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Kapitel 11 – Konkurrenceforhold - trojka.dk

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Et marked kan opdeles i et effektivt og et latent marked<br />

Egne kunder<br />

Konkurrenternes<br />

kunder<br />

Bruger ikke produktet men<br />

kunne tænkes at komme til det<br />

Effektivt marked Latent marked<br />

Potentielt marked<br />

Fig. <strong>11</strong>.8 Et marked kan opdeles i et effektivt og et latent marked.

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