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1997 Annual Report - Four Seasons Hotels and Resorts

1997 Annual Report - Four Seasons Hotels and Resorts

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Growth through selective diversificationThe opening of the <strong>Four</strong> <strong>Seasons</strong> Resort Club in Aviara marked the beginning ofwhat we hope will be a very successful diversification into the br<strong>and</strong>ed luxuryvacation ownership business. With two other projects scheduled to start sales withinthe next 12 months in Punta Mita, Mexico <strong>and</strong> Scottsdale, Arizona, we expect that<strong>Four</strong> <strong>Seasons</strong> will benefit from both unit growth <strong>and</strong> strong dem<strong>and</strong> fundamentalsunderlying this business.<strong>Four</strong> <strong>Seasons</strong>’ joint venture with the Carlson Hospitality Group of Minneapolisto franchise new <strong>and</strong> existing luxury hotels under the Regent br<strong>and</strong> was alsocompleted this year. With three new hotels recently announced, we expect Carlsonto be aggressive in its expansion of the Regent chain of hotels around the world,allowing <strong>Four</strong> <strong>Seasons</strong> to participate in a rapidly growing <strong>and</strong> purely incrementalrevenue stream.John L. SharpePresident <strong>and</strong> Chief Operating OfficerDefined vision <strong>and</strong> unwavering focusThe successes of <strong>1997</strong>, <strong>and</strong> those that we expect lie ahead, are the direct result of a concept of specialization developedmany years ago, <strong>and</strong> a series of clearly focused major business decisions that have advanced our strategy to the present day.Our decision to manage only medium size hotels of exceptional physical quality, offering the highest st<strong>and</strong>ard ofservice in the luxury lodging business, allowed us to develop a leadership position in the most specialized niche in theindustry. As a result, today we manage a group of the world’s finest hotel assets in irreplaceable locations around the globe.At the same time, <strong>Four</strong> <strong>Seasons</strong> set out to create an integrated worldwide sales <strong>and</strong> marketing organization capableof supporting a growing global portfolio of hotels <strong>and</strong> resorts. Our marketing strength <strong>and</strong> cost control strategies havemade <strong>Four</strong> <strong>Seasons</strong> the leader in luxury hotel operating performance.It is the combination of these <strong>and</strong> other factors that have made <strong>Four</strong> <strong>Seasons</strong> the operator of choice for investors<strong>and</strong> developers seeking to set new st<strong>and</strong>ards for luxury hotel service around the world. The very special alliance we havewith His Royal Highness Prince Alwaleed Bin Talal Bin Abdulaziz Al Saud has also created a number of new internationaldevelopment opportunities. His Highness’s organization, <strong>and</strong> the resources of other committed <strong>Four</strong> <strong>Seasons</strong> owners,should help to ensure that <strong>Four</strong> <strong>Seasons</strong> has the external resources to grow effectively in the coming years.Ingredients of future successWith an unmatched global portfolio of luxury hotels <strong>and</strong> resorts, the most prestigious awards for customer serviceexcellence, strong strategic alliances for development capital, the best operating performance in our segment, <strong>and</strong> themost recognized br<strong>and</strong> name in the luxury hotel segment, we believe that we have achieved a formidable competitiveadvantage, <strong>and</strong> positioned <strong>Four</strong> <strong>Seasons</strong> <strong>and</strong> its world renowned br<strong>and</strong> for the next stage of significant growth.3<strong>Four</strong> <strong>Seasons</strong> <strong>Hotels</strong> Inc.

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