Medier og entertainment - Kromann Reumert
Medier og entertainment - Kromann Reumert
Medier og entertainment - Kromann Reumert
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Salgsmodellering –<br />
Identifikation af salgsdrivere<br />
Internal activities<br />
Price<br />
Capacity, flights / seats<br />
Offline Media<br />
Online Media<br />
DM / newsletters<br />
External - macro<br />
Weather<br />
Season<br />
Strike<br />
PR<br />
Force majeure (strike, incidents)<br />
Weather<br />
PR<br />
Season<br />
SALES<br />
Offline<br />
media<br />
Online<br />
media<br />
DM<br />
1. Identifying<br />
significant drivers<br />
2. Estimating top line<br />
contribution per driver<br />
External - competitor<br />
Price<br />
Media<br />
Capacity, flights / seats<br />
Competitors<br />
Non controllable<br />
Price<br />
Controllable<br />
3. Calculating profit<br />
contribution and ROI<br />
per driver
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