Dijital Teknik Kasım 2018

While the UV Printing Market is Quickly Developing,
Pigment Reklam Strengthens the UV Market
UV and UV-LED printing, which is an important sub-segment of innovative digital
printing solutions, shows significant improvement when looked at market rates.
Providing sales and service of these products in Turkey, Pigment Reklam confirms
said growth in the market.
According to a study by Smithers Pira, the digital inkjet printing
market is expected to reach 109 billion USD in 2023 with
an annual growth of 9.4%. This growth is due to the fact that
digital technologies are constantly and rapidly making innovations
that rival them to traditional printing systems. Technological
developments affecting the market for decades
in the past have now have an immediate effect on the whole
market in a few years.
The machine structures becoming more user-friendly and
ergonomic, the printheads’ capability of working with different
inks and different printing qualities, and the development
of the capacity of a single machine to print on different
materials were important steps in this process. Inkjet digital
technologies have expanded their range by switching from
office prints, where they have first been used to industrial
and factory prints. While intense competition in the market
pushed technology manufacturers to add innovations to their
continuous solutions, the print manufacturers also had the
opportunity to offer more profitable and more creative products
to the market. The “win-win” for everyone formula in
the digital transformation definitely works.
UV print will be the most important segment
The UV and UV-LED printing segment has a significant weight
in the growth that is and expected for the digital inkjet
printing market. According to another global study, the UV
printing systems market is expected to be 3.28 billion USD
in 2018, and in the year 2023, it will increase by 10.66% yearly
to 5.45 billion USD. In addition to signage and indoor-outdoor
applications, UV printing addresses many different areas
such as medical, electronics, automotive, transportation,
and industry.
The demand for UV and UV-LED solutions is constantly increasing
thanks to the basic advantages such as fast drying,
environmentally friendly, competitive price and UV resistance.
Although the price of UV inks is slightly higher compared
to the solvent, this situation is rapidly changing. The fact
that UV printing can be used in both internal and external
printing applications and have no harm to human health indicates
that this segment has further development potential.
Digital transformation of the Turkish Printing Market
The Turkish printing industry, whose digital transformation
in print is almost simultaneous with Europe, has demonstrated
its strength by adopting new technologies quickly.
Investors obtaining more profitable and better quality products
very quickly with digital printing solutions instead of
traditional printing accelerated the digital transformation.
Digital printing, as a technology where printing demand for
tens of sectors, including advertising, graphics, and textiles,
has been met, has come a long way since 2000. Not just the
comparison between traditional and digital printing, but the
fact that digital printing has begun to compare its own versions
displays this development clearly. Digital solutions,
which have already demonstrated their superiority and cost
advantages for samples and low-volume productions, also
show that they are sufficient for high volume and industrial
printing.
UV printing opportunities with Pigment Reklam
Specializing in UV and UV-LED printing technologies, Pigment
Reklam has been providing solutions to Turkish prin-
162 Kasım 2018