Marasi Yachts 9-web

that this down turn will prepare us
to a better future. We are working
closely with our partners and we
are challenging ourselves in order
to find and provide better solutions
and more efficient repair methods
to ensure fulfilling our job in a more
convenient way.
What is the strategy that you are
using in order to introduce your
products effectively to the UAE
market?
Our strategy focuses on carefully
choosing our channel partners
for the marine industry in the
Gulf Region. Recently, we signed a
partnership agreement with Exalto
Emirates to provide marine solutions
in the Region as Exalto Emirates
has the capacity to provide the
marine market with wide range of
solutions, equipment and products
that serves the marine industry,
since they have been in the market
for more than 22 years. Moreover,
we are planning to collaborate with
Empire Marine to open the first
marine customer care center that
will combine both the products and
the procedure where our customers
can see how we do our maintenance
and repairing procedures.
Do you find it challenging to
promote for your products in
the market despite the premium
price?
One of the challenges that we
are currently facing in this region
is the awareness of our products.
Our products and our solutions
bring premium price-value and our
aim is to deliver this value to our
end users and our technicians at
the same time. We will make sure
that our team in coordination with
Exalto Emirates team and Empire
Marine team will deliver high quality
services to our customer.
Every customer is looking for a
“Return on Investment” where the
boat owner will enjoy his shiny
gel paint for a long time, how do
you ensure providing that to your
customers?
We are aware of that point, that’s
why we have recently introduced
the “Gelcoat Finish System”, this is
a special system that will enhance
the appearance of the “Gelcoat
Paint” and so far this system has
fulfilled the needs of many of our
customers. The performance of this
product is excellent and the application
is easy. Moreover, our products
keep the boat body and color in a
perfect condition, which will in turn
assure high selling prices for the
boat. Furthermore, we are looking
forward to introduce more effective
products to the industry leaders in
the UAE and the region as a whole.
Do you develop any specific
products for the GCC region,
where heat and humidity rates are
high most of the year?
Definitely, we have the premium
“Crystalline Film”, it is a unique
product designed to block the radiation
of the solar. The solar energy
is divided into 3 spectrums the
Ultra-violet light (UV), Visible light
and the Infra-red light. The Infrared
light is the biggest contributor
to the heat inside a closed area and
“Crystalline Film” is designed to
completely block the Infra-red light
up to 99% which will lead to 77%
reduction in internal heat.
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