Toyuncak September October 2018

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Catch the chance of China toy market
Eylül - Ekim 2018
Traditional toys with educational content
always capture Chinese parents’
attention, given their high concerns
over the academic performance of
their children. In addition to traditional
construction and pre-school
developmental toys, modern STEAM
(science, technology, engineering, art
and math) toys gained popularity, as
they help children to gain advanced
knowledge through play.
“More than entertainment, brands
have been an important trend to
move the needle for the industry so
far this year,” The NPD Group Global
Toys Industry Analyst Frédérique Tutt
said in a press release. “Some key
themes have also emerged or have
been increasing in popularity, such as
dinosaurs and unicorns on the one
hand, and slime or toilet humor on the
other.”
Toy sales in China have leaped from
89.7 billion yuan ($13.9 billion) in
2011 to 232.2 billion yuan ($36 billion)
in 2016, according to London-based
Euromonitor International. By 2022,
China is expected to eclipse the
United States as the world’s biggest
toy market, the market research firm
predicts.
Visit China Toy Expo during October
16-18, 2018. It’s an ideal trade platform
to meet all your demand, and
ensure you an unforgettable sourcing
trip. 2018 China Toy Expo will also
show many high-quality toys from
these famous brands and many star
suppliers.
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