

taste, smell and content. This generates an environment of 

collaboration between brands and consumers. It opens the 

door to producing products that will appeal to consumers’ 

needs or tastes. 

“Brands gain great competitive advantage” 

Companies that win awards as a result of consumer voting 

receive the right to use the Voted Product of the Year logo 

on their products. Although the brands participating in 

the program do not win awards, they gain valuable insights 

into innovation and their competitors through independent 

and reliable consumer research. With this organization, 

which opens the way to reach 4.5 billion consumers 

from 45 countries around the world, brands that gain the 

right to use the Voted Product of the Year logo gain a great 

competitive advantage. The brand easily integrates this 

award, deemed worthy by consumers, into all marketing 

mixes and strengthens its bond with consumers. Additionally, 

with the support of the program’s media sponsors, 

the Voted Products of the Year are announced to consu- 

Here are the winners: 

Bridgestone Turanza 6 

Castrol Magnatec 

Damak Âlâ – Milk Chocolate with Pistachios 

Domestos Bleach Bio Active Kitchen 

Dove Body Scrub 

Dynavit Collagen Quatro 

Dynavit Kids Immukid Gummies 

Dynavit Multi-Daily 

Çiğdem Micozkadıoğlu, 

President & CEO, Voted Product of the Year Türkiye





RECEP ARSLANTAŞ 

COORDINATOR 

recep.arslantas@img.com.tr 

Are we 

ready for the 

summer sun? 

Almost all of us are eagerly 

waiting for the summer days to 

come. We know that our skin 

wears out when we are exposed 

to UV rays, especially during seasonal 

transitions in the summer 

months. In this case, we need to 

take the necessary precautions 

to prevent damage to our skin, 

which is our most sensitive and 

important asset. It is necessary 

to be very careful when using 

make-up products on summer 

days when the temperature is 

high. The first thing that comes 

to our mind as a precaution is to 

use brand cosmetic products recommended 

by experts. Quality 

cosmetics will not only protect 

our skin from UV rays, but also 

preserve its appearance. Brand 

cosmetic products will be our 

most important helpers in order 

to avoid undesirable situations 

while trying to tan. 

As the Beauty Türkiye magazine 

team, we celebrate Mother’s 

Day to our mothers, who are our 

greatest asset. Stay safe until we 

see you in the June 2024 issue of 

our magazine. 

A mysterious Penhaligon’s 

destination: Al-Ula 

Dia color, L’Oréal Professionnel’s first hair 

color that reverses the effect of melanin loss 

in the hair, provides you with shiny and vibrant 

hair with up to 92% natural origin** and 

ammonia-free content and 36 different reflections. 

A common problem for one in every two women 

who is afraid of damage to their hair and 

who is not satisfied with their hair color: Dull 

hair* 

L’Oréal Professionnel discovered the cause of 

dull hair: “Melanin Loss” 

The decrease in melanin molecules over time 

causes the hair to turn white and become dull. 

Dia color, developed by L’Oréal Professionnel 

in collaboration with scientists and hair experts, 

helps restore the shine to the hair that has 

decreased due to melanin loss in the hair for 6 

weeks with its innovative “Color Filling Technology”**. 

Taking you on a journey to mysterious 

lands with unique scents, 

Penhaligon’s explores the fascinating 

desert landscapes, majestic 

mountains and undiscovered ancient 

ruins of Al-Ula, the hidden 

treasure of Saudi Arabia, with a 

new perfume. 

Al-Ula, the newest member of the 

Trade Routes collection, is inspired 

by the commercial routes that have 

brought together the continents of 

Asia, Africa and Europe for centuries. 

Al-Ula reinterprets the scent 

of the desert as a unisex perfume 

with notes of patchouli meeting 

plum and turmeric. 

Discover the season’s 

trendiest makeup with the #ChestnutTrend! 


This month, new products have been 

added to complement the Chestnut 

Trend. Isn’t it time to accentuate brows 

and eyes? With the new Pro Brow Definer, 

you can fill in your brows, while 

the new Pro Locked Gel Brow Shaper 

helps you shape them. Achieve flawless 

lashes with the M·A·CStack mascara 

in a chestnut brown shade. With each 

coat, enjoy longer, voluminous lashes, 

complemented by the brown hue inspired 

by the iconic Chestnut Lip Pencil. 

The Chestnut Lip Pencil boasts high 

longevity and, when used together, 

creates a monochromatic look that’s 

on-trend. 

Pro Locked Brow Gel Brow Shaper: 

Featuring a formula that lasts up to 12 

hours without flaking, a new shaping 

brush, and ultra-flexible hold. Its sweat 

and water-resistant nature, along with 

its 93% naturally sourced ingredients, 

makes it botanical, petroleum-free, 

and sourced from mineral and water 

sources. 

Pro Brow Definer – TIP Brow 

Pencil: 

Offering twice the longevity, 

this pencil provides a natural 

yet defined look that lasts for 

24 hours without fading. Its 

water-resistant formula 

doesn’t smudge and comes 

in 14 different shades. 

MACStack Mascara: 

With the new 

M·A·CStack 

mascara in 

a chestnut 

brown tone, 

your lashes will appear 

longer and fuller than ever before! 

Its special formula allows for layering 

without weighing down, clumping, 

or flaking. With the Superstack Mega 

Brush, achieve longer, voluminous lashes 

with each coat, now complemented 

by the brown hue inspired by the iconic 

Chestnut Lip Pencil. 

Discover the reversing of your hair! 

Dia color, which gives color to the hair strands 

with its creamy texture enriched with shea 

butter, up to 92% natural origin*** and ammonia-free 

content, offers 3 times brighter hair**, 

up to 70% white coverage and reflections in 

100% natural tones. 

Discover the transformation of your hair with 

Dia Color’s 36 different reflections! 

*Source: U&A UK 2021 / U&A 2017 – FR/UK/ 

US/BR / Tone on tone social listening, France, 

February 2022 

Squirt Plumping Lip Balm: 

For shiny, vibrant, and 

plump lips! Its non-sticky 

formula nourishes and plumps 

lips. While ginger root oil 

and red pepper extract provide 

warmth, menthol crystals offer a 

cooling sensation. Coconut oil, shea 

butter, and avocado oil nourish, soften, 

and add shine. 

Lip Pencil – Chestnut: 

Designed to shape, define, or fill in 

lips, this pencil boasts a creamy texture 

ideal for shaping or coloring lips. With 

long-lasting wear, create flawless lip looks 

with the iconic Chestnut shade. 

**Instrumental and consumer tests 

***Maximum naturalness percentage of at least 

84% in all shades of the series. 

When planning your calendar for the month of May, make sure to leave time for 

PLMA’s World of Private Label International Trade Show in Amsterdam. 

More than 2.800 private label manufacturers from over 70 countries will show their 

newest and best products to retailers, wholesalers and other private label buyers. 

In total, nearly 30.000 trade professionals from 120 countries will get together 

in Amsterdam to start or strengthen partnerships, identify innovation and plan 

for growth in the years ahead. The show is a not-to-be-missed event for anyone 

involved in private label. 

Go to plma.nl/visit to register 

28-29 MAY 2O24 

RAI AMSTERDAM CONVENTION CENTRE 

Presented by the Private Label Manufacturers Association International Council

Made in Türkiye Plat Special 2024

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